All Episodes

October 7, 2025 52 mins

You will get no better primer on Santa Barbara wine country than in the show. Wes Hagen comes on to school us on his region. 

 

Ask anyone in Santa Barbara wine about Wes Hagen and they'll tell you he is a legend. He has worked in Santa Barbara wine for 30+ years as a vineyard manager, winemaker, hospitality specialist, wine educator, and sommelier. He has run prestigious vineyards , made wine in amazing wineries (Clos Pepe, J. Wilkes Wines, Miller Family Wines), and then became the go-to guy for creating American Viticultural Areas in Santa Barbara, writing and getting four AVAs approved between 1997-2019. He is also a noted educator, having lectured at many of the top viticulture and enology schools in the US and he is known for his famed TED talk on the History of Wine. 


Image: Wes Hagen. Credit: Wes Hagen

 

Wes is currently the brand ambassador for Native9 wines, a brand representing the Ontiveros family's  9th generation of California farmers.

 

In the show Wes educates us on Santa Barbara geology and climate, the various Santa Barbara County AVAs and what each grows,  the process of petitioning for an AVA, the  Santa Barbara wine country culture and how the movie "Sideways" affected it, and his reasons for believing that a downturn in the wine industry is "doom and room", rather than "doom and gloom"! You are guaranteed to learn a ton about Santa Barbara in this show! 

 

Info on how to contact Wes:

Wes Hagen is available through to help guide you through planning a Santa Barbara Wine Adventure:  wes@native9.com or text him at 805-450-2324. Wes's web site:  www.weshagen.com  
 
Learn more about Native9 Wines at www.native9.com 
Vineyard Tours and 'Deep Dive' tastings with Wes are available at Native9 by appointment:  BOOK A TOUR - https://www.exploretock.com/native9
 

 

Full show notes and all back episodes are on Patreon. Join the community today!

www.patreon.com/winefornormalpeople

_______________________________________________________________

 

This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can't go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up! 

.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}


Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.

The Brothers Ortiz

The Brothers Ortiz

The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.