The Architecture of Influence with Rory McShane

Rory McShane is one of the most influential corporate and public relations strategists in America, bringing a sharp, unfiltered understanding of persuasion, crisis navigation, and high stakes communication. He has advised campaigns, corporations, and public initiatives in forty five states and multiple countries, shaping narratives that move public opinion and drive real outcomes. His work sits at the intersection of strategy, policy, and messaging, and this conversation pulls back the curtain on what it really takes to operate at that level.

Rory’s career is stacked with substantive wins and national recognition. He played a central role in the 2016 effort to amend the constitutions of Montana, North Dakota, and South Dakota, expanding the rights of victims of violent crimes. He has trained rising leaders through the Leadership Institute’s Campaign Management School and Candidate School, and his insights have been featured across NewsMax, Fox News, the LA Times, the New York Post, Politico, and more. A regular contributor to Campaigns and Elections magazine, Rory has earned fifty two awards from the American Association of Political Consultants and C&E for his work.

In 2020, he was named one of the top 40 consultants under 40 by the American Association of Political Consultants and identified as one of just sixteen Rising Stars nationwide by Campaigns and Elections. His firm, McShane LLC, earned a spot on Inc. Magazine’s list of the 5000 fastest growing private companies in both 2022 and 2023. In this episode, Rory brings a clear lens to strategy, communication, and influence, offering rare insight from inside the rooms where decisions are shaped and narratives are built.

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💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.

➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company.

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