There are over 2 million podcasts and 48 million podcast episodes, chances are there's a show out there for you. But how can a B2B marketer get in on the action? When should you start a podcast? Is it an effective strategy to establish someone in your organization as a thought leader through podcast guest interviews?
We also talked about monetizing your podcast, through advertising or Patreon, a crowdfunding platform for shows with an established audience. By next year, there will be over 160 million podcast listeners- listen to the episode to see if the time is right for you!
Hosts for the TSD Spotlight on Marketing are Sara Spiva, Tech San Diego and Alan Bush, Ignite Visibility.
Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva.
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.