Destination Marketing Podcast

Destination Marketing Podcast

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

Episodes

May 24, 2022 42 min
David Holder, CEO at Clarity of Place, joins this episode of the Destination Marketing Podcast to talk about how his organization helps destinations with their strategic plans. Learn about how to make your destination's plan more flexible as well as some tips and tricks on how to make your organization a community shared value.

"My view on planning is that there has to be a greater purpose to doing it. It's the ability...
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This week on the Destination Marketing Podcast Adam is joined by Robb Wells, President & CEO of Visit Beaufort. Here, Robb shares how his organization has used podcasting to further their public relations efforts and build stronger connections with their visitors. 
"You really want to make your pitch pop, and a podcast is a unique way of doing that. We’ve had some feedback in which they find that helpful to kind of get th...
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This week on the Destination Marketing Podcast Adam is joined by Lance Woodworth, President & CEO of Destination Toledo. Listen to learn how Lance and his organization support their stakeholders through events and partnerships. Destination Toledo has worked with partners such as Jeep and American Birding to bring invaluable resources to their stakeholders.

"It's never too late to learn. We are in an industry that is c...
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Adam takes this week's episode of the Destination Marketing Podcast on the road to Dana Point, California. He talks with John Ehlenfeldt, Executive Director of Visit Dana Point, about how John's unique experiences in the travel and tourism industry have prepared him for this role. They discuss some of the challenges that the destination has faced over the past several years, as well as what John and his team hopes to accomp...
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 In this week’s episode of The Destination Marketing Podcast, Kyle Edmiston, the president and CEO of Visit Lake Charles, joins Adam to discuss what makes his DMO unique and how his team has benefitted from implementing Volunteer Time Off (VTO).

“Having something that’s slightly different, having something that speaks to humanity, having something that speaks to a passion that one individual employee has is just another way that w...
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This week on the Destination Marketing Podcast Adam is joined by Scott Dahl, Director at the Springfield Illinois Convention & Visitors Bureau. Listen to hear how his destination has come up with creative ideas to help increase the average length of visitor stay, boost stakeholder engagement and repurpose an old space into something that will benefit the community for years to come.

"What is unique for us is that we allow...
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In this episode of the Destination Marketing Podcast, Journera's Chief Revenue Officer Scott Garner joins Adam to talk about how his company is changing the way tourism brands view and access data. Through a unique partnership with companies such as Marriott and American Airlines, Journera is able to bypass the need for third-party cookies and offer its customers a reliable source of data that was previously unavailable.

"...
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In this week’s episode of The Destination Marketing Podcast, Charles Harris, the President and CEO of The Reno-Sparks Convention and Visitors Authority joins Adam to discuss his non-traditional path toward becoming a destination marketer and establishing a customer advisory board. Learn more about how customer advisory boards can be beneficial to you and your destination.
“It’s a working meeting. The folks that came through at th...
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In this week’s episode of The Destination Marketing Podcast, Rachel O’Neill-Cusey, Director of Sales & Marketing at Visit Dana Point, joins Adam to talk about how she got her start in destination marketing and what it’s like to be a one-person team. She also discusses her experience starting The Dana Point Wave and working with Relic.
“As a one-woman show, I can only do what I can do. At first, I was trying to do it all. You ...
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This week on the Destination Marketing Podcast, John Lambeth from Civitas and Mike Testa from Visit Sacramento join Adam to talk about some of the funding options available to destination marketing organizations. Listen to learn more about different tax options as well as how developing a tourism improvement district can help stabilize funding for years to come.

"One of the things that have helped us to grow in Sacramento is ...
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In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Beaufort, South Carolina. He is joined by Victoria Smalls, Executive Director at Gullah Geechee Cultural Heritage Corridor. Listen to them talk about her background in the cultural tourism industry as well as why history and culture play such an important role in telling a destination's story. Adam also talks to Robb Wells about Beaufort...
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In this week's episode of The Destination Marketing Podcast, Adam goes in-depth on his trip to Dallas, Texas for Destinations International's CDME Training. Listen as Adam discusses the structure of the training, the important lessons he learned, and the people he met along the way.

"I know that there’s gaps in my knowledge and that’s why I wanted to make sure that I went and did this training. I wanted to not only get...
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This week on the Destination Marketing Podcast Adam is joined by Elizabeth Keller, Director at the Delaware Office of Tourism. Listen to hear what it was like advertising the home state of President Joe Biden during the election and how she was able to ask another DMO for advice. Other topics include the benefits of being a young professional in the tourism industry and how to effectively market a destination with a limited budget....
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Jamie Rand joins us in this week's episode of the Destination Marketing Podcast to talk all about some of the things that his destination has been working on over the past several months. Learn how they were able to use a Winnie the Pooh analogy to drive their creative messaging, utilize Carvertise to spread awareness of their campaign and take advantage of data resources to better inform their stakeholders.

"I think it...
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Will Seccombe is back on this episode of the Destination Marketing Podcast to talk about all of the Connect Travel events coming up in 2022. He and Adam talk through what each event will entail and why each one is important to note as destination marketers are planning their schedule for this year.

"Like any of these conferences, learn from others that have done it for a long time. Learn from others that have really cool ideas...
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In this episode of the Destination Marketing Podcast, join Adam and Jessica Merrill as they talk about the effects of tourism on communities and why destination marketing is often misunderstood by stakeholders. Learn how Jessica got into the industry, as well as how she has been able to transform her destination with the help of Relic over the past year and a half.

"You're providing a better quality of life for the residen...
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February 1, 2022 30 min
Join Adam on this week's episode of The Destination Marketing Podcast as he chats with AJ Brau, co-founder and CEO of Wander, about some of the intricacies that come with creating maps for destinations. Listen to learn more about Wander and how destinations are using this new innovative platform to help visitors not only navigate their destination but also experience it in new ways.

"People say a picture is worth a thousa...
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This week on the Destination Marketing Podcast, Adam talks to Natasha Lye, PR and Content Specialist at Relic and host of the Inner Coastal Podcast, The Hola Laredo Podcast and Find Your Flow in MoCo. Listen to learn the ins and outs of hosting a podcast and hear some of the things Natasha has learned through hosting over the past two years.

"I was worried about making the guest uncomfortable because I wouldn't know how to...
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This week on the Destination Marketing Podcast, Adam is joined in the studio by Greg Star and Mark Ligos from Carvertise. Listen to learn more about how Carvertise is making traditional media more accessible to small and medium-size destinations, as well as how destinations can utilize it to help increase the value of the DMO to its stakeholders.

"You can't drive a billboard into the parking lot of an Eagles and Giants gam...
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This week on the Destination Marketing Podcast, Adam talks with Relic's Executive Creative Director Justin Flack about the importance of branding in destination marketing. Listen to learn why your destination needs a brand strategy as well as what you can do to get started on building one.

"You can create a brand but you can never determine what that brand is in the eyes of your visitors or your consumer. You can only infl...
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