The Deep Dive

The founders of award-winning marketing agency Campfire, Alex Brown and Joe Gradwell are the hosts of this insightful and factual podcast that examines the psychology behind social media and how it can be used to influence our decisions. You can expect much more than 'the usual' marketing advice because Alex and Joe blend their marketing expertise with psychological insights gained through interviewing Drs, Professors and PhD students of psychology, from prestigious educational institutions such as The University of Cambridge and The University of Sydney. Head to campfire.co.uk (http://campfire.co.uk/) to check out recent client case studies, meet the team and get a sneak preview of what's to come in Season 1.

Episodes

The Life Cycle of Apps

December 7, 2020 • 41 mins

All apps have a lifecycle and some end up dying out completely but how can a social media app go from being so popular to suddenly not existing at all or being seen as uncool? Well, you might not have put much thought into this topic before but it's really important to understand social media usage trends so that you can be as agile as possible and futureproof. In the final instalment of season 1, Alex and Joe take on a more '...

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Paid Social Vs. Traditional Marketing

November 30, 2020 • 38 mins

If you're a social media marketeer, you've probably wondered why brands still spend so much money on traditional marketing tools like billboards and TV ads when paid social offers a much more targeted and direct means of speaking to probable customers.

Well, there are pros and cons to both and so to understand how best to target your audience with your message, Alex and Joe welcome back Liam Davies, Head of Paid at C...

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The Founders Edition

November 23, 2020 • 35 mins

Throughout the season so far, we've looked at how best to market your brand on social by looking into human psychology but we haven't yet spoken to business owners who have created, built and grown their company using social media primarily.

In this episode, we speak to both Jack Brewitt, CEO of 92 Degrees Coffee andDan Murray-Serter, founder of 'brain food' supplement subscription brand, Heights. You might also know...

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How Fake News is Changing the World

November 16, 2020 • 38 mins

It seems strange to think that an innocent like or share be so impactful or even dangerous but from global warming to medical advice, there's fake news about almost everything online. 'Fake News' is often a term used as a joke or as a political 'slur' but it really is having an impact on the way the world works, but how? Alex and Joe welcome back Cecilie Traberg, PhD psychology student at The University of Cambridge, onto The ...

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How to be Remembered: Brand Awareness.

November 9, 2020 • 19 mins

When you think of crisps, tea or laundry detergent, who do you think of first? You'll have picked some brand names pretty quickly, but why did you think what you did? You might be inclined to think that you chose the brands you did because 'they've been around the longest' and so getting your brand to be the one people think of first may feel like an impossible task but that's not always the case when it comes to brand awarene...

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Are Our Devices Really Listening to Us?

November 2, 2020 • 33 mins

With social media apps serving us ads that suspiciously align with our recent conversations, we've probably all had someone tell us that 'well, our devices are always listening, you know' ...but how true is that? To see whether our phones are eavesdropping or whether it's actually us, Alex and Joe explore the psychology behind our online behaviours with Senior Lecturer at The University of Cambridge, Dr Amy Milton, and discove...

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Why are Influencers so Effective?

October 26, 2020 • 20 mins

Being largely unregulated, the influencer scene is the wild west of marketing but why are influencers so effective and is the word 'Influence' really the correct word to be using? Alex and Joe take a look into the psychology behind so-called influence online with Cecilie Traberg, a Psychology PhD student at The University of Cambridge. Cecilie explains how we, as humans, we influence and are influenced. Alongside Cecilie, Acco...

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Are Our Attention Spans Shrinking?

October 19, 2020 • 19 mins

TikTok, Instagram Stories and Reels are the latest 'short-form heroes' that keep us hooked for hours but why are we spending so long scrolling through quick, snackable content? Is it because the human attention span is shrinking and we can no longer focus on long-form pieces? Well, to answer the question, hosts Alex and Joe dive into the psychology of how our attention spans work with Dr Christopher Hand and teach you how to c...

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Trailer

September 20, 2020 • 50 secs

Meet Alex Brown and Joe Gradwell, founders of award-winning marketing agency, Campfire. Episode 1 launches on the 20th October so ensure you're following or subscribing so you don't forget.

Head to www.campfire.co.uk to find out more about Campfire's clients and recent successes. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire.

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