Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including:
- How to make the industry more attractive to young people
- The impact of client behaviour on agency models
- Principal media and its effect on the industry
- The influence of platforms on agency spending
- The impact of the CPM model on effectiveness
- The limitations of social media as an advertising environment
- How AI stands to impact the ad ecosystem
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