38: TSD Spotlight on Digital Marketing: Short Form Video

Short Form Video was the biggest trend that we discussed in our first episode of the year- but how do you leverage video for b2b marketing strategy? 

Introducing Katie Casillas of Casillas Media and Consulting. Katie is a short form video evangelist and she often uses her social media accounts to share tips and tricks for small business owners to use video in their digital marketing strategy. We asked her how small businesses can cut down clips of their videos for different platforms.

Listen now to hear about the tools out there to help you be a one-person video editing team. 

Done For You TikTok, Reels and Shorts videos | Splasheo
CapCut | All-in-one video editor
5 Free Teleprompter Apps to Read Scripts While Shooting Videos or Hosting Webinars 
Search listening tool for market, customer & content research - AnswerThePublic
Google Trends

Casillas Media and Consulting helps small businesses establish a digital presence, connect to their audience with amazing content, and add additional income streams with digital and physical products.

Done-with-you, done-for-you and consulting services available.

- Digital Marketing
- Social Media
- Content Ideation & Creation
- Digital Product Ideation & Creation ( online course, content vault, lead magnet, etc)
- Strategy & Coaching

Contact her at @heykatiecasillas | Instagram | Linktree

Or Email her at [e-mail]

Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. 

TSD Spotlight is recorded remotely and edited by Hypable Impact

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