S4 Ep6: How to find your niche and win work as a freelancer

We hear about how vital it is to find your niche a lot in the world of freelancing, but how can you find out what yours is? 

This week Orla and Ben are joined by author and serial entrepreneur Alison Grade. She shares her top tips for sending the ultimate cold email pitch, actionable ways you can win clients and ultimately win work. 

Alison uses her rare mix of creative, academic and business experience to help transform creative concepts into business reality. Alison spent 15 years working at senior level in many media companies – predominantly in international television and film production, rights management and strategy – but she also has formal academic training and is a Nesta-accredited Creative Enterprise Trainer. 

Add to that mix that Alison is also an entrepreneur who has established her own businesses and it becomes clear why she is in such demand by many creative businesses as a consultant and non-exec. She is also the author of the Penguin bestseller, The Freelance Bible. 

View Alison's work here: https://alisongrade.com/