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January 27, 2025 87 mins
En el episodio de hoy me siento con Víctor Curet Crespo, quien actualmente es el Vicepresidente de Mercadeo y Desarrollo Corporativo en Farmacia Caridad.

Víctor me cuenta cómo fueron sus años estudiando en la Universidad de Puerto Rico, Recinto de Mayagüez, los inicios de Imagenda Productions en 2011, cómo surgió el acercamiento para unirse al equipo de Farmacia Caridad y su transición a liderar el primer equipo de mercadeo de la empresa.
 
También hablamos sobre cómo fue el proceso de dejar la empresa que había fundado junto a dos amigos, el rol que juega la Generación Z en el futuro de las empresas y la importancia de apoyar a los empresarios emergentes de Puerto Rico.

Tres "takeaways" de este episodio:
1.⁠ ⁠La única forma de ganarte la confianza y la credibilidad de tus compañeros es estando preparado.
2.⁠ Tú puedes tener la mejor idea del mundo, pero si no pasa de la idea a la ejecución, se quedó en la idea.
3.⁠ ⁠El precio (de un producto o servicio) no genera lealtad. Tú tienes que crear una experiencia para el cliente para que puedas conectar y generar esa lealtad.

Puedes conectar con Víctor a través de LinkedIn.

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