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August 19, 2025 31 mins
Leah Garcia’s career path has never been a straight line. It’s ben more like a rodeo loop. She grew up as the daughter of ranchers, went to college on a rodeo scholarship and became a pro mountain biker. All that happened, then she had a career as a TV sports reporter, and now, the founder of Nulastin, a cult beauty brand she launched with zero investors, no pitch deck, and plenty of grit. Today, Leah shares how she connected the dots between all of these seemingly separate careers – and how she had fun while doing it. In this episode of 9 to 5ish, Leah also shares:  Why she loved the extreme nature of rodeoing and mountain biking How she built Nulastin with zero investors and zero clue of how to pitch The backstory of starting Nulastin in her 50s  Where boundaries end and burnout begins – and how she decides that  How she became comfortable with her lack of knowledge in business  Learn more about your ad choices. Visit megaphone.fm/adchoices
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