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March 16, 2020 100 mins
The 2020 Season continues and this episode is a double landmark: It's the 110th Episode and we celebrate our 4th Anniversary. This week's guest is branding guru Kate Obert

Kate is a fashion Stylist turned Brand Strategist who has an eye, ear, and nose for Branding. She joins the Pod from Los Angeles (Starts around the 25:00 mark) to talk about:

• The Fundamentals of Branding
• The Importance of the Long Game in Business
• What you brand's colors say about you
• How she first got into branding
• What is the "Zone of Genius" and how she found her's
• The importance of knowing your Audience

Plus, Jay has a monologue on how the Coronavirus has changed the world, and why it's past time to get serious about this. He also has a word or two for knuckleheads who talk a lot but say nothing during times like this.

Thank You for 4 Years!!! Let's do 4 More!

Follow Kate on Social Media @kate.obert
Check her out on the web at www.kateobert.com/

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Check out "Unknown Key", the new EP from Ossim Jones at soundcloud.com/ossimjones/sets/unknown-key

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