The Yogipreneur: Business and Marketing for Yoga Teachers
Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?
Episodes
📍Profitable Offers: Create Your First Low-to-Mid-Ticket Offer (for Yoga Teachers) https://digitalyogaacademy.lpages.co/profitable-offers/
► Watch Next: 3 Yoga Marketing Strategies That Fill Your Programs (Hint: it's not instagram!)
Teaching yoga online and creating your first course can happen fast. If you have the right framework. Most yoga teachers spend months perfecting their course in isolation and never launch.
That doe...
You will never feel ready to launch your course. That moment does not exist.
If you have been waiting for permission or a sign from the universe, this episode provides a clear reality check and a path forward. Kelly breaks down the common fears that hold yoga teachers back from launching their online course. She reveals the counterintuitive signs that you are ready, even when you feel you are not.
You will learn:
⭐️ The 3 mo...
Are you teaching 15+ yoga classes a week but still feeling financially stuck and exhausted?
This episode is for every yoga teacher who’s hit the invisible ceiling of the studio-based model.
Kelly breaks down exactly why trading hours for dollars leads to burnout and stagnation, and reveals the three-step "foolproof plan" to shift your business foundation.
If you’re ready to build a yoga business that supports your life in...
If you’re teaching 15+ classes a week but are still broke, exhausted, and feeling stuck, this episode is your wake-up call.
Kelly McHugh, founder of Digital Yoga Academy, breaks down exactly why the “teach more, earn more” model is designed to keep you in burnout—and reveals the 3-pillar framework to build a sustainable, scalable online yoga business instead.
You’ll learn:
- Why tradi...
The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business.
In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online space. You will ...
Students are no longer buying information. They are buying transformation, support, and belonging.
In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals the three seismic shifts defining the next generation of successful online yoga courses. If you are planning to launch or revamp an online program in 2026, this is yo...
Black Friday.
It’s the moment when people are already in a buying mindset, actively looking for offers and ready to invest in themselves.
So if you’ve been thinking about slowing down as the year winds to a close, don’t. This is your chance to finish 2025 strong.
Now, I know what you might be thinking, “Black Frid...
And in this new AI era, the teachers who adapt now will be the ones still standing (and thriving) in the years ahead.
In this episode, Kelly McHugh, Founder of Digital Yoga Academy and creator of YogiPro AI, shares how yoga teachers can stay profitable and relevant in a rapidly changing digital landscape.
You’ll learn:
→ Why the information era is over and the i...
Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
<...
Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
<...
Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
<...
“How are they inside my head?”😳
That’s the difference between content that gets ignored…
and messaging that converts.
If you’re ready to fix this, I’ve created something powerful for you:
‼️Fix Your Messaging — my free micro-masterclass for y...
No funnel.
No repurposing system.
No clear buyer journey.
Just… “vibes” and Canva.
And that’s not on you.
That’s what the online space taught you to do.
👀 But if you’re here to actually make consistent sales from your online offerings, grow your yoga community, and stop relying on just one platform to run your entire business, then your marketing nee...
“People aren’t showing up anymore.”
“Sales aren’t what they used to be.” 🙄
The reality is that some online course creators and coaches are feeling frustrated.
Their show-up rates are dropping, engagement feels like a battle, and they’re struggling to generate excitement around their offers.
And so they start spreading the rumour that live launching no longer works 🙃
One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide.
The reality is, if you’re not visible online, you essentially have no business.
But there is one problem when it comes to visibility. And it’s called fear.
<...
Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe that the space is now saturated or that people aren't buying online cours...
This isn’t about working harder or following outdated advice. It’s about transforming how you approach your business, shifting your mindset around money, and taking actionable steps that work in today’s online world.
Here’s why you can’t afford to miss this:
You’ll discover why some of the ...
In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨
🔍 What You’ll Learn:
✅ Clarify Your Messaging – Speak directly to your ideal clients and solve their biggest pain points....
ABOUT DIGITAL YOGA ACADEMY
Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful...
We’ll explore why giving yourself more time is essential, how to stay grounded in your vision despite setbacks, and the power of flexibility i...
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