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May 3, 2021 86 mins
En el episodio de hoy entrevisto a David Hernández, quien es creador de contenido, fundador y partner de BTBG Media, una firma de consultoría enfocada en Latin Urban Music Marketing y es el creador y host del podcast "El Meneo". David me cuenta que quiso ser artista durante sus años de escuela superior, el rol que tuvo el baloncesto durante su crianza, cómo encuentra su pasión por el mercadeo en la universidad y por qué ser un presenta’o lo ha ayudado en su carrera profesional. También hablamos sobre el impacto de la digitalización en la industria de la música, el rol de los medios digitales en el posicionamiento de un artista y el lanzamiento más reciente del tema "Viendo el techo" de Jay Wheeler a través de Twitch.

Tres "takeaways" de este episodio:
1. Las redes sociales se han convertido en DSP (Digital Service Provider) porque hay acuerdos de licensing donde puedes monetizar tu música.
2. Todo el mundo tiene el derecho y la capacidad de hacer cosas grandes, lo que pasa es que hay personas que están dispuestas a invertir más tiempo y perfeccionar eso.
3.  Nunca subestimes tu propia capacidad y nunca pares de ponerte en posiciones difíciles a propósito.

Puedes conectar con David por Instagram https://www.instagram.com/davidhernandezpr/ y no olvides darle follow a Mentores en Línea https://www.instagram.com/mentoresenlinea/.
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