Candle Business PRO

#019 and Part 9 of Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

Wholesale strategies can transform a small candle business into a thriving enterprise, creating opportunities for expanded reach and increased sales without relying solely on direct-to-consumer channels.

• Understanding the crucial dif...

#018 and Part 8 of Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

This week's episode recaps the 8-week journey of building a candle business from scratch, covering everything from setting foundations to overcoming roadblocks with the new brand "wthout."

• Setting your foundation with ...

#017 and Part 7 of Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

This week I shares eight effective marketing strategies for candle entrepreneurs to implement before officially launching their businesses, drawing from his experience growing Garsnett Beacon Candle Company and now launching a completely new br...

#016 and Part 6 of Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

Wondering why visitors browse your candle website but don't buy? The difference between attracting traffic and converting sales often comes down to specific website elements that build trust and create seamless shopping experiences.

#015 and Part 5 of Build A Candle Business series. 

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Sabastian shares strategies for rapidly testing candles, selecting strategic sales channels for an elevated brand, and determining profitable pricing for the new gender-neutral "Without" candle line.

• Testing three wick size...

#014 and Part 4 of Build A Candle Business series. 

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Today I'll share essential strategies for sourcing supplies when starting a new candle business, emphasizing the importance of building on reliable, long-term available products rather than trendy items that might be discontinued.

#013 and Part 3 of Build A Candle Business series. 

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Ready to transform your candle business from DIY to polished professional? This week we're diving deep into the art and science of visual branding—the key to creating instant trust with your ideal customers.

After securing your bu...

#012 and Part 2 of Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

We dive into the critical process of selecting and protecting your candle brand name, focusing on trademark registration, domain acquisition, and establishing a professional online presence. This week continues our 12-part journey of creating a...

#011 and Part 1 of our Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

Ready to build a candle business that stands out from the crowd? You've found your starting point.

This episode kicks off an exciting 12-week journey where I'll be creating a completely new candle brand from scratch—separ...

#010 Building a successful candle business requires strategic planning and avoiding common pitfalls that can derail your progress before you reach success. We share five critical lessons learned from growing our business to over a million dollars in sales.

• Start with six well-chosen scents instead of ten or more to test market response without overwhelming yourself
• Focus on customer favorites: two citrus scents, on...

#009 Today I break down the advantages of each Shopify and Etsy based on business goals, sharing specific strategies for leveraging both marketplaces effectively.

• Etsy provides immediate access to millions of potential buyers with built-in traffic
• Competition on Etsy is fierce with thousands of candle sellers competing for visibility
• Etsy's total fees can reach 21.5% per sale (listing fees, transaction f...

#008 Social media should be a tool for growing your candle business, not a source of burnout and frustration. Today we explore why being selective about your social platforms leads to better results than trying to be everywhere at once.

• More platforms doesn't equal more success - most customers only follow you on one or two at most
• Rushed content gets low engagement - algorithms reward quality and consistency ...

#007 Wondering how much it really costs to start a candle business in 2025?
In this episode of the Candle Business PRO Podcast, I break down the actual startup costs of launching a successful candle brand, from testing and tools to legal setup and inventory.

As the co-founder of a million-dollar candle business, I’ve helped hundreds of makers plan smarter and spend wisely. Whether you're starting lean or going all-in, thi...

#006 I share our journey of starting a candle business while working full-time jobs, detailing strategies to prioritize tasks, manage time effectively, and stay motivated through the process. 

• Finding 5-10 hours weekly to work ON your business (not just making candles) is essential for growth
• Track your time usage and identify areas where you can reclaim hours from activities like social media
• Implement time ...

#005 Branding for candle businesses goes far beyond a logo—it encompasses how customers feel from the moment they discover your brand to when they light your candle. We break down seven essential steps to build a memorable, consistent candle brand that stands out in today's crowded marketplace.

• Define your why—this becomes the foundation of your business and the beacon that attracts the right customers
• Know yo...

#004 Pricing candles correctly is crucial for profitability, growth, and sustainability in your candle business, going well beyond the outdated 3x markup rule.

• Understanding your target customer and what they're willing to pay should be your starting point
• We price our classic 10oz candles at 5x cost ($5.50 cost → $26 retail price)
• When wholesaling, retailers pay 50% of retail ($13), still giving us soli...

#003 Part 3 of 3 of How to Build a Successful Candle Business. 

Transitioning from candle maker to business owner requires a fundamental mindset shift and strategic marketing approach that goes beyond mastering wax and fragrance combinations. Sabastian shares how Garsnett Beacon Candle Company built a sustainable business by focusing on customer needs, overcoming imposter syndrome, and implementing systems to prevent burnout.

#002 Part 2 of 3 of How to Build a Successful Candle Business. 

Our candle business journey evolved through strategic sales channels that built upon each other, creating multiple revenue streams and customer touchpoints along the way.

• Started by selling to friends and family who followed our brand development on social media
• Launched simultaneously on Shopify and Etsy to reach different customer segments
• Utili...

#001 Part 1 of 3 of How to Build a Successful Candle Business. 

Sabastian Garsnett shares the remarkable journey of transforming a pandemic hobby into Garsnett Beacon Candle Company, a million-dollar business with three storefronts and over 140 wholesale accounts. The challenges of early candle making experiments ultimately led to a simplified approach that became the foundation of their entire business model.

• Starting wi...