The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

Episodes

April 25, 2025 โ€ข 27 mins
ABOUT DIGITAL YOGA ACADEMY
ย 
Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
ย 
Youโ€™ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
Mark as Played
ABOUT DIGITAL YOGA ACADEMY
ย 
Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
ย 
Youโ€™ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
Mark as Played
ABOUT DIGITAL YOGA ACADEMY
ย 
Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!
ย 
Youโ€™ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!
Mark as Played
You need to speak to the problem your audience is trying to solve at the exact moment theyโ€™re searching for a solution and in a way that makes them say...

โ€œHow are they inside my head?โ€๐Ÿ˜ณ

Thatโ€™s the difference between content that gets ignoredโ€ฆ
and messaging that converts.

If youโ€™re ready to fix this, Iโ€™ve created something powerful for you:

โ€ผ๏ธFix Your Messaging โ€” my free micro-mastercl...
Mark as Played
What youโ€™re calling a โ€œmarketing strategyโ€โ€ฆ

No funnel.
No repurposing system.
No clear buyer journey.
Justโ€ฆ โ€œvibesโ€ and Canva.

And thatโ€™s not on you.
Thatโ€™s what the online space taught you to do.

๐Ÿ‘€ But if youโ€™re here to actually make consistent sales from your online offerings, grow your yoga community, and stop relying on just one platform to run your entire business, then your mar...
Mark as Played
โ€œLive launches are dead.โ€
โ€œPeople arenโ€™t showing up anymore.โ€
โ€œSales arenโ€™t what they used to be.โ€ ๐Ÿ™„

The reality is that some online course creators and coaches are feeling frustrated.

Their show-up rates are dropping, engagement feels like a battle, and theyโ€™re struggling to generate excitement around their offers.

And so they start spreading the rumour that live launching no longer works ๏ฟฝ...
Mark as Played
You can create the most amazing yoga business but if no one knows about it there is really no point.ย 

One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide.

The reality is, if youโ€™re not visible online, you essentially have no business.ย 

But there is one problem when it comes to visibility. And itโ€™s called fear....
Mark as Played
I know that if you're considering creating an online course you may be doubting your ability to actually make money from it. You hear the successes of others but wonder if it's actually possible for you.

Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe that the space is now saturated or that people aren't buying online cou...
Mark as Played
What if I told you that everything youโ€™ve been taught about making money as a yoga teacher might be holding you back?

This isnโ€™t about working harder or following outdated advice. Itโ€™s about transforming how you approach your business, shifting your mindset around money, and taking actionable steps that work in todayโ€™s online world.

Hereโ€™s why you canโ€™t afford to miss this:

Youโ€™ll discover why some o...
Mark as Played
Have you ever felt like youโ€™re pouring your heart and soul into your yoga content, but the engagement just isnโ€™t there? ๐Ÿง˜โ€โ™€๏ธ๐Ÿ’” Donโ€™t worry, youโ€™re not alone!
ย 
ย In this podcast episode, Iโ€™m sharing the exact strategies you need to transform your content from bland to brand-new! ๐Ÿš€โœจ
ย 
ย ๐Ÿ” What Youโ€™ll Learn:
ย 
ย โœ… Clarify Your Messaging โ€“ Speak directly to your ideal clients and solve their biggest pain p...
Mark as Played
What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales.ย 

ABOUT DIGITAL YOGA ACADEMY

Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powe...
Mark as Played
What does building a villa in Bali have to do with entrepreneurship? A lot, it turns out! In this episode, Iโ€™m sharing the key lessons I learned from managing a massive project from the ground upโ€”and how these lessons have impacted my approach to running Digital Yoga Academy.


Weโ€™ll explore why giving yourself more time is essential, how to stay grounded in your vision despite setbacks, and the power of flexibilit...
Mark as Played
About to launch an online yoga course? Already launched without any success? Listen to this episode which covers common launch mistakes to avoid when launching an online yoga course!

ABOUT DIGITAL YOGA ACADEMY

Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!ย 
Mark as Played
March 7, 2024 โ€ข 18 mins
What does it take to turn those 5k Months Into 10k Months? This episode explores this and more!ย 

ABOUT DIGITAL YOGA ACADEMY

Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!ย 

Youโ€™ll get all the support you need to turn your passion and expertise as a yoga tea...
Mark as Played
Nurturing Relationships and Growing Your Yoga Business ๐ŸŒŸ

In this video, we're delving into the vital role of nurturing relationships in your business. From understanding the dictionary definition of "nurture" to harnessing the power of communication, we're breaking down the keys to building trust and driving sales.

๐Ÿค Relationship Building: Discover why nurturing connections with your community is essential ...
Mark as Played
Sales Slowed? 3 Strategies for your yoga business.ย 

Letโ€™s explore 3 ways to step up sales in your yoga business!

๐ŸŒŸJOIN THE YOGIPRENEUR LAUNCHPAD TODAY!๐ŸŒŸ
https://digitalyogaacademy.com/yogipreneur-launchpad

ABOUT DIGITAL YOGA ACADEMY

Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you'r...
Mark as Played
February 16, 2024 โ€ข 45 mins
Let's the concepts behind transitioning from a yoga teacher to a visionary leader and entrepreneur.ย 

Discover how embracing freedom, scalability, and value-driven business models can revolutionize your approach to entrepreneurship in the yoga industry.

Letโ€™s explore how you can step into your role as a CEO, build a team, and delegate tasks to accelerate your business growth. You'll learn how to merge passion ...
Mark as Played
January 26, 2024 โ€ข 21 mins
Thereโ€™s one thing that's super important when it comes to making money and that's your money mindset.

It's important to be intentional about this and to commit to improving your relationship dynamics with money.

This relationship dynamic must be seen as a flow of giving and receiving.

It's not just a one-sided relationship where you take, take, take.

It's like balancing out the relationshi...
Mark as Played
Dive into the latest yoga marketing strategies in this insightful episode with Kelly McHugh, founder and CEO of Digital Yoga Academy. This compact, one-hour masterclass is packed with essential tips for growing your yoga community and increasing sales in 2024.

In This Episode:

  • The Future of Yoga Marketing: Discover what's working and where to focus your efforts for maximum impact.
  • Effective Mar...
Mark as Played
Many people set new year resolutions and by January have already thrown the towel in. Most people will set goals and never reach them. Perhaps this was you last year?

In this week's episode, we talk you through the three steps to setting goals for your success. We run through the common mistake people make when goal-setting and how to avoid them so that you can end your 2024 having exceeded all of your expectations wi...
Mark as Played

Popular Podcasts

    United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you wonโ€™t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, youโ€™ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

ยฉ 2025 iHeartMedia, Inc.