227: Lucy Aspden-Kean, Ski Journalist

In this special episode, Iain speaks with Lucy Aspden-Kean, Ski & Snowboard Editor at The Telegraph. 

We discuss Lucy’s journey from the Blackpool Gazette to an MA in Journalism and how she beat 300 other applicants to win a ski internship at the Telegraph. 

Lucy shares her advice for aspiring travel journalists, what it was like working on the travel desk during Covid, plus we also discuss how a trip to Nepal was prompted by an interview with Sir Ranulph Fiennes.

Intersport Ski Hire
You can save money when you book your ski hire at intersportrent.com and use the code ‘SKIPODCAST’. To make it even simpler you don’t even need to use the code, just take the link in the Show Notes and your basket will automatically be reduced. 

SHOW NOTES 

The London Snow Show will take place on 18/19 October 2025 at Olympia (1:00)
Lucy previously shared her experiences of Gausta in Norway and heliskiskiing in Chile (3:00)
Lucy was also on the show in the dark days of lockdown (3:00)
A trip to Nepal started from an interview with Ranulph Fiennes (4:00)
Lucy walked to Everest Base Camp and then the 6119m peak of Lobuche East (6:30)
Her training was mainly in the Lake District (9:00)
Read about Lucy’s trip in this Telegraph article (13:15)
Is Everest suffering from overtourism (15:00)
There are significant dangers of climbing Everest (16:30)
Are too many climbers under-trained? (16:30)
We discuss ‘overtourism’ more generally (17:00) 
Lucy has skied in the Lakes (18:30)
Her first ski holidays were to Rauris in Austria (20:00)
Listen to Iain’s interviews with ski journalists Peter Hardy, Arnie Wilson & Frank Baldwin (21:00)
Lucy did an English literature degree, followed by an MA in Magazine Journalism at University of Central Lancashire (UCLan) (22:30)
Lucy beat 300 applicants to win a ski internship at the Telegraph (24:00)
She won ‘Best Social Media Campaign of the Year’ in the PPA awards in 2017 (30:00)
Covid was a ‘career defining moment’ as a travel journalist (31:45)
Telegraph model has shifted to subscription (34:45)
Longer form content is becoming more popular (35:15)
The role of a commissioning editor (36:45)
Do journalists need to have video editing skills as well as writing? (39:00)
Advice for freelance journalists (40:30)
Is AI a threat to journalism? (42:00)
The impact of the climate crisis on skiing (43:15)
Lucy’s favourite trip was to Chile (46:30)

Feedback
 
I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email [e-mail] 

Andre As: “Thank you for making another enjoyable podcast! It really shines through that you enjoy skiing and nature.”

If you like the podcast, there are three things you can do to help:
 
 1) Review us on Apple Podcasts or Spotify
 2) Subscribe
 3) Book your ski hire with Intersport Rent using the code ‘SKIPODCAST’ or take this link

There are now 237 episodes of The Ski Podcast. There is so much to listen to in our back catalog: just go to theskipodcast.com and search the tags and categories.

All our Equipment Special episodes are available on the Skipedia YouTube channel

You can follow Iain @skipedia and the podcast @theskipodcast