All Episodes

May 6, 2020 70 mins
This bonus episode is part of the Small Business Podference presented by Dell Technologies. As small business owners themselves, Emma and Julie wanted to put this topic in the context of their usual content: pop culture. In doing so, they examined how organic celebrity endorsements impact small businesses. They started with a discussion of some instances they’ve noticed themselves, and then got the chance to speak with three small business owners who have been directly impacted by these natural celebrity shoutouts. First, they spoke with Sarah Panko, CEO and co-founder of eco-friendly cleaning brand, Blueland. In addition to being a Shark Tank success story, Blueland was notoriously (and organically!) tweeted about by Kim Kardashian West. They spoke to Sarah about the moment she saw that tweet, and the sales increase that transpired as a result of it. They also spoke with Merri Glecker, CEO & Owner of Kashwere - a lifestyle brand very close to Emma’s heart - about the boost experienced by being featured on Oprah’s favorite things. She recounted the phone call from Oprah, and what transpired in the following months. Lastly, they spoke with Jordan Nathan, Founder & CEO of Caraway Home, about his line of chemical free cookware and how influencer marketing has played into his business. *None of these small businesses paid to be included. They were all thoughtfully selected by Emma and Julie, based on their own fondness for and interest in the products.* To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

The Brothers Ortiz

The Brothers Ortiz

The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.