39: Evan Uyetake - What Smarter Marketing Actually Looks Like

In this episode, Shep sits down with Evan Uyetake, Head of Sales at Leadline Marketing, live from FABTECH 2025. Leadline specializes in helping companies in the industrial, manufacturing, and fabrication space build smarter marketing strategies.
Shep and Evan dive into why so many companies in the metals industry get marketing wrong. It's not just about spending money, it's about spending it wisely. They talk through the importance of diversification, discernment, and having real strategy behind every dollar. Evan shares how Leadline helps companies cut through the noise, while Shep opens up about Bryzos's own experience with traditional marketing and why a one-size-fits-all approach doesn't work in this space.
The conversation also gets into what happens when sales and marketing actually work together. Evan breaks down why alignment between the two is critical and how that partnership ladders up to real business success.
Evan also shares why the Bryzos app stopped him in his tracks. It's rare, he says, to see a platform nail both the intuitive experience and the design, and Bryzos does both.
Whether you're rethinking your marketing strategy or just curious what good looks like, this one's packed with insight.