When out-of-work coder Jens Rasmussen couldnât find directions to a cafe in Copenhagen, he wound up changing navigation forever. Alongside his brother Lars (also an out-of-work coder), Jens developed a radical visionânot just for a faster map, but a vibrant, multi-dimensional platform to help plan your entire life. With maxed-out credit cards, these Danish brothers built a prototype that caught Google co-founder Larry Page's eyeâbut faced HUGE technical issues to get it over the line. From CIA-funded satellites, to a ""Mad Max"" desert race, the road to Google Maps was a journey in itself that created an $11 billion revenue generator powering everything from Uber to Airbnb. Discover why you should never correct your customers when they make a wrong turn, the power of an SNL name check, and why Google Maps is the best idea yet.
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