The CEO's Seat with Samantha Noelle
The CEO's Seat with Samantha Noelle You built real revenue. Now you need a business that can grow without running entirely through you. The CEO's Seat is for self-built female founders who are done with generic business advice and ready for someone who can look at their business — operationally and financially — and tell them exactly what needs to change. Hosted by Samantha Noelle, business growth strategist and former Fractional Controller and CFO with experience inside companies up to $30M in annual sales, this podcast combines financial expertise, sales and marketing strategy, and a clear-eyed understanding of the psychology behind how founders make decisions. Each episode is built around one central idea — a pattern Samantha has been watching, a case worth dissecting, or a decision most founders are getting wrong. You will leave with something concrete to apply to your own business that week. Topics include pricing and profitability, founder dependence, capacity and hiring decisions, sales strategy, CEO-level financial literacy, and the operational gaps that quietly limit growth. This is the work behind The Reverse Blueprint™ — Samantha's methodology for growing your business by 30% by starting with the goal and building backwards from it. If you are ready to think like the CEO your business actually needs, this podcast is where that starts. 🎙️ New episodes every week.
Episodes
In Episode 19 of The CEO's Seat, host Samantha Noelle breaks down the “ceiling” many women hit between roughly $250K and $1M—when revenue grows but the business model stays solopreneur and everything still runs through the founder.
She explains how the habits that built early success—control, perfectionism, owning every client relationship, making every decision, and pricing around perso...
Welcome to The CEO's Seat with Samantha Noelle - this isn't just a new podcast name, it's a new chapter.
If you've been here since The OvercomeHer Podcast, thank you. That show reflected where Samantha Noelle was. But as her business, clients, and mission have evolved, it became clear that the podcast name needed to evolve too.
The CEO's Seat is for ambitious female founders who are building successful businesses and ...
In Episode 18 of The OvercomerHer Podcast, host Samantha Noelle breaks down why hitting $250K–$1M in revenue can still feel tight when you’ve scaled sales without building financial infrastructure. She explains how high revenue and low profits coexist through unclear margins, underpricing, scope creep, legacy clients, unbaked team costs, and avoiding the numbers.
Samantha shares key benchmarks (serv...
On episode 17 of The OvercomerHer Podcast, Samantha Noelle breaks down why “wrong fit” clients aren’t bad luck or bad referrals—they’re data. If you’re seeing repeated charge disputes, scope issues, or disrespect, the pattern usually points to gaps in your positioning, pricing, process, and what you’re willing to tolerate.
She explains how vague messaging attracts every...
In episode 16 of The OvercomeHer Podcast, host Samantha Noelle breaks down how self-sabotage shows up in business in ways that look “reasonable,” like procrastination disguised as preparation, perfectionism, confusion, underpricing and discounting, self-isolation, overworking without direction, and avoiding your numbers.
She also covers sneakier patterns like creating drama, chasing new ideas right ...
In episode 15 of The OvercomeHer Podcast, host Samantha Noelle shares why you may feel stuck—not because you don’t know what to do, but because you’re building from where you are instead of where you want to be.
Using Wayne Gretzky’s “go where the puck is going” idea, she explains how chasing goals like six figures or a million is exhausting, while reverse engineering from a ...
In episode 14 of The OvercomeHer Podcast, host Samantha Noelle breaks down the hidden costs of scaling too quickly—why rapid growth often strains systems, HR, cash flow, and quality, and why many businesses don’t survive beyond five to ten years after scaling.
Using Aritzia as a case study, she shares her prediction of a potential decline driven by Gen Z fickleness, visible quality deterioration, la...
In episode 13 of The OvercomeHer Podcast, host Samantha Noelle breaks down intuition in a grounded, practical way and why it matters for business success.
Using examples like Steve Jobs betting on the touchscreen iPhone, she explains intuition as an unseen, nervous-system and gut-based “knowing” that often arrives before facts, and she distinguishes true intuition (calm, steady, peaceful, consistent...
In episode 12 of The OvercomeHer Podcast, host Samantha Noelle breaks down why confidence is misunderstood in business and how it’s built—not something you’re born with. She shares that confidence conveys, attracts, and changes how you sell, take risks, and handle distractions, and she challenges the idea that you need confidence before you take action.
Using examples like Michael Jordan and K...
Samantha Noelle shares hard-earned lessons from her own hiring mistakes and her time as a recruiter to help business owners hire with less stress and more strategy. She breaks down why hiring from emotion, waiting until you’re slammed, and treating payroll like a money suck (instead of an investment) leads to bad fits, turnover, and burnout.
She covers when to hire (before you’re too busy), common m...
In episode 10 of The OvercomeHer Podcast, host Samantha Noelle breaks down the difference between a hobby that produces income and a real business built for profit, scalability, and growth beyond the owner.
She explains that hobbies prioritize comfort, inspiration, and personal attachment, while businesses serve market demand, measure outcomes, and require strategy, systems, processes, and mastery of numbers li...
In episode nine of The OvercomeHer Podcast, host Samantha Noelle breaks down why resilience is the biggest deciding factor in entrepreneurship—because business will test your commitment with failure, stress, cash flow issues, rejection, pivots, difficult clients, and hard leadership decisions.
She defines resilience as the capacity to adapt, recover, and grow stronger, not just suffer and push through, an...
In episode 8 of the OvercomeHer Podcast, host Samantha Noelle explains why you don’t need to overhaul your entire life or business to get unstuck—you need to change the right one thing.
Using a one-degree airplane analogy and her own health journey, she shows how small shifts compound over time. Samantha breaks down the myth of massive change, the difference between symptoms and root causes, and how...
In episode seven of The OvercomeHer Podcast, Samantha Noelle, dives into how your mindset determines your business results—your income, your actions, and even how customers respond to you. She breaks down how beliefs create feelings, feelings drive decisions, decisions create actions, and actions produce outcomes, using pricing and discounting as a practical example.
Samantha explores why your brain looks...
In episode six of The OvercomeHer Podcast, Samantha Noelle breaks down how many women’s marketing and client acquisition struggles aren’t really strategy problems—they’re mindset and emotional regulation issues rooted in unworthiness, fear of rejection, and over-identifying sales with self-worth.
She reminds you that you’re not here to be liked, and that desperation and urgency lea...
Host Samantha Noelle explains that building a business is a marathon and exhaustion isn’t proof your business is healthy. She breaks down the addiction to hustle, why working harder eventually stops working (bottlenecks, diminishing returns, and you becoming the bottleneck), and how your results reflect your systems and boundaries.
Using Sara Blakely’s slow, focused growth of Spanx and Arianna Huffi...
Host Samantha Noelle explains that “build it and they will come” isn’t business: your job is to serve customers, and if sales are stalled, more ads, discounts, giveaways, and frantic content usually won’t fix it.
Using a stressed clothing-brand owner’s forum post as an example, she warns against cheerleading advice without context and urges women to take emotion and nervous-system ...
Samantha Noelle, host of the Overcome Her podcast, explains how women often self-sabotage right as business starts improving, not from laziness, but because the nervous system reads success as unsafe and triggers fight, flight, freeze, or fawn behaviours like control, anxiety-busyness, procrastination, or people-pleasing and undercharging.
She links this to conditioning, childhood stress and trauma, money messa...
Samantha Noelle introduces episode two of the OvercomeHer Podcast, explaining the show’s shift toward female entrepreneurs and a focus on mindset, money, and the nervous system. She unpacks why women undercharge, noting research that men self-promote more and that women often price below competitors to win work, contributing to a gender earnings gap.
She connects pricing anxiety to emotional and historica...
Popular Podcasts
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.