The Marketing Podcast - Digital Marketing tips and insights

The Marketing Podcast - Digital Marketing tips and insights

Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.... Show More

Episodes

February 26, 2021 8 min

Podfest is an event for people who are passionate about sharing their message through voice ( mostly podcasters) . In 2021 , the podcasting expo is taking place virtually and there are a ton of things I was able to find out about the Expo that I share in this episode.

The event is going on for one more week and I'm excited to connect and learn from Podcasters globally. If you need tickets, reach out to me on social media !

Connec...

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Agency Savadigital.io

Clubhouse @augustinekiama

Join TMP exclusive on www.tmp.supercast.tech

Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

You can find me on social media @kiamaugustine

Rate, Review & Subscribe to support the Podcast.


Thank you for tuning in !



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I was on Clubhouse today interacting with african podcasters on podcasting and sharing insights and tips on the same.  Once I was invited on stage and awarded the opportunity to share my experience and insights, I talked about having a SEO-friendly Podcast website and transcribing episodes. Episode 161 is a short summary on my experience and insights.

Connect with Just For The Flow Podcast by Moses Githinji  :

  • Just For The Flow Podc...
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    Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbs
    as a direct ranking factor as Breadcrumbs, similar to a sitemap, help Google understand the structure of your website. Not only that, Breadcrumbs improve the overall User Experience which in 2021 is a key factor for ranking on Google SERP.

    Connect with me !

    ...

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    Connect with me !

    Agency Savadigital.io

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

    You can find me on social media @kiamaugustine

    Rate, Review & Subscribe to support the Podcast.


    Thank you for tuning in !



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    In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines.

    Connect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

    You can find me on social me...

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    February 18, 2021 5 min

    Ever heard of a file called Robot.txt ? Do you know why it's important to have one on your website and what it actually does ?

    Well, in this episode I explain what a Robot.txt file does and exactly how it can impact your website.  Enjoy the episode !

    Connect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.li...

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    February 17, 2021 20 min

    How do you get started with your SEO campaign and get your website ranking on SERP ? In this episode, I explain a SEO Checklist that I use when I'm analysing and setting up a campaign for a new website.

    Links mentioned :

  • Ahrefs
  • Ubersuggest
  • SEMRush
  • Builtwith
  • Google Analytics 
  • Google Search Console
  • Moz SEO
  • SEObility
  • Yoast

  • Connect with me !

    Clubhouse @augustinekiama

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    It's happening ! I will be co-hosting a second podcast with Jacque Sonda called Back to Business. I know, you are wondering what the podcast is about and why I'm doing two podcasts now ,right ?

    Well, I receive a ton of emails and messages on Matchmaker from amazing people seeking to come on to the Podcast and talk about different things. I'm grateful for the many messages and emails I get, however, not everyone fits int...

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    Are you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website.

    In episode 154, I explain some of the reasons why you might be losing organic traffic and also solutions that you might want to consider to fix that. Remember, as long as your business isn't affected by the amount of orga...

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    Bonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. The third book will primarily focus on Marketing and pieces of advice I've received from other marketing professionals.

    Also, I'm currently working on co-hosting a 2nd Podcast which might launch ...

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    February 12, 2021 7 min

    In this episode I explain some of the ways you can improve your website overall click-through-rate, simply through small tweaks that can massively impact your ranking on SERP in the long term. A good piece of content is always better when it can be found.

    Connect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast....

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    February 11, 2021 12 min

    In this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in episode 151 I explain why.

    I have been fortunate to interact with some of the top marketing professionals who either own agencies or have worked in conglomerates like Google or Microsoft and get listen to their ...

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    After recording 150 episodes on TMP, I have to admit I'm really proud of the progress and growth that the podcast has had over time. Thank you for always tuning in and support the podcast.

    Let's talk about some of the lessons I have learnt after recording  150 episodes, interviewing guests, doing solo podcasts, growing my audience e.t.c This is part of the Podcasting 101 series. Enjoy the episode !

    Connect with me !

    Clubhouse...

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    In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a  regular basis so that they not only stay at the head of their game but also learn what works and what doesn't in the process !

    Connect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Su...

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    Schema Markup or using Structured Data simply helps search engines like Google understand the content of your website much better. What is obvious to the human brain isn't necessarily interpreted similarly by search engines. 

    In this episode I explain a step by step process on how to do schema markup for your website together with the pros and cons.

    Connect with me !

    Clubhouse @augustinekiama

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    Substack is a platform that allows writers, specifically newsletter enthusiasts to monetise their audience of readers through a subscription model that allows them to generate revenue. Similar to what Supercast is doing with Podcasts or Patreon has done for content creators for a while now.

    In this episode I discuss what Substack is and who its best suited for. Paid content is not always premium content and Free content is not neces...

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    In this week's Podcasting 101 Series, Moses joins TMP to share his plans for starting a rather niche Podcast in the engineering space. A brief introduction to Moses, he is a mechanical engineer in Germany and has had the burning desire to start his own Podcast for a while.

    In this sit-down, we had a back and forth conversation on how he can tap into a very unique podcasting niche and grow his podcast to become the first of its k...

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    Let's discuss whether you really need that marketing degree to get started.

    Connect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

    You can find me on social media @kiamaugustine

    Rate, Review & Subscribe to support the Podcast.


    Thank you for tuning in !



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    Repurposing content is not only a time-saver but also a growth hack in the content space. Recently I started transcribing parts of the podcast and repurposing the transcripts as blog articles on the website. This was purely an experiment to unveil the benefits of audio transcription and repurposing and the results are mentioned in the episode.

    Connect with me !

    Clubhouse @augustinekiama

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    ...

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