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February 21, 2019 42 mins

In the wake of the Civil War, Atlanta emerged as both the cultural capital of the New South, and the epicenter of its snake oil trade. A shell-shocked populace, haunted by poverty, hunger and disease sought salvation in the dubious cure-all tonics of the pharmacy trade. What they got instead would go on to become the most famous beverage in the world: Coca-Cola.

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