Episode 345 w/ Earn Your Leisure and 19KEYS

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Drink Champs, the production of the Black Effect
and I Heart radio and it's Drink Chas motherfucking podcast.
He's a legendary queen's rapper. He's like Green is your

(00:21):
boy in O R. He's a Miami hip hop pioneer
up his dj e f N. Together they drink it
up with some of the biggest players in the most professional,
unprofessional podcast and yet number one sorts for drunk drink
is New year' z dot time for Drink Champs. Drink Up,
Mother would it could be hoping to it should be

(00:50):
this your boy in o R e w up is
d j e FN. This's middle Tempy crazy rold Radio.
Drink Chaps, Yappy make something that now approaching the Christmas time,
it's so important, you know, for people of our community
to know about finances, to know about what to do,

(01:10):
to know and in this day and time, you know,
we usually you know, give these rappers these intros. What
I want to do right now, I want to I
want you guys to break it down. Um say, say
your name, what you do and then bring it that
to the fast. Just know, for off top, first of all,
I appreciate it so Rasha one half for Earn Your Leisha.
Earn Your Leisure media platform started four years ago and

(01:32):
talk about financial literacy, business empowerment. Um. You know, We've
created uh podcast network, we do a lot of events.
We just did ms G that was crazy, So pretty much,
I guess the best way to describe it as a
platform and a movement for people that are interested in learning,
educating themselves and really get into to really learning about
money from the you know, the real root of it. Yeah. Yeah,

(01:54):
So I'm try the other half of Earn Your Leisure.
Like you said, financial literacy platform, it's really about teaching
sustainable wealth. You know what I'm saying. Lots of people
talk about generational wealth, but they never tell you once
you get the money, what you do with it. And
so we see that in a lot of industries. We
see in athletes and entertainments they get the money and
they blow it. And so our jobs to educate people
kick down doors, show different avenues, you know what I'm saying,
so we can maintain the money for generations to come. Okay,

(02:17):
I'm nineteen keys uh the Courtious top Thought leader, you
understand me. I got a show called High Level Conversations,
the number one intellectual show in the world. Also have
a program called b w OH where we teach people mental, physical,
financial fitness. You understand me, just re engineering the mind,
knowing yourself, knowing who you are. You understand me, and

(02:39):
at the same time, knowing how to not only invest
in knowledge yourself, but how to invest in your communities.
You understand me. We got a program called Oasis, and
it's more so when we have an investment group where
we get to come together and think about how to
reimagine Black America. So you know, as a young guy,
I'm just here to get some knowledge. So I don't

(03:01):
see that, y'all. And I one knows the controversy, right,
we can't be can't avoid it, right, everyone knows the
controversy that we had here. He said he was a billionaire, right,
we respected that, we rooted for that. But then um,
we had this reports for datas saying that they froze
his accounts and stuff like that. But then I see
you guys, you guys interviewed. I don't want to say

(03:22):
the real black breast like a couple of but but
but how how is that? Like you know what I mean?
Like and then and then I guess it's a two
part question because it's like when you were saying he
was a billion there, did you did you you guys
are being in the financial back, did you know that
that he was wasn't he was worth it? And I
just said, I it's so crazy that you asked that
question because I was with them in l A, all

(03:44):
three of us was in l A the day before
Datas dropped him, and I was saying that I have
a strong suspicion because you know, people don't understand what
net worth means. You see the four blift, they see, okay,
you're worth two billion dollars. They think you actually have
two billion dollars money, like you like, what's that cartoon?
And due with swimming, I think you think will come

(04:07):
up in But really how it works, it's like all
your assets, right. So I had a strong feeling just
I don't know call, but just from observing him that
most of his assets was in that company, Like I
didn't feel like he had a lot of money in stocks.
We know he had a huntred fifty million dollars in
cash because kicked him out of and then he got

(04:30):
some real thing and stuff like that, So I was
just saying, like, I think probably ninety percent of his
money wasn't easy. It's just so happened that I was
right like a large So when they dropped to him,
now you have no more easy brand. The only thing
you have left at your bank accounts from real estates.
So that's how that four hundred million comes into place.
If you look at it, he probably got a couple
of homes. I think he got the ranch of Wyoming.
He owns like Popper cent and Skims, and he got
a hundred fifty million dollars in cash that would equal

(04:51):
around four hundred million dollars. So you're like, okay, well,
was he ever really a billion? Ye? A lot of money.
But it's like when you look at it, it's like,
now he never really had two billion dollars in cash
that's in the company. And then when he no longer
has a company, now you lose everything. So it's like
a car, like if you have no money to your
name at all, Right, and then you got a may back. Right,
let's say that may back is three hundred thousand dollars.

(05:13):
Right now you're worth three hundred thousand dollars because you
can sell that if somebody's gonna buy it. But let's
say that that car burns up, you don't have insurance.
Now you're worth nothing. That's how you kind of kind
of look at it as far as like so when
a lot of these guys, most of their wealth is
in their company, so that's what happened, we're easy. And
when they you know, when they took that away, then
you know he didn't have a company. He still was

(05:35):
a billionaire. He was a billionaire. And people's based on
projective wealth as well. Most of wealth in America's an illusion.
Most of the wealth in the world is an illusion.
It's based on evaluation. You understand when you see it
a nerve white boy throw out an idea getting evaluation
for a billion dollars in a company versus somebody that's
in the court here that is one of the most
influential people in the world. If their ideas worth a billion,

(05:56):
how is not his presence influence catalog and intellectual property.
I think the the idea of billionaires and things of
that nature is that we never controlled the evaluations, right,
like how much is jay Z's catalog and Beyonce's catalog
and how much is Kanye's catalog worth I know he
don't own full mastery of it, but he's getting it
over time. But that's sort of the question because we've

(06:18):
never learned how to truly evaluate ourselves. Right. I would
say the things that he has in his intellectual property
is worth the billion, right because when he went to
Adidas with that, he was making them one or two
billion dollars per year, so they lost more money than
Kanye West did. But it's not framed that way because
we don't control the media. So therefore the narratives about
our evaluations, it's not put out there correctly, right, It's

(06:41):
a why just think about it? How come nobody in
the court has surpassed one billion dollars? How come there's
no two, three, four or five ten billion dollars right now?
They just announced and the announced you but you know
why pick off that? Remember blow when um, when Bro
was in jail and and he was selling George George

(07:06):
George boy, that was Boston George, right, So if you
remember he used to sell weed at first when he
got locked up, the dude from Colombia was like, you
you're hustling the wrong product. Put on kid, so you're
on the wrong product. So we're hustling the wrong product too.
If you look at our billionaires and no disrespect, but
it's too entertainment spirits different things in that nation. So

(07:30):
this is why it's like I was talking Temple and
he like they say Jays he's a billionaire, but to me,
he's he's worth sixty billion. Like look at the level
of excellence that he had to reach to get to
one billion. When they got to do like Sam BigMan,
Foyd got her like he worth twenty eight billion. Nobody
even knew who he was because it's TechEd out who
got you got this interview? Who's not. What I'm saying

(07:53):
is you're not two separate that's worth thirty billion dollars.
You never heard of technology, crypto, different things. This is
this is, this is what we need to get more
into because it's like you can only go so far
as to ceiling. Like he said, Oprah been worth one
point five billion for ten years? How is that even possible?
How is everybody worth one billion? Tyler Perry did he,

(08:16):
jay Z, Kanye wet every single person only got more
of I don't want to announce it, but that's that's
part of it too, right, So in order in order
to have the evaluation, you gotta cooperate. And so we
interviewed Don Peoples, who was one of the wealthiest black
men in real estate in the history of America. He
stopped cooperating with them, so you don't really know how
much he's worth. And if you go to other countries,
they don't cooperate as either. And so when we look

(08:37):
at guys like Elon must and we're like, yeah, that's
he's actually number two. Now, no, just passed him. But
what do you mean by co operating? You have to
tell them what you're doing to see what your your
assets are, right, So if you don't know my assets,
how can you evaluate through a lot of times we
forget that part. And so like when we when we
talk about wealth and we look at like a guy
like Ellen and what saying is correct. A lot of
the money is tied into the company. And so when

(08:57):
we see Tesla at three hundred dollars, right, yeah, he's
the wealthiest man in the world. Right, But when Tesla
stopped drops, you see his wealth drop as well. So
now he's down there. I mean it sounds crazy, but
he's down like a hundred eight billion, but that's not
three thirty billion that he was about six months ago,
and so it's tied to it. But the other part
is the evaluation, and so most people forget that part.
It was like how much your company is worth? But

(09:21):
evaluation sometimes it's just somebody with a lot of money
telling you what something is exactly, and so that that
scale is dictated by somebody else. And so if you
have a tech company, they may say like, oh, you
have certain components, how much money have you generated, Oh,
you generated twenty million. That multiple can be five x,
and so you had a twenty million dollar company, but
they evaluated it out of five x multiple, that company

(09:41):
is not worth a hundred million. And so that's how
you get these evaluations like a hundred million a billion
dollar company, like you saw with face Clan. Face Clan
is a media company that started in gaming. Right, they
generated fifty million dollars, but they had so many different
assets under the umbrella that when the company wanted to
purchase it, they said, yeah, we're gonna give him a
twenty x mo to both. So when you do the
fifty million times twin x multiple, that's how you get

(10:04):
a billion dollars evaluation, and that's how you could actually
get that bigger the liquid you have to you have
to make it hit that it's not gonna so you
take it. So now you take the company public to
the stock market. There you go. That's the next So
it's levels like you know what I'm saying. So it's like,
now you realize we talked about stocks, right, and I
know if I know you tapped in right, yeah, yeah,
four thousand crypto. He told me about crypto so long ago.

(10:26):
Four thousand stocks on the stock market. At the four
thousand stocks on stock market? How many four thousand companies?
How many think is black on at a four thousand?
At a four thousand zero with a d of them?
What's I guess? Damn, I don't know. This is a

(10:50):
lot different. Just think about that, right, like we celebrate,
keep bringing it down, keep bringing you gotta sit boy
only plastic company, well company total. So it's like think

(11:14):
about that, bro, that's crazy in the stock So what
I'm saying, So it's like that's real wealth. Take it.
You take your company public. Now you can get a
twenty billion dollar evaluation. Now you can have five billion
dollars in stocks, or a hundred million dollars in stocks,
like this is the game that's being played with Like,

(11:36):
like I said, going back to the Boston Georgian allity,
a lot of times we're just playing the wrong game.
We're not thinking big enough. Let me ask you. Obviously
we can't name this company, but at one point this
company was coming to us trying to buy us out,
and they were offering us a whole bunch of liquid,
but they was offering us so much in stocks, and
we were just like, what if this company belly up, Like,

(11:59):
we'll never make what we're actually worth. What we're supposed
to do, that was we're supposed to say, Yo, let's
let's let's invest in the stocks. The stocks. Remember what
the CEO said, he said, take a chance with me.
I'm gonna take a chance and taking it. I want
to say to day so bad. I think I know

(12:20):
the name and based on the time and of it,
especially like since the market is pulled back at the time,
it might not have been a great idea. But you
gotta look at the evalue. What do you believe in
the company right, especially that now that you're a part
of it, What does that due to the value of
the company, and not just this year, but let's say
ten years down the road. Right, if you're talking about
from a media standpoint, if everything is going streaming and
this company is leading in that space, right, where does

(12:41):
that stock go? Right? Because let's say you got the
deal and they said, all right, well you're gonna we're
gonna give you stock options at forty five dollars, right,
But in ten years that forty five stock option turns
into ninety dollars. Now you just each on each share.
But it's possible, but it's also possible. It doesn't possibly
that these people were just you know the story. You

(13:03):
know the story in vitamin water. Part of not really
break it down. Everybody knows fifty made a bunch of
money on vitamin water. When nobody knows is that he
invested it, not even that vitamin water. They're from Queens.
Oh yeah, the gods from Queens. So originally, like they
started the company, they don't really have enough money to really, like,

(13:25):
you know, so to offer these celebrities like contracts. But
they know that celebrities is a way to kind of
grow the brand. So and I don't want to get
the numbers wrong. I don't want to offend anybody, but
they want to a few people. At first. One of
the people being around our tests. They offered on our
tests the same deal they offered fifty cents run our tests.
Wanted a couple of hundred thousand dollars in cash, They

(13:46):
didn't have a couple hundred thousand dollars in Cad said, look,
we can't pay you a couple hundred thousand dollars in cash,
but we can't give you equity on our tests. Ain't
understand it. He ain't believe in it, and passed on it.
Fifty cent came took the same deal with took equity.
Fast forward eighteen months later, Coca Cola went and bought it. Wow. Yeah,

(14:07):
we haven't truly learned how to leverage and really get
into the idea equity enough in our courtship because we
want to have a hundred percent ownership instead of a
percentage of something that can tend next. Right, And so
the difference is it's like if I build a company
and I'm like, all right, by myself, I can get
it to do let's say a million dollars a year, right,

(14:27):
But let's say if I give away fifty percent of it.
I can get it to do ten million dollars a year,
you understand me. So what would be I don't understand
a hundred percent of a company that a partner, let's
say Troy was shot all y'all the group, I say,
y'all gonna help me, market, y'all gonna do with the branding, psduction,

(14:50):
the whole nine. So instead of me just only a
hundred percent of a million dollars, our own fifty percent
of ten million dollars. So we haven't learned how to
build something that didn't leverage the equity of it. You
understand me by owning a percentage of it, because we
haven't historically had nothing, we think we need all of
it to feel like owners instead of learning the actual
science of business, right, most people they build a company

(15:12):
and their whole ideas, how can I give away a
part of this company, right, so that it's worth a
certain amounts so that they can do more, because by
yourself you can only do so much. So it's really
just reframing the way we go about business. Most people
build businesses to sell them, you understand me. And so
when you're doing that, you're building the framework completely different.
Rather than saying how can I own this? Now, there's

(15:33):
generation of wealth where you build certain companies you want
to have in the family forever. Right, And we know
the Chase Banks, we know the code gates, we know
you know certain families who have had businesses for a
hundred plus years that they've been able to pass down
in their family and we use those as household products today.
So there is you know, value and maintaining companies within

(15:56):
right the family. But there's also value and giving away
equity so that you can grow that company so that
they can become bigger and they become a household that
and even even even the companies that remained like Walmart
right in the way, they still gave up some equity
because it's a it's a publicly traded company. So they
take the company to the stock market. That means everybody
owns a part of it. And that's what, like he said,

(16:16):
it's like you know when you don't use, when you're
not used to having something you just hoarded because and
rightfully so, because it's like for years we always had
stuff taken away from us. You look at Black Wallster,
you look at Freeman's Bag, you look at so much stuff.
Anytime that we had something, they took it away from us.
So psychologically we still look at like a hoarder, like
even with the information. It's like, but that's how we

(16:37):
change the game where it's like Tiger Woods teaching somebody
how to hit a golf ball doesn't affect him. It doesn't.
It doesn't make him less of a up a golfer.
Like what I'm saying me sharing information with you doesn't
actually hurt me at all. That's what we didn't understand.
But but by the way, like, by the way, for
the first time I sees you brothers, I was like,
day job is way more dangerous than moms because I'm

(16:57):
just being honest. It's like like like like you're telling
of people like I'm helping people career. You know, we're
helping people career come back in order. You guys are
telling people, look, you can make you money and keep
you money and you can build a whole company. Like
that's dangerous. But why is it dangerous? Though? Who opposed?
It's who do we have? Who examples? We have a y'all.

(17:17):
Prior to y'all, who who was preaching and being cool?
Like I mean people, we just didn't respect he was
the preacher. He was the preacher that was smelling like culture.
You know what I'm saying. So we prop that we
we are great consumers, right, we're not great producers, you

(17:38):
understand me. We are a culture that over consumes everybody
else's everything. Even when we go buy their brands, we're
not particularly binding because of the quality. Were binding because
of the branding. Right, we want to have somebody else
name to give us value and aspiration. We haven't learned
to take that. At one point eight trillion and having
much money, we haven't spending power and turned into an
investment dollar. Once we do that, now we have the

(18:00):
power of an entire nation, right when it reaches nations
on the planet Earth. The problem is is at number one,
we don't have collective sense of unity, collect the sense
of ownership, collect the sense of pride. We talk about culture,
but curture as this word that's thrown around so often,
but don't have that much meaning. Right, It's it's decentralizes
everywhere and everybody can say they are part of the
culture because they make a hot song, not because they're

(18:23):
part of some values, some standards, some principles, whatsoever. So
my whole thing is like now looking at each one
of us, like, we can all be brown and black men,
but what's your ethnicity? Right, Like, what is your values,
your principles, your religion, your ideology or philosophy, what are
those things you stand on? Because we get it confused

(18:43):
because we look at each other and they all the
same color, but we all have different beliefs. Right, so
now we can't build with each other because I may
be talking about equity and ownership and building the entrepreneurship,
but your values may be completely different. But I gotta
confuse because I'm looking at the construct the race rather
than what's our ethnic ground. So men like myself, black Muslim,
masculine man with knowledge of self, you understand me ethnically,

(19:06):
we don't get inclusion. When they talk diversity and inclusion,
they're not talking about people like me now, they're talking
about the effeminated version of those who believe the same
things that they believe. So they can be black on
the outside but white on the inside. Right in the
movies and TVs entertainment, there's no representation of my archetype. Right,
many the people who think like me, look like me,

(19:27):
move like me. So when you talk about it being dangerous,
you understand me. It's only dangerous because this is the
primal solution, right, and everybody else gets defeated. We make
our people producers. We're producing our own goods and services.
That means we don't have to go outside our community,
and we stay uneducated, and we stay living in what
I like to call financial deserts where we don't have

(19:47):
access to somebody who has a financial education that can
give us advice on wealth and how to build business
and how to maintain our assets. Right, then we're gonna
always be the victims of some of everybody else courture
who does have that knowledge. Everybody else eats off us,
the Asian man, you know, us, a Jewish man, the
Messican man, everybody, because we don't produce our own anything,

(20:10):
so that means we have to go outside our community.
So when they see that at one point eight trillion,
and we say no, let's circulate that amongst us, that's
directly also as saying let's take it off the table.
But how do we do that? Like, let's just get
straight to it. It's not wait, like, how do we
like I like, for instance, like I love the fact
that was it slutty vegan whenever they like whether you're

(20:31):
vegan or not? You know what I mean? Like, how
do we make more of that? So I think it
goes back to having a level of pride person foremost,
Like I feel like it's so crazy because like how
I was raised, how it was brought up, everything is black.
So it's like I still carry that with me to
this day. So like my dentist is black, my doctor

(20:51):
is black, my lawyer is black, my account is black.
And I'm not doing that because I'm like it's just natural,
Like why would I not do it? And I'm not
compromising because they still qualified. I'm still like, you know, vetting,
But it's like, why would I celebrate having somebody other
than what? That doesn't even make any sense. We don't

(21:13):
want people that do that, like what I'm saying. So
it's like I was it's crazy because I was just
outside the hotel today and this guy ran up for
h me. He's like, yeah, I love you all. You
started talking to them and he's like yo. He's like
I was talking to this Jewish guy one time and
he told me you see this dollar and he's like yeah.
He's like you'll never have this dollar. And he's like
he thought it was a racial thing, but then he
broke it down to him. He said, look, when I
spend this dollar, I'm spending it at a Jewish restaurant
and they're gonna go to a junior dry clean They're

(21:35):
gonna put it in a Jewish bank. He was like,
you're never gonna see this because it's never gonna leave
our community. And they say they say the black dollar
leads in the community. I think within six minutes or
something like some crazy like I think everyone knows what
Kanye was saying, wasn't it wasn't too far fetched. I
think it's how he delivered it. But something I think
it was the first part is because we're gonna talk

(21:55):
about like building business infrastructure, but the first part is
you gotta how you view yourself. It's extremely important. Like
you know what I'm saying. It's like, if you don't
view yourself it's worthy, then you're not going to do
business with each other. Because if you're looking at somebody
like a nigga, you're gonna treat them like a nigga.
If I'm looking at you as my brother, like my brother,
so it's like, if I see you in a certain light,

(22:16):
I'm gonna be enthusiastic about spending money with you. And
it's not charity, Like that's what gotta get out of
that as well, Like if I'm supporting a business, it's
because I genuinely want to support the business because I
didn't have to tell you that you have to support Mercedes.
I didn't tell you had it. And it's like, yo,
you know, you know I brought that Gucci, now you
owe me, So we only do that with each other,

(22:37):
Like that's funny as hell. I went to open and
BBC and I just went and I bought out. I
brought out everything, and he was like he kind of
leaned over. It was like you know, I got you.
I was like no, like like I gotta support. This
is what I'm here for. Like what the funk I
need a hook up for? But you know I wanted

(23:01):
to support And it's like I forget what else even
vent his frames like you know, um Corey, like he
wouldn't open up and I just went and bought out everything.
And then it's like, you know, so many people and
it reminds me of that's how many people like people
think that they're supposed to get ship for free. If
that's if that, if that your brother, that ship got
to stop. We got that's the mentality though, But it
goes back to you said, like where are we supposed

(23:23):
to learn it from? That's why like this moment right here,
like being on drink Champs, this is important. It's a
street with important because for so long, especially our generation,
we grew up watching right, so we watched Puff, we
watched Jay, we watch uh cash Money, we watched all
these examples. We saw it happening. We just didn't know
how it's happening, and we only thought we can get

(23:45):
it through the couple of lanes. Like if we entertain this,
it's gonna be tough, all right, we gotta do the athletes.
If we don't do those two things, it's gonna be
really tough. Right until you start seeing like wait, this
is more to this, like we uncovered like yo, let's
look at other people and other places of the world
who are actually accumulating wealth. Right, So when you never
hear about illegal Dan Godi, but he's about the black
man on the planet, right, nobody talks about that because

(24:06):
he's not a force, is not putting them on the list.
But illegal Dan Godi and he got he didn't get
it from entertainment. He didn't get it from a Mason.
Mussa was like the richest of all time. He's he
got it from national resources, he got for the oil.
He got it from construction, right, like his best friend
is building power plants. They can build their own city
just from the resources that they have. Dardos Pops. Yeah,

(24:29):
you know the artists. Hell's it goes with that cooperation.
Like if they don't report to you, how you know
what they're really doing. But you've got tons of billionaires
who was not reporting. They're doing real things. It's just
that when we look in America, we're like, all right,
Robert L. Smith, Yes, wealthy is black man in America,
but not in the world. There's no shame in What
about the guy that o bt Bob Johnson? He was

(24:52):
he was a billionaire too. He got a divorce, yea,
that called he called he lost four million the divorce. Yea.
It goes to the mindset, right like when when when
Jay said that line, he was like, uh, when he
bought the nets, so he was owning the nests. They
were like you don't own it. But then he had
to remind people like yo, one percent of the billions
more than people ever seen, said we're gonna treat it

(25:12):
like this everyday thing, and then he sells. Spaining is like, well,
he know he sold out, bro. He's actually merging the
company so it can expand he's now Thursday's part is
with the wealthiest man in quote unquote the world who
owns LVMH and so it's a strategic partnership to help
the brand grow. That's not hurting him, right, He's actually
showing us how to do it right now. The problem

(25:33):
is like for so long we watched, we watched, we
didn't get the instructions on how to do it. So
that's why when we talk about the most dangerous, that's
what this is right here. So the fact that we
got it from entertainers and now entertainment and music is
now looking at us like, yo, those are the guys.
This merger is important, my bad? But how important was it?
Because you know, like I said, you guys are cool.
It's different from hearing from people that's always suited and

(25:55):
booted and you know they're looking too too, too good
and they don't have no sins and ship like that.
You know, it's different when you're you're human, you know me. So,
but how important was it for y'all to like connect
with entertainers and share y'all? I mean, that's what it's routed.
The first lesson I've ever wrote on financial lyricy was
about jay Z because we grew up with him. Like
I told you when I saw you over night, I'm like, yo,
you know he was on my door when I was
growing up. Wow, like my mom, I got to pitch

(26:17):
I'm love because because that's what you meant to I'm like, yeah,
this is my guy. And so like when I was thinking,
like me and him had this connection when it was
like we were here lyrics, we wasn't hearing him the
same way everybody else was. We had Billy did the
code the message, and so I wrote. The first lesson

(26:38):
I wrote was all Black Scott sports entertainment, like he
wrote that ninety six. The first song on Z Reasonable Doubts,
the first song I'm Not Damn in two thousand tendansee
right right, Like if we look at the people who
we think are successful with what avenues did they come from?
I'm like, yo, damn. Was he profound enough to know
that that was what we was gonna see twenty years
later and then for him to change that and so
hip hop has always been us. That's why I said

(26:59):
this is this is really the evolution of hip hop, right,
like we watch people entertained, We've seen y'all become like,
look at that, this is business and really it's going
back to the route of hip hop understanding. I didn't
think hip hop was gonna get this smart, like like
I'm so sorry, like you know, come on, was gonna
get this dumb I'm talking about I'm talking about Maybe

(27:23):
it's totality, but I'm saying there's a lot of great
businessmen that are doing a lot of great ship on
the business wise now because especially podcasts like podcast made
it so we didn't you didn't think Russell back then
when he was doing Yeah, yeah, yeah, I'm saying I'm
adding on to that. Yeah, I'm saying even the Dame
Dashes and things that there was always shining examples. It

(27:43):
never became the predominant culture, but that was they was
always trying to make sure that they did not become
the predominant culture. Because now they can't eat off you
in this country. Right, We've always like, if you look
at the history of black people in America, we are
some of the most inventive, innovative people that have exist
in the history of time. Like it was a black
man that created the door knob, to the to the stoplight,

(28:06):
to the filament in the light bulb. But you don't
think about black men and women in that respect, right,
because it's not narrated like that. Why because we don't
own media and we don't own the education systems. Right.
If we educated each other based on what our actual
contributions are and the things that we do in the
important people within our curture, that becomes our curture. Our

(28:27):
thing is that we are the talent, but we don't
own the talent, right, we are the curture. We don't
own the courture. So somebody else is always managing our
spirit and our energy and our bodies. I mean, but
that ship just goes back to slavery. Right. We were
the talent. We were the ones that was doing all
the production. It was a brother that was creating the
cotton gins and different inventions, but people were still in

(28:47):
the patents and utilizing your labor it's the same thing
with hip hop, is the same thing with the workforce. Right, Spiritually,
the essence of hip hop is the most influential on
the planet Earth, right, But financially we don't own nor
control none of that ship. Right, So if we can
keep you uneducated, then we can control you. Right. That's

(29:08):
what we're talking about with the contracts and the legal
leaves for us don't know nothing about that. But when
you go back to the hip hop, hip hop started
off the gods on the earth. Its started off piece
of gods. That of what's suthing, nigga, you understand me.
It started off with kings and queens instead of niggas
and bitches. So it reverted and then that's when you
was able to really control them because if it was
based on knowledge, then people want to learn. If it's

(29:30):
based on ignorance, then people are satisfied with not knowing
and they just get a look. So people want to
look successful, but they never learned the actual business of success.
So now we're at this point. If you look at
every other courture, their wealth standard is steeped in education.
Whether it's the Jewish, they look at education as the key.

(29:50):
The Asian community, which has the highest, you know, grossing
households in America, specifically the East Indian. Education is the
key the way that Hispanics are growing right now. Education
so for black people in America. And I'm not just
talking about that college education that people are getting, because
that's never prepared us. Right. We've we've given that ago.
We've given millions and millions of dollars to these colleges

(30:13):
and we just told people to go, but we never
really told them how to attain the skill sets for
financial wealth, right, And what we're doing is saying that,
all right, listen, you don't need to go four years
to learn how to build wealth, you understand me. You
can learn that just by listening, sitting down with a
cult of educating yourself on YouTube. The game is changing
with artificial intelligence and all sort of things. So we

(30:34):
so behind. Even when we catch up, we're still behind,
you understand me. Because what we're catching up to is
the ship that people are already pivoting from. So we
have to not only be educated, but we have to
be fishing with what we do with media and what
we have right now, we have an opportunity to create
a conglomerate to where you know, the only thing that
we listen to is the things that we report right

(30:56):
outside the media's control by whatever forces, institutions and hours.
But when there's people of the courture we listen to
that we want somebody smart. We can find them in
the court where we want to scientists and engineer and
intellect whatever it is. We have all of that. And
when I said the court, I'm talking about the ethnic
background of people who share those same common values. Who
won't that liberation, who won't that well, who won't that power?

(31:19):
The people who don't want it, that's not my people.
They just look like me, but they don't think like me,
feel like me, a move like me. And we have
to be able to concentrate our effort and our energy
on those who are alike. And your hats hold up
a second. I got something to say. Addiction is a
treatable disease, but finding the right treatment can be overwhelming
and confusing. Shatter Proof, a national nonprofit, is here to

(31:43):
help without judgment. At shadow Proof, their goal is to
help you find addiction care that meets your needs and
leads to better health and long term recovery. When you
visit shadow Proof dot org. There's an entire section that
helps you learn everything you need to know of alcohol
and substance use disorder. There's also a fine help section

(32:05):
to help you find the support you may need. Get
help today by visiting shatterproof dot org. Again, get help
today by visiting shatterproof dot org. And I think also
like what you guys said as far as the packaging,
packaging was very important because it's like the messenger is
more important than the message. We're not the first people

(32:26):
to ever talk about financial literacy, but we're the first
people that really as scale did it in a way
that was so relatable. I remember me coming up and
me seeing rich people. They have they sneakers, fucked up.
They were like they didn't really care about showing like
showing money, like you know what I mean. But you
also got to understand like our background, like I always say,
like I had to learn business, but I didn't have

(32:48):
to learn culture. I am culture, Like I grew up
in like War Report. I could recite that album from
that ship, like even just coming here, like I got
a photograph emory source like Gumbo, but I remember buying
throwback jerseys. Right. That's so it's like not but that's

(33:09):
really that's really inside, that's really inside of us. So
you don't gotta. But for a long time, we thought
we had to compromise ourselves and like, Okay, in order
to be taking serious, I gotta change the way I talk.
I have to put it's not a wrong putting a
suit on. But if we don't want to wear a suit,
we don't have to wear like you know what I'm saying.
We can still have a very high level of intelligence
but not compromise who we are as people. So the

(33:31):
hip hop that's just us. So now what happens is
that people see us and they're like, damn, that's really relatable,
Like I can actually achieve that. So it's like now
the sanitation worker is on his app training stocks. Like
what I'm saying we're gonna in a five is it's
given inspiration because it's like for a long time, you thought, Okay,
you gotta go to Harvard. It's over your head, you
gotta be a super you know, I Q genius. But

(33:53):
we're breaking all of those barriers and it's it's worldwide.
So when we go to London and thousands of people
come out because people have been disenfranchise for a long
time all over the world, Jamaica, London, Nigeria, all of that.
It's like a pyramid, like people at the top keep
power to themselves, keep information to themselves, and they keep
the people on the bottom ignorant, and they keep them entertained.

(34:14):
They keep them entertained with sports and entertainment and just
you know, everyday nonsense. But now it's like, Okay, you
can still have sports entertainment. We love that as well,
but we're gonna have some education as well. And now
you he said, we went to London. I don't think
y'all missed that, the Royal Albert Hall. We're just one
of the most prestigious venues in the world, and we
talked about financial education and it was sold out with

(34:35):
three thousand plus. Yeah, because they well, we do. It's
not normal, but we're normalizing it, you understand me. But
we still want people to understand that this is the
highest level of excellence that we're achieving as young black men.
So when we're selling out different places and when you

(34:58):
have crowds of people like it is a concert outside,
because we're changing the narrative around that that has to
be reported and respected and observed. That's the way you
change it, you understand me. But if it's like okay,
they just they're always doing something right, then therefore people
don't see it as special, they don't see it as obtained,
they don't see it as damn. This is a blueprint
that we're setting across the planet Earth. You know, we

(35:20):
may be some of the flies, young gentlemen that has
ever been born. You know, being from Oakland, I feel
like you know Oakland even I feel like even the
dirtiest person in Oakland, even the most ignorant person in Oakland,
gonna have some level of knowledge yourself. Because of the Oakland.

(35:41):
Everybody knows how to know and they know how to talk,
right because Oakland is one of the Mecas of game. Right,
so you learn how to be able to communicate and
now to speak and how to see through the bullshit.
But also you know, the home of the Panthers and
all of the different movements. Crack came from Oakland, you
understand me. So growing up in Oakland, you learn about this.

(36:05):
So it's very hard to be ignorant of the way
that the world is and works, and what's your position
as a black man. So whatever you take with that
style the same way from Brooklyn and New York. These
are very specific and different type of places. You understand
me that whatever is brewed from there, it's gonna have
court you and consciousness already in it. Right, and especially

(36:27):
when you throw in being a Muslim and being masculine,
where you show up and present yourself is gonna be
with power. I'm not trying to acquiesce to the way
the standards have been before me. I want to create
something new. So those who look at me and be like, yo,
nineteen keys can do it, then I can do it right.
Like I've been through the streets, I didn't have the cases.
I didn't did all of the things that will give

(36:47):
you an excuse to be like, well he had this, that,
and the third note, I've been through the same trappings,
but it was the knowledge that got me out of it,
the perspective, the experience. So therefore we're setting an example
to say that all black men the planet Earth can
stand up and beat themselves without having to bow down
to the power structure. It's that same thing that he
was talking about sports and the table. This is something

(37:07):
that's very high on black Twitter, like like world Dion Sanders, people,
I could taking him and I don't understand that, like
like he's he has a job to do, doesn't he?
And what what does interview Sanders um at Jackson State? Actually,

(37:28):
you've been on there, you've been I'll say this about
I understand and I respect the move because at the
end of the day, it's just business, like you know,
but I understand why people are are disappointed because how
it was packaged and not even he might not have
done this, but how it was package was that it's
more than business. When you take a job at Carlorado,

(37:49):
you know, that's just a job. You take a job
at Jackson State and it's sold as you know, this
is for the and this is for the culture. And
now athletes can come and play and we're gonna support
our own and you start to build up steam and
then Rick Ross is coming down there, Gillian Willow coming
down there, We're coming down everybody's coming down there. It's lit.
And now you've got the top players in the country
considering going to hpc US and people donating money. And

(38:11):
did he told me he gonna write a check for
a million dollars and it's more than just a job,
you know what I'm saying. So people looked at it like, Okay,
Dion sand is the most popular coaching sports right now,
he's the most popular coaching sports. But he's supposed to know.
I'm not mad at M. I'm not mad at but
I'm just trying to show you how the other side
is looking at it, like damn. For years, we've been defunded,

(38:32):
we never had credibility, we've been embarrassed all of this.
So now we're finally getting national recognition, we finally got pride,
We finally can stand up because it's just throw it
out there. In Colorado is a white school. It is
super super like that. As soon as we get to
the top, now, all of that's taken from us. So

(38:52):
I'm not I'm not knocking him because he's just one person,
but I'm just trying to just I can understand that
some of that disappointm becomes stress. It's more than just
a job. Like at HBCU, at that level, it's for
the coach. What happens if his starting players over that's
that's that's part of it now, right. So the first
like that's what he did at at Jackson City right,
Like the first thing he did was brought his family.

(39:13):
Like he lives there, you know what I'm saying, So
like that's part of it. So his son is there,
his daughter works on campus, his other son plays for
the team. So he brought them to Colorado. To the
thing with Dion is like he's a trailblazer, right, but
the trailblazer has set a pace for people to now follow.
So like, yeah, he did his job. He was there
one year, there was five hundred. The next year they
tendant to this year they undefeated. They're gonna play in
the ball game. He's done what he was supposed to

(39:34):
do as a coach. He said, I'm not a leader
of a school. I'm a leader of men, right and
young women who are trying to get their education. He
could do that anywhere. The fact that he chose Colorado,
like I get it, Like for everything he's saying, I
get that standpoint, But it does that stop him for
now leading young men and women? Nah, who's next? Now?
Who fills those shoes? It's like us right, like we
kicked down doors right now, right, we're getting two spaces.

(39:55):
Like what you said about sports entertainment and then being
that elite, But there has to be a ladder in between, right,
Like we became that ladder. Like, now who follows him?
Who's the Hall of Fame athlete or a football player
that says, you know what, Dion paved the way, Let
me go take those rings from what he did. And
Warren Sapp could be one of them. Right, But there's
there's a bunch of Hall of Fame, there's a you

(40:17):
can go down the list of names, right, but it's
like who's going to do it? This is important for
black Twitter and everybody that's criticizing to understand, right, we
love criticizing, We love throwing rocks, we love talking about something.
Of people that criticized have never done anything productive. So
it's like, instead of criticizing, he's actually done something for HBCU.

(40:40):
You could have said he could have did more, but
he did a lot. What have you done? So it's
like us, we just did a free event at Howard
University on Saturday. Right, that's all way of giving back.
If whoever, if you're at Howard or if you just
in d C, come learn education, learn about learned about
credit yea. So it's like instead of instead of looking
at this as an opportunity to criticize somebody. Why don't

(41:00):
you look at this as an opportunity to actually do something.
Give some money to an HBCU, go to an event,
buy some merchandise, like, do something to to somebody. Like
I'm saying, it's like, but that's humanity's problem. I don't
want to say black people, but that's humanity problem, but
especially black people. Now stop doing that. Stop doing that
because it happens all the time. It happens when they
don't like if Nori do an interview with you, they're

(41:22):
gonna criticize that. They don't like deon standing, they're gonna criticize.
And it's like, you spend your whole day criticize with
somebody and you have not done anything to contribute anything
productive in anybody's lives. So that's that's that's something detrimental,
and we got to call it out and encourage people
to actually help. And it's being reactive instead of proact.
I always say, as well, just to be God's advocate

(41:44):
on that one is that you know, you can't market
a revolution in the movement and then sell out for capitalism.
I think that's what people are tired of. That's what
they figured. That is right because persons individual success don't
matter here to the court. Individual successes you and your
family when it was about the people in the movement,

(42:06):
and we felt like this was for HBCUs that's why
everybody cared. So when he made that decision, he took
the movement with him. You understand me. He sold out
the movement as well for his decision for himself. So
I think that's very important that when we do things,
you understand me. Let's not trap our people into this
feeling like, yo, I'm doing this for Black America. I'm

(42:28):
doing this to get us like you have to also,
so when people are disappointed because you raised their expectations.
So let me tell you one thing I'm sorry to give.
Like it's like when we're in UH, we wanted to
own our ship. The reason why one of the biggest
reason why we went to vote with vote was gonna,
you know, let us own our ships. But I'm gonna

(42:52):
be honest with you. There for vote sales tomorrow and
they didn't tell me. I kind of wouldn't be mad,
you know what I'm saying. Even all I had a
lot to do with properly theirselves. I probably wouldn't be mad.
I feel like we should have something you know that
the ones us like, yo, you know has it. It's
gonna be it's not gonna be the same. And as
long as it's that because I realized now that none

(43:13):
of the most of the ship is not really friendship.
Most of the ship is business even when it's friendship,
and you gotta learn how to take the punches with it.
You understand what I'm trying to say, Like like it's
been rumors all the time, like vote was selling over here,
and I'm like, I don't even make the phone calls
be like yo, I'm a little heated, Like I don't
even do that. I'll just be like all right, cool
if that's the fact, because that's what we kind of

(43:36):
signed up for business. So isn't that the same when
it comes to Dion? I know what I think The
difference between Dion and this is his the movement around
the hbc US. He's bringing these top athletes over here,
you understand, men, people is like finally that's dope. And
the way that he pushed it out, their very inspirational movement.
You thought he's gonna be there a couple more years
him going to Colorado or white school. Even if he's

(43:58):
bringing talented there's bring get money to there, you understand me.
If it's an hbc U school, then we see that
as a black thing. We see that as when we
talk about well from circulating the black dollar and educating
ourselves to make that a better top tier school. So
this is the idea of the mind of the people.
Everybody is not even educated to know the nuance to
the business structure of the deals. So they're going to
react emotionally, of course, because the way you got people

(44:21):
involved was getting them emotionally involved, right, getting them inspired,
letting them see this and feel this, like, Yo, we're
finally doing it over here. So I think that the
way people responding to Dion was the only way that
they knew how to respond to Dion. You understand me.
You went to a white school and got a great deal,
and for his career, that's great before the idea of
what he was doing to HBCUs that has no value

(44:44):
to its real quick because I like this, I like like,
I feel like money of God. They can always use
money against you, and a lot of niggas always turned
for money and we can make any of every excuse,
but if we did the same thing, we would be sellouts. Now,
I don't think that if I come out here and

(45:06):
present myself as a thought leader and not care for
the people, you understand me, and then some white company
hires me Gucci, you'd be like, yo, well we want
you to be our representatives, and I make the right.
That's never imagine that right. They give me nineteen million

(45:27):
and like want you to be the face I'm selling up.
So it's to me, it's no difference when you're making
that same decision. Now, what he did was great and
what he represented. I think the way we got to
communicate is not bringing these expectations like I'm a revolutionary
when really I'm a capitalist. Because you said the word movement,

(45:48):
and so when I hear it, movements required this more
than one person, right, And so when you think about
the den situation, is it a movement or is it
a moment? Because it was a moment for Jackson. Staton
didn't help grand we don't know, did it help Morgan State,
did it help out We don't know because we never
got to see the long term effects of it. And
so it was a moment, right, But it becomes a
movement when somebody now carries that on, right, So that's

(46:11):
that's how it's built. So that's what I'm looking at it, like,
all right, there's so many of us, and there's so
many alumni who come from these schools that never give back,
like what he said, Like there's places there's plenty of
pastigious alumni. Are they coming to support the schools? Are
they becoming boosts for their schools? Are they rooting for
the school that they like on TV? You see what
I'm saying, and so like, in order for there to
be a movement, it has to be more than one.

(46:31):
So if Dion is just the one, you take the
head of the leader, the leader of the movement out,
and now there's no movement. But you're the one you started.
You bring other people in so that it makes sure
that it progresses. But now, whether he was somebody that
kicked in the door and this is always his idea
to go to one of these schools, then there was
always a career movement. It was never a movement. Now
whether that relies on his shoulder not as a different conversation,

(46:54):
but when we're talking about creating a successful template. It
has to be long term. Anything a person doesn't short term. Yeah,
person can be inspired and do it, but that doesn't
really make you the founder of the movement unless you
are there to usher it in for the next generation.
That's the founder of the movement of hip hop. There's
so many people that's the founders of a movement of
hip hop who kept up to the same thing, who
didn't go commercial, who didn't make these commercial records, and

(47:16):
they are not financially and what is an example that
you have for them? Let me, let me, let me,
let me rebut let people were Bro just said, because
I'm gonna use nineteen, I'm gonna use I'm gonna use
some of his knowledge that he dropped on us a
well back. He said, Black people have a savior complex.

(47:39):
But we always look for one person coming back, Black
Jesus coming back to save us. Like what I'm saying,
whether it's Malcolm X, whether it's markets carf, whether this
whoever right, And it's like that's always told you all
the time. People, I'm like, I'm not a leader, I'm
a friend. Because leaders never have to tell somebody that
their leader. If you choose to follow somebody and that's
that's up to you to choose. But I'm not. It's
too much pressure and too much sponsibiling, and a leader

(48:00):
like I saying I'm not a leader. I'm just here
doing my responsibility, just like you're doing your responsiblitybody should
be doing the responsibility. So it's like a racist run.
It's a marathon and you you have a baton. So
sometimes every relationship ends. Every relationship ends. Sometimes the relationship
could be six months, Sometimes relationship could be sixty years.
But at one point is going to end. It's not
about how long it last, is about how impactful it

(48:21):
was while it lasted. Dion saying, is three years was
more impact food than fifty years of what most people
have ever done for HBCU. And by the way, I
don't watch college football at all. The first time I
started watching, but I didn't know it was so what.
So what I'm saying is that he said, can you
be a revolutionary or a capitalist? You could do both.

(48:42):
We never apologized for making money because we were in
a we're in a capitalistic society. This is what they
put us in. I ain't I ain't choose to be
in America. This is what I was born in some
make the most of the opportunity that's provided for me.
They demonize wealth and say, oh, you gotta be poor.
And you know, somebody said on the other day, they said,
Jesus said that you have a rich man has the

(49:03):
odds of a needle in a haystack of making it
to heaven. Something like that. I said, what's the odds
of a poor person? That's what they never told you.
You know what I'm saying, Like, what's the odds of
a poor person? Probably the same? Like you know what
I'm saying. They make it cool to be poor and
broke and be but like you said, nobody's coming to
help you when you when you're a poor revolutionary and
when you're a poor founder and now you need to

(49:24):
your teeth fix, all they're gonna say. It's not bro
Your time is plast So it's like you can't you
can't look at it from that standpoint because I look
at like Deon Sanders can't. He added a lot of value,
He added a lot of attention. He sparked the movement.
Now who's who's turning it next? He never signed up
for a lifelong contract to be Eddie Robinson the coach
for seventy years. He did his three year He said

(49:46):
it from day one. It's all about the money. That's
don't make the argument that people should have been thrown
a bunch of money into that situation to keep him
there exactly. It was still it's still no, three years
is a long time. It depends. Three years is as

(50:09):
different than so. But you gotta look at it like this,
because all the men that I've ever respected throughout history,
you understany stood on what they stood on for a
lifelong mission. Once they started it. You understand me. Now,
I don't know what the rest of his life is
going to be. The question that you first arose was
about the way that people felt about it, right, And

(50:30):
I believe that the way people felt about it was
the way that he positioned it. He created the atmosphere
that if I leave abruptly to a white school, then
Black America's gonna feel this way because I got Black
America hopes up by the change that I was making.
So I don't think that it's controversial for people to
react in the matter when you position their emotions into hope.

(50:50):
You understand had nothing to do personally with black who's
always said he was he who said he because times
that he was not much of a player. He even

(51:12):
went to an HBCU just to to and he was
sitting there with his new wife and baby Face with
his new girl, and he was with baby Faces. Oh,
they were all together, and I was like, this is gangs.
I was liked, this just crack. That just cra craigs

(51:32):
a prop. But but yeah, because the way you broke
it down and the way you guys said it, I
didn't look at it like that, kind of looked at
it like the Lebron decision as posed to looking at
it as an historical black cop Lebron decision, you know
when Lebron because everyone was just the decision, the rector decision.

(51:53):
But hold, let's give it. Give the flowers flowers. You
know our shows about giving you all your flowers like that,
and you're gonna rebute the guy like that. Wow? Yes, wow,
actually flower, I'm not deserving. Moving on right shout By

(52:22):
the way, I also believe that it's it's always dangerous
when we criticize black man do any good. He ain't.
He hasn't done any wrong, he hasn't done anything evil.
It's just perspectives, opinions and emotions around the moves he's
making because they're public. But him as a black man,
the work that he's done, the inspiration that he showed,
he deserves his flowers for that, you understand me. So

(52:46):
one thing, um, I all noticed as soon as you
walk in. Only I got on the roading right, only
got some people. Some people will say, depending on who
you ask, they'll say, you know, watches, this investment that's
going down. It's investment that goes up and it's a

(53:06):
roller coaster. What do you guys say to people who
who's never party, how to watch? And this is this
is a fact right now, you know, just having a
little watch just you know, you know, looking good, feeling good.
Some of these watches going up pretty cool with it,
when some of them are staying still. The watch market
is doing great right now if you look right now.

(53:29):
Of course you know they haven't announced it, of course,
but we're in a recession right some things we're going
through some of the highest points of inflation in the
nation right now. Right Plane tickets, food prices, healthcare and
ontitude of different things are very high. And a lot
of the different assets that people was holding on to
have lost value. Right. This is the point in time

(53:50):
where a lot of people have overlayvers bought too many
assets and they end up selling. But role Lexus specifically
has been a nice special case that even through all
of this up and down with inflation and recession news
and stocks being down and crypto being down, the rolexes
have held their value and increased in value. Right and
so right now, rox store, that's important. They only have

(54:15):
displayed Rolexes. That's not working. Those are not no rolex stores. Actually.
You know what's so crazy is that there's a whole
education with these watches that I didn't even know until
nobody knows until you're actually in the space. So it's like,
you know what the watches. What I realized is that
a all rolexes aren't made the same, and all rolexes
don't have the same appreciation. So like like the sky dweller, right,

(54:38):
that's the most complicated movement. So it's crazy, it's the
most heavies. Yeah, so it's like that's one of the
watches that appreciate over the court. The sky dweller appreciates
more than this is the presidential I have a Scott
the sky dweller will appreciate over time more than the
presidential um. So it's interesting with president the US. Okay,
I got gumbaders only we we we bringing you bring

(55:12):
What the rolex is is like, you know what's so crazy, bro?
Because Troy will break it down. But this is the
good analogy of life. And it's like when you really
start to understand watches, you see your watch like probably right,
no dimonds, and it's like, thank you for throwing that
out there. Yeah you got like the sky and it's

(55:34):
like the watch value you would think it would be
done by diamonds and gold. The most important thing of
a watch is the movement. So it's like that's a
metaphor for life as well, right, Like your movement has
to always be on point. That's the most The exterior
is what people look at. The interior is the most

(55:56):
important thing. So understanding watches is like this is real
time pieces his art. Like what I'm saying, like we're
not just yeah, it's not just going and just saying
I just want the most craziest whatever. It's like understanding
and being educated on it. This is the education that
I never received. We never received this education, right and even,
like you said, even purchasing, it's like you gotta go

(56:18):
on a waiting list and then you gotta purchase a
watch to get another watch, build up your credit culture
that's his game culture, and then it's like you gotta
put it in the body to get work to get
another sacrifice. It's like even jewelers, like, no disrespect any
juelus here, but I don't trust jewelers, So it's like

(56:39):
I only buy it from either the role like store
or authorized. Authorized deal is extremely important because it's like
even Quavo, we had him here, Yeah, he brought a
watch that it wasn't real, but it's like he no, no,
it was. It was made, it was put together, put together,
it was real. It was like it was something like
that face with when they did the knowledge on it. Yeah,

(57:02):
it's like that's too much speculation for four hearted. Yeah,
I'm saying that it was supposed to be a million,
like like like he bought it for four hund but
it was worth a million, that exact watch that hadn't
been real. Yeah. But but but it's asset. Over the
course of time, it goes up in value as long
as you buy it correctly, you know, factory. Diamonds is

(57:23):
always you know better even no diamonds is good, like
you know what I mean? Like these are things that
how you look at the watch, and you can look
at either way. You can look at it just from
like I just want to shine, or you can look
at it from an investment standpoint, like I gotta tell
you part of me because you all, I'll tell you
this crazy crazy about Richard when I went with them.
It's the only thing I asked for rail four, like
I for four favor and I don't ask for for nothing,

(57:45):
you know, I mean, you go back, motherfucker. But I say, listen,
I don't want to buy. I want to buy from
them and the craziest ship. That's the only watch company
I've ever dealt with that did not want my money.
They wanted to explain to me why to watch is
worth money and want to show to me the the
complication they wanted to show to me, like look, look,
this is a real watch. You see the ship in

(58:06):
the background. You're supposed to always see it in the back.
It was to always see that. That's why Paddocks and all.
And then you know he obviously he should have on Rolex.
He was like one movement. You know, he's a French guy.
But what I'm trying to say is like what it
was always bugged out to me because like Rolex, sometimes
it's an investment and then sometimes it just stay the same.

(58:28):
Is it always an investment? It depends on what you
gotta get, what you like. Have you ever bought something
that you because they said by it? And then it
just so it goes back to building that portfolio. Right,
So like in order to build my portfolio at the dealer,
I had to get a watch. So I got like
a sea dweller. I barely wear it, but it had
to build my portfolio. So the next time I'm coming
to the store and I'm like, yo, I really want
that Daytona. If that Daytona comes in, I need that, right,

(58:50):
And so now I got the portfolio and people like
this is knowledge, like you gotta learn. So I get
to see dweller and then finally they're like, oh I
got the Daytona. Now bout the Daytona. This is a
true story. Like it was at three thousand, right, I
bought it three months ago. It's appreciated two three months.
So the thirty three tho dollar watches now and right.
So it just depends on which watch you get in that.

(59:12):
Uh it's the Oyster Flex, it's a white go Oyster Flextion. Yeah, definitely.
I don't got to know me, Yeah, definitely. But then
I'm saying, like, appreciate you like that, like even like
what you said what Cravo was like, yeah, even when
I watched that segment, like the week later he was
talking about not putting diamonds in his watch anymore, he's
over that. That's why I said the education is point
because you said something earlier. This is this is what

(59:34):
it is is, Well, we don't know. You can actually
go to a Richard Milly, you would go to a
Paddock and you could just get on the list, right,
But it's it's it's gonna be six months, it's gonna
be longer. But but but I'm just saying, like, if
you want retail, retail, like what happens is we want
to skip that line. You want to take the mark up,

(59:56):
but but you start going it jeweler's you once you
When I realized with Julus is that you don't know
you can tell me you're this diamond is I don't
really know. I don't know because that sounds Rolex, I
go trait the role. Actually go straight to Paddock and
go straight to Richard. This watch is gonna sell anyway,

(01:00:17):
so you know what I mean? Like, so why tell
the layman who doesn't know anything about these watches? What
gives these things the value that they have because you
can't get them? Yeah, exactly, because you can't get the
rarity of it. Yeah. I think I think of one
of the greater that they put out, the report about
two three black people have zero percent wealth and the

(01:00:39):
ideals that we have zero assets to our name. You
understand me, the idea when most people we talk about
assets versus liabilities, buying something that's an asset versus buying
something that's a liability. One increases your network, one decreases
your network. Let's give an example of both. Right, So
a watch can be an asset, right where a car

(01:01:01):
a car that say, watch could life, but historically a
car depociates the moment you get off the lock. Right.
I know people guns, but I'm just saying the way
people spend money. So let's say a person going to
booby trap or two seas they're spending money. You understand me,
what a stripper throwing tens of thousands of dollars, that's

(01:01:23):
a liability. You understand me. That money is not coming back.
It's not coming right at support in Miami. So you
think about how much money, how much money is spent
at the strip club. But if that money was went
and put into our assets, it goes to increasing your

(01:01:44):
network because your network is going to be your assets.
Mine is your liabilities, you understand me. So your earned
income your assets, mine is your debt. Right. And so
when you're spending some money on something that doesn't give
you a return, that's a liability or doesn't hold any value. Right.
When we're talking about buying watches or buying land, of
buying houses or stocks and crypto or gold, we're talking

(01:02:05):
about the accumulation of wealth through assets. So when you're
talking about liquidation events like what Kane West, and we're
talking about evaluation, your true value is going to be
based on your assets, right, the things you own. Then
the evaluation is saying that this is what it's worth
or impossibly could be worth. Right. So with Black America,
to goal everybody should be thinking about daily is how

(01:02:27):
can I take the money that I'm getting and put
it in an asset class. Right, most people don't think
about that because we've never been educated about asset classes.
We only know liabilities. I believe that we over all
the assets and under audent liabilities, meaning that if I
tell you about the investment opportunity, you gonna overthink it.
But if I said let's go to the strip club,

(01:02:47):
you say let's go, you understand me, so you would
throw your money easily. Money easy story. But brands is
probably the biggest liabilities that we spend money on. Right
when we find everything, it's like when you don't know,

(01:03:12):
when you don't know what to do, you do what
you know. You don't know what to do, you do
what you know. So we know how to spend money
on jewelry. We know how to spend money and ship clubs.
We know how to we know. That's because that's familiar
to us. We don't historically know how to invest in
real estate, how to invest in stocks, how to invest
in crypto. That's foreign. So when you have a lack

(01:03:32):
of education, what comes into fear, and especially when it
comes to the money, you become frozen. You're not gonna
do anything if you if you this is why education
is extremely important. So education is actually the most important
thing in life, because when you realize that in this
job market right now, no matter what, you can't even
go outside and try to get a job, like you
know what I mean, Like people are not hiring, they're

(01:03:52):
they're firing people. So it's like when you realize at
the end of the day, the education is the only
thing that can save you. And like he said, not
just a formal education as far as college, but what
are you learning. This is what we've been able to provide,
is like real time education where you can actually learn something,
go outside and make money tomorrow, whether you have a
college degree or not, whether you have a felony or not,
whether you have you know, whatever or not. This is

(01:04:14):
something that's extremely powerful, and like you said, it's also
extremely dangerous. That's why I got to command y'all, like
to say our face, we can said you're into each other,
and I will always be like, what's up, y'all, But
in my mind, I'm like, man, I want to be like,
you'll be careful, you know, because y'all holding the same
importance as a Martin of mouth, cause I know that
we don't have these nowadays, but it's it's holding the

(01:04:36):
same importance because what we have always missed is us
being financially aware and like like for instance, most of
us spend money before we have it. And what what
it is is we get the money and we think
that it's actually there, and then we start spending and
then we forget that one. We gotta pay taxes on
that and then to uh, you know it wasn't actually there,

(01:04:59):
it was is there temporarily and you just spent the money.
So how does how do you stop people from doing that?
Like you said, it's the education, So when we see that,
like even having a conversation about Rodex, that's important. But
like you come from education, whereas I was a teacher, right,
and so I know in schools this isn't happening. So
what we gotta do. We gotta create systems. We gotta
create the Bronx, Right, I was in the Bronx. Yeah,
so we created By the way you teach it to

(01:05:21):
the Bronx, you gonna win the world or two. But
that's the point. So when we can look inside the
system and know there's nothing there to help our people,
then we got to create it. And so we just
gotta have the courage to do it. But then we

(01:05:41):
leave by example by actually showing people. And so when
he's talking about, hey, we got to create investments in
asset classes, most people like, well what is that? They
don't even know that they're doing that. They just realized
that they're consumers and they spend the money. So we
spend it on all these brands we talked about, were
spending on the strip club. But we never know that
we can own you see what I'm saying. And that's
the mind shift change that we have to have. So
like when we come up here to talk about that,

(01:06:02):
that's what we represent ownership. Like the dude hustling on
the block doesn't know that he could probably buy that house.
He don't that's what if he has. You know what's
so crazy is like, so my cousin is in jail
right now, he's in the fens and a few of
my friends, but they tell me, like, yo, y'all got
a large following this side of here, like people are
really tapped in. And then I found out like there's

(01:06:23):
guys that's trading crypto on cell phone stuff like that,
Like they really tapped in. Because I feel like you
have an entrepreneurial spirit. That's it. You just making the
wrong decision. But you're making the wrong decision because in
form Yeah, if you have the proper education. This is
why his life with death matter as far as financial
literacy is concerned, because it's like if you realize that

(01:06:44):
you can make the same amount of money or even
more money legally. Like I don't think anybody really wants
to be a drug dealer, but that's something that's attainable.
It's relatively easy. You know, you don't have to have
a college degree, and you can go outside tomorrow and
beginning with some people want to know. I'm just saying,
I don't know, don't got no hope, No, let's listen, listen, no, no, no,

(01:07:07):
But they want to be because a few things, right,
the money, the attention, the lifestyle, all of that. What
if you can get all of those without having to
risk your freedom, without having to look over your shoulders,
without having to without having risk doing twenty years in jail.
What if you can do all of that legally? So
this is why when we go to Diakemond and it's
like we're on the floor and they and they've given it,
like that's important for people to see because now it's

(01:07:30):
like Okay, now you don't have to be a drug
dealer to get that same level of hood admiration because
it's important that hood love is important, like what I'm saying.
So it's like this is what this was a disconnect
before this corporate but the corporate people nobody ever saw them.
Nobody ever saw the suits and they never so it's
not attainable. They see us, They're gonna see us at

(01:07:51):
some point. They might see us a booby trap. You never, no,
not what but you go, that's the thing we attain
boom right. And so the person who sat in the
sudo was on the TV, it's like all right, schools
this entertainment, but you turn the channel of and they
disappeared us. We're gonna show up at every place that
we're supposed to be. So if there's a event going on,
you're gonna see us there. Why because we made from
the people and we want them to see like this

(01:08:13):
is related. Like you said, I got students who looking
at me like yo, that was my gym teachers hard
So you see what I'm saying. So they they're looking
at it like yo, that's hard, he can do it.
I just wanted them to go, like, yo, this is
a career that you can do. Right, So like what
we drive, what we were all, that's very important, right
they The first thing they're gonna do is see us,
like all the kids, all the kids that are our area,

(01:08:34):
like they all trying to be entrepreneurs or they all
got merch lines, they making hoodies, they're doing is they
try and do that because now we are the people
that they're looking up to. They're not looking up to
the drug dealer because they didn't believe that means successful
drug dealers to even look up to. Like now it's
like then they really got they got it right now.
That's why said nobody inherently wants to be a drug dealer.

(01:08:55):
They want to be it because of the environment that
they're in and what they're seeing in the options, and
they make deductive reasonings and they say, Okay, this is
the best option for me at this time. But now
they're seeing us on social media a million one point
two million followers. They're seeing us when we're on drink chance,
we're wearing whatever we want to wear, we're going to
the games, and it's like it's a. That's that's important

(01:09:16):
for them to see. So now that now the admiration
changes and the aspiration changes, and that's something you got
how they can do it on the entrepreneurials. Not to
cut your wisdom, but but that's something that's been our
responsibility here. Right we know that number one, the drug dealers,
the old troupe like Trump rather like YouTubers are making
more than drug dealers and rappers, understand me. So even

(01:09:37):
being inspiring rapper or drug dealer, that's the old idea
of success in the court um when we didn't have
as much exposure. Right now, we don't say YouTuber is
making more to the TikTokers they dancing while these catches
is out there risking their life and getting more money.
They may be doing Airbnb, they may be doing touro
or doing credit and they're making more money ca Right now,

(01:10:00):
there's so many different ways to create different streams of income.
You have to be lazy not to pick one up,
you understand me. So now we are living in the
time we don't have excuses, you understand me. It's like
and it also goes towards when you talk about being
dangerous and educating our people and picking up entrepreneurship. I
don't care you in the streets, you in the trap.
It's a mindset thing. Right, mind skills said, right mind set.

(01:10:25):
You can master any skill set if you can teach
young men right how to develop the mind of a man,
because a man is his mind. Right, your ability to
take ideas out your head and bring them into reality.
That's how I know if you're a real man, you
understand me. Otherwise I can't tell of your mind working
at all. You just chasing women again some dollars. That's
low level of activity. That's easy that But what is

(01:10:48):
the vision that we have for Black America? Were just
we went through Little Haiti, We went to Carol City,
right and we were just walking around and we was asking, like,
what is the vision y'all got for your neighborhood? Though?
But we get mad that gentrification. They come in and
beautify and make the neighborhood better and bringing businesses. But
gentrification is not a bad thing, and we gentrify our ownhoods.
We're taking value and we're bringing stocks exactly so star

(01:11:13):
like like after Lea got her business over there, right,
like you would look at that business and it wasn't
black owned and say, yo, this is a sign of gentrification. Right,
that's not a bad thing though. So like what we're doing,
we got an even in Chicago, and it's about rebuilding Chicago,
like reimagining what is your vision you have for your neighborhood,

(01:11:36):
How can you see it better? And then how can
the people collectively in those neighborhoods put money together to
own it. Even when we're owning businesses, we don't own
the building. We're paying rent to a landlord that's not
from our community, right, So they have the longevity. But
our businesses come and go, come and go, and if
they want to kick us out to somebody that doesn't
look like us, they have that power. So not only

(01:11:58):
do we have to become man or where we want
to take ownership in our environments, have control, because it
ain't your hood. If you don't own it, you understand me,
it's not that's your plantation. Another type of time he
was on and that's that's when I think of when

(01:12:20):
I think of things like that, that's like it's inspiring
to see him have that whole strip more like what
I'm saying, like, that's that's who we really got to
focus more on is like the entrepreneurship, the ownership. Because
it's like, I don't care how good you wrap at
some point in time, people don't get tired of you,
but I don't care how fast you are at some
point in time your hand, but hand not gonna be
the same. Use it. Using dip as an example, Ah,

(01:12:43):
he went back to his own hood. We invested in
his own hood, but that's where he died. So a
lot of us is turned off by that. Someone us
to say, yo, he did the right thing. Someone as saying, listen,
the right thing to do it here? Yeah, well, I
think there's a way you go about it. It's always
the right thing, but you have to do it in
the right way, you understand me. And because because I'll
be honest with you, some people don't want to be saved. Yeah,

(01:13:09):
I don't care how much they want to say it.
And they're like yeah, yeah, yeah, but you put a
person in the position, you send a person a boat,
they want a yacht. But also also I think it's
important for us to gentify other people's neighborhood as well,
Like why not have a restaurant in a in a
white neighborhood like they do it to us, you know
what I mean? Like, so it's like, why not, like
we got this thing bigger than just the neighborhood, the

(01:13:32):
whole world. I could not to say that you said that,
but the whole often do that though. I understand restaurants
in every other place, but that's why I really don't,
because most of our neighborhoods is in a couple of
miles radio. That's why when we're do an event. We
did an event in London at Royal Albert Hall, We're
not gonna be in the community center. We're gonna be
in the most prestigious venue in Europe because they colonized.

(01:13:54):
We're gonna be first favor, Like know what I'm saying.
So I feel like we should be able to stand anywhere.
We should be able to be in Hall, and should
be able to be in Tom Squire like, don't don't
just marginalize us in just one area, in one community,
because nobody else is marginalized. But what you want to
say that though, because when I went out there to
Brownsville and stuff, one thing I did notice, right, you
got all these we're walking through the streets with the

(01:14:16):
Bro rube I mayror Fahim, you understand me, and some
other people and the young people is coming up asking
us question like, bro, what can I do blah blah blah,
that you have people in that neighborhood that our community
organizers they have programs that can teach and educate people
financial literacy, but most people don't know nothing about it.
You understand me. You go through those same neighborhoods and

(01:14:37):
everybody wants to tell you the stories of all the
crimes and the issues that have happened there, and then
the opportunity that they had where they could have bought
this house and it would have been worth this much, right,
And so the idea of owning our neighborhoods is just
that like, there's assets and there's value there that we
walked past every day and we depreciate it with criminality,
you understand me. So it's this idea of looking around

(01:14:59):
this saying that damn, can I own my home? Can
I own my environment? And that's something that I think
is obtainable to the average person, giving them a vision
of why you're grinding, and giving you a vision of
why you're hustling in the first place. It's to own
everything around. When you go outside, you're traveling through Miami,
how many buildings you look at and be like, that's
the black person, look like me to own that when

(01:15:20):
I go through anywhere in the world, or whether we're
traveling through Europe, whether we're traveling through the Islands or
throughout America. When I look at scottscrapers, they're not owned
by black men and women. We don't own the world.
And that's why it's important to not just think locally.
Don people's saying people don't people is the only black

(01:15:41):
girl state developer that had a hotel in South Beach.
A lot of people even know the Royal Palm remember
that developer, So it's like that's important because it's like
we gotta be see what they do. Okay, thanks Mr
than you. What they what they do is they love

(01:16:04):
they love the I used to be a financial advisor, right,
so there's different levels of racism. So it's like they'll
put you in the boxes like you're the black financial advisor,
you're working with black people, or you're the black agent
all of your clients are black people, when every other
person can work with any single person that they want
so why is it always segregated for us to only
stay in one box with our people in our neighborhood Like, nah,

(01:16:27):
Like if I'm I want to be able to work
with Taylor Swift and whoever, like you know what I'm saying,
because it's like, if you're the most educating, you're the
best person, then why are you relegated to just a
small percentage of the population. That's the only only happens
with black people. If you see an Indian person, he
could be a CEO of a company. Nobody even thinks
about it, right, it only happens with black people. When

(01:16:48):
Black people have to stay within a small box, work
with your own that's it. Nah, you should be able
to expand all over the world if the world is
yours and the world really should be your Like it
goes the aspiration right exactly. So if you look at
the neighborhoods like he's talking about, even inside of our neighborhoods,
do we what do we own? Right? If we look
at anything in the beautician area, we don't own that.

(01:17:11):
We don't own that girl, Because I wanted to say that,
if you think about the idea of the project, no
one owns the project. Somebody, somebody individual that lives the
city right own it all, you know, like like left Frack,
I've just met the person that owns left Rack, I
mean college party. And he walks up to me. He
was like, you'vel reperd my family forever. And I didn't

(01:17:33):
know whether to take that saying what you think about it?
Felt it felt his name was left right, Yes, wasn't
really Yeah, he this is this is this is the airs,
like this is like and he's sitting there. We had
a great time. We sat there, we had drinks, but
it was just like it was just like hearing that
like just met you. Yeah, yeah, this is this is

(01:17:53):
like the grandson of the person that actually owns it.
But because we're not city owned, it's like so I
actually met It's like wow. Like but when you look
at Queensbridge, like I remember me hanging out in Queensbridge.
This is back in the days and Donald Trump had
a letter in front of everyone's door and was like, yeah,

(01:18:15):
I'm praying everyone ten thousand dollars to move out because
he wanted to knock down Queensbridge and he wanted to
make the Trump Towers Queensbridge. I don't know if you
remember this, this is what happened. What happened, Yeah, I
mean if you think about it, I mean definitely prime
realists right on the river. You see Manhattan from outside

(01:18:35):
your window, see looking at it like an opportunity where
we're looking at it like yo, I rep here. But
that's why long the city is so kind of nice,
right exactly, because because they couldn't actually fix Queensbridge right now.
Not to say they can't fix it, but they couldn't
get what they wanted out of that deal. So they
made everything around it nice and they left that ship
that's still that's fucked up. That's how they played a
Thinking about what I just said, I tried to find it,

(01:18:57):
they couldn't get it, and they said, you know what,
I'll build around it, and they left it. There's nothing
like upgraded from queens Bridge other than the cameras for
the tower, the police station. Then you know what you
look at. But think about it though, because it's like
all right, the favelas in Brazil saying, like a lot
of these places is prime real estate, right, so it's like, okay,
it's gonna be difficult to knock down. Was the ninety
six buildings. It's difficult to knock down ninety six buildings, right,

(01:19:20):
but you really can't get much better prime real estate.
It's right on the water, and so I was like, okay,
then they get the pepsi factory right up the world.
So if we could just build or around it and
then you put police all around it, so you make
it a safe neighborhood. Now it's just dangerous just in
the area. So it's like, all right, just keep it
at a minimum, don't disturb the outside situation, and we

(01:19:42):
can keep this thing going. And that's and that's what
happens all over the world where it's like, you know,
ultimately people understand that nothing's gonna stop the money from
being made, right, Like, nothing's gonna stop the money from
being made. This is what people gotta understand. Like we're
in America. That's why I don't really get into like
this capitalistic conversation all that, because this is America. At

(01:20:03):
the end of the day, of course we're gonna be capitalists.
This is this is what this country is built on.
This is what this whole world is built on. Like
know what I'm saying. So at the end of the day,
you either participate or you become a victim. But but
how much we have to also understand that we're still
suffering the effects of colonialism to this day colonialism, which colonialism.

(01:20:24):
You know, I believe in being rich and righteous, donable
mental as far Con says something to the tune about
being righteous capitalists right to where the idea of having
wealth and obtaining economic power, you understand me, it's key.
That's always been something that all of our leaders throughout
time have talked about. But it's making sure that there

(01:20:44):
is integrity and what we do right and making sure
that there's righteousness and morals and everything that we do.
Otherwise we will move just for the money. You understand men,
When you move just for the money, you have to
sell yourself. You will sell your people out right. And
this is what we've seen throughout time. We haven't seen
righteous capital to what we're talking about making money but

(01:21:06):
attached to a social good, right Like, there's many different
types of entrepreneurship and ways to make money. And with
us being some of the most creative people on the
planet Earth, you understand me, Like what we do and
we have products of health and financial literacy and we're
throwing events, and we're creating shows. All of these are
attached to social goods, but we're making money. You understand

(01:21:27):
me why because we have knowledge of marketing, knowledge of branding, right,
we have knowledge of sales, knowledge of design, knowledge of
financial literacy and media and content creation. So we can
utilize our knowledge and creativity, but it's also gonna be
trajected to where our character is as well and where
my passion is, which for me particularly is for our people.

(01:21:48):
So I believe that there's an easy way to where
your people can benefit off the goods that you do,
but also you can do global business. As my brother said,
when we're talking about starting locally, there's so many people
who may never go outside the country. So just giving
them a vision of owning their neighborhood is for the
people that's not leaving their neighborhood, you understand me. Then
you have people that excel beyond those and be like, well,

(01:22:11):
I want to own restaurants and I want to franchise,
or I want to do you know, global real estate
and have you know property in Africa and property in
these different islands. Right, that's a different type of game.
So you know, with us, it always feels like we're
starting that from scratch. You understand me where we are
right now, But really we don't have to. We're living

(01:22:32):
in the greatest time of having the greatest resources and
technology on the planet Earth, and it takes a few
good men to do it. If we look at the
culture right now, there's somebody that can take a check
and be like, I can buy every major podcast in
the courture right, and that check and go a cross
over a billion, you understand me, Which means that they
can own all the black media at a snap of

(01:22:53):
their fingers if they wanted to. The question is how
much is black media worked? Right? Because we get to
control of the idea, is the narratives, the belief systems,
the imaging that is put out there in front of
our people. It's a reason that they control it because
they understand if I can project that into your mind,
into your woman's mind, then y'all gonna get birth to
whatever reality that I tell y'all is real. You understand me.

(01:23:15):
So now is up to us to where Thank you
all for having us on. We're having high level conversations.
Before I started high level conversations, and we're getting millions
of views. People were saying that that's not gonna work.
People not gonna want to sit for long term and
listen to high level, in depth intellectual conversations below and behold,
we have to show them how to do it the
right way. So if we take consciousness and education as

(01:23:38):
a luxury, so instead, okay, well let's present it in
the luxurious manner. Let's make it aspirational. Let's make it
something you want to obtain, right, because most men don't
see being a man, standing up for yourself, getting money right,
having social influence and power as their true goal. They
just want some money and some holes and they're happy.

(01:23:59):
So the integrity and the character is missing in our courture.
So you're not going to get us people. But but
but but you're not going to get us as a
people to make any real strides the type that we
we innately want to sit. It like there's a spirit.

(01:24:19):
I don't care who you are, there's a spirit of us.
They just wish we just came together. They just wish
we did that. They don't have to be wishes. If
you have real men and women, you understand me, Like
there's like a wish is you know goal without work?
You understand me. If we put that work in, then
there's no more wishes. They're just reality. So when we're

(01:24:39):
talking about is educating you on how to do it.
Once you have the knowledge, how you're now accountable for
either being lazy or giving birth. Right, a man's mind
is his womb. Right. If you have an idea here,
you don't give birth to it, that's because you aborted it.
Procrastination is the abortion clinic of ideas. Right, you have
an idea, but do you have the wilfulness? Do you

(01:25:00):
have the intent? Do you have the knowledge to go
bring that into me? I ain't saying whether it's hard
or not. A man is meant to go do challenges.
He is meant to go through the darkness. He is
meant to go through all of that and still project
his reality because look at every other man and woman
they've done it. You don't think they had challenges. You
don't think that they went through some of the hardest
routes in the world. No, but each one of these

(01:25:22):
ideas is small to who we are. Right, our power
as God's our powers, men and women as kings and
queens on this planet Earth. That means that you can't
tell me if we believe that we were the comedic
people that built the pyramids, and the Mansa Musa's you
understand me and the Hannibal Barkers, the father of military
genius in the two Saints around the world come on

(01:25:43):
something like owning our neighborhood and owning some shy scrapers.
That should be a snap of a finger before people
who know who they are. But that goes to the exposure, right,
So the exposure plus the education, when you put those
two things together, they see it and now they educate
on it. Now it becomes something that's super attainable. That's
why they have to see us do it. They gotta
see y'all do it, because it's like, wait, we sold

(01:26:03):
him in one avenue, but now we've seen them doing this.
It's a complete evolution. Well yeah, yeah, let's talk about
Yea said that he wanted to build a community that
was fully self sufficient, that nothing outside will come in
the community or go out of the community. It sounds
like a good idea back there. What you let me

(01:26:25):
ask you this because I watched the whole interview. I
watched the whole interview. Um, what was your thoughts reflecting
on that situation. What's your thoughts on that situation? The
George Floyd Park went over my head because most of
the time that was like in the first fifteen minutes
of the interview, like first five minutes thing. It might
be even the first five minutes. And one of the

(01:26:47):
things that I always get critiqued about, it's like cutting
people off. So I was sitting there just trying to
let him kind of talk. But I realized that that's
the time I should have cut him, but I didn't.
I didn't. I didn't see that to the next day.
The next day because it was like, yo, he basically asked,
you can be filmed today, and but by the way,

(01:27:11):
there's a lot if I would documentary everything that happened, when,
when when, But when his name was brought up, that
was the least of our concerned because like he had
compared him tomorrow the king at one point, and it

(01:27:32):
was just like it was just all over the place.
Had I been able to sit back and analyze it
a little bit more, because really what it was, I'm
being honest, this is the first time I've been addressing
this question, and I would love to do so, like
we kind of like felt snubbed a little bit because well,

(01:27:52):
well let me say me, let me not throw you
in it in there like probably gonna win the BT Award.
God blessed with somebody who just got six episodes, you know, yeah,
so God bless that, God bless god, God blessed short
because that's not her, that's not how fall at all.
But at the same token, it's like, all right, cool,

(01:28:13):
we wanted so I was supposed to when I got
the phone, go, I was let me relax because it
was something about his energy that wasn't like the same.
But he didn't want me. He didn't. He didn't He
didn't say you almost say this. He didn't say I
want this. We already knew what time, Nah, I knew,
but I wasn't thinking it. So that's my take on

(01:28:34):
it was like after looking at it, and I have
to see it because the thing is, I'm not even
hurting people. When I was, you know, I both brought
up the war report. You know, that was that was
the time in my life. You know, I grew that
and I love who I am right now. I make
people happy. People see me, what's some story? People think
they know me, even both people those people who meet me.

(01:28:57):
They never even met me. They just see me and
be like, you know, was top bro, and they I
like to remain that person. And that took away and
which a lot of people don't know, it was him
who told me to take it down. It was him
who told me to take it. I mean, I didn't
feel like that it should have been public information because
it wasn't like he said, yo, take it down and

(01:29:20):
to tell everyone to be public about it. But he
was like yo. I was like, yo, I want to
take the George Floyd part out and I want to
take out you know, such a such part out. And
he was like, well, if you gotta take it out,
then you know, take it all down. And I was
just like alright, cool. And by the way, we could
have been assholes. We could have still made money off
of this. That interview is still all over the place,
but we didn't want to make money because the fact

(01:29:42):
is the word got back that George Floyd family said
that we said it mm hmm. Like you know, as
a journalist, I've seen Oprah interview Cus Klan. She didn't
pull hard and if you're down, you know what I'm saying,
I've seen I've seen that so as a journalist, and
not to mean you agree with everything that as a journalist.
As a journalist, I didn't nothing wrong. As the person
who has more rols, a person that stands with my

(01:30:03):
black community, I felt like I let him down. So
I felt like, you know, something like that. But I
feel like this is deep, this is deep. It's the
first time we talk about it. Let's go up. That
moment was historical regardless, right, Everything that transpired from that

(01:30:25):
moment was historical. I think it's a it's a key
lesson in that though, because the reason kind of came
to y'all because he wanted the media platform you understand me,
specifically one of the black media platform. It's not easy
for when the black man does do something that goes
against the grain to also have a platform, right, right,
So it's very important that both didn't tell me to

(01:30:48):
take it down. By the way, both didn't tell us,
but they laughed at us when he was like, yeah,
because they told us, dope put it up. Really, that's
keep everybody didn't tell y'all to take it down because
a lot of people blame revolt when revolts still put
it out there because the idea was to give a

(01:31:08):
voice you understand me in the platform, whether you agree
with it or not. He went on Piers morgane all
of the other that was that none of those people
because until globhouse, regular traditional media giving voices you understand
me and black me, that everybody wants to control our voice. Right.

(01:31:31):
We try to bully each other, right, even getting the
suit that's bullying each other, because we don't try to
bully other people because we know they got back up
in power, right, and we do that ain't definitely we
do that neighborhoods, right, We bully each other because we

(01:31:52):
know you ain't got back up and touched that white
boy touched that cop because they got back That's the
same thing with everybody else in their net works. So
I think that in that moment, we have to understand
that black media is still in an infantile stage as
far as us having these platforms. So moments like that
were historical and set precedents that, No, we can have

(01:32:12):
conversations even when we are of disagreement. We can make
mistakes on our platform, right, but we don't have to
be canceled. You understand me, And seeing like we're being
criminalized and shunned and crucified. No Black men have the
right to have their voice, whether you disagree or agree
with it, and that's something that America never let us have.

(01:32:33):
But I think I think to have to have my
two cents to it. Um Sometimes sometimes I think in
that documentary they are Kanye's mom said it's hard for
a giant to see himself in the mirror some something
to that effect. And I feel like it's hard for
us to fully understand how powerful we are because we're
in it. So like for you guys, I don't even

(01:32:55):
think you might not even fully understand how important your
platform is, even if you know. You know, I was
ignored this. What I'm saying is that when I looked
at the interview, I looked at it like he was
coming to you guys to talk about a lot of
serious issues. And I feel like it was a little
lighthearted sometimes even with the shots or like the hip

(01:33:17):
hop conversations, and I feel like, because you probably looking,
it was just a regular inter Yeah, I mean this
is drink champs. Yeah. The day, I want you all
to be as comfortable as y'all could be. By the
end of the day, I'm still gonna try get sometime sometime.
But you said a key word, you said journalists. Yeah,
I was just gone. So it's like, I don't like

(01:33:38):
saying I don't like considering that you are not well.
I feel like so when comes on, he's looking at Okay,
this is a platform where I could reach millions of people,
and it's hip hop culture. It's my peers, here's my thing,
here's my thing. Our last interview, he kind of like
warmed me what he wanted to talk about. So I

(01:34:00):
was prepared for that. How he would have said, Yo,
you know, I would have would hit eighteen keys, I'm
gonna hit you know what I'm saying, Like he has
something people there that is knowledgeable or just political, because
when it goes political and it goes deep, it's a
little bit too much for me, you know what I
mean in a certain stance, Like I know my strengths, right,

(01:34:24):
But I felt like when he came he looked at
it like this is a safe place for me. That's
definitely right. And it was. And it doesn't mean let
me just tell you something. Let me just tell you something.
One of the biggest compliments I've ever had was after
I interviewed Kanye the first time, and we went to
a Prime one twelve and all the black women came
up to him and said hi, and he was like,

(01:34:46):
this is the first time black women to say and
I was just like, what this is? Like? I was
blown away because he was like, Yo, this is what
you gave to me. So I was like, oh, it
was like, you gave me my people back exactly. So
so he just kept like this before you finish your point.

(01:35:08):
There's something to appreciate about that interview as well, because
the George fourth thing that happened in the first five minutes,
and I feel like that was an easy, low hanging
fruit to serve to the population while ignoring the other
of the interview, right because now you don't have to
have real discussions on the point points truth and facts
that he actually brought up. And the reason that he

(01:35:31):
was happy that he came on there and you gave
him a platform to speak truth, be revolutionary in his thought, unfiltered,
and his people loved him for that. So he wanted
to come back and do the same thing. In his mind,
he was doing that and so and the rest of
the interview, whether you agree with that part or disagree,
that doesn't matter. We have to get to a point

(01:35:52):
as a people where we're not distracted by the things
that we disagree with, but we have commonality on the
things that we do agree with. Like sorry to cut
you off, but he said I can say some such
and such things, but he never actually said it. He didn't.
He was and that was his goal, wasn't it. His
goal was to get out of the contract. I think

(01:36:14):
that people make it seem like just dry dropped him.
He said years before, he said, weeks before. I'm trying
to get out this deal. They're doing me wrong. So
for me, it looks like a strategy. Right. You can
call it crazy, but the reality of it is you
have a goal, you do something, and then you successfully
get that and then everybody call you a faiure forward.

(01:36:35):
That doesn't make sense to me because if you can't
control the narrative of what just happened, everybody else puts
their spin on it. That's what he was talking. I
just want to go back to that point about journalism,
because that's how you gotta like when people said that
about that's at first, I'm like, no, bro, Like I'm
just educated, bro, I'm just doing my job, but like
you're actually creating a platform where this is journalism. He

(01:36:55):
came here, it was for a safe space. He said
some things that you may not agree with, but you
allowed him the space to say it. And so inside
of it, it was like, well, what is your job
now to dude? Are you supposed to, like, hey, review
him or letting him speak, because that's what the journalists
will do. A train journalist has the tools to rebuttle. Yeah.
But but sometimes but the strangers knowing, like you know
that times that might not be my strength. You see

(01:37:17):
what I'm saying. It's like I can't interview are Kelly?
Come on man? Kelly said what's the camera? Where's the camera?
I would have walked out like like that's not my
strength some minutes. That's what I'm saying. Talk to anybody. Yeah,
probably talk to anybody. But the part was what you're
saying is I was gonna lose to it. It was

(01:37:37):
like to get my people back right. So for so
long he's been in that space where it was like, yo,
he's he's talking with this is what he's saying. He
doesn't like, he doesn't a pot black people, But where's
the one place I can go, I can get him
back like this and that was you right, And so
it was like, it's interesting that you set that part
like when you went outside, and it was like he
felt that because he knew intentively, like this is the

(01:37:57):
p to see it myself. Yeah, And it wasn't just
regular black woman. It was a couple of the big
black woman and that's you know, that's real black woman.
When you got you know what I mean, have he
said black woman, that's Mama's right there, Like he was like,
that's what he said to me. He was like, Mama's
all right. Cool. You know, since Kim black woman hasn't
really fucked with me. But then but I've seen that

(01:38:20):
Mama's I was like, holy sh it because I'm like,
they hardly funk with me because I love and hip hop.
They're like, I see your love and hip hop boy
a cool. Yeah, but let's see, there was only two platforms.
He could have came drink champs now he didn't know.
He could have came a high level conversation right now

(01:38:41):
and you know, and you know, to a couple of
your journalists. It's up we review it to a couple
of our journalists. Like, no, yeah, it's out of line.
Why would they let shut up? He didn't calling you,
that's a fact. He didn't calling you, just keeping a hunting.

(01:39:01):
He ain't calling you since neither, so relaxed. You know,
people always criticize my bad. I had to say that
for a long time. If you stay out of it,
concertain people ain't gonna lie that it was critiquing me.
And I'm looking like they're like, no, he's out of
line for taking car. No I'm not. This is still

(01:39:22):
one of the most what gods of you believe in
his views or you believe in his Honestly what I
didn't know, and he got a lot of the people
that criticizing and don't own their platforms, they couldn't take
him off. It's not because they didn't want someone like
we got to be careful with criticizing, and if we're
not in a position to criticize, Like there's workers and
there's bosses. Bosses and workers are in the same conversation.

(01:39:45):
But how about Nike with with Kyrie, Like, but let
me just finish. That's good because that's important. Ownership is
real big for us, you know what I'm saying. So
it's like we we have to be and it's nothing
wrong with being a worker, but product yourself as soul.
Problem is that a lot of times with workers and
we talk to each other, as with bosses, we have

(01:40:05):
to be extremely careful of how we speak to each
other because language is important. So it's like, just be
careful because you wouldn't talk to somebody else in that
same manner, because I haven't seen you talking to anybody
else in that same manner. You ain't talk to talk
Carson in that manner. You can talk to Piers Morson
in that manner. You ain't talk to anybody in that
manner except there come outside, except except for the person

(01:40:28):
that you deem as your peer. But we're not peers,
Like know what I'm saying. So that's important for people
to understand, because I feel like it's it's gotten so
comfortable with Twitter, even the Dean saying is like, we
got so comfortable disrespecting each other each other. It's so easy,
I'm saying, so so easy. But it's like, like I said,
be careful how we speak to each other because words
are important and you could say something that could end

(01:40:50):
your life or in somebody else's life and it's like
a lot of times people end up in the penitential,
they end up dead based off of emotions, based off
of words. But then when you really look at it,
it wasn't even that serious. But conflict resolution. How do
we disagree with somebody in an honorable manner? How do
we disagree with somebody without trying to publicly embarrass them,
because now you publicly embarrassed when nobody wins, because now

(01:41:11):
it's gonnly gonna escalate, escalate to the point where it
might not even lead to violence. But it's it's so
much disrespect that the relationship is completely the meek mills.
No one actually knows what they've beefing over, if they
even beefing. Like we know that he's something a couple
of times and he just responded, well he didn't add
him or something like that. But the fact there's like
none of us know that. Yeah, and that's why I

(01:41:33):
think public and that's one thing and I love Yeah,
you ain't one of my favorites of all time, but
I just wish that summertimes he would just stop talking
so much. Yeah, like you know what I'm saying, That's
how That's how it was brought up like I don't
talk like I feel like you heard the record he
put on Instagram. Yeah, it's like a snippet, right, people
like that. I feel like I was raised Its like
men don't talk like that, Like this is a new

(01:41:53):
error where men just feel so comfortable speaking about other men,
about other men's money, about other men like that. That's
not a great question towards you, not how I was
brought up. Is that money? Are we blaming that on money?
Are we blame that's a that's a that's a lack
of code of ethics from childhood. But also but let
me then pink because it support it's a code of
ethics fro childhood where you understand that, Okay, some things

(01:42:15):
you don't speak about. You don't speak about somebody else
like publicly, you don't discredit somebody, don't talk about somebody
else's money, especially if you don't have a complete understanding
of knowledge, like you're looking crazy out here like dr
Umar said that. Um but even before, even before you

(01:42:37):
had a good about said about Omar and Kyrie. But
when it comes to speaking you understand me. It is
because my brother is right on code of ethics. But
it's Also, men are afraid to speak truth nowadays as well.
So the refreshing aspect of Kanye was that he's speaking
a lot of truth. Whether you believe he stood or

(01:42:59):
lived for that truth, that doesn't matter. What he said
true and we know that most of us will agree,
right but not publicly. Ll agreed on Saturday Night Live. Yeah,
but I'm saying, like people with platform because you're afraid
of being d platform, you're afraid of being demonetized. And

(01:43:19):
I didn't see anything that Dave Chappelle said offensive the
way he did it. He didn't say nothing offensive. It
was it wasn't jazz, but it was light, but it
was heavy at the same time because what he was
saying was pretty much what he was saying, and he
was he was kind of taking shots at Kanye on
the know in my opinion, but it was well, it

(01:43:39):
was well thrown out. That's like he has these thoughts
and it's just in my opinion, like he has these
thoughts and yes, something that make sense, but the delivery
all the time, it's like it or he heard something,
he got a source of information that was like, yo,
I just got this new information and I know what
that's like. When you get information, you want to share it.
But you did you do a death of research on
that amazing that you got or did you just take

(01:44:01):
the source and like all right, that's it, I'm running
with it. And it's like, yo, I got it. I'm
out of here with it, and now let me go
through the and then and then also society, actually they
don't know what you're trying to say. So people demonize
you for what you said exactly how you said, the
way you said it. But come on, now you know
what he was trying to say. You know what the

(01:44:21):
context was behind it. So even if you get somebody
that's ignorant on the subject, but they speaking on something
that's real, they may not know, and the way you
can attack them and trying to get them to go
more in depth and detail on that nor that it's true,
but you know, you can tack them on the weaknesses
of them not being able to fully be defensible on
that point. You understand me. And that's how the media

(01:44:42):
does it, and that's how society does it to deceptively
manipulate people. You understand me that that's always been a way.
So for me, I'm one of those people that well,
I know what you were trying to say, here's the
context behind it. There's truth behind it, there's facts behind it,
and a lot of black men are afraid to speak
up and to speak of truth because of look of

(01:45:02):
what happened. You understand me. Like, we know that the
business world has been taxing and playing black men and
women for years, that the industry has always been unfair
based on whoever owns it. But when we speak up
on that, we can never be direct. And when you do,
it's because you're already in the pocket of the people
that you're trying to speak up against. So therefore you
can never truly speak your mind when you're owned by

(01:45:24):
the people you're speaking against. You understand me. And so
that's the most dangerous thing that we have to get
to a point where where we're growing now black men
are having these conferences, whether it's us or whether it's
people just being inspired that no, we own our voice, right,
we can say what we want to say when we
want to say it, and you goddamn know what the
funk I meant. That's a part of it. So like

(01:45:45):
even when we're saying like, yeah, we gotta own our voice,
we got to create our own platforms. Yeah, that's true,
right because after y'all, that's the last platform has been
on if you look at it and seting like everyone
has never been left by us. But if it's only y'all,
then if I do y'all and there's a backlash, Now
where do I go high level conversations? But that's only
two like what I'm saying, Like like what I'm saying,

(01:46:07):
if we only got two options, then I might have
to go to different outlets. My thing with with with
him is just like and I've always said this is
like right now. I mean, we've seen his career, We've
seen how it's played out. We we we know goes
through these these times in his life, and it's like,
at some point it's like, who's going to stop putting
the mac in front of him? No, I don't even

(01:46:28):
know if it's if it's about not putting it. I
think that well we have in our cultures, you know,
because I don't think sometimes just shutting up is the
answer getting to the point and the crux of it,
because everything that he talks about is bigger than him, right,
So at some point in time, we got to stop
trying to blame the messenger, and we talk about the message, right,
because that's where the actual change of impacts come. Kanye

(01:46:51):
West is a voice for the message that everybody agrees with,
but they can't agree with it publicly. But the thing
with Kanye is that, and I love Kanye, but the
mess ensured and the message is tied closely together, and
the message from MESA changes almost daily. So it's like,
if you it's hard to it's hard to follow a

(01:47:14):
message when the messages here one day and here the next.
I don't know if you remember at one point he
was like, yo, I don't have no industry friends, and
I was like why. He was like, no one contacted
them when Kim took the babies, and I was like, yeah,
if I had to add that, I'm not sure if
the thing about it, because that's like saying people go
to child support every day, like nobody gonna that as

(01:47:35):
a man, Like you're gonna go through that, like it's
part of it, Like remember changing, So it's like but
once again he blamed the whole industry for that. Yeah,
but like, yeah, everyone, I don't think that was the
part of his message that matters, you understand me, That's
why when when you see some people champion, it's because
they're taking a part that does matter and they're having
a conversation on that, right, And that's the equity and
the control of our power. You understand me, our intellectual property,

(01:47:59):
our talent, is our skills, our gifts, Right, that's the
part that mattered the most. And the truth is we
don't own that. So I feel like Kayane West is
will always Becomeing West. You can have conversations about him
till you turn blue. But the reality of it is
is that he gave us an opportunity to talk about
something that's real that we really do need to own
and change. But the whole thing about it is like

(01:48:20):
we spend too much time talking about problems and other people.
We gotta start talking about the future and solutions. So
it's like, right now we're in the future and we
got solutions. So when we talk about collaboration, it's like
high level conversation. He references show a few different times,
and that's a collaborative effort between us E y Oh
Network and his show High Level Conversations. We come together
and we didn't have the green light. We didn't have

(01:48:40):
to ask for permission. Now he gets to put his
voice out. We have a platform, he has a voice.
We worked together, and this is something that's happening in
real time. So many times we highlight the problem but
not the solution and not what's actually happening in real time.
And that's something that is very detrimental because it's like
we'll spend so much time speaking about what's wrong, what
we don't have. Yeah, we already know that we we

(01:49:02):
come to this country as slaves. Of course we're gonna
have a tremendous disadvantage, but we are making progress. So
we could spend years talking about the ship that we
don't own, the things that are funked up, our culture
that's dysfunctional. But why don't we spend more time highlighting
what's going right, where the direction that we're headed in,

(01:49:24):
and what are the solutions to fix the problem. That's like,
this is important. What I'm saying like podcasts, podcast space, media,
this is actually media. I'm saying it started that, it
started that it's a show. But that's why this is
so important, Right, we own these things like that that
we didn't grow up seeing that we didn't have. You
know what I'm saying like we are all news was

(01:49:46):
coming from rap city, you know what I'm saying, nobody
and in music box me and doing this and people
will like just give away the YouTube and me. And
he was like, we never put in our show on
YouTube without getting paid. Like we were like were like
we went through someone ship in the music industry that
we was like we were dicks. Everyone who did deal
with us dick acts. And we were like, well that's

(01:50:08):
just a good business exactly. But you learn in the business,
so like that's something we have to learn to Like
we don't like he's a financial advisor. I come from education,
but like we didn't think this was gonna be a business.
As we started realizing, like yeah, what's happening to him,
Like oh wait, this is actually a business. We're gonna
have to create something. We're gonna have to learn the space.
But why we're learned it, which is key. We're teaching
people about it, which is the other part that you

(01:50:30):
know what I'm saying, Like as he talked about solution,
the solution of collaboration, right because mostly none of us
have everything, but each person has a part of it.
They understand me one person as I did maybe the
other person has the funding. Right when we talk about
the solution number one of like, you can give millions

(01:50:50):
of dollars to h b c US, but we also
have organizations to where we independently educate our people directly
on the skill sets so that they can produce assets. Right,
that's key. That's that's something that we haven't even addressed
whatsoever in our community. You understand me, not to I
just want to say something. Let me let me feel
the point real quick. Important touting not to knock, not

(01:51:14):
to n I learned from nor. We're not asking for donations. No, No,
that's that's that's why you gotta let me finish when
I'm giving people a solution about how we fundel our

(01:51:34):
money and where we the way we look at things,
there's this old standard of looking at education as the
model for saviorism. Right, you get educated, you understand, you
become the one in the family that can take it
to the trajectory. When we have millionaires, billionaires, organizations, institutions,
they don't look at our show the same way that
they look at other things. They don't look at our
platform the same way. But we're the new replacement where

(01:51:56):
the newer version of that. When you talk about, all right,
how can his family get the assets and the education
inside that family so that that last name has the value. Well,
we teach those sort of things, right, So you can
big up at HBCU, but you can also big up
E y L University. You can also big up block
World Order my space. Right, So when you're talking about that,

(01:52:16):
it's saying that, yes, we are the new solution. Yes
we are creating a new institution right for us that
is by us as well. So it's it's it's retraining
people even how to look at us and what we're
doing because they got all these old frameworks of thinking.
They don't know how to properly see us for who
we are and what we've done. It's not easy to

(01:52:37):
create multiple organizations and institutions and education platforms travel around
the world and reach millions of people with the type
of messaging that we've done. You see the resource, But
behind the scenes is genius, you understand me. Behind the scenes,
it's us developing ourselves to produce something that's never been done.
So that means that that has to be given a

(01:52:58):
special place in the courture that everybody has to come
together and put their stamp on this ship, not just
some people, because we're gonna easily project the nigga for
getting on the beat and wrapping about some boyshit. But
if we can travel around the world and teach our
people how to get themselves out the pool pit, then
you gotta tap in. And And the thing about it
is like everything ever, every every everything, every every everything

(01:53:27):
he said, Everything he said was true. But also it's like,
you know, just looking back on it, whether people champion
or not, it don't really even matter in my thing.
I'm not even telling somebody you gotta do this, you
gotta do that, because ultimately you do whatever you want
to do. Bro, Like know what I'm saying. But it's like,
for too long we look at black businesses as charities
and then we look at like donations as a way

(01:53:49):
to building wealth. That's not true because it's like how
much money has been given to Africa and it hasn't
changed the condition of the people in that situation. So
it's like, when we're doing business, this is real busines
is that we're standing on. We're offering a product that's
worth every single bit that we're actually charging for. If
you don't think that it is worth it, then don't
pay for it. But we're not asking for a donation
and we're not asking for handouts. We're doing real business

(01:54:11):
and we're standing on it and we're providing a service
and not just hearing America globally what there's an Abu
Dhabi was in London, whether it's in Africa, whatever. So
this is the things that we got to start looking
at ourselves in a whole different light where it's like,
now we're not we're not comparing ourselves to rappers because
we're not rappers. We're not telling you that you've gotta
stamp this because you don't have to stamp it. We're
not asking you for anything because you don't gotta give
us nothing. But at the end of the day, we're
still going prosper. So it's like this is this is

(01:54:34):
a level of confidence that we gotta have and too
often we don't have that level of confidence because we're
still looking at ourselves as charity victims, like we're not victims.
So that's that's extremely important for people to understand, especially
for the entrepreneurs that I'll look at it is it's

(01:54:55):
complimentary you either enemy or a friend, and our courture.
We got a lot of enemies, you understand me. Some
people claim to be a part of the curture, but
every single thing that they put out of some nigger
ship and they none of it progressive whatsoever, you understand me.
But they claim that they are part of it, and
we give them accreditation and things of that nature, and
we allow people to come up there and say, Yo,

(01:55:16):
we're black, We're part of the courture. No, we gotta
start snatching that car away, you not, because most of
the things that they do are anti black, you understand me.
Most of the music you make is anti black, most
of the products that you make are anti black. Everything
about your whole foundation and what you build is anti black.
And what we're doing, you understand me, is pro black
or pro good, because when we say anti black, it

(01:55:38):
means that the things that you're putting out are not
good for us. Right, But we were still champion you.
So I feel like we gotta have soldiers in the courture.
There are some people that you gotta give orders to
because otherwise they don't know to do it. Like we've
done this without that. Ain't got a donation or accreditation,
none of that. I believe that validation comes from within
and your accreditation is the work in the resource that

(01:56:01):
you do. But at the same time, if you don't
retrain the culture, because we've been programmed to do what
we do, this ain't happened by accident. We've been programming
every instance, from school to music, to entertainment to the preachers. Right,
so it's people who have sold us out. Everything about
our courture has been intentionally programmed for us to think
and do what we do. Now, there's not going to

(01:56:22):
be no accidental movement of getting us in the right direction.
People have to be trained to do right. You understand me.
It's easy to get the Mohammad said, there's easy to
get people to go on the wrong direction. It's hard
to get them to go in the right direction. That
means that we have to do ten times more work.
That means that we have to make sure that the
organizations are just people. You understand me. They watch this show,

(01:56:46):
they see what we do. They're here in the impact.
We're talking about financial intelligence. We're talking about creating social
grams and solutions. And yeah, another holiday where people are
going to buy mostly liabilities. But if we can change
them of the cycles that we on, we produce different results.
So I am a firm believal of giving people orders.

(01:57:06):
Whether you take that order or not, that's on you.
But for those who consider themselves to be on the
side of good, then rock We're good. But if you
consider yourself to be good and you do sucking ship,
then you are what you do your faith. I want
to spake the game. Can we talk hip hop? Forward?

(01:57:26):
Were before? All right? We're gonna give you two choices,
one with Thomas Slane one. Listen, listen to choices one.
Nobody drinks if you say both are neither, we're drinking.
We drink what you don't? We don't? Yes, right, what's this?
What's this that's to own? How much fine about mamahuana?

(01:57:55):
Make that it can do? Tak Yeah, got y'all some
hats two? Got some man? Yeah, that's so healthy. Stuff
going on? Put it on the last time I put
on work out run back. Just let you know what, man,

(01:58:16):
I just playing TUPAC or DMX. I'm gonna go pop.
I'm from Oakland. Wait, what one gotta go? No, you
pick one? Who's your favorite? Who's your favorite? If you
say both are me? Like the political I mean, I'm
gonna say d MX. He's from like pretty much our neighborhood,
and he gave a whole different level of pride to

(01:58:38):
us when he came out. So I gotta go with them.
I'm gonna take DMX two and not one four. It's
just a bond that we're gonna have. Usually make y'all
drake because y'all not together. Because you're all together, we're
gonna let from Yeah, I respect that. Okay, that this
one they picked that they're supposed to pick. That's very true.

(01:59:02):
Podcasts or radio podcast Yes, okay, ready you take this one,
Jay z or Nas business wise, business wise the only
place my son's name is not sick. So I'm partial

(01:59:24):
in that. Now's my favorite of all time. But of course,
Hope is the billy go, especially when it comes to business. Yeah,
but not is incredible to in the Vestrian capital space.
We shouldn't discountact. Yes, I've been telling him to give
me an investment years in w as I'm in w A. Yeah,
you got to take a shot, now, are you really

(01:59:46):
the West coast man? West Coast is that you got.
I didn't grow up listening to that. You didn't grow
up and listening to in w A. There's no way,
it's impossible. He wasn't. He's not even old enough. Older brother,
you know what I'm saying. You like, you're like five
years old to play all that gangster ship my brother.

(02:00:09):
I remember asking for easy Ease album when I was
like seven years old, ain't I didn't get it. But
the kids for ron production, production, production and business business,
you said, who yeah, yeah, I go yeah, yeah, yeah,
yeah yeah. Shout what the good hotel? What's it called

(02:00:32):
good times? Good time? I'll tell you that's that's a
big move. That's a big move. I gotta relax in
the room. One time I was cheaper. They say it's
like a French hotel, the tallest thing in the world,
like five nine. You're laying the bed, your feet in

(02:00:54):
the back. I was like, by the way, I was
laying the wrong way. I woke up in the morning.
My wife was like saying this way. I was like,
gonna tell me down, all right, start with you, sir,
Malcolm Martin. I'm gonna go with Malcolm. I'm gonna take
the shot. He's gonna go with that. No, but what

(02:01:17):
you you know, what's interesting is we didn't I didn't
grow with Malcolm as a hero in the household though.
You understand me growing up in a black Muslim household. Queens. Yeah,
but I'm just saying, like Queens Detroit when he moved
to New York, he moved to Queen's Eastmhurst respect for

(02:01:37):
both as an adult on my own, but it wasn't
celebrated in my household. You understand me growing up in
a black Muslim household because we grew up in a nation. Yea.
So it wasn't study him for myself and Martin for
myself that I was able to gain respect for them
as a grown man. Okay, I'll leave or Tyson alive.

(02:02:00):
Ali shot Mike though a yeah, my close as when
you hit we don't know problem legendary shout Michael Jordan
or Lebron Oh you know, I'm Lebron James all day,
the greatest to ever do this ship Michael Michael, Yeah, yeah, disagreed, Michael.
It's Michael. They got a drink anyway. I think he

(02:02:23):
inspired me more when I was a kid, so, Mike, Yeah,
from a business standpoint is the best stand I was
so proud Bron and that media meeting Jerry Jones. Yes,
where he just sat there was like, wait a minute,
They're not gonna ask me about this. You're not gonna

(02:02:43):
ask me about this? Like to me, we needed that
to me because as an athlete, you know, I've seen
every Michael Jordan game, but as the times that we
live in, I don't think Jordian would did that, not
even it was back there, not even a thought he

(02:03:04):
the Jordan was living down. But the reality is, even
from a media standpoint, nobody's really still pressed him hard
about that that picture even after even after he said that,
Stephen the Bron said that, but even from the Bron standpoint,
it was like it felt like that was audible on
the barn. Yeah, we test him about Kyrie. I was
just gonna say that I felt like Kyrie when the

(02:03:24):
Kyrie situation happened, we didn't hear from him in the
way we thought we was. He made it up right
there and there, and then it was like, oh we
needed that because he left. But I mean we Lebron
Ron just Avricara shout the map, shout the rich rich Pall.
I just spoke to Risport other day. That's crazy, solid,
good solid, Go to you, scarface Ice cube ice Cube.

(02:03:49):
I gotta think just gonna take that. He really well,
you can do. He changed the rule just to take shots.
But I used to go back and forth st born
to St. Louis. I left when I was two, then
raised in Oakland, but I remember going when I went
back to high school in St. Louis and it was
accident as our favorite rappers I'm naming dub c ice

(02:04:10):
que They start laughing. Yeah, yeah, yeah, I would listen
to what I was a man in St. Louis at
that time. I don't think it really won up. I mean,
you had a question the lunatic Top five Queens artists

(02:04:30):
from Queen me. My top five Queens artists changed every time,
but definitely not as Who's you Wrap Mob Deep called
Mega or Flush Launch Professor seven people. Yeah yeah yeah,

(02:04:51):
cheeks boys, boys, you know what I mean. You're not
sticking to a fire. No no, no, not gonna come
to Queens. Be the best bir can I get one,
get one? We got the best rappers ever in Queens.
I don't know, I don't know if you gotta just
just give it to us. Y'all invented it, y'all invented it.
But you know, Queen's cameras funked up by saying the
bridge is over and then we've just never been over

(02:05:12):
since then just kept and then Nah, saved us saved
there with it. Okay, butlet's just stake with gree time,
all right. I like this because you like you like,
just move his nigger here right now. Drake a little way, drizzy,
drizzy Drizzy, the best to ever do this ship. I

(02:05:34):
could already tell we drinking because you do not agree. Nah,
I'm a huge, huge Wing fan. But Drake Castle, that's
past them. That's so in the first is you going
with Drake hundred? I love hundred missiles, but Drake just
got too many trees. Don't tell me you're going with
Drake to the man, that's tough mixtape wine growing up.

(02:06:00):
They just sound different. That's different, just different. Just monsters
versus even the guard No in the verses. It's just
a different element. Though. You know when they went on tour,
so that was like five years ago. Yeah, Trizy way,
it was like back and forth every night. It was
a different one. But since that time, he's still putting out.

(02:06:21):
Here's still putting out. He just did fifteen millions a
great point. But why are you trying to change this? Man?
Just I'm just giving it more that more independent research
about situation. Independent you know. In the verse, I hear
what y'all saying. You're talking about hits and stuff like that.
But it's different when you get on that stage and
people going the starting it's just draking Wayne. It's not

(02:06:43):
his it's not all. That's just what I like and
what I dislike. We're going, I'm gonna have to go
with Wayne. You gotta take a shot just because I'm saying, yeah, yeah,
this is beautiful. He's just being opposite. No, no, listen,
opposition is different, right. I went, oh, this is a
good out to Wheezy. It's a good one. Dave Dash

(02:07:05):
or Russell Simmons, I know, we know Da so that
I just Dame just called me today, So I gotta Dame.
Shout out to Russell though. But yeah, games the motivation, Okay,
get the motivation for the whole financial literacy move changed
my life? Breakfast that changed my life? And which murder much? Yep? Yeah,
do you work? Yeah? Can you get fired? Exactly? Okay,

(02:07:30):
this is a good one. It's for all three. Start
with you because I feel like I know who you
wanna pick, m J or Prince So Michael Jackson, Michael Jackson, Man,
I'm wrong a ch prince over songs besides purple Brain.

(02:07:54):
Jackson all, I'm Mike, you might. I grew up on
Mike Still. That's that's the first album I ever had
as a kid with like four years old on the way.
I'm just just this is a new rule. I'm taking
a shot for me being wrong. Prince Independent, you didn't
the chats bar we didn't you think the ass out

(02:08:17):
Prince every like like Prince fans. I know women that
were Prince fans, Prince Prince from a prince at an
artist and Michael jacks No, but when I go back,
plays the Princess technically, but he was so woked back.
Guy has slave on it like he it was ladder

(02:08:42):
this year. Yeah, that's the fact. It was not like
Princess early and he changed his name to the artist
and came out sho name. He wanted the ma. He
brought his ass out though that pearl, that pear. Prince
and he were telling me he was really nice and basketball.
I'll be like, stop. That's the first thing I asked
the time. Sure, he said, yeah it's fat. Yeah, Okay,

(02:09:03):
Queen l m C light way, I'm gonna go with Queen.
I just met m C though, but I'm gonna go
she as she she got the Grammy, she got the Tony,
she got the Oscar. She's one of those queen. Yeah,
the Chicago join went crazy for him. Okay, Rolex or Paddick,

(02:09:29):
I only I only got I got. I got a
collection of Rolex. So I'm gonna go with the with
the role staying staying, Yeah, really put your roles in
the sky. New Jack City or King of New York,
New Jack, new Jack, new Jacky legendary. Yeah, shout out

(02:09:49):
to Frank White, right, I like this one. You want
to take this one off? Nike ger didas it's trying
to cancel my song. I'm trying to represent. No. I

(02:10:10):
think it's not even close man, as far as cultural impact.
How we grew up Nike ship Yeah, I'm a nicky head.
I w yeah, man, we're gonna keep it going on
ship broke. I went you back too many shots? Yeah? Yeah,
the whole leg came out, the whole leg. Grab another one. Literally,

(02:10:31):
they got the fold out. Okay, I got to go
back to that's crazy. Let's go. What was the question Nike,
Joe Check, sover Shpe, Neither check. I ain't. I ain't
really rocking with neither, but you gotta give an answer. It.

(02:10:54):
If I got to give an answer, got to be Adidas.
Not because I like him, you understand me, no, but
because as a blood did Kyrie? No, right now, Nike
open jumped out of the open. That's not gang. You
called somebody blood. Yeah, we're gonna have to take a shot. No,

(02:11:14):
I'm not, I'm not. I'm just saying that's for my
energy is stick. They just dropped the the this They
just dropped you, I know. But they still got for
real Kyrie, real careful out there. He said, I'm not
putting himself and got a few in joys me. That
was one of the best calls I got when I

(02:11:37):
was going through it. What's for real? Yeah? But he
called me. It was like he did nothing wrong, you know,
And I was like, so what do you think he was? Like?
Just the profit off it just profit. I sent you
a DM. I don't remember. I think you sent me
in d M. You sent me, Yeah, I sent your M.
I responded to your Yeah, you responded, um, because you know,

(02:12:00):
like I said, I watched it, and I don't really
watch a lot of interviews, but I actually watched the
whole interview, so I thought that it was it was,
you know, he's gonna have critics man interview. By the way,
I wish, I wish, I wish I had more knowledge
I would I have now, And I know it's only
like a couple of months ago, but it's like I
learned so much from that moment. Definitely was a learning experience. Yeah,

(02:12:20):
I definitely. I definitely looked everybody who sent me a
link on Twitter, everybody on Instagram usually like whatever, I
have to hit every link. I was like, all right, cool,
and I learned so much. And it's a lot of
things that I watched I did different. But let's just
fen a quick time a slide right quick. Yeah, Okay,

(02:12:42):
Biggie Biggig. Gotta go with big but big els one
of the y Yeah, definitely, Okay, Kodak or twenty one
s Avage. I would go with Kodak Black. I'm gonna
go with yet I feel like I feel like, yeah,

(02:13:03):
some bars. Actually, you know, he surprised me on the album.
It caught me off guard because I was like, he's
really spitting Who's album? But it's Kodak's vibe is just
super authentic. Like also being from Florida, we know, like

(02:13:24):
remember he was sharing a room right next to us
in twenty one Cool? I like, yeah, like that her
loss I'm listen to, and I'm like, all right, this
is cool. We got some joints. Um. I like twenty
one because he's actually he's talking about what he's doing
outside of music though, like he's talking about Financialist. He
built the whole institution inside Atlanta for kids. I like

(02:13:45):
him from that standpoint. From a music standpoint, I might
take Kodak. I'm gonna take that. What do you think
about that line that twenty one? Can you do? So?
For me, I don't know what he's talking about. No,
I was just singing there because that's what they say.
I know what I'm saying, meaning behind that saying it. No, yeah, yeah,
because I've never heard another man. So it was like

(02:14:08):
I'm just asked, Hi, wait, wait, wait, wait, are you
trying to say He's trying to say twenty one? Can you? Like?
I want to say, it's just it's flatboy feminine question
he's singing it as as right what I'm saying. Yeah, yeah,

(02:14:30):
I think I think he. I think he's like, can
you do something right? But singing it and feminine perspect
that's something like the girl would usually say. So, I
was just asking because hip hop has become I did
say it that there's no is blended. It's no longer
like masculine. Because I see people with persons. It suns

(02:14:51):
me sometimes I don't think that part of it. I
think I've seen some persons out there. Oh yeah, yeah,
it's that part. It's not just saying man is different
these days. Do your thing to different? That's whatever. Yeah,
I didn't take it. I didn't take it that way.
I can see how you take it. What you said
it that way. It sounded that. It sounds crazy if

(02:15:12):
you look at it like a little bit. I'm gonna
get him the benefit of doubt. I'm gonna shout to
the system just like I want. I just called myself like,
wait a minute, hold on, wait a minute, now, okay, cool,
you got the next one puff or Dre puff or
Drake dr dr Duff puff. Shout out the puff, shout

(02:15:35):
out the shot the black what like whatever, whatever, everybody's
going with the West Coast. Just just I gotta know
what whatever, whatever, just Puff, just as whatever we know
you're going with Dre. Don't worry about it. I'm not.
Actually I'm gonna go with this is interesting. I want

(02:16:00):
you to recall back to last weekend. Has Dre ever
invited you? That's nothing. I'll be looking at, Like, all right,
who inspired me the most? Who would have actually had
some kind of impact in life? Dre. As a human being,
I would say, no, you understand me. But like the
work ethic of Puff of like get anything done by
any means that has inspired me, you understand me, Dre.

(02:16:23):
I would have to think about his legacy music West
Coach that came from him, you understand me. But as
a human being, if we just picking just off blank,
I'm gonna have to go with Puff based on that criteria.
The shot for that solo solo man Black Season in
the Flesh, O dB of bis Market, O D b Rest,

(02:16:47):
Piece of both Um. Oh, Dirty Baskett though Dirty I
never met, Yeah, he passed in remember when that Blyn
when we sat there, I want and I told him
like I was a kid that was voting for Brooklyn
zo on ballot of the beats. You know, it's gotta win.
It's gotta win. Like the first time I met old
dirty bastard, he digging his nose, right, we didn't try

(02:17:11):
to give me. We're gonna do it. Hugged him. Yeah. Yeah,
Robert Smith or Tyler Perry, that might be the topest
question right now. You're talking. Um, wow, I'm gonna go

(02:17:34):
with Robert. I'm with all my cards. Yeah yeah, I'm
I'm gonna have to take a draw on that. I'm
gonna say, I'm gonna say both. Yeah. We sat down
with both of them. We had the privilege and sat down,
sit down with both of them. And you sat down
with Steve Harvey as well. That's our business that I

(02:17:54):
didn't know that. Yeah, yeah, because it was crazy. Steve
Harvey lebron Rest in Peace, Oh take Off, and me
was the only people who had the Pearl Master presidential

(02:18:17):
Pearl Master, and and Steve Harvey on your interview. I
was like, I just kept zooming and I was like,
you know, his watch collection. It was crazy. He's different.
Was here here in the Middle East, He's different. Different.
Let's say there's no joke shout, so this is the
last one, loyalty or respect. Loyalty or respect. I'm taking loyalty.

(02:18:44):
I'll take loyalty. They don't go hand in hand. Yeah,
I'm trying to. I'm trying to see what's the difference
loyal to somebody you don't respect, and it's hard to
respect somebody that you're not gonna have some level of
loyalty to respect both. I mean that this is the
only one you take the like technically you're supposed to
go which other way you want, But loyalty and respect,

(02:19:04):
it's both. But but if you get respect, then I
think it comes with loyalty. You understand me. But I
wouldn't want to have a bunch of people loyal to
me that don't respect me. I'll say this, I'll say
loyalty because you can you can have respect for somebody
off of intimidation that you not really have no real
loyalty to it, or you can have respect for somebody

(02:19:26):
because of their position. But if you loyal to somebody,
it's something deeper than there. So I'm gonna take loyal
I'm gonna taal, I'm gonna go both tooth both. Let's
do it. Salute No, I can't get one question for
you as you say one thing, remember your question, Remember
your question, because this is this is this is something

(02:19:51):
that's written down. They say that black and brown people
follow every tread Besides, I was sticking together, m Is
that true? And I like to hit ultimate of y'all.
I think it's changing. I think that what we what
were on embarking on is a financial revolution. I said,
what we're embarking on right now is a financial revolution.

(02:20:13):
And so when you see us come to the forefront
with education and leading by example, but more importantly leading
by demonstration. Right, So, like when we find out information,
we give it back to people, but we actually implemented
at the same time that they're doing it. It changes
the mindset. It's like, you know, it's aspirational. I could
do this. Um. So I think that that that there's

(02:20:34):
a shift that's happening. And I think up here in
the corporate level they don't really understand it yet, but
on the surface they can feel it. And by the
time they catch on, I mean, we're gonna be bubbling
to a point where it's like, Yo, things have shifted
so crazy, and they're gonna figure out trying to figure
out where it came from. And that goes back to
the part where like leaders right, Like I like what
said he was, like, I'm not a leader, I'm a

(02:20:54):
friend to you, right because if what happens when you
shop the leader off, right, then the movement stops. But
with us, what's leading is information. It's education, which you
can't stop right. Like information, it's empowered, Like if I
give you information, you're liable to share it with your friends,
you're liable to share with your family. It changed, it
makes everybody leave it, so you really can't stop this movement.

(02:21:15):
So I think like right now, this time that we're in,
like what Key said, it's the most pivotable time right now,
especially since we came out of pandemic where we had
an academic downturn, people really gravitated toward information, which is
kind of pulted us because they looked at us for
the forefront. But there's leaders that's being created from the
information all throughout the world and we see it like
when we went to London and we go to to Legos, Nigeria,

(02:21:37):
we're seeing it happen. Um, So it's happening right now.
I think we're embarking on it right now. I think
it's a false narrative. We gotta be careful we're repeating
false narratives because the narratives start to believe it that
we don't stick together. We work together. It's like saying,
like black men don't take care of their kids. That
might have been true for generation, but like all the
black people that I know my age are in their

(02:21:58):
kids lives, I don't know. I may even know one
or two, but I don't really know that many dead beats,
like you know what I'm saying. So it's like when
I'm looking at this room right here, I'm seeing you're Cuban, Yeah,
Puerto Rican, Black y'all coming together. Y'all y'all created the
biggest platform that we have in our cult. But it

(02:22:20):
doesn't stop there. You partner revolt, which is black owned,
right every single person in here, I see it Black Latino.
Like I said, we got combo, black owned support, black
owned businesses support, you got, you got, you got us,
you got us on black, you got, you got some rock,

(02:22:41):
you got spade, you got that, you got the Dominican liquor,
you got got And then like I said, if you
look at is that rocks everybody. I just look, I'm
like so then so then it's like, okay, now you

(02:23:02):
got us on his guest right, and you're helping us
elevate our platform by communicating to an audience that may
not be familiar with us and wearing black owned media platform.
We partner with nineteen Keys, but he's black. So what
does that tell you? Every every single person in here
is collaborating with with each other on a certain level.

(02:23:22):
So it's like that that narrative is just not even really.
Of course we can do better, of course we can
always do better, but this it just shows you when
we're able to accomplish when we do work together. So
I think that we are working together. We need to
do more of it. But let's be careful with that
narrative because the more we repeat it, the more we
start to believe it. Let me just tell y'all something.

(02:23:45):
All three of your brothers and I started by saying this,
And the reason why is because I've never really seen
this before. Like I've been i'mty five years old, I've
been famous, kind of crazy, right like, so I've been
more famous than i've been poor. I noticed that it's

(02:24:06):
a financially good I said, famous. But when I seen
you brothers, and I've seen you telling people how to
do this a certain thing, and and and and and
accumulated wealth and get that, I was like, I said, man,
this is crazy because I don't really see people. And
I said, I know, I said that earlier. I don't
really see people that came before y'all that looked like y'all.

(02:24:29):
And you know, some of the best advice you could
ever get. This for my life a crackhead, right, crackhead
got the best vice. It's just that you can't really
take him serious because he made it nowhere in life,
you know what I'm saying. So you're sitting here and
he's telling you to really ship. Ever he's like, yo, man,
it ain't about the journey. It's about the destination how
you get there. And you're sitting there like whatever, And

(02:24:50):
you're sitting there and you're not really understanding that he
giving you real science. He given you real reality. But
it's like, damn, when you look at him, you can't
really take him serious because like damn, he's gonna ask
me for five hours at the versation, so he giving
you the really ship, but then he's gonna say, let
me get files. You gotta give it, and then once
you come to the files, his whole conversation actually deteriorates out.

(02:25:11):
So what I'm saying is we don't have because the
crack can be speaking that financial ship too, like you've
better saying your money you like, maybe I should listen
to him, because clearly he didn't say this right, right,
But we don't take that knowledge because guess what he's
looking up. He's the presentation. He's telling us the total

(02:25:32):
advice that we should be listening to and we should
be following. But his presentation is so fucked up. That's
why it's so important for y'all to be be rolled up,
be looking clean, and you're talking about financial freedom and
financial wealth and all this. But it's not like they
can't see it in y'all, right, right, you know what
I mean? And that's very important because are people like

(02:25:52):
one thing about becoming old school is if you become
old school in this game and you ain't got no paper,
them young dudes ain't listen into roasts of fact, I
don't give a funk is whatever the village you become old,
you got this a couple of great hairs I ain't
have great hands to Kanye came here. By the way,
I got great hairs now. But but but but by

(02:26:13):
the way, if I ain't pulling up in the fandom
a culinary uh made back, you know, you know, you know,
they laugh, they get they get to joke. But if
you're pulling up in that and that's what's woke up
about all youth, because I remember you kept saying that

(02:26:33):
you gotta remember, like claiming third t X. He realized
that the older homies wasn't the people to save. He
realized that he had to go back and save the youth.
But you gotta be cooler the youth. You can't go
to the youth and be like, yo, man, don't drink
that o eat. You gotta actually drink the o E
with him sometimes to let them know you would. Yeah, yeah,

(02:26:55):
And then you take them out of that world. It's
easier to reach the people when you're arms reach of
the people. You know, there was a time when Frederick
Douglas was the most photographed man on earth, right, and
he's one of the greatest abolitionists to exist. So he
was teaching people freedom. You understand me, And because that's

(02:27:19):
hard let's just take a shop for practical dullas. That's
just hard and we're gonna repeat this on Black History months.
But think about that though. Why was he the most photographed?
That was because he presented himself, right. He never smiled
because he said that it was nothing to smile about,
you understand me, Because he was fighting for freedom and

(02:27:40):
this was serious. But he knew that his appearance was
the way that he was going to be projected to
the people around the world. So every time you've seen him,
he was clean, you understand me. So he showed the
appearance of what it's like to be free. Right. So
if we're going to teach people financial freedom, then we
have to show up looking financially free. Right. And the
same time we're talking about this right here, Mohammed peach

(02:28:04):
right there, man, get the close up on it. Okay,
you stop paying just you know, but more rings in
the risa. But even when we did the crowns, right,
I was this is when like I kind of knew,
how did he have something with the minister said, The

(02:28:24):
minister said nothing against him. The minister actually like kind
of praised that. Did he did he really have that
two billion? I think he takes personal when you try
to target his money. He's very sensitive about his finances.
I noticed, like he takes his money very serious, like
even for like he keeps going back and forth like
they misspolded me, they discussed that, Like I think he
really he really wants that validation of finances, like I'm

(02:28:47):
worth this amount of money. And if you question that,
he takes it personal. I don't think the minister actually
think I'm something very serious as well on that particular subject.
Because if you notice, nobody came out from the nation
and slender came west after that, and that's a that's

(02:29:07):
a lesson that Black America needs to take because everything
is is doesn't have to be a war, you understand me,
Because even when he said it's a conversation that needs
to be had, and it is. But what we gonna
run with is the conflict, not the conversation, right, And
so I think that the presentation of the Honorable Minister
lewis far kind and everybody that follows him not coming

(02:29:31):
out against him, not creating an issue out of it,
was a lesson for how we need to handle those
type of things, right. And the reality of it is
is we're speaking about the same thing we speak about evaluations.
Is it really there, right? Or it doesn't come with
terms of agreement based on a contract that you made
that say you can maintain your position, you can maintain

(02:29:52):
your evaluation, you can say you are who you are
as long as you follow what we say. Right, and
this is probably the terms and agreement of all top
people that we see within our courts. Here. How many
people can get their wealth snatched away like this if
they say the wrong thing? Is that wealth? Is that power?

(02:30:14):
Is that really billions? Is that really millions? So? But
when you do that to a people same way where
you know, during COVID nineteen, all the countries realized they
had an over dependence on China right for supply chains,
and countries now want to make their own so they're
not seen as weak during those type of times. Black
America is realizing that as well, that if we ever

(02:30:36):
want to be free, speak free, move free, then we
have to not have a dependence on somebody else that
can control our freedom. Anything that controls your will, you
are slave too, right, And so rich slaves exist, right.
Wealthy slaves exist because you're giving liberty, which means that

(02:30:56):
you are giving a range of things you can do,
but not truth freedom to do whatever you want to do.
So that's the difference between liberty and freedom. Most of
the people that have wealth in our society and our curture,
they have liberty and they wish they had true freedom
to where. I want to do this project. I want
to say what I want to say. I want to
make this move this way, but I can't because even

(02:31:18):
if I want to do this to appease my people,
I have the piece them people. How about Tyler Perry, right,
Tyler Perry is one of the most richest people, right,
but in our community he always gets critiqued for playing Medea.
I think I think sometimes like like, let me just
finish like like, and then people say, Okay, yeah, he
made this billion, he did all this, He did a

(02:31:39):
great thing. But guess what he had to get there
by wearing a dress, you know, Minister Foreire concept something
about that. It is what made me change my mind
on it on Tyler Perry because he said, I love
Tyler Perry movies because of the lessons that he put
in them. You understand me. And I think that was
another lesson that he was teaching us is that we
don't always need to critique everything. See playing grandmother, wouldn't

(02:32:04):
grandmother grandmother position? You know, And that's one of those
things where some people kick down the door. Then the
next generation are the ones who rushed in the house
and take over everything right. And I don't think it's
going to be on him to do it. But it's
an example because think about the type of movies we

(02:32:25):
would like to see made right. But can you make
those movies right? There's so many historical figures. There's there's
no Marcus Garvey movies, no Noble draw Lead movies, no
Ulijah Muhammed movies, no Two Saint movies, no Mansa Mussim,
Hannibal Barker movies, John Horse movies. None of those movies

(02:32:45):
about any of our real historical figures. Alba, we gott
keep making drugs. What happens when we own our media
and we can like and we can green light our
own films and control on narratives. We appreciate. You can

(02:33:06):
see if somebody, you know, based on what they build
and what they did with it and the doors they
kicked down. But I also think that sometimes we don't
allow a person to fully develop into the legacy that
they're going to bring about before we criticize, like you
see will Smith emancipation. I say that one thing about
Todder Perry because we actually got to speak with him,
and we got to go to his studio which is

(02:33:27):
actually which is crazy restroom. So it's like I think
that people, everybody, you've been to his studio? No, no,
it on Instagram? No, no, dope, dope, don't have to.
There's five there's five Hollywood studios. I believe Sony like
paramount all of them. Like you can feel all of

(02:33:47):
those Hollywood studios on his campus in Atlanta. That's how
big it is. They said, in any given day, there's
five thousand people that's working. He employs. I forgot how
much millions over a hundred million dollars nine the people
of black people per hundred fifty million a year in
salaries black people. So it's like sometimes the mean the

(02:34:09):
ends justified the means just to find the ends. And
I feel like, you know, once again going back to
being critical, Yeah, we can, we can criticize the situation.
But what he's able to, what he's been able to accomplish,
nobody in one hundred years has built a studio. This, no, this,
this is something that people need to understand. The last studio,
the last studio was like Warner Bros. A hundred years ago.

(02:34:31):
I'm not talking about Black, I'm I'm talking about any person.
He's been able to accomplish when no other person has
been able to accomplish in one hundred years. And then
and then all those studios have been in the same place.
So like, think about what he's done. Right, Not only
did he take it out of Hollywood, he put it
in Atlanta, Georgia black Hollywood black right, Like, you create
a whole genre and then you create lots, right, And

(02:34:53):
not only do you create your own space to create content,
you created an economy that listen, you got you got Marvel.
You got Marvel renting out your studio to shoot Black
Panther too, right, And on top of it, you're creating
your own content. But not only in the state that
the taxes are favorable for. Think about what but when
we were there, like lets said, you gotta see it, right,

(02:35:15):
people are building economies outside of the studio. So what
it was it was an old military base that used
to home slaves. So like, thinking about what he's done
here historically, But outside of those it was an old
military military base, right, it was a it was a
Confederate he talked, they're building their building economies outside of it.

(02:35:36):
So outside of the areas of the wall, you see
houses and developments being built. He's creating. It's a city
outside of his studio. You see what I'm saying, Like
it's completely different. Not only is he doing that, but
who was he employing If you look at all the shows,
what was he employing people that look like us? Who
else is doing that? And he's been able to the
illest part about this, Like I said, you gotta actually

(02:35:56):
go there to get a full appreciation, because they give
you a whole tour, takes about an hour. It's really
a real estate play because he has more land than
any Hollywood studio. So what happens is that now he's
leasing the land back to the Hollywood studio. So they
filmed some Black Panther at his studio. So Warner Brothers
is paying him, Disney is paying him to film that

(02:36:18):
movie at his studio, Like what I'm saying. So that's
that's the real play behind it, is like he got
so much land and he's created different sets. He got
a set for the White House, he got a set
that looks like Mississippi. He got a set that looks
like New York City, all in this big campus in Atlanta.
So now he's he's it's really a real estate play
in it. So it's like when people just look on
the surface. Yet he put on the dress. Yeah, I

(02:36:39):
wouldn't put on it. Right, I'm not saying that you
might not agree with that, but how they say every
black man that's successful kind of like have to do that.
But look but but but all right, so you don't
have to do that, but but but but let me
but let me say you can't with the words sell
out because for me, you put on that dress to me,

(02:37:00):
and regardless of however we context you alright, okay, but
let me let me finish though, because we got nobody.
We got nobody talking about drinking lean, we got nobody,
we got a problem with nobody talking about popping pills.
We got nobody talking about pimping women, killing another black man,
what's worse, killing other black men. So what I'm saying
is that we gotta be extremely careful about always criticizing,

(02:37:24):
because you criticizing somebody but are you helping are you hurting?
You're talking about drinking per meThe zine that's killing people
is liquid heroin. You're turning the whole culture into drug addicts.
These kids. If you ever seen somebody when they get
off of that ship, it's like heroin. They it's the
same effect when you start nodding and dozing, when you

(02:37:44):
go off of withdrawals, you start scratching, you looking like
a fucking rowing. So it's like, we gotta be extremely
careful because it's like you promoting game culture and you're
killing other black young boys fourteen years old that's dying
over a flag. They don't even understand what they're killing
each other four a It's like, just be careful, be
careful criticizing and because we do that too much, and

(02:38:06):
we throw around that word sell out and throw it out.
And if somebody's employing five thousand people, like you know
what I'm saying. So it's like there's levels and there's perspective.
This complexity to the life, therest complexity to life. People
like like we we create hundred, we create businesses, and
most times black businesses there's only one employee inside of
that right as entrepreneurs. But you talk about a man

(02:38:27):
who was playing a hundred fifty million salary go to
black people and fifty millions, that's different. We've never seen
anything like that. That's why I said, when you you
have to actually see it, When you see the man's vision,
it changes your mindset, like being on the property and understanding, like, yo,
this is crazy. Like when he's talking about building the
white house. Now, if somebody is creating a movie and

(02:38:47):
they need a white house scene, who you think they call?
They're calling him? And how many movies is like that?
How many shows is like that? You do that? I mean,
speak that man. It was always talked to settle on
the best part. You understand me. It's not about what
you don't like. Look for what we do like. You
understand me. That's the common reality of how we build.

(02:39:08):
So you know, I'm learning now that even if it's
somebody I disagree with, But what are the things that
I do agree with? Because you've been saying this whole time,
you're Muslim, that's a masculine. Yeah, so obviously you can't
agree with him. We're in a dress. Well, I don't
think about that too much. I don't agree with no
men wearing dresses. So it's not I don't personalize it
to Tyler Perry, but I'll just look at the affeminate

(02:39:28):
agenda black man period. A lot of you know when
when when you're talking about people doing lean that effimilates you,
you understand me, Like the Brothers, softest hell, sweaty handshakes,
you understand me, so you know we all of it.
To me, I'm looking at as the same characteristics, right
the person that's had the choice right now we're lean.

(02:39:51):
I'm doing neither. I mean just because because think about
it though, when we talk about anti blackness, right, so
promoting violence, death culture to our people's anti black promoting
unhealthy products, promoting drugs, and promoting their feminization of black

(02:40:12):
men to our people is unhealthy. Black men have it
the worst in America statistically, right, we have it the
work health wise, financial wise, prison, however you want to
slice them. Statistics, we have it the worst. I'm talking
about from cancer to everything. Yet there are no movements
around sensitivity towards black man and true mental health programs.
That's not what they Everybody uses the black man and

(02:40:35):
his body for their agenda, even when we die, everybody
else benefits, and they start creating all these programs and
all these movements out of it. But part of that
is the effeminization when you don't have your mind and
your will. When I'm saying I'm masculin, masterling just means
the traits typical of a man. No, no, sir, No, sorry,
no sir, No, I'm good on that. You know, I

(02:40:57):
got you know, mom, be Taylor. They'd be Taylor are
they'd be precise to my measurements. But just just to that,
maybe we just you know, we just get them exact,
you know. No, But you know, growing up, I grew
up in a suit and bow tide. You understand, we
grew up we used to drill every day. Right, I've
seen the example of real men with ownership and power
growing up in Oakland, California. So my disposition of seeing

(02:41:20):
a man in a dress is based on how I
grew up in my perception of that. Right. And then
when we look at Dave Chappelle, where Dave Chappelle spoke
about the industry where they specifically want you to do
things that rob you of your integrity. How many times
you you you didn't see people they go to parties.
They go to these places in the industry, things that
typically will go against their integrity, they still do because

(02:41:42):
in that space is judgment free. But when they get home,
they judging themselves. They're killing themselves. They have to constantly drink,
constantly socialized, so they don't have to think about the
things that they're doing. Most of these men die while
they're living. You understand me. They soul and their spirit
ain't there no more. And that's what they do a
lot of times. When they put prominent black bend in position,
they've killed them, They've destroyed them, so they don't have

(02:42:04):
that same will, and that's thing sparked to do something
powerful and dangerous. Well, that's what you keep worried that
you just said, is they put you in position. This
is the good thing about us. We had no gate keeper.
We didn't have nobody that passes to torch and say, okay,
we're gonna greenlight a show for you, We're gonna give
you a media company. Everything that we did we had
to actually figure out for ourselves. Were powered by the people.
So that gives us a tremendous amount of leverage, not

(02:42:24):
only financially, but integrity. I sh but our shows about
giving people off the flowers. Fear you brothers take it.
It's crazy. Yeah, all three of your brothers really deserved
this not real talk um, because teaching a culture or

(02:42:53):
teaching people high financial freedom to know that it doesn't
matter if you started out, bro, you can come, you
can invest. Like I've seen I forget what's this asian
um realtor and he was like, yo, my first first
He's like, my first ship I bought was eighteen thousand,

(02:43:14):
so he said he brought it and then he lived
in it, and then he rented the other two units.
And it's like everyone think you gotta have eight hundred
thousand or whatever. Like it's just like and then when
I've seen that, I was like, all right, cool, there's
no people. And then it's y'all guys right, and it's like,
yeall of us, it smells like us, you look like us,

(02:43:36):
y'all talk like us, and y'all fucking financial gurus. Like
I want to salute y'all, I'm want to praise y'all.
I want to say that this is the first time
I've ever seen this, I've ever seen people talking. What's
the other dude, Tony Roberts relate to this guy not
going to like the closest dam I got hit bro,

(02:44:02):
my mistake, and he's hit me back like but you know,
you know, closest thing that came was like an envy
and yeah, was like, okay, I love the fact that
season always you know, I was looking the same. But
what you guys are doing, especially with the crypto, we
don't speaking about the crypto yet. Crypto? What's the crypto?

(02:44:25):
Not he talking about citation? What's what's the ship? What's
the ship? Um? What's the ship that we um? Interior?
Any working out for me on any week? I'm looking

(02:44:54):
like what stop looking stot. I gotta let it go
crazy crazy, be like the only it's only fucking past
word cold. I know, don't forget that. It is great,
that's the pastor, y know, but but stop working out

(02:45:17):
for me. It's guy's not working out for anybody right now,
relying let's term, He's just going through it like my
theory is going down. I remember when he first got something.
I called him, I said, dude, they got access to
my account and then he goes what he yeah that
somebody rob you the theory that the market was changing

(02:45:38):
he thought here because how about making money? But by
the way, I said it way dumber and I just
said it and he was like, the only people that's
making money right now crypto. The people that's trading crypto,
you understand me. So as its fluction aint going up
and down, they buying out and they settling, they buying,
they selling, right. So even when you talk about the

(02:46:00):
SBF thing, that's what he's doing. He was an arbitarge trader, right,
f TX but what's his name's Sam banked me free.
So that's why I say FBF right, because I've been
seeing the SBF more than anything. And when you talk
about the media where they've been portraying him right, because
he's given so much money to media and so much
money to these political parties, many they praising them almost

(02:46:25):
why they're talking about his situation like it's just a
down the fact that he lost billions of dollars and
the people have lost hundred hundreds of millions he was
worth We don't even get the opportunity to make who
was in the state. Yeah, yeah, but he's not. Yeah,
he's a cryptograg exchange. But with that is that it
was centralized exchange at the stadium. The arena area was called.

(02:46:51):
He got talking about the cheap then a contract for
American Airlines arena. That's the reason why it changed. He's
the person that owns f who got the cryptoa that's
crypto dot com. That's but what do you guys think

(02:47:15):
happened in that situation? What do you think that what
they're saying, what they're saying is that and like I said,
it's alleged, but they're saying that pretty much. He was
using money from from investors to fund other projects. What
happened was that some pyramids style, that's what they say.
You're in the space, so you know, you know finance,

(02:47:37):
So a report was published that was unfavorable to uh
F t X that that they have token. So Finance
had a lot of their coins. Finance pulled their money out.
Once Finance pulled their money out and made all the
investors scared, and now it was a rush on the bank.
Now a lot of people started to pull their money out.
They didn't have enough money to pay back every single

(02:47:58):
person I wanted to put their money out, and the
collapse it over there. It's like within within one day,
they wanted five billion back five billions, right, it's like,
but here's the illest part. Right, So Binance, Right, the
CEO of Binances like, we might you know what, we'll
help you out. We'll buy your exchange. Before we buy
the exchange, we need to see the paperwork on your finances.

(02:48:20):
So when they look at the finances, they're looking at
it like, yo, this is this This ain't really like
they don't really have no legit business. So they pulled
out of the deal. Now like on top of one
of the five billion they've seen that buiance, which could
have rescued him, saying now we're not doing this. They
don't even have legit paperwork. You got a guy who
goes from twenty nine billion net worth, right what they're
saying to like nine hundred thousand within forty eight hours.

(02:48:44):
What Yeah, he said it not not a hundred million.
He was still worth a hundred hundred not even still
he was still worth eight hundred He lost about billion
dollars that's how much. I thought. It was just eight
billion and he lost, which they said he was worth billion,
and when a day later he was worth eight hundred million.

(02:49:05):
That he lost. But what about people's money lost to
Tom Brady is involved in that. But one of the
biggest keys on that though, is that everything that happened
with his change is like centralized issues still is when
one person actually owns the pot and controls the pot.

(02:49:25):
It wasn't crypto that failed. It was the exchange, the banks,
the investments, the over leveraging, all the standard stuff that
happens with regular banks. It's just brought into the crypto space, right,
So most people were thinking like, oh, there's a crypto
that failed. No, it was Sam Bankman Fried. It was
the regular white man and naked balls of institutions of
banks over leveraging trusting him, and that's what failed, and

(02:49:48):
people lost their money the same way like any other
Ponzi scheme with a bank. So now everybody's saying that
if you are on crypto, don't have it on in exchange, right,
because if something happens to that exchange, they can't pay
you out, right. So that's why I think won't pay out. Right.
There's some terms in the agreement, but not specifically, they

(02:50:10):
won't pay you out, you understand me, and increments if
you want to pull out if they don't have it.
But what they're saying is they said that they have
an asset per asset, so if they say they got
one big coin, they actually have a big coin. So therefore,
if everybody wants to take it out, then everybody can.
That's a difference. But if you get crypto and you
hold it in your own what they call a cold wallet,

(02:50:31):
then it don't matter what happens to the exchange you got,
and that was the whole point of cryptocurrency, to not
have it under centralized authority. Well, one person has control,
or something happens to that institution, the money goes down
and you lose favor. No, it's saying that you got
your money, put it in your wallet, so no matter
what happens, you're good. That's the whole point a lot
of people, whether it's the crypto or the n f T.

(02:50:53):
That goes back to education. If you don't educate yourself,
you're ignorantly going into another asset class where you're gonna
fail the same way you did the previously one. Right,
So we have to get educated on every single thing
that happens because it could be beneficial tools. We could
use it for a tool. But if we don't get
educated and we're ignorant, then we're left up to the
people who are educated and hoping that they don't play

(02:51:15):
a scheme on it like they always. The part about
the the decentralization is that where's the regulation, right? So
like if I look for a balance sheet that you
can't provide it for me, Like I don't have to
provide you with that. That's part of it. Let's let's
talk about the average person in the hood. Yeah, you know,
a couple of dollars, wants to leave the hood, doesn't

(02:51:37):
know how to invest. It's crypto something. I'm going to
educate yourself first. The first thing you should invest in
your mind. That's the greatest as. But let's suppose I'm
People say that all the time, like if I got
a thousand dollars, what should I do? I'm trying to
flip a thousand? All so he not get a a ball,

(02:52:00):
don't get, don't get. Don't for not getting not getting,
don't get. Here's the thing it's important to have. Let's
talk to the guy who's wanting. I'm gonna talk to them.
It's important to have realistic expectations because when you have

(02:52:20):
false expectations, that's when things go go left. You think
you've got a thousand dollars, You're gonna make a million
dollars tomorrow. That's you know what I'm saying, Like, you're gonna,
you're gonna, you're gonna do things. That's that's gonna be
a So what I always tell people, it's like right
now we are on an invest in wave. Right now.
Everybody wants to be an investor, but investing goes hand
in hand with making money. That's probably gotta talk about business.

(02:52:42):
I'd like to talk about business even more than investing
because it's like if you don't have money to invest,
then you can't invest. So it's like for us, like
we started a cash flowing positive business. Startup business will
low overhead, that has ability to scale that you can
actually produce revenue within twelve to eighteen months passanto, Yes,

(02:53:06):
that cleans us. It's keep your ninety and so before
before before you invest in another business, why don't you
invest in your own business? The business you're talking about,
is it the trucking business? Any business? Like we started
we started this business of a podcast business. That was
the business that we started. So that's what works for us.
But what's your business is it? Is it gonna be merch,

(02:53:28):
Is it gonna be selling products? Is like you know
what I'm saying. Figure that out. That's what we got
to figure out before before you invest in any other business,
invest in your own business. The thousand dollars, what do
you what's that recommendation for the thousand dollar I can
only tell you got a lot of money today. It's
a lot of the money. We started. We started earning
Alicia with dollars, not even like like so it's like
my brother. It depends, it depends on it depends on

(02:53:50):
how you getting me smarter as the minute go smary
time he passed me. So, here's the few businesses that
you can start with with a thousand dollars, right. You
can start a podcast, which we started a podcast. I'm
not just speaking from you know. We actually started a
podcast and now we're growing from the media company. We
ain't start with any money. We started with iPhones and
were starting with shotgun mics that we had somebody else

(02:54:11):
that lent us the microphones. That's not that's not hard
to do. You put the you put the content on
social media, you produce it, you put it on YouTube.
Platforms are there, they're free to saw that you can
start a merged company with no money. We talked about before,
how you have um the man print that company that
we print company that is free where you actually somebody

(02:54:32):
orders a T shirt, you give them a design. Now
when they order it, then they printed up and they
shipped it for you. They take a lot of the margin,
but it's not cost you any money. Now once you
get enough money, now you can go directly to the
manufacturing first. It's just not having overhead from the beginning exactly.
We don't We don't take on any inventory, you know
what I'm saying. We don't take on any return like

(02:54:53):
they do. All that all we did was create the design.
We created the community that wanted the design, and they
ship it out force. And it's learning skill sets that
become businesses. Like yeah, I said these, this is my
Crown Society business. So we got these, We got the hats,
we got clothing, you know, I mean, we got a
bunch of different things that we got the health products. Right,

(02:55:14):
I do coaching, so it's like everything that I do,
I teach. Right, this is a family business, one that
I hired my whole family right here. This is the
gold water you ever heard of claudio silver, So this
is claudial gold. Yes. So we're born with zero pointed
zero cent goal within our body. So we're born with

(02:55:34):
all these different minerals within our body. We have gold
within our body. I've been trying to tell you that
our body. Yeah, we do. But when you increase certain
minerals within the body to have effects, right, mamnesium zing
all these different things, same thing with silver and gold.
Gold is a super conductive electricity. It was the ancient
Egyptians that used to utilize it back in the day.

(02:55:55):
They believed it was the elixir of immortality. So they
believe that because it's the only the men that doesn't rest,
that if you continue to drink it, then you won't
rest essentially. So, but they used to take it in
the power. Yeah, you're drinking gold, so it's in smart Yeah.
So historically it's been known to be good for anti inflammation, ending.

(02:56:21):
Some people report having like super lucid dreams because you
got all this electrical activity in the mind. So there's
multiple benefits. We got that, we got smart mass. Yeah,
we got new tropics. That one is like that's a
vitamin C moss, you understand me. So we need that
during different seasonal cycles really all the time. So it
has sea moss in there, it has vitamin C in there. Um.

(02:56:43):
That one also has a few other different ones. We
just named it moss because it has that's the base
of it. But it's like we got sports mass when
it has like quarter sceps because we got shrooms in there.
So these are medicinal shrooms that we put in their
same thing with smart that we got. The smart months
has t think about it like them we got. We

(02:57:08):
got the liquor curture. Now magic with the liquor courture
go hand in hand with the health courtre though, because
you wake up that's that's that's but we gotta that's
another conversation. The mental health issues in the black community
or brain health issues. You understand me. We over chemicalize
and undermineralize. You're trying to get somebody in the hood

(02:57:31):
to focus to learn. They can't. They can't focus more
than eight seconds like a fish. So and there's the
adderall shortage. But if you bring something like sports monks
what we have, it's allowing you to sit there and focus.
We go through different peace cycles throughout the day, so
there are cycles where we can't focus cycles what we can't.
But when we eat wrong and our gut health is
bad and our body is bad, then we're losing that focus.

(02:57:53):
We can't concentrate, so we can never get into that
flow state. You understand me. And so when you're talking
about black people doing business, you know wealth comes from health.
You're talking about health, you're talking about being financially healthy
when you're talking about wealth. So we first in our neighborhoods,
we got food deserts where you don't have access to
nutrient available food. Same thing why I called the financial desert,

(02:58:14):
because you don't have access right to somebody who can
give you financial education or give you financial advice. So
we want to change anything, we have to start with
the diets of our people, the way we eat what
we in take, and then look at the food. Doesn't
look at pacifically the type of restaurants in our neighborhoods.
You got the Jack in the Boxes, you got the Windy's,

(02:58:34):
you got the murder Donalds, all of these different ones.
They're there to kill us. McDonald look crazy me, right,
But I'm just saying there's a and that, and it's
a desert and that kills us. So the spur count
is decreasing you. It's seriously because during COVID nineteen they
said that we had the highest predisposition right to the

(02:58:57):
higher rates of illnesses. But nobody addressed that fact at all.
Nobody is talking about the fact that we will talk
about business and then we will put the same things
that kill us in our neighborhoods in the name of capitalism.
So that's why I talk about social entrepreneurship and social good.
If we're going to do it, do it like my
brother in the locks, you understand me to where he's

(02:59:18):
putting something stouse pete, where he's putting up a juice
bar in his neighborhood. That's a good I don't really
care about. If you just do business, you have to
do good business, and business that is good for us.
So our people suffer from a lack of being able
to focus right. Entertainment is a fight between entertainment and education,
and this is why we make an entertainment so that

(02:59:39):
is educational entertaining so we can actually get your attention.
The greatest fight right now is for black people's attention.
Black people's attention is worth one point six trillion dollars.
That's why you understand me. So we can get your
attention to products that will actually help you. That's healthy
for you, that it gets you thinking about vision, long
term thinking, business education and develop an these skills. Black people,

(03:00:02):
smart moss, smart masses. Black people's out of raw black people. Yeah,
so I know how my white people get down. White
people don't take it to take. But before I think skill,
since you asked about that, and if you asked about
that thousand dollars, I want to I want to finish
that because I don't get a chance to finish it,

(03:00:24):
I said, I said clothing. I said, uh, media with podcasts,
uh vending machine talk about it episode. Absolutely absolutely, that's
what I'm saying. Use vendom machines. So like you think
about it, like you put it in places like obviously
we went back to our old high school, right and
we looked at it. We're like, there's no vendom machines here.

(03:00:45):
This is an opportune place right now. We ain't putting
in high school. Not not in high school, but you
could do that college college. Yeah, they haven't sex, but
it might be contal if we put in hig school.
But Kyle, just that's definitely control perfect. Places like in
l A, like they put marijuana inside the vendom machines,

(03:01:05):
but most people they use the venom machines, but they
don't look it as a business opportunity. We looked at
it like, Yo, there's no venom machines in the high school.
These kids that are transporting every day, I know they're
not eating breakfast. We got healthy oppotions that we can
put inside these venom machines. On top of it, we
can put water inside the other venoties. So we're looking
at like this is a business opportunity. Not only are
we helping our community, but we're helping the economy inside
of the school. Right, instead of having big sales, instead

(03:01:26):
of having fundraises, we can actually help them create their
own economy. And on top of it, we can help
the senior class by donating the proceeds from what they're
already putting in. So it's it's self efficient economy. Not
only are we doing that, but we're like, yeah, look,
let's it employ some of the people who are in
the school. Right, So we hired the seniors that are
in the school to now run the machines and have

(03:01:47):
them as part of the business. We got our young
boy here, I do like, who's running that business? And
we think of it like, oh, it's Venom schine that
made no money. But like, yo, our Vendom machines are
jeering thirty a month right just on an ecosystem, like oh,
I'm gonna stop there, I'm gonna get a beverage. I'm
gonna get something need before I go to class. It's
self sufficient. And so you think about thirty. You tell

(03:02:08):
me a business that's thirty dring thirty for eighteen year
old right now with a thousand dollar investment. Right after
you pay that thousand dollars, after the first two months,
you've already got return on your investment. Not everything is
just profit. You see what I'm saying. And it's something
that's so simple because people use it all the time.
But we're starting to see it is like people taking
that episode in that information and they're putting it in
college campuses. But we've seen people in the entertainment industry like, yo,

(03:02:30):
I'm gonna put that in my studio because that's what
what people do when they come to the studio. They smoke.
They're gonna be hungry, right, they put on college campuses,
they're gonna need condom. We've seen a Vendom machine that
had champagne inside, Spade inside in l a, right, and
so you think about the bottle and the up charge,
and the thing about the Vendom machine is that you
get to set the price right and so right, so

(03:02:52):
we know the margins and so we're gonna make sure
that it's profitable, that we make money, but we're also
going to service our community as well. And so these
the type of businesses that when people we pass them
every day, we never think that this is money. It's
like what you said with the truck. And we live
in New York City from New York, right, we see
trucks passing us every day. We're not thinking like, Yo,
that's a business that's passing us. That's actually somebody's business

(03:03:14):
that's going to a place. I've a documentary on Netflix
where John Gardi and them actually looked at a truck
that drove through Manhattan that didn't have they signed on them,
and I was just like, they were like, who has
the balls to drive to the city without having our son?

(03:03:35):
And that's a fact, And it's like one of these
things you never think about. So it's like you grew up.
Have you ever seen anybody take money out of vendom
machine before? Yeah? Have you know? I've never seen it before.
And the reason, the reason being is because they come
at odd hours, two o'clock in the morning. One because
they don't want you to think it's a business. You
never growing up. I've seen vendom machines my whole entire life.

(03:03:57):
I never looked at it as a business opportunity. I
that it has an opportunity to spend a dollar and
a dollar because vendor machines cents. You twist this ship
and a bubble gum because you do that long enough.
That's like I have to say, once you once you
change your mindset, everything becomes an opportunity. You see trucks

(03:04:18):
drive every single day. Population never look at it like
somebody owns that truck. They're just looking at like that's
a truck driving by. You see you see it a
house on the street that's messed up. You just thinking
it's a band though. You're not looking at it like, oh,
that's a distressed property. I can buy that for undermarket value,
fix it up, and then sell it for a fifty
percent profit. But once you start to look at things

(03:04:40):
and invest that everything around you becomes a business opportunity.
Now owns who owns this restaurant, Who owns this liquor,
who owns these mich who's making these microphones? How kind
of manufact how can I actually I know that? How
can I have a podcast studio? So now people can
rent my studio and come in. Like, everything becomes the opportunity.
So there's opportunities all around you. So talking about that
thousand dollars, I can go on and on and on

(03:05:01):
about businesses that you but first you gotta look at
your mindset. Once again, it goes back to not being
a victim. You gotta look at yourself as somebody that's
in the world where it's opportunity all around you. Are
you going to take advantage of the opportunity or are
you going to complain? You can't do both. You have
to pick a side. You will ate something side. What

(03:05:22):
are you seeing? Are you seeing opportunity and be willing
to fail miserably and pick it up and do it.
Failures is the key. Most people. They they'll try something,
they'll fail, and that's that's my set. So I even
I even look at it as a failure. Right is
the right back you can keeping Like one of the

(03:05:45):
things I teach my status, One of the things I
teach my students is how to write books. Right. You
can't over saturate the market on books, right, even the
books right, everybody. Even if you got a podcast, you
can take that podcast and you can pay some my
to edit that, chype it down, transcribe it, and turn
it into a book for you can pay somebody on fiber,
you understand me. You can go to untapped. I think,

(03:06:08):
come on now, I can't believe people don't have some
marketplace of skills. You develop any of one of those skills,
you give yourself a job, you understand me. I talked
to homey that got out of jail how to utilize
then AI program to where he created art by just
texting in props. Then he threw an art show and
he sold a painting for a thousand dollars. Right, So
it's like learning these skill sets mean that you have
a skill set where you're never gonna go broke because

(03:06:30):
it's always gonna be value in it. But that's why
it goes back to education that the best thing you
can do with a thousand dollars to educate yourself. That's
who gives you a return for the rest of your life. Right,
Like all these products I have, I designed every single
as one of them. You understand me. I built the
positions in the family, the books. I was the one
who ordered it, who designed it, who put everything out
in there. Every program that we have, we're showing you

(03:06:52):
what can be done with little to no money. But
you can't do nothing without knowledge, you understand me. That's
why the quickest way to add value to yourself is
to learn something new. The quickest way to add value
to somebody else is to teach them something they didn't know.
And the thing is too not to cut you up,
but the thing about it, it's like you said, failure.
You know what changed my life, bro when I realized
that I'm gonna die one day. And at the end

(03:07:14):
of the day, it doesn't really matter with someone because
it's like, we get hung up on public perception. What
people are gonna think about us. You know, if it
doesn't work out, I'm gonna be embarrassed in the grand
scheme of things, Right, what does that really matter? Right?
And it's like ultimately you're gonna die. So you're either
gonna die with regret, You're gonna die with failure, or

(03:07:36):
you're gonna die with accomplishment. So it's like I could
take having failure on my on my jacket, but I
don't want to have regret. So that was like even
like what we do now, Like I had the vision
of what we're doing now in and it took me
seven years to actually actually do it because I'm like,
you know, self doubt and people are gonna think of
her and way did it die? And then when I
realized that people are gonna think something about you anyway regardless.

(03:07:57):
And it's like people will go to ten different job
trainings and job opportunities are and try to get all
of these positions and they're at a fifteen different job interviews.
They might get one. They never look at it like
I failed fifteen times. But you start a business one
time it doesn't work out and you say this is
not for me? What if? What if? What if you

(03:08:18):
want to one job on interview you didn't get high
and you say this isn't for me. You know what
I'm saying. It's like just the mindset. So I feel
like when you when you understand that ultimately, no matter
what you do in this world, it's not going to
be the end of it. Like know what I'm saying,
Even if you fail, you've always come back. Their businesses
invested in it. It failed, Yeah, for sure, we started

(03:08:40):
the music acts. It's a learning it's a learning experience.
I kind of like failure. You understand me. I don't
like the idea of perfection. Even when people try to
cash you as a leader, they want to hold up
this image of perfection. So if they find any flaws,
they feel like they're exposed. Somebody wrote that in the

(03:09:01):
comment say one day, nineteen Keys, you're gonna be exposed.
I said, I hope so, because the more that I'm
exposed to the world, the more I grow. Right, the
more I'm exposed to myself, the more that I grow
I'm not afraid of my own flaws and failures. That's
where I become a man that by learning myself and
developing myself in those areas. Society has become so hypocritical
that we will demonize somebody for the same flaws that

(03:09:24):
we have right in public. So I've gotten to this
part where, you know, seeing somebody started business. The results
is cool, like seeing the flying is the watches, all
of that. But what I look at is the process
in between. So are you telling me that you went
through all of them nights of stress, You went through
those different times of failure, You went through that lack

(03:09:44):
and that sacrifice and that fast and and you still
made it through, and you still kept pushing to higher
levels if you haven't settled yet. I look at a
person and I see them going through the darkness to
bring it to light. I don't look at the light
and saying that, oh I want that. Most people want
the results, but they don't want the process, so there
they never achieve it. This just smell way better. Let's

(03:10:04):
come on, man, come on. This doesn't do the same
ship as sage. Yeah, it does the same thing. It
wasn't confidence. It's slightly reasons you got this. You never
claimed this defense. It's right now, come on, yeah, don't
play what is this call? What is this called? This

(03:10:37):
just smells good? Sage saves be having the smell different.
That's why that's why I don't be bringing sage everywhere. Okay,
so what do you call this? Said? The energy? You said?
I mean I know Cubans use it. I can't say
I'm sure this is It smells like coke. I just

(03:10:59):
wrote about coconut. What I mean by that? I just
they thought I was smoking weed, but I was lying. Polysizal, Yeah,
this just smell good. I ain't gonna lie and looks safe.
Saf saves don't smell good. But I could tell SAYE
bring the devils from. Polysanto is a tree that's native
to Peru, Ecuador, and other South American countries. It grows

(03:11:22):
in tropical drive forces. It produces a fragrant resident. In Spanish,
polysanto means holywood. So that's holywood you're smoking over there, right, No,
I'm not smoking. I'm with you, everybody. But for thousands
of years, the wood, the resident, the oil has been

(03:11:42):
used for medicinal purposes. Has been mainly used to treat
pain and stress, but it's also used to clear negative
energy understanding like key, So do y'all believe they use
different things? Y'all believe in Dr Sabe? You know what's
so crazy about Dr Saby? So you know, doctor take
a shot for no reason. I feel like you want

(03:12:03):
to get You know, a lot of people heard about
Dr Saby with Nipsey Hustle rest in Piece of nipp
And I remember when left I heard even left out.
I was like in the two thousand, so my mom
and like mid nineties, my mom had some health issues.
She was, you know, kind of overweight whatever, and she

(03:12:24):
went to Dr Saby in like in Brooklyn. He had
he had a shop in Brooklyn, Um and she was
and she lost thirty pounds in one month and transformed
the whole life. She's been vegetarian ever since. So that's
the first time I heard about Dr Saby was in
the nineties when my mom went to her to him, Yeah,

(03:12:45):
I had, And so it's like and then ever since then,
I had, like one of my friends is he's in
a wheelchair. He went he went to the to the
compound um and Coca was the Nick right now with Nick,
it's nothing so a lot, you know, it's a lot

(03:13:10):
of controversy, but I know from first hand experience, because
like I said, my mom was like going to him.
I said, you know, and I've seen I've seen I've
seen the effects first as a little kid, how it
changed her. And she never went back. She hasn't. She
has to eat and meat in thirty years. Like you
know what I'm saying that she has to eat me

(03:13:31):
in thirty years and you eat me. I'm a pest catarian.
Dr Sevey's my business partner on the gold Water Company.
I got one of his stepsons. That's my business partner,
you understand me. So his mother was the one who
helped founded deal richa clinic that he had. It was
it used to be right there where the Brooklyn Center is,
where the net set. He used to add a clinic there.
That's when he first, you know, made the claim of

(03:13:52):
Karen Aid's right. Um, you eat me, no, no, no,
I eat I'm pest catarian. Sometimes I like some lamb.
Sometimes sometimes this year, because I've been working out on
my job, I've been a little I've been throwing Dr

(03:14:21):
Savin you know, he was in the Nation of Islam.
He first learned about health science from the understand how
to eat your live and it was also about one
mill yea. And he said at the dinner table with him,
you understand me, Sabe didn't notice. Yeah, that's where he
first got his discipline from being a f y o

(03:14:41):
ye yes. So you know I've talked to his wife
about this his ex wife, of course, you understand me,
and she was giving us the breakdown. But he even
he tells you that you can go on YouTube and
he'll give the breakdown. He said, Mohammed was the only
person I've seen talking to black people in America about
health and food. Right, And of course, my it don't
get nowhere near enough credit for the impact that he's

(03:15:02):
had on the entire globe. Right. If you remove the
Mohammad from history, how many things do you remove from history?
The whole entire world has to change. Hip hop is
not hip hop, you understand me, doctor, He's not that
the sevy. There's no black panthers, there's no malcommats, no
public enemy. Right, there's so many like consciousness as we
know it. There's no Harlem, you understand me, exactly. So

(03:15:27):
you know, the lineage that he left behind was a lineage.
And that's why that's like somebody I look up to.
That's why I got it right here, because I look
at what he did that was tangible. He had businesses, right,
he had imported excellent, Yeah, he had his own plane.
He had a fish import and export business directly from Peru. Right,
he had trust, he had like a college institution set up.
He had barber shops. He had a lot of rights

(03:15:49):
to well, you know, imagine you've had a lot of
chicks to North. Yeah, back then that was back there too.
You understand what I'm just saying. Man, this Mohammed had
the third grade education and he took a knowledge that
he was taught and he changed the world with it. Right. So,

(03:16:11):
as you know, we look at many different men in
history and we don't ever look at the route. But
if you go to the route, what he was doing
everything that we're doing. He talked about He had an
economic blueprint, right. It was a full breakdown on how
we can give like five to tens in a day
and how we can create our own He talked about separation,
He talked about do for self. So everything that I'm

(03:16:32):
doing right now is based on the lineage of my ancestors,
you understand me, And the goal is to stand on
the side of them, will go further, and until we've
reached that plateau that they've reached and we go further.
We haven't done enough yet and we can't say that
we have. Right. Marcus Garvey, he had multiple businesses. He
started the Black Star line because there was a White
Star line, right. He had stock certificates for all of

(03:16:55):
the people and he had twenty five chapters around the world.
Before social media, Frederick Douglas had his own media company.
He had his own newspaper, the North Star, that would circulate.
The most successful leaders of all time control of their
own media. Right. So when you look at Malcolm X,
you look at the underbullt like Mohammed, you look at
Minister far Can you look at Frederick Douglass you look right,

(03:17:15):
you look at Marcus Garvey, the final Call and before
that it was Mohammed speaks Final cart. Back then the
paper was right, That's what I'm saying. But paper wasn't
in that because it was hand in hand and nothing
controlling that media. It's key to leadership. They did no
news unless they but but but come on, but the
question that you asked to kind of you know, bring
this full circa. Remember when I said about the watch

(03:17:37):
having the movements, and that was the most important thing
that financial literacy, financial intelligence, money and physical health care
hand in hand. Your life has to be in line.
So from your relationships to your your health all that's
extremely important because it's hard to you know, have a
financial you know, well being if out of shape, like

(03:17:58):
you know what I'm saying, if you if you just
if you just focused on your health, you can't even
focus on trying to invest. Like know what I'm saying.
If you're having trouble breathing, that's that's more important than anything,
you know what I'm saying. So this is extremely important
as far a what we eat is extremely important, working
out is extremely important, to having healthy relationships is extremely important.

(03:18:18):
And we talked about financing money, but it's three sixty
All of that, all of that goes into play because
just having one area and having all the other areas
this functional, it's not gonna work. You gotta have a movement,
just like a watch where everything is moving efficiently. It's
how you do one thing is how you do everything.
Like I mean, we literally watch you right like we
we watched Noriega. We saw all that, but also we

(03:18:45):
saw like yeo, I remember why I'm watching run eight miles.
I'm on top of that. I'm watching him now. I
got the balance exactly, I'm watching him as a husband.
So like people discount that fact that they don't want
to talk about that fat every time, I've seen you,
I've seen your wife with you. You see what I'm saying,
Like that, it comes to real ship, right, that's really

(03:19:06):
with you. But it goes into that at that point,
like Yo, it's a balance between everything hating people come
to me and they judge me from what they know
me from. People come to people like what what what?
This ain't the melvine like I was saying, the age
like like, but then also people remember you for moments
in time like like I said, like I know it
was twenty years ago, but it's like I still played

(03:19:28):
a war report to this day because I remember what
that meant to me at that moment in time, and
that's beautiful, Like like I remember it was and I
love that. But I just also want to live in
this day. I think album that's what he keeps saying.
Three keep said, no problem, but just love love ill matic.

(03:19:51):
But I'm living. But I think there's a generation of
people who weren't alive for that that war report. They
weren't alive. They all they know you for is this, Yeah,
listens incredible. There's people that look at me and say
you rap exactly. The whole generation don't And horrid Wood

(03:20:14):
We was like, literally, that's nothing. We got on these
both Jackson's, we got on that A kid alive. That's
weird these right now new with both Jackson play. They
knew with Michael Jordan played, but that's what they researched that.
But they get millions of dollars off of hip hop
and they won't research hip hop. That's that's how they

(03:20:34):
fucked up. When I told you that, I'm not gonna look.
I remember you can some people some people some people.
Some people research, they don't. It depends the whole day
around A lot don't care a lot don't care hip
hop everybody. You had to be a student of hip hop. Yeah,
and you had like was a community it was. I
used to tell people it was like like the Gothic

(03:20:55):
kids in school, but you had to like it a
cultural movement at that time. Think about it is like
like I sit there and I hope I always look
at these kids and they'd be like, you know, Jordan's
you knows better, and I'm looking at him, like how
do you know? Jordan's telling me jay Z is not
but j is not. We didn't we didn't. We didn't
research music like you didn't you never listen to John

(03:21:16):
Coltrane kind of did listen to you want to listen
to John Coltrane. But he going, that's why why are
you saying that? But why are you saying that that
person It's always going to be the youth is going
to be dominated on what's happening right now in this
moment in time, because even me, why they were in

(03:21:39):
Jordan's and it's not this moment of time. But let men,
I never I never listened to plenty different reasons you
never did. I never listened to. That's before my error.
My error was like NAS and then Big and then Jay.
I mean if yours NAS, then it would be. But
it comes from he knows two. It's like it goes

(03:22:01):
into I mean que Tip produces. That's what I'm saying.
When they when they had their run, he told me
like he like it's crazy because like he's not that far,
like he's two years young to me. But his hip
hop starts a little different for me. Like I'm born
in the South Bronx. I'm listening to k Arrest his
I'm listening to trapical Quests, I'm listening to Public and

(03:22:23):
it starts with like the Golden arrow like its nas
and it is big and the golden little question. Yeah,
it's that's that I can see how he says that
you find your love to see. It's that help me
find my way. It's not like can I kick it
trapical quests, it's a different one. It's like this is

(03:22:43):
good hip hop. It's like it's fight, but she comes generational.
It's like three. You see what I'm saying. Yeah, they do.
You can't appreciate it. He fight, you appreciate that's the tales.
And you know, I told I had an argument with
my barber the other day. He's telling me about Aggie
and Jane whatever. We're having an argument and I said,
hold up, how old are you? And his age was

(03:23:04):
five years younger appreciation you just stand Now, that's why
this is just connected. Here's why, here's why we are
connecting it. Right. So when we did Master Square Garden, right,
we put on the Minx, and it wasn't because we
just wanted to put on Minx. We wanted to pay
homage to books, and we came out like just hate
me now. So even if they didn't know hate me now,

(03:23:24):
they don't know it now, just like I did with
you like, I'm not, yo, bro, I gotta with these
ange these rights part right. I remember I taped that
when it was you. It was ex Cannabis freestyle, and
I'm recording that and I'm listening to it every day.

(03:23:44):
Everybody I would superfection. That was faa tell you. Somebody
I don't know showed up. The pun was supposed to
meet me, So I was supposed to be me and
Punt because I thought Cannabis and DMX was going at us.

(03:24:06):
It was supposed to be Yeah, that's that's what I
didn't Crazy showed him so late. I had to go
up though. That's crazy spent the whole album. He No,
they wouldn't let Punt up once I came up, so
he came up. Eventually he came. He was there, he
was downstairs. But by the time he's hitting me like this,
this wasn't like you know, I'm spending my und man

(03:24:28):
asked spending my mind. He can still call me like
I had to wait to spit my whole ship. And
if you look, if you listen to that freestyle, Cannabis
and DMX is jumping me. Yeah, that's why Cloud is
going crazy, Like yo, let me let me up and
I just had to hold the crazy that was like

(03:24:51):
a forty five minute album at Cannabis. I don't know
where you get this fucking rumor that we sent them
a fucking car service that didn't show up. You see this.
No no, But even when you say that, though, when
you look at it, two of the greatest like platforms
that revitalize a lot of hip hop artists versus in
his Drink Champs, you understand me so, like even you

(03:25:14):
credit a platform to give yourself a new image in
today's time and with a lot of artists, because when
I first started listening to Drink Champs, when you was
having all the artists come in, like it was allowed
with me to re appreciate them in their stories, right,
and I got invested into it. The same thing with versus.
You got reinvested into the catalogs, you know, and then

(03:25:35):
it reintroduced a completely new generation to this music in
today's time, but without the context, right, because you appreciate
you appreciate jay Z because of the context of who
jay Z is today, not even just his catalog. So
it's hard for somebody else to appreciate an artist the
same way. If you didn't grow up in those moments
that you feel that's connected to the music of who

(03:25:56):
they are, Like Nipsey Hustle. Appreciating Nipsey Hustle at to
his death and why he's living. It's two different things.
And for the next generation they may only have his
music to listen to. They won't be connected to the
feeling of that time. That's why I said, like when
I've seen I've seen Cormega, I'm like, yo, damn, Like
we started thinking like remember when Mega that Firm album,
how we felt you got shot him on him? I'm like,

(03:26:17):
that's great. I've seen Black Sheep on here. I'm like,
don't these people don't even understand, like what that recommended?
Like nine, Like that's why I'm so sorry and I'm
so sorry to like to take your compliment that you
gave me and then put it back on y'all. Like
that's the reason why I like, like I look at
what we're doing and I say, this is so beautiful
because we're like helping people with plenished their careers. But

(03:26:40):
what y'all doing something totally that for puff puff Flowers?
Stop me give me what y'all doing to say you're Listen,
y'all could be next to Nori. You can live next
to Norm, right next to Paul. You're gonna live next
to such a such And you don't got to be
an entertainment fact. You don't gotta be ball player, you

(03:27:06):
don't gotta be none of that. Maybe you're selling bud,
maybe whatever. But y'all could be next to these same
people in the same regard, with the same respect. That's
why I tell you your job is way more than
appreciate that. I appreciate you. They say rappers the most

(03:27:29):
dangerous job of being honest. Being financial advisors might be
more because because even with rappers, even with rappers, there's
not people who's gonna tell us invest into this, like
invest into the burger spot over there and do over there.
But but y'all are doing that. So I just want
you all to be careful that for Puff told us

(03:27:53):
so he's at puffs house and he was like, yo,
he was like, we're telling him, like you're the inspiration.
Like he was like, na, y'all the tipping point, like
y'all the first people in history. I was trying to
say this force people to actually show get money, get fly,

(03:28:14):
and I have to cool. I have to wrap and
I have to dance, and y'all just getting money and
y'all doing it through business and y'all showing other people.
He's like y'all the tipping point, bro, Like y'all really
changed the whole dynamic in this ship. So thank you
for that, brother, everybody. I'm sorry to keep reiterating. This

(03:28:39):
is because if I show a kid right now in
the hood how to hold a gun, I might be
one of the most dangerous dudes in the show him
how to do this. But if I showed him never
hold a I might be one of the most people

(03:29:03):
because a funk about it. And that part is not cool,
and that part is whack. I heard somebody say, if
you're O G is telling you to go outside, then
you're O G ain't your old G. Like, we have
to spread the rhetoric the facts that being a drug

(03:29:24):
deal or being on the block or doing that, that's
not the only way. That's all we have. Back then
we had athletes. What does big say if we have
a jump shot or you had to jump shot, No,
that's we passed. I think the key there. What you're

(03:29:45):
saying here for a whole another of the y'all. You
know what I'm saying. We waged past that now as well.
It's like the O G. Courture is so lost because
being it ain't no more gangsters in hip hop. That
ain't because but even just the idea of a gangster.
We took the worst parts of like the Italian mob curture. Right.
We didn't take the parts about family right protection, right,

(03:30:09):
we didn't. We didn't take the code. We didn't. We
took the worst parts of bullying each other and criminality
against each other, not creating protected covenants of families in
different orders and establishing that community. So today they will
get Yeah, that's that's family and communion and standards and curture.
We took the worst parts of everything that we see

(03:30:31):
and then we glorify that. So O G or gangster
got to be somebody that has the ability to protect
the neighborhood, to employ the neighborhood, to be able to
educate and teach. It's just the fact that we gotta
backwards curture everything that's good for us. We glorify, I
mean everything that's bad for us. We glorify everything that's
good for us. You understand, when we look at it

(03:30:52):
like his lane. Okay, but how do we do that? Then?
How do we start? That's what we represent so like
by you know, a man is his intellect. That's what
makes a man really a man, not his physical prowess.
Anybody can go in the jim work out, anybody can
pull a trigger. But what makes the real man that's
remembered as legends in time that we really look up
to is the way they use their mind. Understand me

(03:31:14):
and changing the narrative of the ones that's smart, you
understand me are the ones that should be followed, right,
not the ones that got issues and anger and they
always want to fight everybody and kill and shoot their
brother assists and they get strikes for doing some dumb
ship that didn't matter, and it started off something that
didn't matter my part, Like if they offered you the
five hundred thousand or the jay Z me, and what

(03:31:35):
would you take? What I'm taking five thousand? I mean,
And so you got to look at the context as
a person and what a person spend five hundred thousand
to get next to jay Z because they want to
leverage it so they can have a relationship with him
to build off that. Now if he said there and
he'd do an interview with me on high level conversations.

(03:31:56):
That's more worth it than the five minute meeting. You
understand me, I'm gonna leverage that way past five hundred
thousand dollars. So I think the context in your strategy
and how you're going to leverage it matters the most.
Leverages everything. You understand me, So it can't always be
simple as black and white and say that, Okay, do
I have a strategy on how I'm utilize this connection

(03:32:16):
and relationship or am I there to get inspiration during
the five minute meeting? No, because in that case, I've
already got a business plan where I can use a
five let's say it's dinner. But if I got a
business already and I can use a five hundred thousand
dollar in fusion and investment into that business, and that's
gonna take me further than talking with jay Z. You

(03:32:37):
understand me. I'm gonna do that. Maybe flip that to
five million and see if I can take five hundred
thousand dollars and get a dinner. Let me tell you
what I take the dinner. Because this isn't theoretic, this
is real life. When we met Steve Harvey and we
spent time with him. We interviewed him, we talked to
him or whatever, and that relationship is worth more than money.
That sounds cliche, but that's real. So when we met him,

(03:32:59):
he took a liking too. He's he said, he said yo,
he said yo. I like, y'all we're gonna make a
lot of money together. Shortly after we became business partners,
we did an event called invest FST. We have fourteen
thousand people in Atlanta. He just invited us to Abu Dhabi.
We was in Abu Dhabi. Looks like we're gonna be
doing stuff in the Middle East. So it's like that

(03:33:19):
relationship is gonna be worth way more than five hundred
thousand dollars. So it's like you're looking at short term
as opposed looking at long term investing people like your
life is worth more than five hundred thousand dollars. I
can't put a price tag on your life. I can't
put a price tag on the information, on the information
and relationships that we could potentially do. Like what I'm saying, like,
let's let's do real business. We don't need money right now. Fortunately,

(03:33:41):
through the grace of God, we're not We're not hurting
for money. So when you're not hurting for money, then
you start to then you start to use your intelligence.
The problem we're not having money is that you win
survival mode. You've got to be very careful about people
that's in survival mode because they'll do anything for a
short liquor saying the lick. This is a long term
This is long term wealth difference because what you're saying

(03:34:09):
in our communities, we're so used to that. Like what
you said, like, Yo, shout out to you for teaching
the bronx. I'm watching survival mode right while I'm trying
to get to the next base, which is that travel mode.
Because when you get to thravel mode, then you see
the world differently. Now you see everything as an opportunity.
Now I'm not taking the fire hunt. I'd rather take
the meeting because it's going to lead to other opportunities.
Now I'm looking at the meeting because Yo, wait, he

(03:34:29):
said something that I could create a business offer. It's
a different mindset, Like we got to go back to that.
Like the mindset is the key right when we when
we make that shift from survival to salve your life
changes because now you see the passway to freedom right
and everybody has a different freedom, level of freedom special.
But when you see in that that travel, it's like, Yo,

(03:34:50):
this is obtainable. I have access to my time. Once
I have access to my time, now I'm free to think.
Once you're free to think, it opens up the door
for you. Right while you're in that non of five
when you survive them, like and I'll come from that right,
Like I'm teaching every day, Like I'm watching nine to
three every day, I'm doing the same thing. It's like, yo,
I'm working, and then I start coaching. I'm like, I'm
working from seven o'clock to seven o'clock. I'm just trying

(03:35:12):
to get dinner and make sure my kids are good,
my wife and I and I'm gonna do the same
thing the next day. I don't have time to think
or create anything else. I don't have time to thrive, right,
But as soon as that time frees up, it's like,
oh wait, I got space. Now I got opportunity. My
mind can now expand and now I can create opportunities
for myself or I can see ways to create opportunities
which we we don't see in our community. Most people

(03:35:33):
are just trying to survive on the day to day
like y'all gonna make it, you know, tomam wa do
the next thing. I can't wait for Friday? How many
people are like yo, I can't wait for Friday. Every
day is Friday? For every day is fri I think
we all just said the same things as far as
just how to leverage that. What is your strategy? If
as long as you're thinking in that manner, I think
you're thinking in the right way. They understand me, and

(03:35:53):
therefore everything you do in life is strategic to your
means and your vision. Right. Like for me, I can't
do anything unless I have a clear vision for it, right,
And some people don't have a clear vision. Like he said,
if you're thinking the survival mode, your vision only goes
past your paycheck. Understand me, I'm thinking of next week
or what I can do with that money. You don't
actually play in the playground of your imagination, right, my hope.

(03:36:17):
There's a thought experiment. If you tell the average person
think of what you think is impossible, then I want
you to imagine yourself doing it, right, so you start
to stretch your limits. Right, it was something you were
talking about uh with the billionaires, about thinking bigger, right, Like,
sometimes we think based on what we can see instead
of what we can envision. Right. The imagination is so powerful,

(03:36:40):
the most powerful thing on the planet Earth, because you
can literally imagine things that you may not have the
resources for in your environment. But as long as you
can imagine it, then you can conjure you can create it. Right.
So for me, it's about imagining things having in a vision.
All right, Now, what's my steps to get in there?
All right? Well, I don't know how to do it,
all right? First up, let me get the knowledge. Now

(03:37:01):
that I have the knowledge, now let me write down
the steps on what do I need to do? And
I start knocking it out step by step. And anytime
I get to a step I don't know what to
do next, the next step is always learned what to do,
then execute. So if you start to think in an
execution manner, there is no blocks, right, It's educate yourself
when you get to something you don't know, and then

(03:37:21):
execute once you know, and then repeat that path forever. Right.
So for me, I don't never have a point in
life where it's like, Yo, you accomplished this, that in
the third So what that wasn't the bigger vision? That
was the steps to climb up to where I want
to be. That was one of the things Tyler Perry
tod us. It was like your dream big, dream more,
and I'm like, yo, how what how do you? How

(03:37:42):
do you dream more? But that comes with exposure and
you put yourself in positions inside rooms or it's like, yo,
the things that you throw were impossible and now possible.
It's in fact the thing Pop told us, like when
you medicine. It's like, you'll tell me your while is
dream right now? So I can show you. I can
blow that ship out the water so you can create more.
I want you all to see more. I want to
show you how to do more. I want to show
you that anything is achievable. Because he's seeing things at

(03:38:04):
his level, right, Like a lot of people looking at
us and like, yo, they're super successful. I love what
they're doing. You know, they changed my life. He's at
a different level. He's seeing things at this level. Right.
We got to get to that point so we can
see the barriers that he's kids because we're kicking down
barriers here, right, And we didn't get to but he's
seeing things at his level, but how many people are
He's new to it? Like for as great as we
think he is and were great as we think as

(03:38:26):
Tyler is, and they're new to it. We're talking about
when you talk about the Wall and family, we're talking
about generations of just wealth. Right, we're talking about the
one of the wealthiest families in the history of the country.
Everybody here that looks like us is new, so they're
still learning and they're facing barriers, right, and so like
as we climb, it's like, all right, well, who gets
to tell their story? Who gets to telling? Like, Yo,

(03:38:48):
what are the things you're facing at this level? Because
as we're trying to climb to it, we need to
know so that when we get there, Oh, it's gonna
be a smoother process for us. That's the that's the key.
It's like, Yo, your kick and down doors, so that
it's gonna be easier for us. You see what I'm saying.
Like that, that's what That's why I think this is
the most unique time. Like when I say it's a
financial evolution, it really is. And uh, because it really

(03:39:15):
is like being financially inclined. It's something that's never been
preached in our community. Soon. Like I've had ten record deals.
There's not one person I've ever signed to someone that said,
let me help you out, sir, let me let me

(03:39:37):
make sure you invest into the right properties, to make
sure you take your money and give it to this encounter.
I've been years. It's not one person I had to go,
like I said, I think you said that earlier. I
had to go and seek these people. But the thing
about it is, it's like that's funked up. Where's where's
the book that's ever gonna be written? Like yo, that's

(03:39:59):
how you go from you know, black and brown poorness
to you know, there's there's books that's out there. We
just gotta read more. But but also we know it's coming.
This is what So like, as far as you know
how to, the NBA and NFL have like a rookie symposium.
So we've been talking about like doing that for the
music industry. I'm sorry. Rookie symposium is like when kie

(03:40:22):
Like I understood that when rookies, when rookies first get drafted,
like a couple of months after they go to like Vegas,
they go different places and they have like a whole
weekend of events. So that like just how you talk
to the media. This is how you deal with these
relationship situations, This is how you deal with money. So
I feel like it needs to be a training camp

(03:40:43):
for for record artists, right, But that's let me, let
me just stop you. That's why we're so dumb in
hip hop because we don't have that. I just told you.
That's what we're working on. That's what we're working on.
Artists development, the real artist one of their powers. Because
you know why you gotta you gotta helping like me,

(03:41:05):
but I could go fly and helping what you do
the funk up? Because you hope someone that I can say,
I'm up. We help you, you help somebody else. You
help each one reach one, each one, each artist that's
signed and the artist that's not signed, like the independent artists.
Like one of the huge things is now, I know
everybody wants to be independent, but don't really know how

(03:41:27):
you understand me. I have hick Misson was asking me
about how to create a discord, right, so that you
can put your community in there and so you can
have access to your own community. One thing I asked
people all the time, it is like you have your
favorite artists, But how much money have you spent with
that artists over a lifetime? Average person? Probably five dollars
based on streaming right artists? Now, yeah, nowadays stream we

(03:41:49):
had it was you was selling it. It was your business,
you understand me. But they changed it to the streaming
companies and a lot of artists didn't know how to adapt. That.
I got you for so learning learning business, you get
creative on how to package your product, number one, you

(03:42:11):
understand me. Otherwise you always go be looking for somebody
else that tells you how to manage yourself, how to
put the product out right. It's like social media. We
sign a contract once we go on these sites, right
that says that they own all of our intellectual property right,
And essentially it's like signing over the masters to all
your I P. Right and that you can make money

(03:42:31):
on social media, but you have to leverage it the
same way artists have the leverage doing concerts rather to
get a direct benefit of monetization. Right. But we don't
think about these things as business models. We just hand
them over so we can get access. So the new
world that's coming in when people talk about web three
and things of that nature is figuring out how to
be independent and how to own your own community, how

(03:42:52):
to own your own I p how to generate a
business around that. That's a different game. I want artists.
I don't know what the average rapper makes on Blogley
say seventy thousand, and I think it's that's way too high, right,
But the reality of it is is that I'm just saying,
if there's a lot of people that want to be rappers,
and I know some of them, they're not making no
money of their actual career. Because rappers a career. It's

(03:43:16):
like a job, it's a business like anything else. But
they don't know how to package it, how to products,
how to run a concert, how to build a marketing plan,
distribution around any of what they're doing. So it's okay
to be of the artists in the credive community, but
you have to learn the business that coincides with it.
So otherwise you can't complain about the contract. I'm gonna

(03:43:37):
give Oakland some credit. I'm gonna give Oakland some I'm
gonna get Oakland Oakland because because one of our alumni
from E y L. The Russell Yeah yeah, Yeahble you
had him on here. No, no, but it's incredible. You
got everything that he didn spoke about, figured it out

(03:44:00):
and is mastering it. And we're not We're gonna do
some stuff with him too. But he's figured it out
how to monetize his audience. Whereas when most times people
just buy tickets, it's like there's no relationship between. He
has figured out, like, yo, how do I maximize knowing
my audience, knowing my and making sure that they get
exactly what they need, but also incentivizing the things that
he's given. He really has figured out, like like Nip

(03:44:26):
kind of glorified, but he's really taken it to the
next level where it's like, yo, you can pay anything
you want. So his album, you can pay a dollar
for it, or you can pay a thousand dollars for
what I'm saying. Whereas most people look at it like YO,
all right, how many people are gonna pay a dollar? Yeah,
people are gonna pay a doll for it. But then
you might get somebody like us who are looking at
it like, yo, I love what he's doing. I'm gonna

(03:44:46):
pay five dollars for it. And he's building up a
core audience straight front, like and you utilizing into the
sense where it's like from a math standpoint, it's like,
all right, well, if I pay a dollar and he
pays five hundred, if enough people do that on average,
I'm gonna make about twenty seven dollars if if if
everybody pays a dollar ten and a couple of people
that are you thinking about it? Right? Like if you

(03:45:08):
put out album today, are you making twenty seven dollars
per album? No? Way? Right after they thinking about album?
Not not you, but you looked at me doing shows
at his house and exactly so he directed ansumers but
everything most people on the album, and they're gonna get
like points on the album. So it's like, yeah, you

(03:45:29):
might make nine sense, he might sell, but he's making
twenty seven. East credit to the history of the Bay
Area in general from being independent from the game. Down
South too though, down South about but Houston, I would say,

(03:45:52):
the big Houston, New Orleans all that. You know what
I'm saying. Independence. Everybody can reach your independence now, man,
but you know your independence is let me ask. This
is going to be like probably the last question story.
I'm just gonna be that's gonna be like cut head.
Anybody wants to answer it, answer it. But murder and

(03:46:16):
the hip hop murder, yeah, like like the lyrics about
murdering killing, people murdered whatever. The death culture. Right now,
it feel like death culture murder, people getting killed, people
getting killed. I feel like I feel like it's energy
and I feel like, you know, you gotta be extremely careful.
Like I said, words have power, the energy and the

(03:46:38):
persona that you put out has power. So you know,
when you put out a persona of certain type of things,
sometimes it comes back to you. And when you're in
an environment like you never hear about the Ja Coles
in the world, but you never hear about the j
Coles of the world, of Chinnical Lamars of the world.
You never heard about these people toler quality. You never
hear a the people getting killed, if you think about it, right,

(03:47:00):
never hear by no conscious rappers quote unquote concous rappers
getting killed. And it's like, why why they're still black,
they're still rappers. About anybody in another culture getting killed? Huh,
you don't hear about anybody another culture getting killed? Well,
that's true too. I'm just saying, just within our culture,
how many conscious rappers have ever been killed? Just think

(03:47:21):
about it? How many kind of comments from the same
city where we what we think about a lot of death? Right,
he's from Chicago, He's from death. But but how many
conscious rappers in the history of rap has ever been killed?
Think about it. I can't do it. Not one. I
don't think not one. How many quote unquote gangster rappers

(03:47:42):
have been killed? Hundreds? Saying it's almost like I think,
so are we braving the music Tupac was. Tupac was
borderline conscious, but towards the end of his career he
chose a persona of a gangster and a gang banger
and agree with you, you know what I'm saying. So
so it's like I feel like, hey, we gotta be

(03:48:04):
careful of what we're champion and what kind of energy
we put out there, because ultimately, whatever energy you put
out there is gonna come back to you. And ultimately
we gotta be more careful about how we value each other.
Like I said, just going back to conflict resolution is
extremely important. This is a good thing that ended with like,
you know, what does it take to to to understand,

(03:48:25):
like to say, Okay, I hurt you, I'm sorry, I'm sorry,
I'm sorry, Like you know what I'm saying, Like, that's
one of the hardest things to do as a manner
to say I'm sorry. It's easier to kill somebody. It's
easier to kill somebody than it is to say I'm sorry.
Think about that. Like most people, it's easier to physically
harm somebody. I could punch you in your face and
slap you with no I gotta think about saying sorry.

(03:48:48):
It's gonna hurt me. It's gonna bring down myself. It's
gonna like humble me, Like I could rather just spitting
your face and say I'm sorry. How do how do
how do we go? Won't let you? How do we
how do we know how to talk to each other?
How do we know to apologize when we hurt each other?
How do we know how to communicate to be like yo, bro,
I wasn't feeling that without it escalating to the point

(03:49:09):
where we got it is talking out That goes back
to children. Conflict resolution is the biggest issue in our community.
There's people that are doing thirty years and jail as
people that's under ground because of conflict resolution. They wasn't
able to communicate their problems and they thought that the
way that to solve the problems was through violence and

(03:49:30):
through aggression. Ultimately, that only kills two different people. It's
going to kill the person that's dead, and it's going
to kill the person that's gonna do forty years in life,
and it's gonna kill their kid that's gonna grow up
without all that. So it's like once again going back
to financial literacy extremely important. Health extremely important, you know,

(03:49:51):
mental health extremely important, Conflict resolution extremely important, Communication extremely important,
Like we really got to master the art of communication.
We really gotta under stand how to control our emotions.
We really got to understand how to talk to each
other as men. And this is things that's going to
really save an uplift our community if we don't be
gonna be in a continuous cycle of violence and people dying,

(03:50:14):
and ultimately, nobody's winning from that. Nobody's winning from that.
So it's like, learn how to deal with your emotions,
learn how to communicate effectively, and hopefully this this can change,
but we have to we have to get on a
higher level of frequency. And I think the music plays
a big part. And this is extremely important because this

(03:50:34):
is a music platform. Ultimately, even though you had us
on him thank you for that. But music is one
of the most is probably the most important things. Appreciate
that music is the most important thing we got. We got.
We gotta be careful about the messages that we're putting

(03:50:55):
in the music because the messages that were put in
the music definitely they they impact the lives of the
people that are listening to it. So it's like the musicians,
it's not just art. It's not just people say like, yo,
you could make a movie. Music is different from movies
because I never watched the movie and thought it was
real life. But I listened to Prodigy and I actually
thought that that was real life. When I made The

(03:51:16):
Warrior for I didn't know that people are exaggerating rhymes.
So the next album is like, you don't got to
do nothing like just yeah, and I was like, wait
a minute, so that's fucked up. I'm talking you know
the unabuls A little far con says something. He's say,
one rap song is worth a thousand sermons, right, Simons,

(03:51:40):
like a thousand speeches, I believe for for anybody. Almost
I think the actual quote was speeches. I might have misquoted,
but sermons or speeches because think think about the power.
We know what that is. That's the whole another conversation.

(03:52:01):
But when we talk about hip hop, in the death
courture around hip hop, most people make music, but it's
a soundtrack to their death. Don't order you understand me?
And let me ask all three of y'all, is this
the first time we ever had music titled death? Let
me let me let me finish my point real quick.

(03:52:25):
When I went to had a party for Empire that
I forgot what they call like every year they have one,
and they invited me to come by right because I
was speaking to some of the office at BT, like
money man, things of that nature. As I'm speaking to it,
I'm sitting in the front and mostly all of the rappers,
everybody's coming in. They come in, they stopping, they're paying
how much and showing love, and then some of them
will stop and be like keys. You know, we talked

(03:52:47):
to this gangster ship, but I don't actually rather talk
about something else. But I don't know how to switch.
I don't know how to change, you understand me. And
so the way you come in the door often is
the way you have to stay because you lose your
the ends. So it's a lot of times, just teaching
them how you can make that pivot and music as well,
because they'd rather make party music rather than talk about

(03:53:08):
killing and murdering all of the time. Because every rapper
makes the soundtrack to their death, you can go back
to their lyrics and it looks like the description of
how they died. Like he talked about music as a frequency,
it can control the mind, our bodies of water. That
music gets trapped into our subconscious and we're always thinking
those lyrics over and over. Then we jump into the

(03:53:30):
environments as well. So you're talking about cash, robbing and killing.
Then you got cats around you that robbed and killed.
So for you to get caught into the mix of
your own lyrics only makes sense. When we talk about Greek.
You know, from the hood, we always talk about listening.
We can make music that reflects the environment we see,
and we can make music that reflects the environment we

(03:53:50):
want to see. But these are two different things. A second, man,
it's twice the godgame. Say talk to me, but I've
never heard of Susvestless alone having any problems in the hood.
That's that point problem with the movie that scar Face.

(03:54:14):
But let me look at this case. This guy's got
I took him collection, but no security. But but they're
not they're not from the environment. That in the environment,
and nobody believes that that's actually. Like I said, I'm
speaking from firsthand experience. Bro. When I was I got
into it, almost got into a fight about at one point,

(03:54:35):
I was prodigy, was the best rapper. And you could
not convince me that almost dude right in middle schools,
he was about to fight. I was there. I was
in middle the best rapping about to fight some no prodigy,
Like you know what I'm saying something at that time,
you couldn't tell me that every single word he's saying,

(03:54:57):
it's not reality. Oh you couldn't. Ge couldn't convince me
that it wasn't reality because that's how emotionally invested I was.
I was never emotionally invested like that in any actor ever.
I never I never watched the movie and thought I'm
a fight over Denzel Washington. So it's like, we gotta
be honest. It's a good argument to say, but in reality,

(03:55:21):
our culture, our children, it's real, are looking at rappers
way different than it look active different. When I when
I hurt body in the trunk, Bro, I had the question,
is this a real story, real ship record, great record?
I mean, I really want to know why it was never?
I wonder why I was never. I'm not stop this

(03:55:42):
real or any invest the statue limitations that never happened.
It's beautiful. I'm listening to nas. I'm like, what is beautiful?

(03:56:03):
I'm like, who's normal? It's beautiful. Yeah, we need it all.
But but when the gods stopped being in wrapping hip hop,
because you know it started off that, that's what sucked
it up. When it was no longer now yourself in
the court, the principles, no value. Then it was just

(03:56:25):
East coast, West coast, you understand me, drill music, music,
killing each other, laying drugs, fast sex, fast depth. Everything
about courture now is about how to die quicker, you
understand me. It's not how to live longer. Music now yeah,
because it's surrounded by death courts and all of us
as well into our age. I've never remember hip hop,

(03:56:50):
nick nick, and it's like my son, my son is old.
Did you understanding it's real? Said? Won't least they said
all this ship, they never labeled that they called against
him because that was going against the established the level

(03:57:12):
what did you call it? The level of violence that's
celebrated now and drill wrap is a height that's never
been seen before. When you're smoking on somebody that's dead,
when you make when you laugh, dances on somebody, when
when you last see one person, they took the person's tools,
broke into his block. Yeah, Like know what I'm saying,

(03:57:34):
Like cast is getting carried through the streets. This is
this is a this is a level of disrespect for
dead people that we've never seen before, never seen, you
know what I'm saying. So this this, this is like
I said, this is influencing younger. Like I said, my
sons are growing up on My son is eleven years old.

(03:57:55):
He don't know anything about street life, you know what
I'm saying. But like he's listening to drill music, so
he's he's he's educating me on like Dideosama and different kids.
But it's like ultimately, no matter no you, but it's
no matter what, when you're listening to it, it's gonna
have some level of effect, have some level. You don't

(03:58:17):
even have to be able to live that you don't
after a while when you're listening to it, he's telling
me about sugar Hill. I'm like, what you know about
sugar He's like, Dideosma from sugar Hill, sugar Hill. I'm
thinking A Z like you know what I'm saying, the
movie sugar Hill, that was an aspirational sugar Hill from Hallm.
That's one of the that was one of the richest
blocks in the Hallm renaissance when A Z made sugar
Hill a Z from Brooklyn. But it was like that

(03:58:38):
was aspirational, Like know what I'm saying. It was like
I made it to sugar Hill. He likes sugar Hills,
the hood, and he's telling me about all of this
drill wrapping, all this that's coming out of that. But
I'm just saying, like, that's the effect that is having
on young people where it's like you celebrating your ops
getting killed and you're dancing on their graves and you're
smoking it there packs and all that. At at some

(03:59:01):
point in time, we got to understand that's gonna come
back to you. That's Demon Time Ship. That's like that's
what it ain't no God in it, no more like
they don't even believe in God for the most part,
Like they really acted sam on Demon Time that's somebody
who's a million for the devil. You understand me. So
all their lower thoughts and ideas, they don't have no
ideas towards life off. But a lot of times people

(03:59:24):
say you reach out to the younger generation. Sometimes I'm like, man,
well it's a lot of younger it's a lot of
younger generation to reach out to. I was them before
you gotta make it. Yeah, but I was on that
level of disrespect, like like I didn't like that older

(03:59:44):
niggas didn't give me love that I wanted. That's who
did you look up to at that time? But when
you was twenty you made Warrport, you said black on
black crime. It's both, it's Swain, we both back background,
both sing em to mar So it's like you got
what I'm saying that you have always come back to

(04:00:08):
knowledge yourself and they ain't got nothing. And if you don't,
you don't know you can. You can call yourself a demon,
but you can't call yourself a god. Understand me, And
that's that's that's a serious point. Knowledge yourself. I don't
care who you are, where you come from, what's your course,
and what's your background. There ain't never been no greater

(04:00:29):
man than where knowledge yourself has taught men how to become.
You understand me. I'm talking about like when you're talking
about people love Malcolm X, people love Minister far Kind
in the Nation of Islam, because that was his foundations.
You understand me, to let you know who you are.
They are here navigating lost. So they're gonna fall in
love with the money. They're gonna fall in love with
the drugs. They're gonna fall in love with the sex

(04:00:50):
to influence the party in the industry. The most dangerous
thing for a young mind is to be impressed. When
you're impressed by something that changes the integrity of who
you are, when you already don't have that thinking, that
confidence of knowing who you are. Then something else you
can look at, this is greater than yourself, and they
can use that to manipulate and control you in any
faster the way. So these young boys, they look at

(04:01:12):
all he talked about murder and death, he talked about
his options. I'm impressed by that. He got likes, he
got money off of it. I'm going to do the
same thing. Can we look at anything anti black that y'all?
This and the dad, this is wicked. This is corny.

(04:01:34):
We denounced that absolutely, that's not your opposition. Yeah, these
are people that look like what I want to talk
about yours is like from if you listen, like I'm
gonna thinking because when he sat there, I'm like, yo,
damn closer, Like you literally started my saying. I started
out and I rapped the wrong route. You already knew.

(04:01:54):
You already knew. But this aspiration in the next few lines,
like trying to go from paint overs to make sofas. Yeah,
I'm trying to get to that point. You see what
I'm saying, Like we were busy talking about no, bro, Like, Yo,
this is the circumstances that we end and the real
how are we gonna get We're not trying to stay here,
We're trying to go here. I'm really your brother. What

(04:02:17):
I'm saying like inside, like at twenty so think about that.
You're doing that at twenty poem part of that too,
But it's like, yo, ya can see it. Y'all started
from it. But Yo, this is the aspiration to get
to hear Whereas now it's like, how can I be
as disrespectful as possible? Is the power amount? What did
Nipsey Hustle say He's say, when you look at the
guys in the the hood, often when they go looking

(04:02:37):
for somebody, looking for somebody that look like them, you're
looking to go kill as something. Let me that's what happens.
Let me change the subject real quick, because this is
what everybody think. Do you think Nipsey Hustle being killed
wascy theory? I mean a conspiracy theory is just people
having a theory that was in conspiracy. You understand me.
To be killed, I have no facts around this, so
I don't want theorist. I know that Nipsey hustle life

(04:03:00):
was probably one of the greatest lessons in hip hop Ever,
you understand me, and I don't want people to be
fearful of the legacy that he left behind. You understand me.
Many people would die on the route to change, right,
but you honor Jesus. You honor their life by going
further doing the same thing that they did. You don't
honor by saying what now, I don't want to do that.

(04:03:20):
That's not how you honor a man that lived his
life trying to change his environment and the circumstances of
you looking at that life and saying, this is how
he failed, Let me do something different exactly. That's the
points from you always got to learn from revolutionaries. Every
revolutionary makes mistakes. But it's like Shake Rivera, he's he
he's a revolutionary and he ended up dying for the cause.

(04:03:42):
But ultimately they won, you know what I'm saying, like
they took a shot for that. I don't know. I respect,
I respect changed what like like this in the sense,

(04:04:04):
but I mean, I know it's deeper with cash and
all that, But I'm just saying as far as the
original intense, No, the intense themselves from the oppression. I
respect people the proactiveness, but what we don't know what
that man became and the revolution. That's exactly why it's
called And he could tie it into Dion, you could

(04:04:24):
talk into anything. The reason it's called the marathon because
the baton needs to be passed. And so when we
look at Nipsey's, I can see we are Nipsey's. I
can see we don't look at it like yeah, that's his. No,
we look at it like that's ours, right, Like the
marathon continues like we really live in that's it's it's
in us. So crazy about Nip. We was actually real
Nip fans. We went to his concert and all of that, like,

(04:04:44):
we're really supported it, and we knew that we was
waking an interview with him after he died. Every single
person we haven't met Black Sam yet, but every single
person from j Stone to Dave Growth Sam, his sister,
to his sister to Damn Steve All everyone I love y'all,
call me the middle of bro Nip. Nip would have

(04:05:06):
loved y'all. He called me in the middle of everyone.
Everyone of him like, Yo, Nip would have loved y'all
because y'all doing exactly what he wanted to do. Yeah,
unfortunately he had an untimely demise. But it's up to
us to carry the torch to and to keep it,
keep it, keep the race going. So that's actually my
last question, and I know I actually again, I actually

(04:05:27):
had this earlier, and I want to re ask this again.
So many of us want to invest in our own hood,
but we we can, we can. You know, it's chinks.
Edit that out. I'm trying to save you China. That's

(04:05:50):
not politically correct. Everybody's name Asian population, no change drug.
I thought, I how do I get kissing today said

(04:06:15):
edit that out. He said, I didn't smoking the gunball
going he said the chinks I said, but I'm looking
at your face is like waiting that weaded so many people,

(04:06:36):
so many people, so many people. Uh, look at what's
my man name, young Dolf yeast peace. So many people
get murdered at home, and yeah, in their own hood,
they'll stay home, they try to investigate. And if they
don't try to investigate hood, what they're trying to do
is invest into the investment that's already invested, and then

(04:06:56):
they'll go and try to support that investment. Yeah, but
then they die. Yeah, And I understand what you guys
are saying, go back and invest, but there's so many
cases of rappers going home to invest into their own
hood and then trying to to build that financial well

(04:07:19):
and then they die. But there's also so many cases
like tr Gucci. You're not Gucci, but jeez, you understand me.
They invested into Atlanta heavily. I think that if you
focus on the cases where things went wrong, you magnify that.
But there are so many black men and women that
do invest in to commercial real estate in their neighborhood.

(04:07:41):
And um, but jeez, won't promote that. I mean, the
only reason I know it is because he said it.
Want the exact location. I get what you're saying. You're saying,
I mean, I think you have to be intelligent. You
have to be intelligent, right, and you have to we
have to look in for full circumstances as well. That

(04:08:02):
wasn't just a random act of violence when Nipsey Hustle, right,
I mean, you know, ultimately I love Nipsey Hustle. But
I'm just saying I love Nipsey Hustle. I love everything
about him, and I love his music. But ultimately, you're
still a gang member and it's a it's a conflict
between another gang member, so make it what I'm saying.

(04:08:24):
What I'm saying is that we gotta look at the
whole picture and be and be truthful about it. Right,
It's not just a random act of He just opened
up a business in his neighborhood and he got killed
for no reason. It's like, these are different activities that
take place within gang culture. So it's like, now we
gotta look at the bigger picture of gang culture, where
we know that most crips are not killed by bloods,

(04:08:46):
most crips are killed by crips. Most bloods are killed
by bloods. This is an internal conflict that's been happening
for a long time. Nipsey Hustle not the first person.
He's not the first Rolling sixty to get killed by
Rolling sixty. That has been happening for a long time,
you know what I'm saying. So it's like, it's not
necessarily I don't think that it's because Nipsey Hustle opened
the business in this neighborhood and he got killed. It's

(04:09:07):
probably because of internal What I'm saying is, how do
we defer people from saying that. How do we tell
Gumbo Gumbo? Listen, you met him on a hundred forty
Gumbo wants to, you know, put Madison Square, Gumbo on
a hundred forty free right where Copler's used to be.
But but guess what the sixteen people who just got
killed up the block or down the block or around
the block. And then why why why would we invest

(04:09:30):
into these communities that is actually savage? How do they
do it when when you look at gentrification, what is
the process that happens a lot of times they move
out a lot of people before they invest into that neighborhood.
You understand me. This is how they control it. So
you start to see a bunch of people that get
priced out of just get kicked out of that neighborhood.
Then they start to bring in the Starbucks. Then they

(04:09:51):
start to bring in, right, all of the different type
of business. Because let me stop before, which is not
at a particularly bad things. We did the same thing
because justification had started in like the like the barely
white neighborhoods at first, and there was like all right,
whol it's like like twelve cent black people, just get
them out of here. Let let me say this more.
It's about how you do it though, right, Magic Johnson

(04:10:13):
has it there in or right, he got it there
on Hunt fifth Street. Right, it's how you do it.
You don't necessarily have to be hanging out in front
of the every single day you und you don't necessarily
have to be involved in the neighborhood politics. So it's
about being intelligent at the end of the day as well,

(04:10:35):
and how how you carrying It's like, we could do
good business, but let's do good business some Unfortunately sometimes
most of the times we we we mix business and
neighborhood and we don't know how they can buy, and
we don't know how to separate the two businesses, business
in the neighborhood politics and neighborhood politics. If you're a
business owner in that neighborhood and you have a business

(04:10:55):
own in the neighborhood, you don't necessarily need to be
deeply rooted in the neighborhood politics. Separate yourself because you
could be a business owner and uplift the community and
make money. But when you when you are deep rooted
in the neighborhood politics, neighborhood issues, is gonna happen to you.
That's that's part, that's the natural progression. It's like when
when this elevation is going to be separation. But you

(04:11:16):
got to know that, right, there's certain things that you're
not gonna be able to partake in. So that that
comes on. How does the person invest into the hood
and then not trying to be in part of it.
So I'll tell you one thing that we're doing with
some good brothers at Oasis. I suppose I invest in
new work, right, and then new work has a baseball game,
Why wouldn't want to go out? I mean, if you
want to go, you go, But I think that's separate.
Tend your investment, like you can invest like our our ideas,

(04:11:39):
like investing into Black America. It could be anywhere in America,
but it's Black America investing into our communities and have
the businesses as owned by us. Right. Like one thing
that we're doing is is having a fund to where
anybody can invest in the neighborhood. Right, you go look
at all of the abandoned houses that's in the neighborhood
and abandoned buildings. Then you go buy those buildings up,
you put and it's there, and the people that live

(04:12:01):
in that environment that invested into that fund or just
those families, they are going to support that business and
now they also have equity in that business as well
or that company. There's there's multiple to the different ways
that you can go about investing. It's about what is
your strategy and how you want to go about doing it. Now,
somebody like you that have some money, you can invest
all throughout America. Nobody has to know you're right. If

(04:12:23):
you want to go to that game, you're gonna go
to that game, whether you're invested into that community or not.
So they have nothing to do with your investment portfolio.
The thing is the people that own our shops and
own our communities are not in them. You don't see
them ever. So you can own your whole block and
everybody could be paying you, you know, Rick, and nobody
has to ever see that. That's my whole point. And

(04:12:44):
you can still be active on a certain level. But
it's like there's different between being active coming through showing
love and being active on the corner in the barbershop
conversation and you said it, The crazy part is that
you actually live this right. You've been rapping, rapping left
rack since I first heard you IRAQ, Like that's all

(04:13:06):
I know. Then I met the person that owned it
thirty years later. Crazy, he'd be thirty five, you know
what I'm saying, and like I know you and by
yeah and by default like he just he like I'm
sitting there at college house and he's sitting there, he's yeah,
he waited, he waited to speak to me. And then

(04:13:29):
when he changed, you have was the change? No, no, no, no, no,
he got he got this a little bit confused. What
it was is he seen my chain and then really
showed him his chain when he had left frax City
on it. You know what I'm saying. So um, But
what it was was like he he sat there and
he waited it and he was like, yo, you know
you've been wrapping my family forever, and like it was

(04:13:51):
a bit of sweet moments. He owned the business and
you never knew who he was, but to me Italian.
So yeah, I think it's okay to say Jewish. But
this is important. When we was going down in Brownsville

(04:14:13):
and throughout New York and we're having conversations with the
business owner, most of them was Middle Eastern or Jewish.
You can't have a conversation about Black America without having
a conversation with or about Jewish people because we're intertwined.
Most people, landlords are going to be Jewish. Most of
the stories that we support are going to be Jewish.
So what we're doing is we're looking at the same
models that they've built and said, we want to do

(04:14:34):
that for ourselves. Thank you for showing us. Now it's
time for us to build a day and we should.
And so when you say what's the blueprint, that's the blueprint.
The Asian community is the blueprint. You understand me, they've
shown us how to do it. All we have to
do is follow those same models that we complain about
instead utilize them as solutions and strategies. That's it. That's

(04:14:55):
crazy that this came around. Yeah, I'm not gonna lie.
Thank you all so much. I'm being honest um to
visit um, but I'm being honest. Um. Your job is
way more dangerous than our jobs because y'all teaching people

(04:15:16):
to get up and stay out like if you like,
because that's that's what we're used to in the hood,
the Ponzi scheme, right, Like you go, you come buy
till your icy. It's Italian icy. It this is Italian.
This is tire nicy, and then by the time you
get to the big Italian icy, no one gets a
tire nicey. Right. That's the posy schemes that we're used

(04:15:39):
to in New York. Right, this is this is how
it is. But there's no Palsi s kid, this is
real ship. You're telling people this. You do A B
and C, you're gonna get to E F G and
nothing else comes goes with it. Just fucking follow the rules.

(04:16:02):
Bos Bro said, it's way more dangerous than mars All
I'm doing is bringing you back to life, to your
old school rapper. Let's come here. Good. Now that got wrong.
You're back back. I don't need to spread that dust

(04:16:26):
on y'all, y'all dust to spread it on me. But
that's what I have to do. Spread this dusty this this,
this is a dangerous conversation of dangerous collaboration. Yeah, and
they are back man, we we I'm always here to
be a resource. You relax word what you got to

(04:16:49):
relax the whole time? Say we got to edit that.
I really appreciate ate you guys. You guys deserved. You
guys are beautiful. No no, no, no no no, I'm
not real ship. No, it's really your alleged, your alegged

(04:17:10):
that's the real ship. And I want to say thank
y'all because there's non before y'all, and we don't know
who's gonna be after y'all, just like y'all Sanders, just
like Deon. Alright, Dion did what he had to do.
That was great, and he went on. He got his paycheck.
Someone's gonna disagree, someone's gonna agree. But what y'all doing,

(04:17:32):
it's different. Y'are teaching us how to be stable how
to continue with this, and not only that, teach other
people how to do It's not a secret. You could
I could be saying, take take off, Simlar, me, you
and five people. You're not doing that. You know what
I'm saying, Like these people are gonna be like, oh cool,

(04:17:54):
they got MANswers, they got big boy roll. He's I'm
gonna pay that. No, you're doing this for the world.
That's a beautiful thing. We appreciate that. This is the
last question. All of the people that I know when

(04:18:17):
this man was president. When this man was president, everybody
I know was rich. It's Trump good for us. Let
me just say this, Let's just keep it really going
to the bathroom. Donald Donald Donald Trump, Donald Trump. Donald

(04:18:38):
Trump is definitely uh. He seemed like a racist. He's
very ignorant person when it comes to a variety of
different things. But he is a businessman and um at
the end of the broke people when he was in office.
That's the one thing I gotta give. So I say this,

(04:18:58):
you know was your good busines? Well, I'll say this,
you don't. You do you don't. You don't reach that
level of success by just being an accident or being dumb.
And I'm not even a having a family that but
even even if you have a family, there's plenty of
people that have families, have to have fun up. So
we got to give some level of credit when credit
is due. He is he is. He is a good businessman,

(04:19:19):
he's a great marketer, marketing. Yet one of the that
would say he's a and that's that's that's probably the
most important part of business. Um. But as as a person,
of course he's He's done so many different things that
you know, he has no no integrity. So but as
far as people won't vote for him, not not in majority,
because they didn't vote for him last time, I know

(04:19:42):
you're not. Even when it comes to the whole politics,
and my whole thing has always been vote for myself.
It don't matter whose president. If we rely on who's
the president for our economic opportunities, we always little. The
only person you need to vote for every season is yourself.
You understand me. And when it kind of black America,

(04:20:05):
you've already been voted politician. But campaigns what we're doing
when we travel around the world, people are voting for us,
understand me. Yeah, The campaign is the education. The campaign
is the trail that we on. We're teaching our people
how to do for self rather than wait somebody to

(04:20:27):
do for you. So when you teach your people how
to be self sufficient and they don't have to wait
on the savior, they're not waiting to vote on the
next old, rich white man, you understand me. They're voting
for themselves, saying that I'm gonna take and then we
vote with our dollars. Right, So when I'm investing into
a black business, I'm supporting the black business. I'm voting
for you to circulate my dollar into that community so

(04:20:47):
we can have economic eliftment, so more of us at
the top, right, and less of us are at the bottom.
That you know, we tried politics for a very long time.
People can have a conversation about politics, but it's nothing
if it don't have the capital structure behind it, you
understand me. So when you talk on politics, if you don't,
you know, buy the politician and put them into place.

(04:21:08):
Because voting is for poor people. Lobbying is for the rich. Right,
you're rich, so you got to get into the game.
Lobby lobbying is creating second floor the economic infrastructure to say, look,
this is what we stand for and we need this
to happen, right, and so when we we don't really
have too many back lobbies and so like the lobbyists

(04:21:30):
standing on the second floor, Well, so that's where it
comes from. Right, We're gonna stand in the middle of
Congress and we're gonna say look, we're gonna be outside
the center and said, look, these are the things we
want and if you don't do it, we're not voting
for you. Right, and you need that back in So
the n A has a lobby, Jewish community has. We
don't have a lobby. And so we spoke about this

(04:21:52):
on an episode, was like, yo, when do we create
a Countries have lobbies and when are we going to
create our lobby to say, like, these are the things
that we want. We're not voting for you unless these
needs are met. The problem is that there's so many
needs that we can't perform to say like, yo, these
are the things that we want. There's so many things
that we want, but we haven't figured out what are
the things that we're gonna put to the paramount or

(04:22:13):
the forefront to say like this is it and if
you don't do these things, we're not voting. What does
every candidate, what does every candidate need that runs off?
Hold on this. You know why he felt so confident
saying that, because all black people vote for Democrat regardless
of it. And they and most of you know, the

(04:22:36):
so called activists and community leaders and people are in
the pockets of the lobby and groups and of the
Democratic Party regardless if they have tangible force or not.
So the new thing is, you know, this generation don't
believe in that ship. We don't believe in blindly voting
just to participate in politics. We want to actually make
everything that we do count. If our ancestors didn't just

(04:22:58):
die for us to write to vote, they die for
us to have ownership and control and power, you understand me.
But we usualize these old tropes and old things over
and over and over, but we get nothing, nothing, and nothing.
So my whole thing is, like you said, no, no
politician can even run office, not even win without money,
you understand me. So he gives them that money. Are

(04:23:19):
the people that they owe when they get into office.
So if they owe us, then they have to do
what we say exactly. That's that's a lobby over I
got I gotta take at that's drink Champs. Yeah, that's that.
That's been drink Champs. Ye, closing it off at all

(04:23:45):
before we leave even coming back pictures. Anybody got a marker?
I need him to sign these. Blow Jackson. Thanks for
joining us for another episode of Drink Champs, hosted by
Yours Truly, dj FN and n O r E. Please
make sure to follow us on all our socials. Let's
add Drink Champs across all platforms at the Real Noriegon,

(04:24:07):
I g at Noriega on Twitter, mine is at Who's
Crazy on I g at d J E f N
on Twitter, and most importantly, stay up to date with
the latest releases, news and merch by going to drink
Champs dot com. For more podcasts from my heart Radio,

(04:24:30):
visit the iHeart Radio app, Apple podcast, or wherever you
listen to your favorite shows.

All Episodes

Episode Transcript

Hosts And Creators

DJ EFN

N.O.R.E

Popular Podcasts

Stuff You Should Know

Dateline NBC

On Purpose with Jay Shetty

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Episode 345 w/ Earn Your Leisure and 19KEYS