How John Paul DeJoria Built Billion-Dollar Brands | Founder of Patrón and Paul Mitchell

What if one of the unlocks for living “the good life” lies in the simple act of giving, even when you have nothing?  

Today's guest is an icon of entrepreneurship, resilience, and generosity - John Paul DeJoria - a cofounder of not one but two billion dollar companies, Patrón Tequila and Paul Mitchell Hair Care Products. What you might not know, though, is that before building billion-dollar brands, JP was homeless, selling products door-to-door just to get by. His journey is a masterclass in grit, optimism, and the power of persistence.

In this conversation, JP shares how his toughest moments shaped his mindset, why giving back—no matter how little you have—can transform your life, and why he believes wealth isn’t about money; it’s about gratitude. It’s about impact.

Get ready. JP has a deep spark and a heart of gold. Check out this week's conversation with THE legend, John Paul DeJoria.

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