Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations.
Prasad also discusses:
- The brands that took centre stage at the Olympics
- How sports sponsorships can go wrong for brands
- Untapped opportunities for advertising at sports events
- The extent to which programmatic has delivered on its promise
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