The new sports broadcasters: Insights from AFTV’s Robbie Lyle

StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Robbie Lyle, the founder and CEO of both AFTV and Global Fan Network. Lyle shares the story of AFTV’s rise, the role of user generated content on YouTube and social media, as well as the changing landscape in media consumption. 

Talking points:

• Who are AFTV? – (3:07)
• When did Robbie know AFTV would be a success? – (12:40)
• What advantage does AFTV have on traditional broadcasters? - (27:33)
• How AFTV can benefit brands and advertisers? - (34:36)
• How should sports properties engage with fans? - (43:00)
• Why is sports consumption leaning towards non-live content? - (48:00)

Episode Transcript

(00:12):
Hello. And thank you for joining us
once again for another episode of The Stream Time Podcast, this
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(00:33):
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grow. I hope you enjoy the next

(00:53):
episode. Hello everyone, and welcome back
to the next edition of the sports Pro stream.
Time Podcast. My name is Chris Stone.
The community lead joined as always by our CEO, Nick Meacham.
And if you're listening to this on a podcast, I would highly

(01:15):
recommend you go to our YouTube channel so you can watch it in
person. Because for those who do view it
there, you'll notice that not only are we in person but we're
in a very special location. So we're very thrilled to be
hosted by Robbie Lyle the founder CEO of AF TV.
GF, n, we're going to go to all those things.
I've made a very brave decision,anyone that's familiar with a
FTV. If you're not, maybe based in

(01:38):
the UK, because I know many of our audiences based around the
world they follow Arsenal. So, today in celebration of West
Ham success, I'm wearing my WestHam Jersey here on said, and I
hope Robbie won't mind that but he's been very open to letting
someone with a different color jersey.
So yeah, especially seeing, as you're going to give us tickling
rice, you know, I mean, it's allgood.
Thank you know what you can wearit.

(02:00):
Yeah. I mean, I don't know if we're
going to give a big discount, we've got team to rebuild
afterwards. Yeah, it's great to be here and
we've spoken to you before but this will be the first time
we've done it in a podcast format.
So do very grateful for having you out us here in the studio
today, we got a little tour. There's Dr. Sports.
There's a new thing that you're doing with Formula 1 that we got
to check out. You showed us the studio

(02:21):
downstairs as well with the man united Channel, which I also
wouldn't have guessed was, you know, just below the Arsenal
studio. So, it's almost like being in
Hollywood here because it's like, Four different buildings
with four different Studios. It's quite impressive.
Well, thank you very much and thanks for coming down.
And, yeah, it's actually normally more busier than this
during football season. Obviously like special on a day

(02:43):
like today, right? Near to the weekend, you know,
we're getting ready for the weekend game.
And you know, there's lots of previews and review stuff going
on, but obviously in the summaryquietens down a bit but still
busy. We still have a like, all the
transfer stuff and, you know, soCmdr Sports, which covers like
all football. We've got the Champions League

(03:05):
final tomorrow. So that's going to be a busy
one. Maybe Nick, just you your
broader scope, you know. Maybe give a little taste of why
people tuning in to episode thatmaybe haven't heard of a of TV,
why they need to be paying attention to this particular
topic and we're going to go through just to kind of you know
what, their appetite a little bit.
Yeah sure. I mean, obviously we cover a lot
of what's going on across the the entire Sports media

(03:28):
landscape, whether be streaming social media, Etc, Etc.
Often we talked a little broadcasters.
We've talked to a lot of sports properties and we talk more a
lot about platforms like YouTubeand what their role is and
really if you look at the role and the way Sports tries to get
value out of those platforms, it's still a work in progress,
in many ways, they have TV and their story.

(03:50):
For those that know. It's one of the I think the real
exciting stories, everyone's trying to has been following for
some time in terms of its growth.
And its impact that it has beinga For most not a build around
live sports but in fact well in the sense of publishing it on
the platform but instead build around the fan and quite often
we the sports industry strugglesto think deep enough about one

(04:12):
fans, really one and turns out and they've TV sort of proving
that fans want to hear from other fans about what's going on
and hear about reactions and opinions.
And the story that we're going to hear a bit about today, is I
think one of the most exciting ones, not just because it's
grown a huge audience, but indeed, it's shifted from
growing. This has to becoming a platform
that's driving our business and driving growth into other spaces

(04:36):
and other sports. Because I think it's always
sometimes the Challenger with social media and platforms like
YouTube people think. Okay, we'll growing an audience,
that's one thing. But the, how do you turn that
into something more? And these guys here are doing
something pretty, pretty special.
Absolutely. So Robbie before we jump into a
FTV, maybe just give the listeners a bit of a background
of your history before you actually got to this point.

(04:57):
You know, I know I think you used to be a music DJ bag.
In the day, like it wasn't just always covering the Sports
World. So, you know, we've had some
interesting people on just little bit about your
backgrounds for how you got to this point?
Yeah, yeah, I think these to do music back in a day or two.
I was in the reggae industry andI used to do like MC and DJ and

(05:18):
and yeah, I did quite okay in it.
And then after that when the music thing sort of started to
Peter out for me, as I got go and get a proper job again and
you do it. So, I started to I worked in
housing and then I became a surveyor a building surveyor and
that was I was what I was doing up until I started a FTV but

(05:42):
I've been our lifelong Arsenal fan.
You know, I've been following Arsenal like literally all my
life and one of the things that I wanted to do is I wanted to
start a platform where you can hear from the fans because you
know, I just always felt he never heard anything from the
fans. It was just always pundits.
Or, you know, ex-players, you know, journalist.

(06:04):
Which, you know, they do a good job but I was like the fans also
got story to tell as well, you know?
And every time you looked on TV,if they did use fans, they would
just like in the background, they're just mannequins with,
you know, is almost like, yeah. Let's get some fans in with
their shirts on, you know, say, for instance, if it was like now

(06:26):
and the West am winning the conference League, you never
could. A lot of pundits and you know,
let's get like 10 with them fattens in the background with
their shirts on. And I'm like, well, I'd love to
hear from those guys because they went at a game and I want
to hear about their emotion and you know, how did it feel being
out there in Prague to see your team?

(06:47):
Finally lift lift the trophy? And you know so I'm like why are
we not hearing those things? The are informatics player
sometimes who played for Westland but might not have been
a West Ham fan, he might just ofThat was his job at the time and
I am indeed, I say I remember listening one time to Annex

(07:07):
Arsenal players talking about Arsenal and there was asking him
his point of view on how we was playing the now.
And he said, I remember the first thing that he said was, I
don't really get down there muchnowadays, you know, since I've
stopped playing thinking but this is the guy that there are
some to give expert analysis on it, why didn't they are Surf and
who goes to watch the club week in week out?

(07:29):
So, it's those kind of Things that was starting to irritating
me and I was starting to think Icould, you know, we should we
should have something when we hear from the fans.
Yeah, well that's a nice way to kind of segue into kind of my
first question was almost looking at a of TV from where it
began and you talk about. You have that idea, which is
great, but I think a lot of people have ideas, but actually
taking that idea and transition is something as a totally

(07:50):
different process. So, you know, I kind of outline
the fact that, you know, this isone of four Studios recurrently
saddened but maybe just go back to.
Okay, I've had this idea to now.How do I actually bring Like
maybe just described the scale with like what you started
because the first time I ever came across a FTV was arsenalfan
TV and you know, it was troops. His DT was all those guys.

(08:11):
And as far as like toes always just like, you know, someone
would like a cellphone sort of thing, like you maybe just kind
of give people, an idea of like where'd started from in terms of
scale, just to give people an idea of how you went from that
initial idea to kind of where weare today.
Yeah. It's from a cell phone in your
life because we what we did is well first I had the idea and I

(08:31):
was just like, I had it for a little while, but I had no, you
know, told you, what's is a surveyor and I had no experience
in filled me, in on, no experience at all.
In Eddie in, I didn't know nothing about our to.
I'll be honest with you, even like YouTube channel.
I had no YouTube channel. I know Twitter, nothing.
I was just a guy who went to football that my with the defeat

(08:52):
of the one thing I knew, I had good knowledge on was Arsenal
because I watch from where everyweek.
So I was like, how do I go aboutdoing this?
I'll try to persuade, a friend of mine.
Who had a boxing Channel called IFL TV.
That was really starting to really really grow as a big
asshole fan as well. Me and him to go.
We were going to game since we was at Highbury and we were

(09:15):
really good friends. We've done some little
businesses before and I went to him I wrote out a whole
proposition, what I think could work and he just basically said
to me that unfortunately has your ID looks decent but I'm
just too busy at the moment, doing my boxing stuff, so I
can't do it. So, I was then after that
thinking how am I going to do this?

(09:35):
Because I got, I ain't got a clue to be honest.
And then one day, I just said tomyself, you know, I'm just going
to do it because sometimes, if you want to do something, you
just have to say, I'm going to do it.
And then, you know, if you that's the first step and then
maybe things might start fallinginto place and then, and that's
kind of what happened is that. I went to a friend of mine who

(09:56):
built websites for me before in the past when I did music and I
asked him, I said, could you build a?
Got this idea? I don't want you to build a
website for it and he said, okay, and he went away and then
he rang me back. Couple of days later on this
Friday. You got man, I said Lisa idea
and I guess who's gonna be doingthe filming for you and stuff
like that? I say that these things are

(10:17):
done. Oh right.
Maybe I might try and see if I can get tiresome.
I don't know. He goes.
Well, you know what? Because I know how to do filming
because I know to do a bit of editing as well because I do
some little part-time work, sometimes a little local Studio
that does advertising. It's like some low-budget advert
things. So I said, okay, so he borrowed

(10:37):
a camera and he borrowed a microphone from there.
And we just set off to the Emirates and started
interviewing fans one week. That's literally how it goes
that. A member of the camera.
Was it even a digital camera? Because I remember when he
bought it around. I thought hey that looks
impressive man. I got.
It looks like them cameras that use on TV, how big it was a big
thing. But what I didn't realize right

(10:59):
is, is just like one in cameras at you.
Put these B with tapes in them And it was a long sigh like you.
If you filmed an hour, you had to wait an hour for it to
process. It was all honestly where the
amount of nights we spent up waiting for that.
You know, you go away to a game and get home at 2:00 in the
morning. We've got all these footage and
we gotta wait for it to process then Eddie and amount of times

(11:21):
like I had about an hour's sleepbefore going into work, you
know, I know sometimes I have tobe in a lot of meetings, you
know, and so when I had fallen asleep, When was that Robbie?
So, how long ago was that? Now, that's we're talking.
Now this is my, this is my 11th year of doing it was just we
started in 2012. Yeah.
So ten years ago, just over 10 years ago and was it originally

(11:44):
on the YouTube platform because it obviously, yeah, I'm doing
the download downloading, it manually and then going through
that process, when did it becomemore real time and you start
moving into the mall, live stuffthat you ended up being quite
some cooked Alive. Stuff was like a few years in
but the we moved to a digital camera, Ha so after about six
months, I was able to sort of get some money together on our

(12:07):
got a digital camera and in alsothe problem we used to have back
in the day as well as I like a laptop was like, you know, it
was not built for editing and stuff like that.
So it would take an age. Like everything was just took so
long when I compared to how quickly do stuff now.
But yeah, I mean, it was the live stuff and things like that
sort of came along later on because it's as technology as as

(12:32):
In on platforms like YouTube, you know, I mean, you know,
they've really refined things like live and that where it's
just got easier to do the just quickly on that again.
The so you launch the platform, always curious because a lot of
people try and launch platforms and typically their their energy
Wayne's or the platform's. Not this time, I'm not getting
the reception of the results. They expect and kind of give up

(12:55):
on love that happens. A lot in podcasting video Etc.
What was when did you get to a point in those first couple of
years? We like, okay, you're we've been
given this a fair shot and it's working.
Now that we actually really happy.
Was it from day one? Was it six months in?
Was it actually, you were just super committed to it and it was
until a lot longer into the journey that I started working.

(13:16):
When did you start to see that? Okay, I think we're actually at
we are onto something there. Validation, I suppose.
Yeah, I think, you know what, almost straight away.
I could see there was something in this because when we did our
first videos on the first game, we did we played Tottenham which
obviously, you know, local DarbyMassive game and you know the
video we beat Tottenham and the videos did pretty well.

(13:37):
You know, I mean they got like, you know, when I say pretty well
in you know some of the getting 50 views, some 100 views that
would look ridiculous now. Yeah, but we were high-fiving
each other and saying, oh, this is, this is brilliant.
And what I know is straight away, is that people that we
were interviewing was sharing the videos.

(13:57):
So I was like this is pretty cool because This is what this
platform is all about. YouTube is sharing videos are
actually got the people who are actually in the video sharing as
well. So that's gonna, you know.
So I'm like, potentially, if we keep doing what we're doing,
consistently over a period of time, I think this is definitely
going to work. I mean, I was still working at

(14:20):
those times full-time in my job.So it wasn't until about, I'd
say about three years in two anda half, three years in.
I'm like, yeah, that I feel the time is right to go full time.
Time. And even then it wasn't you know
you a lot of people ask me this question and they say did you
sort of get to a stage where you're making more money here?

(14:40):
That you just said I don't need to draw.
He wasn't that, that wasn't the case at all.
Because the job I was doing was quite decently paid job.
I had mortgage commitments and stuff like that and family
commitments. And I'm like, I'm still not
making the money on this side onthe a of TV side.

(15:00):
But I feel that if I give it my 100% commitment I can surpass
what I'm making on this side andI can grow which was more
important to me than even just the making money.
It's our I can grow a business, I can grow something that's
going to be sustainable and something that's going to be,
you know, what, my dream is to be a, you know, almost to be a

(15:20):
new age broadcaster, right? So I was like, I feel like I can
do that. But I got to leave this job now
as its I'm struggling. Now and I mean because I'm going
into meetings are starting to fall asleep on my and I'm an
honest person and when I work somewhere I don't want to take
the Mickey vile what I want people to respect the work I'm
doing. So I was like I need to leave

(15:43):
that job and funny enough. I saw I was I'll want them to
the tube the other day and I sawsaw my old boss and he goes
that's what you guys you guys. You were saying, I'm really
proud of you and that and he's going a guys I knew was new.
He was up to something because Icome they say things to me.
Like videos will come out. But I never, really wanted to
tell him what I was doing because obviously I'm in the job

(16:03):
as well. So videos will be coming out and
going viral and stuff like that,right?
And they come to me secretly. We saw you in a video at the
weekend. It was you you were interviewing
a guy who was an Arsenal game. They knew I was a big asshole
fan anyway and I was going. Oh yeah, yeah, I was kind of.
Yeah, I'll go what it is. This my friends fing and I'm
just helping him out. And that's how I used to always

(16:25):
tell. So I started to get to the stage
a lot and I've got to, I've got to leave because I was juggling
the two. I'd like say like now for
instance transfer season, I'd bedriving.
So in my job, one of the good things about it is that I had to
go to check various properties, right?
My building something inside, bedriving and I'll be listening to

(16:47):
the radio sometime, right? And I saw wear a suit at work
and I'd carry with me at Arsenaltop and in the back.
And the others, they are little mini tripod that I could put my
phone on to and do some little breaking news rings.
So I'll be driving in my car andbe like, um, is it has always
been linked with a move to also,or whoever, and then, I'll be

(17:07):
like cheese. That's, that's big news.
And then I pull over somewhere. I'll take my suit, my shirt off
and finger, put the asshole shirt on and then I'd like film.
But I'd only film the top off sothey could, they wouldn't see -
but soon, they will see why our trousers and thing.
Obviously. Yeah, breaking news, you know, I
mean, We are so close to making this sign him, I'll do that and

(17:28):
then I'd then pop it over to like what's up over to my friend
and I say yeah get that up as quickly as can on YouTube about
to work. Yeah so I guess I'm from the
beginning there and before we kind of really go into depth
maybe just give a bit of an ideato people listening like where
you're at now. So you talked about it used to
be you in a friend like how how big are you talking size-wise

(17:51):
now you know whether or not you want to include some of the
influencers that you work with? And then maybe just give people
an idea of like, in terms of like subscriber numbers, like
the scale of the audience, you guys have whoo, I think like
permanent members of Staff. We've got 22 across everything
that we're doing. Like we got social media team.

(18:11):
We've got like a Shooters and editors as you you don't, you
just want to say it up for us here and we've got marketing
team. So it's quite a big operation
now that doesn't include Like order influencers.
And, you know, we've got some influences who are full-time,
but then there's many other influences that I mean, we did a

(18:33):
show earlier and that was what with influence that we he's
freelance has, you know, he's worked with us for years so it's
a big operation in that aspect and then you know, across all of
our platforms are mean probably over 5 million followers across
all the platforms on YouTubes. One point over 1.5 million Face,

(18:55):
make over a million over a million on Instagram.
A tick tock is, which is obviously quite a new platform
for us is blowing at the moment.I think we're up to about six
over 800,000 on Twitter, or on Twitch.
We're any any platform that moves were running now?
We need. So I think it's just worth like
just getting people an idea of the scale.

(19:16):
And, you know, we talked about before like I said, Tik-Tok
algorithm don't know how to workhim.
But, you know, your guys's videothat you did the other day with
Danny, Dyer kind of just about. Yeah.
Yesterday talking about the whole Jared Bowen song, which I
won't sing on radio here, but it's working whatever the
algorithm is doing. So the contents like continuing
to come up at least on where yeah, what was what's the crazy
thing about that is that we wereactually at that event with

(19:38):
like, some real establish broadcasters?
I think, you know, I was very fortunate to get in there to be
awesome interviews as well. Unlike our content is like
blowing more than everybody else's.
So it just shows that, you know,the What we're doing, you know,
without belittling any of those those broad classes there.

(20:00):
So, yeah, I'm we it's been a crazy ride and everything
continues to grow. We've got apples.
Well, you know, we're just building a brand new website.
We've got a website, bring another brand new one, so yeah.
Yes, with the change in technology, you've just got to
stay on top of it as like this because people want one thing.

(20:24):
I learned pretty early on is that you've got a lot of people
consume their content on different platforms.
You got some people, they Twitter, guys, and that's all
they do. They watch their stuff on
Twitter. We do YouTube, right?
So when we first started, it wasa small, YouTube, YouTube,
YouTube, and a lot of times, what we do is we repurpose a lot
of things for other platforms, if we did say Facebook, but then

(20:48):
we started to learn that, you know, I did some people, that's
their platform, They Don't Really Leave that platform or
don't leave it. Watch to consider, you've got to
treat that platform with the right respect and treat that
person who's watching on a platform as if that's the only
waste the only place he's going to watch your content so we've

(21:08):
for instance now with Tick-Tock it's more of a younger audience
that's on there but they're veryloyal to that platform you know?
And so if you if you're not creating content for it you're
missing out on A big, big, big audience.
So, just a, are you there for just getting the nuts and bolts

(21:29):
of it further? You streaming your live stuff on
all of this, as many platforms as you can.
Or are you only doing that on selected ones?
And as well as then bring the other the other non live stuff?
Yeah, most of most of our lives are free stream is on YouTube
but we stream live things on Instagram as well.
We'll go live on Facebook and I mean, so again, you know, I
mean, YouTube is the biggest platform for lives that we are

(21:53):
as well doing lives. Dedicated to other platforms as
well, just that the YouTube platform is because they're so
good with a live and like long versions of live really work
well on their most of our life stuff will be in there, but we
do like I did a live Instagram sort of story with collector.
He's one of our guys is does a lot of contributing is from

(22:16):
Nigeria and we did a live yesterday with him on Instagram
which weren't written aren't. Sorry.
Not you say they before that wasreally really good.
So is that, is that stuff? More like reactive live versus
the scheduled tip programming stuff that you do is that more
you to basically? Yeah.
I think YouTube is more. Well, you know what?
It was two ways because YouTube is more scheduled life but it

(22:37):
can be reacting live as well because like if we you know,
like at the moment in the transfer season and if news was
the break right now that Declan rice, I like same again.
He's on his way to ask though, you know?
I mean to have a medical, we will go live at that immediately
on On YouTube. Well, I hope that they are going
to make that announcement. They're not going to do it in

(22:58):
the next 30 days. Some other guys who could cover
his, we would go if that news broke.
Now we would go live at on the beautiful where we are as well
as that. We we got these Studios that we
do a lot of filming now, you know?
But we also do a lot of women outside the stadium, you know, I
always say that the best set in the world for a football fan is

(23:21):
the is your Club, you know? I mean, so when football Fans,
see the Emirates Stadium in the background, like if you're an
Arsenal fan, there's a lot of fans who, like, never been there
in their life. Most the majority of fans who
follow Arsenal. I'm not talking about the ones
who live abroad and one about even ones in this country, the
majority of them have never beento the Emirates so they love to

(23:41):
see, you know. So we do film in, we do a lot of
on location stuff as well, like,you know, filming at stadiums,
and stuff like that. So just wondering and we touched
upon a bit just to Rattle through a quickly.
There's the different brands, You have a different channels.
You quickly. What quickfire?
What they are. So you've obviously got a f2f
TV, we've got Dr. Sports, we've got on track GPS with brand new

(24:07):
F1 channel that we started as well.
So did a free printable ones butyeah, and they keep us busy.
Yeah. And how are you making a
decision on when to pull the trigger on some of those
experiences? And I guess even what looking at
next because Cuz you've only really so pulled a trigger.

(24:27):
Will you be get rid of her? No, no, that's the wrong
terminology there. Okay.
Yeah, let's that idea and actually let's crack on with
that, let's do it. So the F1 channel is an
interesting one because on Diaw Sports which was you know,
started up to cover all Sports, principally Football Premier
League football but all sports. We were doing F1 on air and it

(24:51):
was going really well but what was happening was cool.
F1 clashes so much with football.
We'd have occasions where we gota decision to make and I mean,
is it the Monaco Grand Prix or is it Manchester United vs.
Men? See and the football always wins
out because it just gets so muchmore big numbers.
But then you get the people who follow the F10 been you're

(25:13):
building up a following move them and their moaning and it's
like no I have you drops, you know, you and you get it because
that's what they're into. So we like we need to create is
this and its own channel. And give it to give, the F1 is
full of. So that's why we decided that
we're going to do an F1 Channel and we set that up and it's got

(25:33):
its own dedicated Channel. Now we're you know, that channel
is all about F1 and I reckon we might face a similar thing with
boxing because we do a lot of boxing and cover.
A lot of fights on the are as well.
The only difference is I guess with Dr. Is that sorry?
It was with the boxing as a goodday.

(25:54):
Really clashes much because a lot of fights are on later on in
the evening after football is finished.
So, yeah, you do sort of no needto know, when to trigger, you
know, should we be doing the, like I was thinking, should we
have a channel dedicated to women's football?
Is one of the things I was thinking about one time and then
I thought, no, actually, I like the fact that it's all together.

(26:18):
I kind of think sometimes a woman's footballer.
I don't like the ways. It's just labeled all the time.
He's played by women is So I'm more like to look on it.
So but yeah you I guess you kindof know when something will need
to we need to do something, you know and one of the things I
think we do well on Dr. Is we sort of sort of word.

(26:41):
This buzzword is going around sport tainment but we've been
doing that from day one. In that we you know we put a
very with a lot of the shows we've got a show called best of
enemies which is on Dr. Which isprobably our biggest show which
Each on that show. Like, we look at essentially,
it's essentially a preview show.But it's with me, I present as

(27:03):
an Arsenal fan, in the other presenters are Tottenham fan,
and, hence, the title best of enemies, and we just have a
whole laugh about football, and the games coming up, and it's a
real fun show, and we do a lot of that on Dr. Because we see
that as a very big thing with infootball, you know, sometimes we
sometimes it was too serious. And I've seen a lot of the

(27:25):
things that we've been doing over the years now, spinning off
into your skies and people like that as well.
Yeah, well one of you kind of touched on a question, I want to
ask a couple different ways you talked about, you know the
yesterday being around a bunch of broadcasters and feeling like
you know almost not necessarily a little imposter syndrome.
And then you also talk about sport teen mint and sort of what

(27:48):
that is. But I actually think what's
interesting in talking about this is you guys are actually
digitally. Native in terms of socially
native in some ways like yes, Sky Sports is going to have its
subscriber base and of that Legacy.
But they're actually, because ofthat Legacy, almost tied back in
some ways. In terms of the type of content
they can produce. Whereas you guys were born in

(28:09):
this era I guess you could say. So, maybe sort of what do you
see is perhaps a mistake or shortcoming or potentially
limitations at those broadcasters have when it comes
to content compared to what you guys have given you grown up in
this era? We've grown up.
I've got an imposter syndrome with a mesh actually.
In that I did used to. I did you produce the probably

(28:31):
back in the day, I'll be in an event or when I think all the
big boys are rare, but now I look on it different.
I'm like, yo, where we are just as big as you just.
Obviously, we don't have the budgets and all that, you guys
have, and we accept that, and wedifferent to you, but I just
think, yeah, we've grown up in it.
We know it inside out, we know Kind of know what your audience

(28:56):
wants. And I think the other thing
that's really a big And lies I see as for us.
Right? Is that our content goes
worldwide? Obviously, we've a lot of
broadcasters are if you take saya sky, a BT, even BBC, you know,
their rights holders. So if you're for instance

(29:17):
watching, I don't know sky in the UK, If you go to the US,
it's not sky. So u.s. broadcast if you go to
Australia it be Australian broadcast.
They if you go to the Middle East as being For and so every
you know, they're all different rights holders.
Whereas the what I see is a realadvantage to us, we make

(29:40):
original content that doesn't need rights.
We don't show the football game.We don't show the highlights, so
we don't need no rice. All of our content that we make
in is original right around football is original content.
So, every bit of content that wepull out, goes round the world.
He goes cross every border. Every, you know, if I put a
video, Go out right now. You can watch that video in

(30:02):
Australia. You can watch it in America, you
can watch it. You know, it's not Geo blocked
anywhere, right? It goes right across the world
and I seen as a big Advantage especially going forward you
know with how I'm looking to become like a digital World
castle. I was like right across the
world because you, we go across all borders.

(30:24):
So that's one thing and I do seeas an advantage for us and
hence, I used to like, I startedfeeling imposter syndrome a bit,
like, when I cigar brought it first time I've go somewhere and
get mobbed. I'm thinking that they had they
know me so well. Like, you know, I was at the
World Cup in Qatar and I came out of the game with us.

(30:48):
I'm not going to embarrass her, but with her Sky broadcast eyes.
Yeah. We he's a good, we get on.
Well, and we were walking, and nobody knew who he was nobody,
and I was getting stopped like We 10 seconds, take a picture
that's because Rob you got. Bloody hell man.
Has a. Nobody knows me.
They will know you may see what he didn't maybe to get is that

(31:09):
the fact that in England they'llknow you bum overridden that
because they never see your content or unless they got VPN
or something whereas our stuff goes everywhere and that is one
advantage that I feel making original content that we make.
You know, we have it's a really good point, you mentioned the
budget side of things. I mean, ticket people are Serve.

(31:31):
You know one of the things that's big broadcasters can do
is they can generate a lot of Revenue off the LIE, rights and
subscribers and so forth. You don't have that Avenue to
that. So how do you drive the income
for to fund the sustainable model like this?
And to be able to continue to invest and grow up because, you
know, YouTube ad revenue is is one obvious obvious area, but

(31:55):
it's still not exactly at the premiums that lot of people are
hoping it will get to in the future.
So just talk about took us through, what are some of the
other avenues you can generate income to fund those things and
some of the other, some of the other platforms don't pay those
revving. Yeah.
Like your tick-tocks and now they're saying they are gonna
but yeah, I mean obviously we'retrying to get more and more of

(32:16):
our content sponsored as well. So we are competing at least and
that is where the obviously the broadcaster's they've got the
rights. So there is easily more easily
able to attract and plus as well.
They've got their legacy. See, I've always been working
with these companies and you'll get some big companies that

(32:37):
don't understand the reach of platforms, like us.
What don't really look on it. And Treat it with the same sort
of. Or tree in the same way that
they treat the reach of our other say, you know, traditional
broadcast the butt. It's starting to change.
They're starting to realize. Now they're starting to look at

(32:59):
to look at the figures and look at the numbers and look at the
reach and the more most important thing to engagement
that, you know, platforms like us get.
And they're starting to realize that actually, if we put our
products with these guys, it's going to get a bit of a reach
and a better response than it does with just putting it with a
traditional broadcaster. So it is starting to change.

(33:21):
But yeah, I would stay the traditional broadcast as
obviously they still have the advantage that they've been
doing that. From day one, and I still have a
great product as well, but I really do think that we're
really making Headway into that.Now, we're getting more and more
sponsors are coming on board andin our fitness been issues in
the past, obviously, as well, brand safety and stuff like
that. Like the, you know, like the way

(33:41):
we're doing stuff, they start toreally trust us and see how we,
how we approach, everything, andthat is an area that's really
starting to grow for us as well.So yeah, very important area.
As you said, you know to grow what we're trying to do to
sustain that you know you do need is changing really is

(34:04):
changing. I think brands are getting it
more now but I mean just sorry to jump into your hair only got
to look at like something that even if we come out of them for
what am I look at these guys like these KS is and and I've
been able to put on these huge boxing fights and things like
that. And when they were first doing
it were really cooled who it is idiots.
No one's going to turn up. Who's gonna watch it and now you

(34:28):
see all the big sponsors wanted to work with him, big
broadcasters, wanting to work with them and that because they
see the audience that needs. Guys can pull, you know, and the
you and what I think, also, the challenge we've got into the UK
media Market, is that still an area that's taken a bit more
work, but the u.s. is much more on top of that stuff.
They really always looking for opportunities to get an edge

(34:48):
particular brand side. We think about other broadcast
plays out there, like I don't know that McAfee show is kind of
I think about which is it's not quite the same thing but there's
a layer of similarity there and they committed to it and were
able to. Then generate its you get a huge
deal by a big major partner in FanDuel to generate was a circle
30 million a year. And then now they've done that

(35:09):
ESPN deal to go back to main streams.
My question for you, as a, any conversations with found, you're
going on, we're going to see youand he's clearly time we did
something we found your when I was on that scale.
Certainly well. Scale but if they want to come
back and talk to the the types of Partnerships.

(35:31):
So that you do do, I'm just curious fit.
Give people a sense of, maybe there's other the brands are
listening to this or two people to get a sense of who are doing
their own thing, just how do youbring it a brand into the mix
and bring them as partners sponsors SpongeBob?
This I imagine also one of the XFactor's here is that if you can
be very blatant within say theseguys are helping us do.
What we do fans will support those come.

(35:53):
Yeah. Yeah I think you know what is
the key to it? To like if you find a brand that
also is really willing to work with you so that you can say to
right. This is what the audience likes
and this is a way to get you guys like involved.
Like and it's like it's organic because when you can get a brand

(36:16):
to work with you and the car, the advert and all that come
across as organic, everybody wins, everybody wins.
And I mean, we've done Don't bomb.
We did some stuff recently window company called Nord VPN
and it's like, literally people what I'm going to games and
people are stopping me and is well yeah that advert you guys
did with not VP and that was where I was really funny.

(36:38):
As he, I mean they actually enjoy it.
Dave, looking like, as a bit of content.
Yeah. You know, and they saw a real
uptick, you know, we people signin on and stuff like that.
So when you work together, when you're dealing with content
group because you know, sometimes you've got to Run your
ads in a slightly different way.Instead of just like you know
slapping a you know brand sticker in the corner.

(37:02):
Something is more innovative ways of making your your content
really your product really come across.
So so you guys at creating some ads with they're making have a
bit of fun with it. You're also integrating them
into the some of the show's. Yeah yeah like I'll give you
another example, we been sponsored by one of our shows by
boohoo map for quite a long time.
Actually they'd been on board for about four years and We do a

(37:26):
thing on this show which is called a bias Premier League,
shall we? Do this thing where it's almost
like a Roundup of the weekend's games on a of TV and we'll have
boohoo man of the week so you know which we basically your man
of the match type start thing right and they that's part of
the show then has become. Now you know, it's just such a

(37:49):
popular feature, you know that you know every week we choose
who we think was our boohoo men of the week and just Little
things like that is that easy ways of integrating it into, you
know, just and finally on their sort of the business front, the
you've got a huge, huge fan, base and audience.
You also have an app. You've talked about briefly
mentioned as well and fans of your content, able to subscribe

(38:15):
and additional supplementary services like a premium
proposition or is that to accessthe content?
What's that the moment apps free?
So is Is free at the moment. We are talking about maybe
having a sort of subscriptions side of it.
Not not, you know, so making it free but for additional content.
Yeah, you can, you can pay a bitextra.

(38:36):
But yeah, there are apps that are like a great feature.
We've got, we've got this feature on it called fan Zone
which basically after a game, wedo call in shows and you can
just literally just press a button on app and your fruit to
our virtual green room and you can come on the show and you can
talk and we get fans from all over the world.
World after every game, a roll down to Dr. The other night, we

(38:58):
had loads of West and fans coming on.
Western fans from Canada Americacoming on, you know, IP, right?
So that's a really good feature.And yeah, I mean, everything we
do is about fans that the fans are at the center of,
absolutely. Every bit of content,

(39:18):
everything. We're thinking of its fan
driven, and I know a lot of, youknow, I've been A lot of
conferences, like your guys onesand and often see, a lot of
people, you know, up on the stage.
So we're all about the fans and mom's sometimes on, are you
going? Are you, you sure about that?

(39:40):
You know, because, you know, he's a lot of people use it as a
buzzword, but are they really doing stuff for the fans?
And if they do, there's so much to gain.
I look at a lot of football clubs.
For instance, I'm like, you've got, you've got, you've already
He got the fans, you've got a huge fan base.
But how are you interact with them?

(40:03):
And how you so poor before we move into talking about the fans
and the content, I do have one other business question.
I want to ask is around what youguys are doing, maybe from a gfn
perspective or possibly where you're doing from a B2B
perspective. Because obviously, you've built
this out from an Arsenal perspective, but you guys won't
be the only fan TV channel. How are you being able to

(40:25):
perhaps use your services? Given the fact you guys are kind
of got the Godfathers And from, you know, lack of a better term
in terms of potentially sort of saying, these are, this is how
we do. These are the services.
We have, is a potentially a B2B element of this as well.
Yeah, well, we've, you know, we've been of a channels like
Frances unite view, who see, saythey rent a studio from us just

(40:47):
below and we help them with a lot of stuff.
And we've been able to show themhow we've built what we've done.
Obviously, I don't like many a night.
In fact, it's all about, it's all about, helping you even, Is
how I look on it, right? Is that just like the Premier
League? You've got the Premier League
and basically every single Club in that Premier League wants to

(41:09):
win the title. Once the be successful, nobody
wants to go down and that, but the one thing they've done
really successfully, and I always say this, a other guys
were doing channels and stuff 5 hours and the one thing, the
Premier League of done successfully if they work
together and that's why the league is so strong, right?
And that's why they all get goodTV money is not like in Spain,
where it's only Real Madrid and Barcelona, do their own deals

(41:32):
and shot, everybody else out andthen subsequently, you've got to
really power houses and nobody else's can compete.
And so the interest in that league is not as strong as the
Premier League, where there's more competition.
So I say two other guys, this all work together and that's
what I'm trying to do with gfn. I'm trying to build this thing
where we, you know, we have loads of football teams and not

(41:53):
just the Premier League will have it around the world and
loads of other influences on that, and we go to the market
together. Vaughn.
And that's what gfn is is building.
We're building that where there is almost like a collective of
all these channels and influencers.
And yeah I see really big thingswith that going forward in the

(42:13):
future. So in that instance, big back to
the Partnerships, are you guys going out as a group they're
saying we can give you all the access to all of this audience
collectively. And how's that reception being
for that? Or is that only you guys?
There's been a good reception for that.
So you know it's like, you know,it's because As I said, it's not
the Premier League. Work we go together, you know.

(42:34):
So you know and you know, also helping to empower other
talented. People are out there who are
building their channels or, you know, maybe even a different
team but they just really, really talented, you know, we
help to empower them as well. So, yeah, it's, it's not a
movement now. It's like a movement.

(42:54):
So, switching, water content side and we talked a little bit
about this beforehand. But it's Interesting in that.
Some teams are, I guess a littlebit more Progressive than
others. But what do you see, maybe
perhaps you would, or maybe you'd like to see more of
working with the teams in terms of like you said, you really say
you're about the fans but how much are you actually letting
the fans? Be a part of that and I get

(43:15):
theirs, that's scary line of. You know, if you'd asked West
Ham fans in January what they thought of David Moyes versus
how they feel about him. Now, you would have got
different answers but How can you find that relationship with
teams to perhaps provide more access?
Or, what's that, that like that relationship?

(43:35):
I think there's no point sometimes.
In trying to hide, you are right?
If you ask what's them fans, youknow, a few months ago, I've had
David Moyes. It'd be a lot different to what
they say today. And I'm not saying that, you
know, football team should have like week in week out, loads of
people coming on and being very negative about like, I know,

(43:57):
Can't do exactly what we do. But you do have to be more open
and engaging. There's no point.
If you having a bad season, you having a bad season, you can't
place it over. Not no more.
You could have done that maybe 30 years ago, 25 years ago now
with social media if you're not talking about it someone else
is, right? So you're you know, if you're

(44:18):
not having a quite an open discussion about it, your same
Western fans are over there. Talking about it on Twitter,
they talking about on talksport it talking about It on various
platforms all around. So why not sometimes a bit more
honesty don't have to be as I said, you don't go as but a bit
more honestly you know, we're having a bit of a tough time,

(44:39):
you know I mean you get more people at the club sort of
talking to the fans. Fans when you communicate with
them there. You'd be surprised at how more
receptive they are. They'll be like, okay, alright.
We kind of understand now. Well, you know, as what if
somebody came out and said, you know, it's not quite working out
but there's a lot of tactics that we've been trying to get

(45:00):
across. That haven't quite worked hard,
but believe you me, we're trying, you know, even one
invite a few into few guys, intothe training ground come and
have a look at our Hardware working behind the scenes to get
things right in set-pieces. What when you Things like that
fans appreciate Ur fans alike, okay for it because we know
every team got win every week and fans that you know, it won't

(45:22):
be every fan but a lot of your fans will be like, okay fair
enough to clubs talking to us ifyou ignore them and you just
carry on like you pretend like everything's.
All right. And then the first time a fan he
is from you is you're trying to sell him a shirt.
Then you're met with negativity is like people are like Like,

(45:43):
well, he's want to say nothing to us about what's been going
on. You want to say anything to us
about any of these circumstances.
Now, you want to sell me a shirtfor 80 lb, you know, you can do
it, your shirt, take that, and Imean, that's what happens.
So, Clubs need to learn to to what you did with no longer in
that era where you just circle the wagons.

(46:05):
Can't do it. No more, like even even as shows
that are on TV, like your skies,and that day dissect things just
like our freedom in debt, they do it.
You're Gary levels and carriers and a Darrell dissecting it.
Roy Keane can, Roy Keane can be harsher than any fan out there,
you know, sometimes when he's talking.
So I think that act has to be a bit different with clubs, talk

(46:29):
to your Guns and try and create content.
You know, that they have been appreciated, not just not every
bit of, there's a lot of clubs, right?
All their content is just when they it's an adverb.
What's your relationship like with the Arsenal Football Club?
All right. Um our relationship with also
why I say stood right in the I wouldn't say we're close.

(46:51):
Close. Close in that you know, we don't
get the access that I see some other YouTubers, get that
followed clubs. Like we do at the training
ground and you're at the press conference is all the time and
that but also they do allow us to film at the ground.
I when I see any of the officials and I have a decent
relationship with him so I say it's good but I wouldn't Don't

(47:13):
you know and say like as good asI wouldn't say, it's as close as
what I see some other influencers.
Like the guys at man united, they'll be like pit side and we
don't really get that type of access.
But listen, I don't really mind because my focus is on the fans
anyway so it's on the fans that followed a club.
First and foremost, you know, tobe honest like I've been I

(47:36):
remember going to a game abroad one time which is a pre-season
tour and Steven like full accessthat are mixed Zone, everything
like that. And I said, I thank you.
But I'd rather be outside speaking to the fans after the
game. God, I know that these players.
Anyway, that's going to Walmart and not really say much so I
didn't even take it up. So so I'm not sure I'm going to

(47:58):
frame this into a question but it's something Nick is mentioned
and you know, you can take it from me.
Did one of the things we talked about is like almost two sports.
Ecosystem is broken a little bitin the sense of most of the
money is coming from the broadcaster's into the rights
holders but like Nick for example because he's Family Man.
Actually Watches very little live sports and now I watch a

(48:19):
lot of live sports but still percentage-wise probably the
majority of what I watch is on YouTube and it's this
interesting question of the way.You kind of looking, you split
up the pie of where the money isactually flowing versus where
the content is actually being consumed.
Like, it feels like you guys really fit in that sweet spot
and almost disrupting the systembecause you would think, as you

(48:40):
say, the Premier League is they're the ones putting on the
event, they're the ones getting the sponsorship.
They're the ones sign. The broadcast deal.
But, you know, there's 90 minutes in a game versus how
much content are you guys putting out on a week in terms
of where, like audience attention actually is like, it
almost seems like the system or at least where the money is
going, doesn't actually quite out.
Add up in terms of the actual amount of consumption that

(49:03):
actually takes place you spot your spot on because I always
say, always break down football into three segments when it
comes to content, right? So you've got pregame So that's
all the stuff, all the chatter and talk that goes on before the
game starts. So you've got, you know, the
build-up to the weekends of the game.

(49:25):
That right? So you got that one segment and
all the previews and that then you have the game itself.
Which obviously, you know, I mean that the rights holders of
that and they're showing the game.
And in after the game, the talking doesn't finish their
that he starts again and it and that can sometimes even be
bigger than the actual game, allthe talking points, or the

(49:47):
various things. So you've got to be across all
of it, you know? Because, you know, the game only
last 90 minutes and like you said to, you know, not not every
especially in in the UK. You know, I'm, you don't get to
a little less, you go to Every Game, how many times do you
watch 90 minutes of your, your team?

(50:08):
Every week are, I'm lucky. I'm an Arsenal fan.
Most of our games are showing life, a West Ham fan, how many
of your games are shown life. So again, there's really missing
out. I look at a lot of things even
in broadcasting at the moment, like the free o'clock, the free
p.m. kickoff thing is so outdated.

(50:28):
And Oculus. I hear broadcast as mowing in
our I started getting Pirate into all your own for come on,
you've got to change that. Now, that was something that was
brought in for a good reason, you know, 20, 30 years ago
because you want to get more people going to the game at this
outdated now, completely outdated.
So that's the problem. Sometimes are some of the big

(50:50):
broadcasters. I feel on some of the big clubs
is that they're too slow to react with what's going on.
You know, you look at something like YouTube that like, and this
is one thing. I think the broadcaster's have
learnt is that there have the highlights on after the game
pretty quickly afterwards, right?
And you look at some of the views, some of those highlights
get. I've got I bet you've used to

(51:11):
look at someone and they do better than the actual game
itself. I bet you the majority of them
and do actually. Yeah, I so agree.
Well, I'm not surprised. We also agree on the piracy
thing, when I saw the 30 years prison sentence, you know, my
opinion is like you can't reallyblame Pirates.
If you're not going to give people legal option to watch the
A mind. I get that's prior and out
there, sort of take, but for me,like, I've been this from

(51:33):
multiple times on the podcast. It's like 48 percent of all
Premier League matches will never be viewed legally in the
UK. And to me that's just interview
UK's and then you go abroad, right?
And you speak to a fan. So, for instance, I remember
when I first started doing a of TV, and they be a lot of
resistance to to fans from abroad.
Right? From English fans alike.

(51:54):
What are they know? I know nothing weird.
A proper fans. We go it.
Remember when I first thought I'd go in a broad following are
some weeds covering it. He speak to fans and I'm like oh
my God, guy knows everything. He's got he's clued up, his
knowledge is better than a guys you know?

(52:14):
And then I started to click on. Got these guys watch every
single game. Life everyone in England, unless
you go to the game, you've not watched every game live.
There is no way you're going to have knowledge of what Arsenal
have done this season over. Those guys are brought unless
you go to the game. You know, this is how he is and

(52:38):
it's is so outdated that 3 p.m. but it's still, we're still
doing it. So one of the things that we
talk a lot about is the New Age,the new fan, the the new era of
fandom because let me see your fund interesting because your
organization has been ruled a lot around the AFT, be around
Arsenal originally and they are expanding.

(53:00):
But what we're seeing more and more across Sports now is that
fans? Athletes a lot as well as they
do, jump from Club to Club quiteoften, or maybe leagues in some
instance in Europe, but they story about just messy, just
getting signs lead to Miami is like they're getting a couple
hundred thousand followers, an hour joining and following the
club here. She lost a million followers or

(53:20):
something like that on. Yeah.
So I'm just wondering. Do you see and feel a lot of
that? Because I was a you are serving
that the Astro fat heart. Are you seeing more of these
fans that are? They are really passionate about
it, but they do come with a moreabout The guess they just look
at it differently. They looking at more of other
people, then there's clubs or are you mainly focus on that the
club fans II find that the fans?There are some fans like what

(53:44):
you just described there but I don't think that's the majority.
I think fans choose their Club when they're abroad and in a
very very passionate about theirclub and players move on and
they'll stick with that club. If I find that I would have
Premier League on, I've been very one of the things, I'll be
very proud of right with what we've done on aftb Friends.

(54:04):
This we've been able to show those fans abroad and show that
they are not like how people think where they'll just move,
you know, move from Club to Club, they actually really
loyal. They wake up at some ridiculous
time sometimes to watch their team and they know their team
inside out because you know, they may not get to come to the

(54:26):
Emirates but they follow their team.
I mean, we went over to Nigeria and we did a watch party over
there. The Passion of these Friends was
Unreal. You know, I mean and as I said,
they knew everything they knew every detail.
You know, if used to go over there now and transfer season,
they know what players they wantsigned.
They know. So I don't, yeah, you'll get

(54:47):
some small percentage of fans that maybe jumps with, wherever
Ronaldo goes, but I think I really do think that.
That's not those fans are very loyal fans.
Now today clubs. So nice petting a Ronaldo fan TV
concept anytime soon. I mean, why why I'm expecting

(55:07):
though is some sort of Saudi Arabia and TV or something
because the way in which, you know, they're bringing players
over. I see that I see in the future
that beam and I made a load of study room fans at the World Cup
and I'm very, very passionate about it football.
So I do see that being a massiveEmerging Market.

(55:28):
Well, I'm Consciousness, we're running out on Robbie's time.
And like I said, I'm just kind of counting down the seconds
until Asia Declan race announcer, cause I don't want to
get cut off here, but I'll hand it over to you.
Be kind of close and just a quick couple of questions before
we wrap up one, is it you obviously your businesses being
the foundation to YouTube and it's wondering what their
relationship is like with YouTube.
Do you actually work with them heavily TV?
Talk about what's working? What's not how to generate more

(55:50):
Revenue had a partner. I hear that more and more now
that they are doing more of thatand I don't know how much that
plays out with you, guys know, Ihave a really good relationship
with YouTube. I've got a really good partner,
manager is a Bellows is brilliant.
And I'm, I've done a lot of things for YouTube like I've
spoken on a lot of their events,I spoke at This brilliant than
they did last year in Valencia, where they brought loads of

(56:10):
influences from right across theworld.
And like they asked me to speak and talk about how I built a f
TV. They did a campaign on me last
year where they had like, Billboards, all over London and
stuff like that. Where they called it from, what
was it was from? What was a you'd now, something

(56:32):
like almost like from 02 broadcaster, you know, which was
really cool. And yeah, I'm constantly
speaking to them a lot of times when they've got like new
Innovations and that they'll geton the call with me and say
Robbie, what do you think of that?
This, this is something that we're thinking of developing
and, you know, we had a lot of talk with them when they were

(56:55):
bringing talking about bringing out things like YouTube shorts
and stuff like that. So now, I have a very good
relationship with our YouTube. I think, you know, YouTube has
really helped Me to get where I am today and, you know, allowing
us to put it on a platform. That's huge.
You know, so you can put your content on anyone can do it.
That's the great thing about it.And in terms of the future, I

(57:19):
suppose that we're you, are you guys looking at have a specific
row map ahead, like, what's next?
So you just doubling down or what you're doing well and keep
growing those audiences. Are you going to launched a
number of new sports related products?
And we've talked, you talked to her about boxing is, is there
anything Defined coming up. Yeah, and I awful the broadcasts
angle. I want us to be like with gfn to

(57:42):
be that platform. That is literally a broadcaster,
but in done, in a different way,in a digital, you know, digital
broadcaster for us to be a digital broadcast so broadcast
content worldwide and that, you know, This can grow and it can
be in other sports as well. I mean, you could replicate this

(58:03):
for the NBA, you could replicatethis for the NFL.
You could replicate this in tennis in any sport with his
fans. Basically any sport with his
passionate fans. This can be replicated for so
yeah, I'm looking to grow this as that's always been my thing.
I want to grow this into being like a digital broadcaster and

(58:24):
we're we're on our way to doing that as well.
I feel, I mean, Thomas digital broadcast.
Pregame watch alongs during the match.
Postgame reactions News Daily, that's better.
That's about as broadcast as a come.
Yeah, 24 hours after CNN 24/7. Yeah.
But yeah, I mean, this is the thing is, is that people consume

(58:44):
it nowadays, it isn't. It's not sick times no more.
Yeah, it is. Round the Clock.
Yeah. I mean it is like an end and
you've got people in other time zones where there might be just
waking up, they want their, you know.
So, that's how you have to be. I mean it.
Never stops and never so you youlook at now in the summer, you
know, you two fought, the football season's finish, for

(59:04):
instance, the amount of trend transfer news and you seen the
emergence of these guys. Like your four, Brits are
Romano's as got like, you know, he's got like way way, way more
followers than broadcasters speaking about Transfer News,
you know, so it just and his appetite for him.
There's a huge appetite for it, you know, so yeah.

(59:27):
No, I think Sneaky offing. I'm only just getting started
and I mean I think like what's gone before has been great but
I'm really excited and what as well drives.
This thing is a technology, you know with the more technology
gets better, like when you spokeearlier about live you know we

(59:49):
can all go live on her phone right now to anyone in the
world. So what's going to come in the
next five years? I mean that AI stuff II This
company the other day sent me a video that I did and they said
Robbie, we want you to listen tothis video.
Watch and listen to this video and see if you'd be interested

(01:00:11):
in us doing something like this,right?
And basically, it, they are dubbed me in Spanish using AI,
but it's my voice as I, what I was, I was All right, that is
incredible. And I was, it's a straight away,
my mind's, like we could do thisor we could.
So the more technology improves I think, I think is the more,

(01:00:36):
you know, content is going to get better, you know, I mean,
we're seeing creators as well. Who are creating content all
around the world. I mean, in the, you notice,
there's some great guys doing football content in Africa in
Australia, America everywhere, you know, and I think that's
going to come more to the fore as well.
I think is really exciting times.

(01:00:57):
I really do. I agree.
I think the fan perspective and I think the Nisha you guys have
built yourself in. As you say, like I said, the
majority, the content and watches content that you guys
produce, not with the broadcaster's producing, there's
just going to be more ways like you said, whether that's because
technology is enabling it where there's going to be new

(01:01:17):
monetization models or sponsors and advertisers become more
aware. That if I'm trying to attract a
certain audience, I'm not going to get it on.
They pay TV subscription. I'm going to get it on a free
platform, a tick, tock a you to things like they have, I totally
agree that this is really going to start and you know, I really
appreciate the story kind of hearing where built up and
certainly, you know, best of luck moving forward.

(01:01:38):
And yeah, it's pretty great to have you.
Thank you. No.
Thank you. Thank you for having me.
You know, appreciate being told a story and um like I said, it's
exciting times. I feel yeah, I'm really looking
forward to the next 10 and we look forward to following it,
that's for sure. Thank you very much.
Thanks Ravi before. Myself and Nick would just like
to thank you for tuning into this episode of stream time.
If you found the episode insightful please make sure you

(01:02:00):
like And subscribe on whichever platform you listen to as you're
growing podcast we'd greatly appreciate your support and
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You can find myself and Nick meet you on LinkedIn or on

(01:02:23):
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/. Chris one, Nick can be found at
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Thank you. And we look forward to you
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