S3 Ep5: The Sync Report | Alec Stern

Alec’s work has won countless awards including a coveted Cannes Lions Grand Prix, a Grand Clio, and an Emmy for Outstanding Commercial. He was responsible for the first-ever licensed use of a Prince recording in an advert, produced a full-blown Broadway musical for Skittles on Super Bowl Sunday, nabbed a first-ever Guild of Music Supervisors nomination for a beer brand as well as a win for Best Original Score at the Music & Sound Awards!

Find out how Alec went from writing music to working in the music department for a major advertising agency, at a time when major artists were waking up to how lucrative a music placement could be. Listen to Alec talking about being the first person to license a Prince song for sync whilst working as Director of Music for two major advertising agencies.

Listen to Alec talk about the importance of creating an emotional connection with the visuals through choosing the right music. And how he worked on a Skittles Super Bowl advertising campaign that resulted in a real Broadway show, with Alec producing the hugely successful official cast album that resulted.       

In 2022, Alec teamed up with Music Supervision company Radish Music to continue finding innovative ways for music to be an integral piece in the way artists, brands, and storytellers communicate and interact with the world.  Alec also found time to write, record and release his album “Tell, The River” which has storytelling at its heart and features collaborations with a number of other artists and storytellers to create a piece of art.

All of this and then the music sync session featuring artists who submit music to our Sunday sync session on Clubhouse for consideration in real music sync opportunities. Stay tuned to hear what our panel thought of their music.

Alec Stern
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Stay tuned for our sync session where our panel of filmmakers and music industry experts provide feedback on our listeners' holiday music for sync.

Music is the difference between a good film and a great one.

Music

Songs included in this episode are:
The Who - Won’t Get Fooled Again
Nirvana - You Know Your Rights 
Prince - Let’s Go Crazy 


SYNC SESSIONS Featuring:
Confession by Alexandra Christ & Chu the producer
Eternal Wheel - Rebecca Trujillo Vest - by Osmunda Music
Tribal fire by David Kowal

2 Sense  Music presents The Sync Report, where you will meet industry experts and top level songwriters as we pull the curtain back on music placement and scores, build vital relationships and provide real opportunities to our listeners. Listen to indie filmmakers present their latest productions and describe specific scenes as they consider music submitted by our audience.

Please tell your friends about us, and remember to rate, comment, & subscribe to us on Apple Podcasts and across all platforms. 

And find us at The Sync Report here

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