74: CooperVision’s Give Brightly and Generation Sight programs foster new abilities for underserved communities

Jamie Parsons Malloy, OD, FAAO, associate professor at the Massachusetts College of Pharmacy and Health Sciences, and her students are currently working with CooperVision’s Give Brightly and Generation Sight programs. Both programs provide vision care solutions and resources to underserved communities.

The programs value making eye care affordable for these communities, with Malloy saying they allow for patients to receive lenses and other services who otherwise wouldn’t be able to pay for them.

“The goal really is to provide care to patients who wouldn't necessarily be able to access it, and additionally increase awareness around myopia management and its utility and its utilization within the community as well,” Malloy said.

A benefit of these programs is being able to work with new patients, especially those who are new to a certain area. Malloy says CooperVision’s Give Brightly and Generation Sight programs increase her and her students access to providing care, and gives students the opportunity to practice through fitting patients for contact lenses. On a community level, she also says the programs provides a space for patients to come in for services that may have higher rates at other practices.

Learn more about the programs here.