NASCAR on NBC podcast

NASCAR on NBC podcast

Discussing the latest NASCAR news, including a weekly recap of races, events and a look ahead to what's next in the sport. Guests include NBC Sports talent such as Jeff Burton, Steve Letarte and Kyle Petty.... Show More
March 16, 2020 33 min

The NASCAR on NBC analyst, who co-owns a team with Jeff Burton in NASCAR's top iRacing series, on what’s happening for iRacing and Burton Kligerman Esports in its second season (1:15); “the viewership has been insane” (3:00); why he wants to get away from the term “eSports (4:45); number origins (5:30); the pitch to Valvoline for sponsorship (6:30); the professionalism of eSports (8:30); Bringing in owners such as Denny Hamlin, Kyle Larson and William Byron (9:30); Venn diagram of real world and virtual team owners (10:30); the edge (or disadvantage) of bargaining against a team that has Michael Jordan (13:00); what the iRacing model and team sponsorship look like now (15:00); the massive jump in the iRacing purse (17:00); what the Valvoline sponsorship does for BurtonKligerman eSports (18:30); how the team handles promotion and social and media (20:30); the “controversy” over eSports drivers being treated like real-world drivers (22:00); the “adapt or die” philosophy to embracing eSports (24:30); how do real-world drivers coach virtual drivers? (26:30); relating to teenage gaming phenoms and their “impressive maturity level” (28:00); how much Parker works with Jeff Burton (29:00).

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