There are over 2 million podcasts and 48 million podcast episodes, chances are there's a show out there for you. But how can a B2B marketer get in on the action? When should you start a podcast? Is it an effective strategy to establish someone in your organization as a thought leader through podcast guest interviews?
We also talked about monetizing your podcast, through advertising or Patreon, a crowdfunding platform for shows with an established audience. By next year, there will be over 160 million podcast listeners- listen to the episode to see if the time is right for you!
Hosts for the TSD Spotlight on Marketing are Sara Spiva, Tech San Diego and Alan Bush, Ignite Visibility.
Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva.
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My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com