How F1 transformed its media business with director of rights Ian Holmes

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October 19, 2022 • 41 mins

The global motorsport series has been as effective as anyone in the sports industry with its media product over the last few years. In this in-depth interview F1's director of media rights, Ian Holmes, explains why.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How F1 transformed its media business with director of rights Ian Holmes