114: #114 How to Find Your 'Why' and Stay Motivated in Business

Your why is more than a marketing soundbite — it’s the compass that keeps you going when business feels hard, messy, or uncertain. In this episode, I’m diving deep into why your why matters more than you think.

This week’s episode is a heartfelt one. I’m sharing how my own understanding of my why has shifted massively over the past 13 years in business — from simply wanting to do things differently to realising that the quiet ripple effect of my work changes lives. And that’s what keeps me going.

We’ll explore:

• How your why evolves over time and why that’s okay
• What to do when your business is “successful” but doesn’t feel aligned
• The emotional power behind your deeper motivation (spoiler: mine made me cry mid-recording)
• Why rediscovering your why makes everything — decision-making, boundaries, focus — feel easier and lighter
• How small, personal businesses can have a huge collective impact
  
  

Your why doesn’t need to sound impressive. It just needs to feel true. If you’ve ever wondered what’s really driving you or felt disconnected from your work, this episode is for you.

🛠️ Helpful Links:
🌀 Download the free guide: Feeling Stuck
📖 Read my book
💬 Work with me

 What’s your why? However messy or unpolished it feels, I’d love to hear it. Message me on Instagram or LinkedIn, or email me. Because once you know why your work matters, it changes everything.

Here’s to businesses built on joy, purpose, and a whole lot of heart.

Libby x