The NASCAR on NBC analyst, who co-owns a team with Jeff Burton in NASCAR's top iRacing series, on what’s happening for iRacing and Burton Kligerman Esports in its second season (1:15); “the viewership has been insane” (3:00); why he wants to get away from the term “eSports (4:45); number origins (5:30); the pitch to Valvoline for sponsorship (6:30); the professionalism of eSports (8:30); Bringing in owners such as Denny Hamlin, Kyle Larson and William Byron (9:30); Venn diagram of real world and virtual team owners (10:30); the edge (or disadvantage) of bargaining against a team that has Michael Jordan (13:00); what the iRacing model and team sponsorship look like now (15:00); the massive jump in the iRacing purse (17:00); what the Valvoline sponsorship does for BurtonKligerman eSports (18:30); how the team handles promotion and social and media (20:30); the “controversy” over eSports drivers being treated like real-world drivers (22:00); the “adapt or die” philosophy to embracing eSports (24:30); how do real-world drivers coach virtual drivers? (26:30); relating to teenage gaming phenoms and their “impressive maturity level” (28:00); how much Parker works with Jeff Burton (29:00).
Visit www.nbcsports.com/nascar and www.nbcsports.com/motors for more NASCAR and motorsports coverage from NBC Sports.
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