EP. 073 - Carmen Ríos de Dulzura Borincana - Mentores en Línea con Jayson Ramos

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EP. 073 - Carmen Ríos de Dulzura Borincana

November 25, 2020 • 83 mins

En el episodio de hoy entrevisto a Carmen Ríos, cofundadora y vicepresidenta de Dulzura Borincana, la marca líder en snacks tropicales. Carmen me cuenta cómo Dulzura Borincana comenzó con tan solo tres productos luego de que su esposo y cofundador, Carlos Rivera, le compró las recetas a su padre, la estructura necesaria para comenzar a exportar productos, cómo sucedió el rebranding de dulces típicos a snacks tropicales y la experiencia de exhibir en el Fancy Food Show en Nueva York. También hablamos sobre el proceso de lanzar un producto nuevo al mercado, la certificación non-GMO project verified que obtuvo la empresa y cómo han logrado entrar a más de 3,000 puntos de ventas incluidos Walmart, Marshalls, Publix, HomeGoods, entre otros.

Tres "takeaways" de este episodio:

1. Las metas nunca se acaban. El día que digas "cumplí todas mis metas" dejas de existir.

2. No te puedes enfocar en lo que tú quieres. Tienes que enfocarte en lo que tu consumidor quiere.

3. Es bien importante que cuando vayamos a incorporar nuestros productos o servicios a otro país, estemos conscientes de las regulaciones y cómo funciona ese país.

Puedes comprar tus snacks tropicales entrando a https://www.dulzuraborincana.com/, dale follow a Dulzura en Instagram https://www.instagram.com/dulzura_borincana/ y no olvides darle follow a Mentores en Línea en Instagram https://www.instagram.com/mentoresenlinea/.

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.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}EP. 073 - Carmen Ríos de Dulzura Borincana