Christian School Marketing | Attract New Families, Strategy For Private Schools, Increase Enrollment, Branding Strategies
The Go To Podcast For Christian Schools Who Want To Do Marketing Better! Are you struggling to increase enrollment? Feeling the pressure to grow your school but don’t know where to start? Why do some Christian schools thrive while others barely survive? And why does marketing feel overwhelming- or worse, like something a Christian school shouldn’t have to do? There’s a better way. You can simplify marketing, feel confident in your school’s message, and attract the right families- without the guesswork. I’m Kristina Joy, and I grew up in Christian schools and have worked in Christian education for nearly a decade. I’ve seen firsthand what separates thriving schools from those struggling to stay open. And here’s the truth: It’s not just academics or tuition- it’s how well a school tells its story and cultivates community. This podcast is your go-to guide for simple, effective, and strategic Christian school marketing. Together, we’ll break down: - How to clarify your school’s message so families instantly connect - How to identify and attract your ideal families - Simple, high-impact marketing strategies that actually work - The mindset shifts you need to market with confidence Marketing isn’t an expense—it’s an investment in the Kingdom and future generations. And I’m here to help you make that investment wisely. So grab your coffee, clear your desk, and let’s tackle this together. It’s time to market your Christian school with clarity and confidence. Email me: kristina@christianschoolmarketer.com
Episodes
📩 Want support? Reach out for a Christian school marketing audit: kristina@christianschoolmarketer.com
What if your school’s next enrollment boost didn’t come from a new social media trend—but from a cup of coffee down the street? In this episode, I share how Christian schools can build a consistent, trusted presence both online and in their local communities—without burnout or guesswork.
You’ll learn:
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Why consistency beats ...
If your Christian school's marketing feels random or reactive, you’re not alone. In today's episode, I walk you through the 5 essential steps every school needs to move from scattered tactics to a mission-driven marketing plan that builds trust and grows enrollment.
You'll learn how to clarify your message, define your audience, engage your local community, serve your current families well, and track the metrics that actually matte...
Not every family is the right fit for your school—and that’s a good thing. The secret to growing enrollment and creating a healthy, mission-aligned community? Knowing exactly who your ideal families are and how to speak to them.
🎧 In this episode, you'll learn:
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Why marketing to everyone means reaching no one
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How to find out what your ideal families actually care about (hint: stop guessing!)
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What to say—and what to avoid—...
Struggling to increase enrollment or build trust in your school community? You might be making one of these common (but fixable) marketing mistakes. In this episode, I break down the top five missteps that hold Christian schools back—and what to do instead.
🎧 You’ll learn:
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Why “being Christian” isn’t a clear enough story
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The problem with chasing trends instead of strategy
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How inconsistency online can cost you trust
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Why...
You might think marketing your school starts with social media posts or open houses—but it actually starts with your story. In this episode, we’ll unpack why your school’s unique story is the foundation of all effective marketing. You'll learn how to clarify your message, build trust with families, and attract people who actually want to be part of your mission.
🎧 Tune in to learn:
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Why a clear story builds connection and tru...
The Go To Podcast For Christian Schools Who Want To Do Marketing Better!
Are you struggling to increase enrollment? Feeling the pressure to grow your school but don’t know where to start? Why do some Christian schools thrive while others barely survive? And why does marketing feel overwhelming- or worse, like something a Christian school shouldn’t have to do?
There’s a better way. You can simplify marketing, feel confident in your ...
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