June 19, 2025 • 16 mins
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Episode Transcript
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Speaker 1 (00:04):
We're talking to two of the four owners, four good
buddies who created Turtleboxaudio dot Com. Our conversation completed during
the show, or was not completed during the show. We
ran out of time. It's like bum Phillips used to
say about the Oilers when they lost. We didn't lose,
we just ran out of time. So I wanted to
(00:25):
continue the conversation. I think it's a great story in
addition to a product. I like a story, you know.
I'm reminded of the old Ed Sable anecdote he told,
and he said about NFL films, the reason the NFL
films became so powerful and the NFL.
Speaker 2 (00:44):
Really grew as a big result of what he did.
And he used to.
Speaker 1 (00:48):
Say, my rule is tell me a fact and I'll
learn it. Tell me the truth and I'll believe it.
But tell me a story and it'll live in my
heart forever. I love Apple products just as Rush Limbaugh did.
But I really loved the story of Wozniak and Jobs
and Portland and a dream and stolen cable box or
(01:14):
boxes that would create stolen cable TV and building and
nobody believing and Steve Jobs gets pushed out and he
goes out and starts the Lisa, and then he goes
to Pixar, and then he comes back for a dollar
a year to help this idiot from Pepsi who he
recruited there and said, do you want to sell sugar
water for the rest of your life? And then he
ends up replacing him and builds the largest company in
(01:36):
the world. It's a great story. It's bigger than the products,
and that's really saying something. And the profitability followed as
a result of it.
Speaker 2 (01:44):
I love great stories, we all do.
Speaker 1 (01:47):
And what I love about this is not the turtle
box product. That's great, but there are a lot of
great products. It's that there's a wonderful story behind it.
And I think in a world of AI replacing human thought,
in a world of computers replacing human action and robots,
I think we all desperately want to connect with intimacy
(02:10):
and fellowship and friendship and nature and experience, and it
has all that kind of wound into one. So Will
and Jonathan, I let whichever one of you wants to
handle it, discuss it. Let's talk about the moment when
sales started to ramp up. Let's talk about the moment
where you what was that number? Was it a thousand units?
(02:32):
What was that number where you said, Hey, I think
we got a real business and this is going to work.
Speaker 3 (02:39):
Yeah, good for it, Joe. Yeah. You know, honestly, there
were multiple moments like that, and it's so funny to
kind of look back on it now because I really
feel like, you know, and you know, two or three
years from now, we'll look back on today and remember,
you know, yes, how much we've continued to grow. And
(03:01):
so it's been an odd story with our growth. You know,
I guess it was Covid. It's kind of the moment
that stands out in my mind. You know, we launched
the company in twenty eighteen. I'm assuming we'll told you that,
and you know, it was a floundering company for like
eighteen nineteen and like into the beginning of twenty twenty.
(03:24):
But it was kind of right before Covid we had
all more or less decided, hey, we need to go
full time. You know, this has been a hobby company.
He'd been an evening company, and we just didn't have
the thought space for it anymore. And we were like, man,
we either need to shut this thing down or go
full time, and none of us could really stomach giving up,
and so we all left our corporate jobs in twenty
(03:47):
twenty and went to work for the company. So we
were the first four employees of turtle Box for a
company that was losing money every month. And I remember
the beginning of that year, we were sitting in our
warehouse or wherever, I can't remember. We're were and and
looking at our inventory and we're like, man, we've got
like a year's worth of inventory, which for a product
company is like insanely way too much. You know, you
(04:09):
got to turn your inventory quickly, and compared it to cash,
and man, how are we going to sell all of
this stuff?
Speaker 4 (04:15):
You know? And and then covid hits right, and we're like,
what in the world, you know, who is going to
buy portable speakers when they're worried about dying or losing
their job or you know whatever.
Speaker 3 (04:31):
Right, it was a mess. And and so we've got
a We've got a fifth partner. His name is Frank.
And we called up Frank. We were like, Frank, are
we still doing this? And he was like one hundred percent? Man,
he goes, he goes, Man, this is the time you
build a business. You know, real warrant buffet esk like
when the sky's falling, you know, that's when we're going
to invest. And so, uh, he gave us a lot
(04:52):
of confidence. And you know, as we now know looking back,
COVID was this, you know, really amazing time for consumer
products companies, particularly those that were building products for your backyard.
You know that got you outside and and so you know,
everybody got that stimulus money and they were buying turtleboxes
(05:12):
and barbecue pits and bicycles and uh, you know, I
think we ran out of inventory by like May, and
you know, we had a year's worth in February and
we were out by May. And that was like, holy moly,
We're all looking at each other like what just happened.
And then we entered into the same cycle that everybody
else did, which was in and out of inventory for
about two years until we could get what does that look?
(05:35):
But that was that was a big.
Speaker 2 (05:37):
Moment, Jonathan, What does that look like? How many units
we're talking about? That's a good question.
Speaker 3 (05:43):
I wish Reagan was on the call. He knows those
numbers better than me.
Speaker 2 (05:48):
Thousand, ten thousand, Now it.
Speaker 3 (05:51):
Was I don't know, Will what do you think was
it like maybe a few thousand, two thousand units maybe
I don't know, five five to ten thousand units back then,
and uh, you know, you say, I've said something like that.
I don't know, all right.
Speaker 1 (06:08):
So on the website, under the category of speakers, you've
got the Ranger, which is two fifty. Looks like it's
kind of the entry level, it's smaller. Then you've got
the Gen two, which is four thirty. Then you've got
the Gen three, which is also four thirty.
Speaker 2 (06:28):
And then you've got the Grande which is seven thirty.
Speaker 1 (06:32):
Walk me through the differences and what niche market you're
going for with those and what kind of uses you're
going for that. Starting with the Ranger, is that the original?
Oh no, you said, yeah, is that the original?
Speaker 3 (06:49):
Will you take that one? Yeah?
Speaker 5 (06:52):
The original is our four is the one that's four
to thirty, And that's the one that is very similar
to the one that we started in the garage. So
we were one product company really until February of this year,
and that was the original product we've had. We now
have three generations of that product. And when I said,
you know, we sought out to be the best, we've
we've had this. We're on our third generation, but really
(07:14):
we've changed it one hundred times and we've listened. We've
had it on fishing guides, boats and hunters, you know,
duck hunters on their ATVs, and we've we've listened to
the customers feedback. We've probably changed it one hundred times.
But we are in our third generation now, and we
launched two new products. The first one, uh was the
Grande in February and the Ranger right after in March,
(07:35):
I believe, and uh so now we're a three product company.
And I'll i'll kind of tell you what the reasons
for those were. I'll start with the Grande. We listened
to customers really like I feel like golf tournaments was
a big driver for the Grande. You've got one hundred
and fifty people out there. They needed more sounds, and
they also needed microphone make announcements, and so the Grande
(07:58):
you compare. We introduce party mode with the Ranger.
Speaker 2 (08:01):
In Grande, I was party mode. Okay, all right, I'm sorry,
go ahead.
Speaker 5 (08:06):
Yeah, yeah, So you compare an unlimited amount and so
we've done several events now with hundreds and hundreds of
people and all with Grandees. You know, we had about
ten Grandees out for the Buffalo Bayou Regatta a few
months ago, and you know, I think there was two
hundred and fifty teen, so about five hundred people out there,
(08:27):
and four Grande's was enough for all those people. I
mean it was cranking and you can make announcements over them.
So just for Grande, think of like bigger events, tons
of people, big outdoor spaces. You know, it almost works
like a PA. You can have a mic and make
announcements and all that stuff. So that's a Grande Ranger.
Was is like there's situations like, hey, I'm flying to
(08:50):
believe and I can't take my big turtle box. I
do wish you had a small one I could throw
my backpack. So that's kind of the Ranger. It's to
go anywhere speaker, and it's also opens up golf for us.
The original is a little too loud, too big for
a golf cart, although I certainly use it for that,
but a lot of guys don't need that volume, and
so this one magnets to your golf cart and uh,
(09:14):
it's great for golf carts ATVs or just it's to
go anywhere throwing your backpack. I'm taking a quick joant
to Mexico or whatever, and I need I need some music.
Speaker 3 (09:22):
So that's the ranger.
Speaker 2 (09:24):
When is that all?
Speaker 5 (09:27):
Yeah?
Speaker 1 (09:28):
When when you look at sales, obviously y'all have a
Houston story and you know a lot of people. You
you could you could make a fortune and sell a
lot of units just to your VENN diagram concentric circle
of friends and friends of friends and friends of friends
of friends. But at some point you push out further
than that. What percentage of sales are outside the state
(09:51):
of Texas today, would you guess?
Speaker 5 (09:55):
So? Texas is a certainly our biggest market is where
we started. Uh, And my thought on that is, we
haven't even scratched the surface, even in Houston. A lot
of people don't know that we're a Houston company. That's
why I'm so thankful that you had us on our show,
just to people like, hey, that's a turtlebox is a
Houston company. A lot of people don't know that, so
thanks for having us on. I don't think we've even
scratched the surface in our own city. So I'll start
(10:18):
with that Florida is our next biggest market, and then
it kind of fills it in between. We're very Gulf
Coast heavy. We sell very well around water, so specifically
the Gulf Coast and then kind of up through the Carolinas.
Then it drops off pretty sharply. I feel like we're
a lot of people don't know about us at all
up north and certainly in the kind of Pacific northwest
(10:42):
from California. California is our lowest per capita state and
it's got the biggest coastline, so it's I think there's
a lot of room for growth out west as well. Yeah,
Texas school number one, it's our hometown, home state.
Speaker 1 (10:56):
I would assume you'd have a huge upside in Louisiana
with with with all all the Fisherman's Paradise branding, I
would assume if you became the Pelican product, you would
kill there.
Speaker 5 (11:08):
Yes, Louisiana is a big market for us, not as
many people as Texas, but it's a big outdoors in
the market. And again, we make this product for the outdoorsman,
and so h Louisiana has embraced us. And if you've
been watching the College World series, you probably saw LSU
rocking their turtlebox and the dugout this week, which was
pretty fun to see.
Speaker 2 (11:27):
So did you see the game last night?
Speaker 3 (11:31):
I didn't watch it. I was at Classic good game.
Speaker 1 (11:35):
The left the hell of a game. The left fielder
for Arkansas fly Ball bounces off his head, LS, you
had no business winning. This team is is blessed by
God or something because they just keep on winning. And
by the way, they they've now beaten Arkansas I think
four times out of five this year. Arkansas was ranked
(11:56):
number three going into the tourney. But I think they're
the best. They were the best team in the country.
LSU just they just show up when they need to.
It's that's an amazing baseball program. Incredibly amazing baseball program.
I worked for a guy named Eddie Martini who is
a very very proud LSU Tiger, and I have to
(12:16):
hear about all things. He'll call me and insist that
I turn a game on and they're making that comeback.
Last night they were they were going to lose. Of
course they had to lose twice because they had beat
them in the first round, but it was it was
a heck of a game. So let me ask you
this fellas, what is the future for you individually?
Speaker 3 (12:36):
Up for Joe. It's a good question. And I mean,
we're so caught up in running this business. You know,
it's we tell our team a lot. I mean, we're
holding onto a rocket ship, you know. Again, I apologize.
I was. I just got out of the Ozone bar
(12:58):
at Sam Pelippe and and so I've been sitting in
there for like thirty minutes and sweat my butt off,
and uh, I hopped out and Will text me. He's like, hey, man,
hop off if you can.
Speaker 2 (13:08):
What are you doing in the Ozone Bob, dude?
Speaker 3 (13:11):
Trying to stay healthy?
Speaker 2 (13:12):
Man?
Speaker 5 (13:13):
You know.
Speaker 3 (13:13):
Actually, my wife bought it for me for Father's Day.
She went last week and came home raving about it
and she was like, we're going together. So my wife
and I were there together actually, And okay, so what
do you do, dude? You sit in this pod? I
mean it's like a I don't. It's like a super
powered sauna, you know. And they pump O three, like
which is ozone. They like pump O three into this
(13:36):
pod and it's like a combination of heat. Wil died
it on Monday, and uh, it's just like get all
your toxins out, man, And like, I don't know, there's
like a hundred benefits of ozone. They've got them listed
on the wall, but I couldn't read them so I
didn't have my glasses on.
Speaker 2 (13:53):
How long were you in there.
Speaker 3 (13:54):
But thirty minutes?
Speaker 2 (13:58):
And are you just sweat? And you do? You know
what off?
Speaker 3 (14:02):
Dude? You're sweat? Man.
Speaker 1 (14:04):
So do you see additional accessories going along with this?
I know that that there's there's some minor stuff with there,
but do you see this expanding as yet? He started
in one line of products. Yes, you know, you've built
such a loyal following. I'm sure you've got some sort
of mailing list, you got a way to communicate with those.
Once you have a tribe like this, then obviously you
(14:27):
know everybody knows you take that to the next level
by expanding the products because your brand is they're so
loyal to this and connected to this lifestyle brand.
Speaker 3 (14:38):
Yeah, one hundred percent, one hundred percent. We do see
a lot of potential for accessories, mounting solutions, you know,
carrying solutions, and then just more speakers, you know, into
the future. You know, it's we've we've got an incredible team.
(15:00):
You know, we need to grow the team. But like
I was saying a minute ago, we're holding under a
rocket ship. You know, we've seen you know, we've tripled
the company I think four years in a row now,
and so that's just an enormous amount of growth to
hold on to and develop product and maintain quality as
you develop product, and so you know, quality is just
(15:21):
the utmost concern. So I would say that in general,
we're probably on the slow side of product development on
purpose because we just care so much about the quality
of our stuff. And when we put it out and
it's got the turtle Box badge on it, like that
really means something. And but yeah, there's a lot of
there's a lot of cool things that are going to
(15:42):
come out in the future. For sure.
Speaker 2 (15:45):
I love it.
Speaker 1 (15:46):
I love that you guys, you know, at an age
in life and a stage in life where a lot
of guys were just drinking beer and going to ball games,
you guys were out enjoying nature, enjoying life, enjoying the
fellowship of real friends, and figured out that hey, let's
(16:08):
build something together. Deepens the friendship, probably challenges it, you know,
if you have a real friendship or not when money
gets involved. And yet you've you've been really really successful.
I think that's uh, that's really cool, and hopefully we
can inspire some other folks out there who are listeners
to go, hey, yeah, you know what, I don't love
my day job. I do love to hunt, I do
(16:28):
love to fish, I do love to whatever that may be.
Appreciate the Timefellas turtleboxaudio dot Com.
Speaker 5 (16:36):
Thanks so much, man, what an honor down.
Speaker 2 (16:38):
We appreciate you.
Speaker 3 (16:40):
Thank you, Michael, seriously, it's great to talk with you again. Man.
Would love to love to have you over by the shop.
Speaker 2 (16:46):
Let's do it, Jonathan. What's your email address?
Speaker 5 (16:50):
Jay,
We're talking to two of the four owners, four good
buddies who created Turtleboxaudio dot Com. Our conversation completed during
the show, or was not completed during the show. We
ran out of time. It's like bum Phillips used to
say about the Oilers when they lost. We didn't lose,
we just ran out of time. So I wanted to
(00:25):
continue the conversation. I think it's a great story in
addition to a product. I like a story, you know.
I'm reminded of the old Ed Sable anecdote he told,
and he said about NFL films, the reason the NFL
films became so powerful and the NFL.
Speaker 2 (00:44):
Really grew as a big result of what he did.
And he used to.
Speaker 1 (00:48):
Say, my rule is tell me a fact and I'll
learn it. Tell me the truth and I'll believe it.
But tell me a story and it'll live in my
heart forever. I love Apple products just as Rush Limbaugh did.
But I really loved the story of Wozniak and Jobs
and Portland and a dream and stolen cable box or
(01:14):
boxes that would create stolen cable TV and building and
nobody believing and Steve Jobs gets pushed out and he
goes out and starts the Lisa, and then he goes
to Pixar, and then he comes back for a dollar
a year to help this idiot from Pepsi who he
recruited there and said, do you want to sell sugar
water for the rest of your life? And then he
ends up replacing him and builds the largest company in
(01:36):
the world. It's a great story. It's bigger than the products,
and that's really saying something. And the profitability followed as
a result of it.
Speaker 2 (01:44):
I love great stories, we all do.
Speaker 1 (01:47):
And what I love about this is not the turtle
box product. That's great, but there are a lot of
great products. It's that there's a wonderful story behind it.
And I think in a world of AI replacing human thought,
in a world of computers replacing human action and robots,
I think we all desperately want to connect with intimacy
(02:10):
and fellowship and friendship and nature and experience, and it
has all that kind of wound into one. So Will
and Jonathan, I let whichever one of you wants to
handle it, discuss it. Let's talk about the moment when
sales started to ramp up. Let's talk about the moment
where you what was that number? Was it a thousand units?
(02:32):
What was that number where you said, Hey, I think
we got a real business and this is going to work.
Speaker 3 (02:39):
Yeah, good for it, Joe. Yeah. You know, honestly, there
were multiple moments like that, and it's so funny to
kind of look back on it now because I really
feel like, you know, and you know, two or three
years from now, we'll look back on today and remember,
you know, yes, how much we've continued to grow. And
(03:01):
so it's been an odd story with our growth. You know,
I guess it was Covid. It's kind of the moment
that stands out in my mind. You know, we launched
the company in twenty eighteen. I'm assuming we'll told you that,
and you know, it was a floundering company for like
eighteen nineteen and like into the beginning of twenty twenty.
(03:24):
But it was kind of right before Covid we had
all more or less decided, hey, we need to go
full time. You know, this has been a hobby company.
He'd been an evening company, and we just didn't have
the thought space for it anymore. And we were like, man,
we either need to shut this thing down or go
full time, and none of us could really stomach giving up,
and so we all left our corporate jobs in twenty
(03:47):
twenty and went to work for the company. So we
were the first four employees of turtle Box for a
company that was losing money every month. And I remember
the beginning of that year, we were sitting in our
warehouse or wherever, I can't remember. We're were and and
looking at our inventory and we're like, man, we've got
like a year's worth of inventory, which for a product
company is like insanely way too much. You know, you
(04:09):
got to turn your inventory quickly, and compared it to cash,
and man, how are we going to sell all of
this stuff?
Speaker 4 (04:15):
You know? And and then covid hits right, and we're like,
what in the world, you know, who is going to
buy portable speakers when they're worried about dying or losing
their job or you know whatever.
Speaker 3 (04:31):
Right, it was a mess. And and so we've got
a We've got a fifth partner. His name is Frank.
And we called up Frank. We were like, Frank, are
we still doing this? And he was like one hundred percent? Man,
he goes, he goes, Man, this is the time you
build a business. You know, real warrant buffet esk like
when the sky's falling, you know, that's when we're going
to invest. And so, uh, he gave us a lot
(04:52):
of confidence. And you know, as we now know looking back,
COVID was this, you know, really amazing time for consumer
products companies, particularly those that were building products for your backyard.
You know that got you outside and and so you know,
everybody got that stimulus money and they were buying turtleboxes
(05:12):
and barbecue pits and bicycles and uh, you know, I
think we ran out of inventory by like May, and
you know, we had a year's worth in February and
we were out by May. And that was like, holy moly,
We're all looking at each other like what just happened.
And then we entered into the same cycle that everybody
else did, which was in and out of inventory for
about two years until we could get what does that look?
(05:35):
But that was that was a big.
Speaker 2 (05:37):
Moment, Jonathan, What does that look like? How many units
we're talking about? That's a good question.
Speaker 3 (05:43):
I wish Reagan was on the call. He knows those
numbers better than me.
Speaker 2 (05:48):
Thousand, ten thousand, Now it.
Speaker 3 (05:51):
Was I don't know, Will what do you think was
it like maybe a few thousand, two thousand units maybe
I don't know, five five to ten thousand units back then,
and uh, you know, you say, I've said something like that.
I don't know, all right.
Speaker 1 (06:08):
So on the website, under the category of speakers, you've
got the Ranger, which is two fifty. Looks like it's
kind of the entry level, it's smaller. Then you've got
the Gen two, which is four thirty. Then you've got
the Gen three, which is also four thirty.
Speaker 2 (06:28):
And then you've got the Grande which is seven thirty.
Speaker 1 (06:32):
Walk me through the differences and what niche market you're
going for with those and what kind of uses you're
going for that. Starting with the Ranger, is that the original?
Oh no, you said, yeah, is that the original?
Speaker 3 (06:49):
Will you take that one? Yeah?
Speaker 5 (06:52):
The original is our four is the one that's four
to thirty, And that's the one that is very similar
to the one that we started in the garage. So
we were one product company really until February of this year,
and that was the original product we've had. We now
have three generations of that product. And when I said,
you know, we sought out to be the best, we've
we've had this. We're on our third generation, but really
(07:14):
we've changed it one hundred times and we've listened. We've
had it on fishing guides, boats and hunters, you know,
duck hunters on their ATVs, and we've we've listened to
the customers feedback. We've probably changed it one hundred times.
But we are in our third generation now, and we
launched two new products. The first one, uh was the
Grande in February and the Ranger right after in March,
(07:35):
I believe, and uh so now we're a three product company.
And I'll i'll kind of tell you what the reasons
for those were. I'll start with the Grande. We listened
to customers really like I feel like golf tournaments was
a big driver for the Grande. You've got one hundred
and fifty people out there. They needed more sounds, and
they also needed microphone make announcements, and so the Grande
(07:58):
you compare. We introduce party mode with the Ranger.
Speaker 2 (08:01):
In Grande, I was party mode. Okay, all right, I'm sorry,
go ahead.
Speaker 5 (08:06):
Yeah, yeah, So you compare an unlimited amount and so
we've done several events now with hundreds and hundreds of
people and all with Grandees. You know, we had about
ten Grandees out for the Buffalo Bayou Regatta a few
months ago, and you know, I think there was two
hundred and fifty teen, so about five hundred people out there,
(08:27):
and four Grande's was enough for all those people. I
mean it was cranking and you can make announcements over them.
So just for Grande, think of like bigger events, tons
of people, big outdoor spaces. You know, it almost works
like a PA. You can have a mic and make
announcements and all that stuff. So that's a Grande Ranger.
Was is like there's situations like, hey, I'm flying to
(08:50):
believe and I can't take my big turtle box. I
do wish you had a small one I could throw
my backpack. So that's kind of the Ranger. It's to
go anywhere speaker, and it's also opens up golf for us.
The original is a little too loud, too big for
a golf cart, although I certainly use it for that,
but a lot of guys don't need that volume, and
so this one magnets to your golf cart and uh,
(09:14):
it's great for golf carts ATVs or just it's to
go anywhere throwing your backpack. I'm taking a quick joant
to Mexico or whatever, and I need I need some music.
Speaker 3 (09:22):
So that's the ranger.
Speaker 2 (09:24):
When is that all?
Speaker 5 (09:27):
Yeah?
Speaker 1 (09:28):
When when you look at sales, obviously y'all have a
Houston story and you know a lot of people. You
you could you could make a fortune and sell a
lot of units just to your VENN diagram concentric circle
of friends and friends of friends and friends of friends
of friends. But at some point you push out further
than that. What percentage of sales are outside the state
(09:51):
of Texas today, would you guess?
Speaker 5 (09:55):
So? Texas is a certainly our biggest market is where
we started. Uh, And my thought on that is, we
haven't even scratched the surface, even in Houston. A lot
of people don't know that we're a Houston company. That's
why I'm so thankful that you had us on our show,
just to people like, hey, that's a turtlebox is a
Houston company. A lot of people don't know that, so
thanks for having us on. I don't think we've even
scratched the surface in our own city. So I'll start
(10:18):
with that Florida is our next biggest market, and then
it kind of fills it in between. We're very Gulf
Coast heavy. We sell very well around water, so specifically
the Gulf Coast and then kind of up through the Carolinas.
Then it drops off pretty sharply. I feel like we're
a lot of people don't know about us at all
up north and certainly in the kind of Pacific northwest
(10:42):
from California. California is our lowest per capita state and
it's got the biggest coastline, so it's I think there's
a lot of room for growth out west as well. Yeah,
Texas school number one, it's our hometown, home state.
Speaker 1 (10:56):
I would assume you'd have a huge upside in Louisiana
with with with all all the Fisherman's Paradise branding, I
would assume if you became the Pelican product, you would
kill there.
Speaker 5 (11:08):
Yes, Louisiana is a big market for us, not as
many people as Texas, but it's a big outdoors in
the market. And again, we make this product for the outdoorsman,
and so h Louisiana has embraced us. And if you've
been watching the College World series, you probably saw LSU
rocking their turtlebox and the dugout this week, which was
pretty fun to see.
Speaker 2 (11:27):
So did you see the game last night?
Speaker 3 (11:31):
I didn't watch it. I was at Classic good game.
Speaker 1 (11:35):
The left the hell of a game. The left fielder
for Arkansas fly Ball bounces off his head, LS, you
had no business winning. This team is is blessed by
God or something because they just keep on winning. And
by the way, they they've now beaten Arkansas I think
four times out of five this year. Arkansas was ranked
(11:56):
number three going into the tourney. But I think they're
the best. They were the best team in the country.
LSU just they just show up when they need to.
It's that's an amazing baseball program. Incredibly amazing baseball program.
I worked for a guy named Eddie Martini who is
a very very proud LSU Tiger, and I have to
(12:16):
hear about all things. He'll call me and insist that
I turn a game on and they're making that comeback.
Last night they were they were going to lose. Of
course they had to lose twice because they had beat
them in the first round, but it was it was
a heck of a game. So let me ask you
this fellas, what is the future for you individually?
Speaker 3 (12:36):
Up for Joe. It's a good question. And I mean,
we're so caught up in running this business. You know,
it's we tell our team a lot. I mean, we're
holding onto a rocket ship, you know. Again, I apologize.
I was. I just got out of the Ozone bar
(12:58):
at Sam Pelippe and and so I've been sitting in
there for like thirty minutes and sweat my butt off,
and uh, I hopped out and Will text me. He's like, hey, man,
hop off if you can.
Speaker 2 (13:08):
What are you doing in the Ozone Bob, dude?
Speaker 3 (13:11):
Trying to stay healthy?
Speaker 2 (13:12):
Man?
Speaker 5 (13:13):
You know.
Speaker 3 (13:13):
Actually, my wife bought it for me for Father's Day.
She went last week and came home raving about it
and she was like, we're going together. So my wife
and I were there together actually, And okay, so what
do you do, dude? You sit in this pod? I
mean it's like a I don't. It's like a super
powered sauna, you know. And they pump O three, like
which is ozone. They like pump O three into this
(13:36):
pod and it's like a combination of heat. Wil died
it on Monday, and uh, it's just like get all
your toxins out, man, And like, I don't know, there's
like a hundred benefits of ozone. They've got them listed
on the wall, but I couldn't read them so I
didn't have my glasses on.
Speaker 2 (13:53):
How long were you in there.
Speaker 3 (13:54):
But thirty minutes?
Speaker 2 (13:58):
And are you just sweat? And you do? You know
what off?
Speaker 3 (14:02):
Dude? You're sweat? Man.
Speaker 1 (14:04):
So do you see additional accessories going along with this?
I know that that there's there's some minor stuff with there,
but do you see this expanding as yet? He started
in one line of products. Yes, you know, you've built
such a loyal following. I'm sure you've got some sort
of mailing list, you got a way to communicate with those.
Once you have a tribe like this, then obviously you
(14:27):
know everybody knows you take that to the next level
by expanding the products because your brand is they're so
loyal to this and connected to this lifestyle brand.
Speaker 3 (14:38):
Yeah, one hundred percent, one hundred percent. We do see
a lot of potential for accessories, mounting solutions, you know,
carrying solutions, and then just more speakers, you know, into
the future. You know, it's we've we've got an incredible team.
(15:00):
You know, we need to grow the team. But like
I was saying a minute ago, we're holding under a
rocket ship. You know, we've seen you know, we've tripled
the company I think four years in a row now,
and so that's just an enormous amount of growth to
hold on to and develop product and maintain quality as
you develop product, and so you know, quality is just
(15:21):
the utmost concern. So I would say that in general,
we're probably on the slow side of product development on
purpose because we just care so much about the quality
of our stuff. And when we put it out and
it's got the turtle Box badge on it, like that
really means something. And but yeah, there's a lot of
there's a lot of cool things that are going to
(15:42):
come out in the future. For sure.
Speaker 2 (15:45):
I love it.
Speaker 1 (15:46):
I love that you guys, you know, at an age
in life and a stage in life where a lot
of guys were just drinking beer and going to ball games,
you guys were out enjoying nature, enjoying life, enjoying the
fellowship of real friends, and figured out that hey, let's
(16:08):
build something together. Deepens the friendship, probably challenges it, you know,
if you have a real friendship or not when money
gets involved. And yet you've you've been really really successful.
I think that's uh, that's really cool, and hopefully we
can inspire some other folks out there who are listeners
to go, hey, yeah, you know what, I don't love
my day job. I do love to hunt, I do
(16:28):
love to fish, I do love to whatever that may be.
Appreciate the Timefellas turtleboxaudio dot Com.
Speaker 5 (16:36):
Thanks so much, man, what an honor down.
Speaker 2 (16:38):
We appreciate you.
Speaker 3 (16:40):
Thank you, Michael, seriously, it's great to talk with you again. Man.
Would love to love to have you over by the shop.
Speaker 2 (16:46):
Let's do it, Jonathan. What's your email address?
Speaker 5 (16:50):
Jay,
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