Episode 175: Effective Book Positioning Starts with a Comp Title Analysis

In this episode, Jodi discusses the importance of comparative titles (AKA comp titles) no matter how business owners writing books plan to publish their books. She explains how understanding and leveraging comp titles can significantly improve book positioning, messaging, and audience targeting. She also shares practical tips and resources, including utilizing AI and browsing bookstores, to effectively research and utilize comp titles for successful book marketing.

 

Time Stamps:
00:00 Identify book's market position using comp titles.

03:12 Ask readers about book similarities for messaging.

08:48 Understand marketplace for effective book marketing strategy.

10:19 Grateful for your time; share if enjoyed.

 

Keywords:
comparative titles, comp titles, book publishing, traditional book publishing, book proposal, positioning, book marketing, framing your book, book marketplace, self-publishing, hybrid publishing, messaging, pitch for book, Amazon genre classification, bookstore research, AI for comp titles, ChatGPT prompts, fiction books, nonfiction books, book set in New York, drug use in books, literary novel, AI-generated book titles, bestseller lists, public library research, table of contents analysis, market expectations, publishing professionals, book marketing strategy, pre-sales, post-launch marketing

Resources Mentioned:

• Write Publish Market Season 5 Episode 21: Position Yourself for Book Success with Your Messaging

• Write Publish Market Episode 163: Nonfiction Book Messaging Myths for Business Owners

• Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

• Coffee + Commas newsletter signup: bit.ly/coffeeandcommassignup

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1mtX9FmcpU3sHZD44d7f01wLEtxtkkUGg6cn2M_rPEH4/edit?usp=sharing