We brought a surprise guest to our LIVE TBOY show in Chicago: Chris Barman, CEO of the wildest (and newest) electric car brand.
Jeff Bezos invested, and Chris is leading it. Slate’s not just building the lowest-priced electric truck on the market ($25K), it’s also the craziest: No radio, no touchscreen, no tech whatsoever. We (jokingly) call it the “Amish-Inspired Electric Car.” And she built hype for the launch by creating a bunch of fake companies (true story).
So in today’s interview from our live Chicago show, Chris explains how it’s possible to build and sell a car for $25. She’ll tell us the craziest idea they *didn’t* launch, why they crash half their vehicles on purpose, and what she thinks of President Trump’s EV moves.
Want to SEE the live show in action? Watch it on YouTube or check out the highlights on Instagram @tboypod.
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Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Pokemon 🐲
Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.
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