ChiroX: Business Growth for Chiropractors

How does one chiropractor handle 1,000 patient visits per week without feeling burned out?

Dr. Erik Kowalke did it for three years—and says it was actually a blast. Today, Higher Health Chiropractic has two locations, six doctors, and around 100 new patients per month, while Erik has successfully handed off virtually every part of the business except the vision.

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What happens when one bad website decision cuts your Google new patients in half overnight?

Dr. Kevin Farrar watched $40K–$50K in monthly new-patient opportunity disappear, and it took nearly a year to recover. In this episode, he breaks down that costly mistake, how he eventually made Facebook work after 15 years of frustration, and why he believes associates should be hired to be great doctors—not marketers.

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What happens when a family emergency pulls you out of your practice for almost four straight weeks — and the business actually grows without you?

Dr. Andrew Oteo experienced exactly that, and it completely changed how he thought about systems, leadership, and scaling. After spending his first six years making mistakes in practice, he built Stonebridge Health into a multidisciplinary operation combining chiropractic, physical t...

How do you open a chiropractic practice in a town of just 7,000 people with 12 competing chiropractors nearby and have 147 new patients already scheduled before opening day?

Dr. Andy Armor and his wife built Compass Chiropractic by going all-in on community relationships, then grew it to roughly 450 patient visits per week with a 96% day-one close rate.

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What happens when the practice you spent 13 years building becomes so tied to your identity that letting it go feels impossible?

Dr. Courtney Gowin started with just $6,000 in a basement, grew a maternal wellness practice to 10 providers, and then decided to sell after realizing the business she loved was pushing her beyond her capacity. Since then, she’s taken 600 chiropractors around the world through Wanderlearn retreats an...

What does it take to build a $3 million chiropractic practice while working only three and a half days a week — and taking every second month off?

Dr. Simon Floreani has spent 30 years challenging the traditional practice model, working with 30 associates, developing a progressive equity buy-in system, and building a business designed around his life instead of allowing the business to control it.

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Corey Malnikof built Palmer Care Chiropractic from just $4 in his pocket into a 24-location organization with more than 150 team members. In this episode, he shares the painful mistakes that almost derailed his journey, the systems he uses to scale multiple clinics, and why so many healthcare businesses fail after opening their second or third location.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures

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How do you build a multi-million-dollar chiropractic practice in a county with more cows than people?

Dr. Kris Arnold has spent the last 25 years proving that location isn't the limiting factor—leadership, systems, and vision are. As the owner of Live Well Chiropractic in rural Pennsylvania, Kris has built an 18-team-member practice with multiple associate doctors, a wide range of healthcare services, and a business that conti...

Most chiropractors believe associates are the problem. Dr. Noel Lloyd believes the real problem is how owners build them.

After a devastating skiing accident forced him out of active practice, Noel had no choice but to learn the business side of chiropractic. That challenge eventually led him to build 10 successful chiropractic clinics, develop more than 70 associates, and create the Win-Win Associateship model that has helped count...

Most chiropractic associates fail—not because they're bad doctors, but because they're launched the wrong way.

After losing money, frustrating patients, and failing with his first two associates, Dr. Brian Morris realized the problem wasn't the doctors—it was the system. Today, after nearly three decades in practice, Brian and his wife, Dr. Misty Morris, have built a multi-doctor practice generating over $300,000 per mon...

Most chiropractors struggle to scale because they think growth comes from adding more services, more complexity, and more “business tactics.” But what if real growth actually comes from extreme clarity, conviction, and a single focused mission?

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Dr. Steve Judson built a multi-location chiropractic movement with 6 (so...

Most chiropractors think success comes from scaling faster — more patients, more clinics, more services. But what if the real key is actually doing less, with more clarity and conviction?

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures

https://www.chiroxmarketing.com/audit

Dr. Peter Kevorkian built a seven-figure, cash-based chiropractic practice in Massachusetts over 25+ years, with a philosophy that comp...

What if the biggest thing holding your chiropractic practice back isn’t marketing… but the belief that you have to do everything yourself? In this episode, Dr. Gregg Gerstin shares the hard lessons that shaped his career—from a partnership disaster that nearly ended his practice to building a thriving million-dollar clinic in Illinois through content, systems, team building, and relentless consistency.

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What if the reason your second clinic fails isn’t marketing… but the fact that your first clinic only works because of you? In this episode, Dr. Dennis Short—founder of Kentucky’s largest chiropractic group with 28 clinics (soon to be 29), professor at Campbellsville University, and author of The Ultimate Chiropractic Practice—shares the systems, KPIs, hiring strategies, and leadership principles behi...

What if scaling to multiple clinics isn’t about opening faster… but learning when not to open the next one? In this episode, Allen Miner—owner of 13 clinics across 4 states, chairman of the Ultimate Achievers Club, and founder of Chiro Matchmakers—shares the painful lessons from four failed clinics, the “3-month rule” every chiropractor should follow before opening location #2, and the hiring sy...

What if the biggest growth opportunity in chiropractic isn’t better ads… but becoming so specialized that competitors disappear? In this episode, Tony Ebel reveals how he walked away from a million-dollar insurance-based practice, built one of the world’s largest pediatric chiropractic networks, and created a “blue ocean” business model with virtually zero competition. If you want to niche down, scale...

What happens when a chiropractor stops selling pain relief… and starts selling human optimization? After 30+ years in practice, Dr. David Lipman walked away from insurance, built a fully cash-based membership model, and transformed his clinic into a bio-optimization center where patients don’t just get adjusted—they get younger, stronger, and sharper. If you’ve ever wondered what the future of chiropractic ...

Most chiropractors think patient retention problems start at visit three. Dr. Daniel Bai says that’s completely wrong — the sale was won or lost in the first four minutes. After almost walking away from chiropractic just 18 months into practice, Daniel spent the next two decades studying sales outside the profession and discovered why most clinics leak up to 80% of new patients, even when the clinical care is world-clas...

One hurricane took Dr. Sebastian Bonnin from his best year ever — averaging $120K/month — to zero in less than 24 hours. No patients. No power. No revenue. What happened next is what makes this episode unforgettable: from doing spinal screenings covered in mosquitoes outside a supermarket… to building four clinics across two markets and turning his two worst moments into the biggest accelerators of his life.

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