Irregardless

Irregardless

Irregardless. Debated word. Undebatable energy. Hosted by Shep Hickey, CEO of Bryzos, Irregardless is the no-filter podcast where the metals industry kicks back and speaks freely. From steel market trends and tech to wild stories and left-field tangents, this show brings real talk with real people from all corners of the industry—and beyond. But we don’t stop there. Expect discussions on leadership, startups, entrepreneurship, and the unpredictable paths that connect it all. It’s brought to you by the team behind Bryzos—the digital marketplace built for the metals world. We’re on a mission to bring speed, transparency, and zero BS to buying and selling metals. No script. No fluff. Irregardless of the topic, we’re gonna talk about it. Check out the app and join the community at Bryzos.com

Episodes

September 2, 2026 55 mins
Chad Broyles, Executive Vice President of Majestic Steel USA, sits down with Shep to talk about what it actually means to be a technology-first company in the steel industry. Majestic is a nearly 50-year-old, family-owned service center with nine locations across the U.S., but Chad says what sets them apart is their approach to data, AI, and their proprietary customer platform M-Hub.
Chad shares his 15-year path through the...
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Part 2 of Shep's conversation with Philip Bell, President and CEO of the Steel Manufacturers Association. They zoom out from the mill floor and get into the bigger picture: what AI actually threatens, who it threatens first, and where the line is between opportunity and disruption.
Phil shares his unfiltered take on AI and intellectual property, why unfettered growth worries him, and how it's challenging the value of a four...
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Shep sits down with Philip Bell, President and CEO of the Steel Manufacturers Association, the largest steel industry trade association in the U.S. Phil's mission is straightforward: fight for domestic steel producers in Washington, advocate for free and fair trade, and make sure a strong country keeps a strong steel industry.
In Part 1, they break down how the U.S. quietly surpassed Japan to become the 3rd largest steel pr...
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Shep sits down with Steve Feamster, owner of Sanitary Welding LLC out of Novi, Michigan. Steve specializes in hygienic, food-grade stainless steel fabrication, the behind-the-scenes work that keeps food processing plants, pharmaceutical facilities, and water filtration systems clean and running. It's one of those industries that quietly touches just about everything.
Steve's road to get there is anything but straight. From ...
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Emme Hughes is 23, owns a 10,000 square foot metal fabrication shop in Enid, Oklahoma, and will tell you straight up: if it's metal, EH Metalworks does it. She started cutting signs on a plasma table at 18 out of pure obsession, landed a competitive USDA grant for a fiber laser cutter, and built a full-service shop from the ground up. But that's only part of the story.
Before the business, there was racing. Dirt track micro...
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In Pt. 2 of our conversation with Andrew Roberson, owner of Dark Threat Fabrication in Heber Springs, Arkansas, we pull back the curtain on what it really takes to keep a fab shop running and growing.
Andrew gets into the early grind of chasing customers with nothing but a plasma table, the leap of faith into his first laser and press brake, and the late-night LinkedIn message that turned into a flood of POs right when he n...
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In Episode 50 of Irregardless, we sit down with Andrew Roberson, owner of Dark Threat Fabrication in Heber Springs, Arkansas.
Andrew comes from a family that's been building custom homes in Arkansas for over 110 years, and that heritage of craftsmanship, faith, and hard work shaped everything that came next. After earning a mechanical engineering degree and working at Husqvarna and Siemens, a tax-deductible truck hobby turn...
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We're taking Irregardless to NASCC! This special episode was recorded at NASCC 2026 in Atlanta, where Rachel was joined by three guests from across the steel industry.
Tyler Sease, President of Southern Steel Engineers, talks about building a niche structural engineering firm that works exclusively with fabricators, detailers, and erectors. Haylee Fort, Business Development at Willbanks Metals, shares her unconventional pat...
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In Part 2, Rachel continues her conversation with Jonah Myerberg, CTO and co-founder of Desktop Metal. Jonah breaks down exactly how Desktop Metal's binder jetting technology works and why it's fundamentally different from the laser-based metal printing that came before it. From printing green parts at room temperature to sintering in a furnace, he makes a complex manufacturing process surprisingly easy to understand.
The c...
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In Part 1 of Ep. 47, Jonah Myerberg, CTO and co-founder of Desktop Metal, joins Rachel to share his unconventional career path through mechanical engineering. He discusses his time designing power tools at Black & Decker, developing speaker systems at Bose, and later revolutionizing battery technology for Formula 1 racing. Jonah covers his work at A123 Systems developing high-performance battery packs for Mercedes and Pors...
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Emmy Ross, Director of Business Development at Astro Metal Craft and StellarCraft, joins us to talk about growing a custom metal fabrication business and the unique challenge of marketing to two very different worlds: architects and industrial buyers. Emmy walks us through landmark projects like the Minneapolis-St. Paul Airport and the Minnesota State Office Building, and explains how StellarCraft is carving out its own identi...
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In this episode, Shep Hickey sits down with Matthew Nix, founder of Nix Companies and fifth-generation owner of what started as a blacksmith shop in the late 1800s. Matthew shares the story of a family business that spent four generations quietly defying the odds, never growing, never dying, staying strictly mom-and-pop. When Matthew joined, everything changed.
He walks through how he spotted the opportunity in the baby boo...
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This week we're crossing the border for the very first time! Brooke Laing and Eric Hyatt join us all the way from Toronto, both steamfitter apprentices with Local 46 and co-hosts of their own podcast, Two Bolts Short of a Flange. We get into the ins and outs of the Canadian apprenticeship system, what it's actually like to work in a steel mill, and the very real generational gap that's been left behind in the skilled trades.&n...
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What happens when a girl who's supposed to follow the "safe" path falls in love with her Ford Mustang instead?
Nushrat "Nush" Ahmed didn't take the route her Bengali family had mapped out for her, and thank God she didn't. From turning wrenches on muscle cars to earning the name "Miss Swiss" behind a CNC machine, Nush has built a career that most people twice her age would envy. Now, as CEO and Co-Founder of the Sisterhood ...
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Shep Hickey sits down with Jeff Matuszak, owner of Carolina Metal Fabricators, a Raleigh-based industrial fabrication company specializing in handrails, platforms, mezzanines, and custom stainless, aluminum, and carbon work. But as Jeff explains, the scope of what they do is always evolving. Each year brings new projects and new opportunities.
In this conversation, Jeff shares his entrepreneurial journey from his early year...
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From Poland to Dominos Pizza to Director of Engineering. Jack Gorzko's story is the American Dream in action.
In this episode, Shep sits down with Jack Gorzko, Director of Engineering at Canam Steel Corp, to talk steel joists, structural engineering, and the winding road that brought him from growing up in Poland to leading projects for one of the top names in steel right here in St. Louis.
Jack opens up about his early ...
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Lee Letourneau sits down with Anthony Jacobs in Chicago for the final episode of our FABTECH 2025 series. Anthony is the owner of Vigilante Welding and runs the popular YouTube channel Meltin' Metal Anthony, where he shares everything he knows about welding, entrepreneurship, and running a business.
Anthony kicks things off with the story behind Vigilante Welding's name, which goes back to the old west days in Ennis, Montan...
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In this episode, Shep sits down with Evan Uyetake, Head of Sales at Leadline Marketing, live from FABTECH 2025. Leadline specializes in helping companies in the industrial, manufacturing, and fabrication space build smarter marketing strategies.
Shep and Evan dive into why so many companies in the metals industry get marketing wrong. It's not just about spending money, it's about spending it wisely. They talk through the im...
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In this episode, Bryzos COO Lee Letourneau sits down with José Reyes, owner of Texas Arc Welding Academy and Texas Arc Welding Supply. José shares how welding offered him a new path when many around him were heading straight into construction. A high school counselor introduced him to the trade and connected him with a welder who helped launch his career. From there, he built a strong foundation in pipe welding and worked acro...
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November 19, 2025 20 mins
In this episode, Rachel Hartman sits down with Laynie Locke, founder of Lips and Sticks Welding, at FABTECH 2025. Laynie shares how she built her brand creating fun and feminine hood decals, stickers, hats, and apparel designed to give women in welding a way to express themselves on the job.
Before welding, Laynie spent 15 years in marketing, often working with welding schools and shops. Being around the industry sparked he...
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