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August 3, 2025 13 mins
Zak Mir talks to Eric Benz, CEO and David Craven, an investor at Vaultz Capital. They discuss V3TC's strategic vision for market leadership, and building a world-class team, as well as capital backing from Aura, and building Bitcoin as a core treasury asset.

  •  V3TC’s strategic vision for market leadership
  • Capital backing from Aura & new investors ₿ Bitcoin as a core treasury asset
  • Building a world-class team
Rebranding and Expanding Market Presence

Vaultz plans a forthcoming rebrand to broaden its appeal and communicate its mission more effectively. The goal is to become a household name synonymous with Bitcoin adoption and treasury strategy — a brand that resonates across generations, from retail investors to institutional players.

David Craven explained that this rebranding will help lower barriers to entry, creating simplicity and safety for all types of investors. Vaultz aims to be the go-to platform for anyone interested in Bitcoin treasury management, whether or not they personally hold Bitcoin.

Global Ambitions and Capital Support

While the UK market is the initial focus, Vaultz has its sights set on global expansion. Partnerships with key US investors and other international stakeholders are already in discussion, positioning Vaultz to become a global leader.

Capital raising is central to this growth plan. Vaultz recently closed a funding round and intends to continue raising capital to support Bitcoin accumulation and operational expansion. Their strategy involves engaging retail, institutional, and high-net-worth investors to build a robust equity base.

Why Vaultz Capital Stands Out

The combination of a clear strategic focus, a strong leadership team, and solid capital backing makes Vaultz a compelling player in the Bitcoin treasury space. David Craven summed up the opportunity by reflecting on the extraordinary growth of Bitcoin since its early days:

""In 2010, 10,000 Bitcoin would have bought you two pizzas. Today, 10,000 Bitcoin is worth around 850 million pounds. It is astonishing the performance of the asset class.""

This staggering growth underpins Vaultz’s mission to accumulate Bitcoin as a store of value, continuously raise capital, and execute relentlessly to achieve market leadership.

Looking Ahead: What to Expect from Vaultz Capital

Vaultz Capital is on a fast track to establish itself firmly in the Bitcoin treasury landscape. Key upcoming developments include:

  1. Rebranding to enhance market presence and brand recognition.
  2. Additional capital raises to fuel further Bitcoin accumulation.
  3. Expansion into new markets to increase liquidity and investor participation.
  4. Strengthening the team and advisory board to support growth and innovation.
With a seasoned leadership team, strategic clarity, and a commitment to responsible growth, Vaultz is set to become a major force in the digital asset ecosystem, driving Bitcoin adoption and reshaping treasury management for the future.

Stay tuned as Vaultz Capital continues to build momentum and redefine what it means to be a Bitcoin treasury leader.

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