S5 Ep55: Karina Martinez Co-Founder of Drafted, a sports platform for Latinas and Women's Sports

Welcome Karina Martinez, Co-Founder of the first platform for Latina & women's sports, called  DRAFTED, where she is harnessing the power of the Latina Sports FANDOM, where more people feel seen and heard in the world of sports, by the heartbeat that pounds throughout stadiums, arenas, muddy fields, and playground courts with no nets. She is helping fuel the heroes of yesterday, and finding our future ones.

The Women's World Cup has put us on the map... GLOBALLY. The opportunity for women’s sports and to INVEST in women’s sports is NOW.. Why? Our viewership is now everything.  With the advent of streaming apps, YOUTUBE,  and social media, you can see EVERYTHING happening in the biggest arenas of sports. You could say, the women’s world cup and the WNBA has really put us on the MAP as far as global sports revenue to be generated and TRACKED with significant growth. We have diffenitiely been showing up bigger. A recent stat posted June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout1. This is happening as women's sports are becoming more mainstream, with new leagues, more investment, increased screen time, and more marketing for brands. Ellevest, recently stated, "we are having a watershed moment  for US to invest as we are changing the dialogue on how we want to spend our money."

Gracias Karina!  #playuntiltheycantlookaway.

This podcast is supported by Latinas &  Power, a network of thousands of Latina Professionals and Entrepreneurs from Across the United States that are ready for leadership opportunities. Join today or inquire about their Latinas In Leadership Institute @ Latinasinleadershipinstitue.com 

Production and Design for this podcast is by Theresa E. Gonzales , Founder of 5-E Leadership and Marketing. Audio Engineering and Design by Robert Lopez of CratesAudio. 

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