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June 16, 2025 71 mins

What can we learn from the same person who helped unlock greatness in Michael Jordan, Kobe Bryant, and Phil Jackson? The answer is: a lot.

Meet George Mumford — the mindfulness coach behind some of the most legendary names in sport. Known as “The Mindfulness Performance Whisperer,” George has worked with elite NBA players, Olympic athletes, world-class artists, and top-tier CEOs to help them master their inner game.

This timeless episode from the Finding Mastery vault is as relevant today as ever. In a world filled with chaos, distraction, and performance pressure, George reminds us that our greatest growth comes not from pushing harder — but from turning inward.

In this conversation, George shares:

  • How dark moments can become doorways to deep transformation
  • Why vulnerability and mindfulness are powerful tools for performance
  • How to embrace the masterpiece within
  • What he learned from working directly with Kobe Bryant, Phil Jackson, and MJ
  • Why real strength starts with self-awareness and service


Whether you're a coach, athlete, creative, or simply trying to live more intentionally — this conversation will challenge and inspire you.

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