40: From Bootstrap to Billion-Dollar Business, with Tristan Handy CEO of dbt Labs

The data revolution is transforming every business in the world, and Tristan Handy sits near the center of it. Starting with a simple idea, he and his team built dbt Labs into a multi-billion-dollar tech company by understanding how technology is changing the world and what that meant for how people should change with it.

This episode dives into Tristan’s journey, his thoughts about entrepreneurship, and the lessons he learned while leading one of the most central companies in the industry.

From Practitioner to Pioneer
Tristan Handy’s journey began with years of experience in data roles, culminating at RJMetrics. There, he encountered a transformative moment: the rise of Amazon Redshift, the first cloud-native data warehouse. This innovation disrupted traditional business intelligence (BI) tools and catalyzed Tristan’s realization that the future of data analytics lay in the cloud. He then launched Fishtown Analytics, a consultancy that helped startups implement cloud data systems. This endeavor ultimately gave birth to dbt (Data Build Tool), a revolutionary approach to data transformation and governance.

Building the Foundations of dbt
Dbt wasn’t initially a product; it was a tool Tristan and his co-founder created to solve a problem that they thought needed solving. However, as people adopted and expanded its use, a community began to form. The project’s open-source nature fueled its growth, with dbt becoming a core tool for data teams worldwide. Today, over 50,000 companies use dbt in production, and it serves millions of data practitioners.

Scaling the Business, Preserving the Culture
The journey from a bootstrapped consultancy to a venture-backed powerhouse worth over $4 billion wasn’t without challenges. Tristan shared insights on scaling while maintaining the culture and values that defined the company’s early days. He emphasized the importance of retaining long-tenured team members who deeply understand the product’s ethos.

Lessons on Venture Capital and Founding
Reflecting on the venture capital landscape, Tristan offered candid observations. While acknowledging the resources VC brings, he highlighted the inherent misalignment between founders’ visions and the VC focus on extreme outcomes. He underscored the importance of founders being intrinsically driven by the change they wish to create, cautioning against entering entrepreneurship solely for prestige.

The Future of Data and AI
The conversation touched on the evolution of data, from structured rows and columns to the vast potential of unstructured data in AI applications. Tristan acknowledged the paradigm shift AI represents, predicting that while today’s AI aids discrete tasks, its true potential lies in reshaping how we create and use knowledge. However, he remains cautious, stressing that transformative change requires time and iterative progress.

Nonlinear Growth and Innovation
One of the key takeaways was the importance of nonlinear growth. Both Ben and Tristan discussed how significant breakthroughs—those “10x moments”—often define the trajectory of a business. These nonlinear events, coupled with steady incremental progress, are what drive true innovation and scalability.

Closing Thoughts
Tristan Handy’s story is a masterclass in thoughtful entrepreneurship. From leveraging community-driven growth to balancing the demands of scaling a business, his journey offers invaluable lessons for founders and technologists alike. As dbt Labs continues to shape the data ecosystem, Tristan’s commitment to empowering practitioners and fostering innovation stands as a model for what’s possible in the rapidly evolving tech landscape.

Listen to the full episode for more on Tristan’s journey, the challenges of scaling a mission-driven business, a