The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

Episodes

May 4, 2021 46 min
In today's episode, you'll discover free organic marketing strategies to grow your yoga community.

When you grow your community organically it's because people have come across your website from a search result in Google or maybe they've discovered your post because they're following a particular hashtag in Instagram.

Perhaps they wanted to listen to a podcast on a particular topic and your podcast showed up!

Al...
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The truth is, no strategy (no matter how good it is) will be effective in your business if you don't have the right mindset to make it work.

Working on your mindset is a daily job and when you do it right you cultivate a mindset that will...

... allow you to break through limiting beliefs that hold you back
... support you to work through your fears that stop you from being visible
... encourage you to keep going when something doe...
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Are your drop-in classes paying the bills?

Probably not. And so it’s time to create a higher priced, higher value online offering that provides the transformation your students are actually searching for ✨
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This episode is for you if you've already created and launched a course and it didn't go as planned or you're yet to launch and you want to avoid the common mistakes that lead to a launch that doesn't turn out as planned.
Whatever the outcome of your launch, it's important to see this as a learning experiene as it's inevitable that things will not always go as planned. If you have that mindset, then you will ...
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The wonderful Claire Eli shares her experiences as a student inside The Profitable Yoga Teacher program and her journey from overwhelmed and unsure how to grow her community online to becoming a THRIVING, PROFITABLE yoga business owner!
Since the program last year, Claire has launched her program The Modern Yogi TWICE, making $6.5k and $6k! She's also co-founded a new business with her best friend and they generated $10k on thei...
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In 2020 most teachers pivoted to teach their yoga classes online to the Zoom room.  The fact that you are here right now, you're here right now for a reason - and i believe that reason is that you are being called to show up now in a different way. The world needs more than just a weekly yoga schedule right now! What we're craving more than anything right now is connection and community.  Is it your purpose to help people h...
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Online entrepreneurs and course creators are ALWAYS talking about evergreen funnels. They make it sound like super special complicated magicThe truth is, an evergreen sales funnel is just a fancy way of saying an automated system that sells your courses year-round, every day, to your audience, in a strategic way.That’s it!When you get your funnel dialled in and working it does the selling part for you, so you can get back to focusi...
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What are your financial goals for 2021? It's important to remember that achieving your financial goal relies on building habits and taking actions in your routine and you going out of your way to stay on track.  It’s about following frameworks and processes that make your default outcome success, so it becomes almost effortless to achieve your goals.  In this episode, we dive into how you can do this so you can finally hit your...
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There’s something they don’t tell you when you start a yoga business- mindset is everything. I didn’t have the right mindset when I first started out.It's fair to say that when you look at roles within an organisation. - the mindset of an employee is different from the mindset of the CEO.Looking back I realise I held myself back with an employee mindset or in this context, the mindset of a yoga teacher. What I should have been ...
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I’m all about creating an asset in your yoga business...And by creating and launching an online yoga course you will be creating a valuable asset for your business which you can launch multiple times. Launching an online yoga course is a learning process of testing, iterating and optimising.Here at DYA, we are launching (or re-launching) a program, or training almost every single month, so I REALLY understand what it takes to creat...
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 Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces.  All her work is in service of this question: “What will it take to build a wiser, kinder world?” Three things guide all Holiday’s work - deep compassion...
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Allie is a once corporate marketing girl turned successful yoga teacher, chakra coach, retreat leader, small business owner, and full-time traveler with her husband via a sailboat.  She primarily teaches yoga online through YouTube, courses, and a monthly membership called the Body Mind Soul Studio. Allie is passionate about using the yoga practice as a framework to create off the mat transformation and discover our potential.  In ...
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There's a lot of hype online these days about building a six-figure business.  
It seems like everyone is promoting some system or strategy to get to “six-figures”.  And it all sounds very sexy and whether it's deceiving or not, one thing for sure is that overnight success is a myth, it simply doesn't exist. 
It requires time, hard work, grit and perseverance to build a successful yoga business. 
If you feel triggered by t...
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Does the idea of excluding students feel scary and counter-productive?
I get it!
When you’re starting out especially, you want to attract as many students as possible and it feels scary to focus your efforts on finding a smaller group of students.
Yes, I'm talking about that buzzword again...
Niche.
Niching is really about becoming the big fish in a small pond and that's exactly what I'm talking about in this training.
In thi...
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There's a powerful message that's really coming through for me right now.... and it's to give yourself permission to fully show up this year2021 is the year to do things differently.It is the year of permission and you're being called right now to show up and share your gifts, your message and your story to help others to heal. This is what all your yoga training has been for!If your purpose is to help people to hea...
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In this episode of the Yogipreneur Podcast Kelly shares three reflections from 2020 that stand out as big lessons and wins for Digital Yoga Academy. She will also share three essentials that yoga teachers must focus on in 2021 to grow sustainable and profitable online yoga businesses. This episode covers:
  • Taking your growth & learnings from 2020 into 2021
  • Energetic decisions and attaching to outcomes 
  • Letting go of fear and embody...
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    How do you ensure that what you’re creating is something that your community actually wants to watch, read or listen to? ⁣⁣You've likely experienced that nerve-wracking moment when you share a blog post in a Facebook group or on Instagram, crossing your fingers that it will drive traffic over to your website.⁣⁣And then…⁣⁣You wait and wait and your blog post doesn’t get one single comment. ⁣⁣You dig a little deeper into google a...
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    Everyone who has an online business needs to create a sales funnel to convert people who land on their website to paying customers. It is no different for yoga teachers with an online business.
    In this episode, you will learn what a sales funnel is and why you need one in your online yoga business!
    This episode covers:
  • The journey that a non-paying student takes through a sales funnel
  • The three stages of a sales funnel
  • Attract
  • Nurture
  • Con...
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    Before you dive head first into creating and launching an online yoga course or membership there are 4 essentials in your yoga business that you need to have in place FIRST. 
    In this episode, I'm going to share those 4 essentials with you so you can set yourself up for success with teaching yoga online!
    This episode covers:
  • Why you should consider teaching yoga online
  • The biggest mistake you could make 
  • Why you need a website
  • Creatin...
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    Do you feel stuck in your yoga business?
    Sometimes as business owners we can get ourselves stuck in a rut and unable to move forward and keep growing our businesses.
    In this episode, I'm going to share what to do when you feel stuck as a Yogipreneur continuing to build a thriving yoga business!
    This episode covers:
  • The different ways feeling stuck can come up
  • Why being stuck is an excuse
  • Taking imperfect action
  • Learning and iterating ...
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