Lisa shares her unconventional path, from early career twists and wild job stories to her first steps into aluminum trading. She talks about how she and her husband launched MetalMiner as a blog, what it was like to break into the space, and how she navigated a new industry with fresh eyes and relentless curiosity.
They wrap Part 1 with the story of MetalMiner’s pivot from a niche content site to the data-driven forecasting platform that serves buyers and suppliers across the industry today.
Don’t miss Part 2 next week, where Shep and Lisa dig deeper into industry disruption, marketplaces, A.I., and what it really takes to innovate in metals.
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