Creating valuable, consistent content for your website is the number one criteria for better rankings on search engines like Google but a lot of business owners I speak to struggle to come up with ideas or know where to even start.
Most of you watching or listening to this episode are already storytellers. You do this day in, day out in front of your customers so creating content that will help inspire future customers should be second nature. When writing content, it is best to write as if you are speaking directly to one of your customers in your own tone of voice. But I do understand that writing content gives the fear to some.
Whether it is yourself or someone else that writes for you, looking at what is popular and engaging consumers right now will help you think of ideas for your own business.
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