August 4, 2022 • 38 mins
Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos.
In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.
How is product placement sold and measured? How do you go about getting your product in a TV show? And what makes good product placement vs a bad one?
Links:
BEN's Website
Referenced at the Beginning:
VideoWeek@DMEXCO
TV Rise
In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.
How is product placement sold and measured? How do you go about getting your product in a TV show? And what makes good product placement vs a bad one?
Links:
BEN's Website
Referenced at the Beginning:
VideoWeek@DMEXCO
TV Rise
Mark as Played
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