Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Demond Martin.
He founded WellWithAll, a Black-owned, purpose-led health + wellness brand. Their mission is to improve wellbeing for all of us to achieve generational wellness. We invest 20% of our profits in the fight for health equity in Black, Brown, and underserved communities.
1. Origin Story: What was the spark that drove you + your co-founder to start WellWithAll?
According to Pfizer, Black people are at a higher risk for heart disease, stroke, cancer, asthma, and diabetes compared to their white counterparts. But that is not all. Based on research recorded by Psychiatry, Black people with any mental illness have lower rates of obtaining mental health services, including prescription medications and outpatient services, compared to white men and women.
Demond Martin, Co-Founder + CEO
An investor and philanthropist, Demond was a senior partner at Adage Capital Management where he invested in the consumer sector for 22 years. A graduate of Harvard Business School and former assistant to President Clinton’s White House Chief of Staff, Demond has served as a trustee on a number of non-profit boards including the Dana Farber Cancer Institute, the Grammy Global Venture Board, and the Obama Foundation.
We encourage + support our customers on their wellness journey while inspiring us all to do good in our communities and in our lives.
Talking Points/Questions *
1. Origin Story: What was the spark that drove you + your co-founder to start WellWithAll?
2. Product/Solutions: What are solutions/products that WellWithAll offers to solve for better wellbeing?
**Demond to share how our product, content, community are here to help put more life into years (pursue our joy/living well), especially for Black and Brown consumers who have been underserved or overlooked in the wellness space overall.
3. What does generational wellness mean to you?
**Dialogue between Demond and Rushion and their respective points of view.
4. Conscious Capitalism/Biz Model: WellWithAll doesn't just sell quality products, it also has a passion and purpose.
Can you share more about your innovative business model to build heath equity for driving positive social impact and change?
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Welcome to the show. I'm Rashan McDonald, the host of
Money Making Conversations Masterclass, where we encourage people to stop
reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with nod profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Hey that this is Rausean McDonald.
Thank you for tuning in to the show money Making
Conversations Masterclass. This is Rushan McDonald. You said you know
this show. We've been doing it probably about three years
(00:47):
on the station. I started in twenty seventeen in Houston,
Texas as an idea just to empower entrepreneurs and provide
financial literacy information and connect the dots with a lot
of people out there who don't know where to go
to find information and the health and wellness feels career
fiels HBCUs. You know, it's about motivating you to be
(01:09):
different in life. It's about motivating you with information. That's
what money making Conversation and masterclass is all about the
interviews and information that this show provides. Really is for everyone.
It's time to stop reading other people's success stories and
start living your own. I'm here to help you reach
your American dream. Just listen now. If you want to
be a guest on the show, please visit Moneymakingconversations dot
(01:32):
com and there's a button be a Guest button. If
you click that button, you can register to be a
guest on the show. Now let's get started. My guest
today founded Well with All That's Well with All, a
black owned, purpose led health and wellness brand. The mission
is to improve well being for all of us, to
achieve generational wellness where they invest twenty percent of their
(01:56):
profits in the fight for health equity and black, brown
and underserved communities. Please welcome the Money Making Conversation master Class.
He's out of the Northeast, I think Boston area. Please
welcome Demond Martin.
Speaker 2 (02:08):
How you doing, sir, I'm doing well, brother. Thank you
so much man. And let me let me just start
off by saying, you know, I really appreciate all you do. Uh,
the information and the knowledge and the wisdom that should
you're passing along there so many of us. Is uh
is needed and appreciated.
Speaker 1 (02:24):
Well, thank you because sometimes you know, I'm not playing music.
You know, I's no, it's no jamming. There's no jams
over here. You know, this is information. You know, this
is on the number one jazz station in the country.
They stopped playing music, allowed me to talk for an
hour and by guests like you on the show. Guess
who are making a difference in the community when I
demand when you when you're successful. We're going to talk
(02:44):
about that in a minute. But when you say underserved communities,
what do you what?
Speaker 3 (02:49):
What?
Speaker 1 (02:49):
What's that? What's that area? What? What? What are you
talking about?
Speaker 2 (02:53):
Man? I'm I'm talking about the Third War, like you
know where where you grew up, where I grew up
in Englewood, California. I'm talking about all these places that
they don't have the resources and the just pure human
dignity that should be given to them and it's desperately needed.
Speaker 1 (03:11):
Now that's always you know, because like I said, you know,
he's referencing Houston, Texas area, third Ward Texas. You know,
I've lived in LA for fifteen years, so I'm very
familiar with Inglewood and you know, we always read about
the wealth gap, the racial wealth gap, Well we kind
of miss a lot is the racial health gap. And
(03:32):
that's where you're diving in deep here, aren't you, oh
two thousand percent?
Speaker 2 (03:37):
I mean you use Boston as an example, you know,
back Bay, which is pronominally white versus Roxbury, which is
which is black and brown. There's three miles apart from
each other, and there's a twenty three year life expectancy
gap between those two places. So I mean just just imagine, Wow,
you know, three miles away from each other and twenty
(04:00):
three years different in terms of you know, your your lifespan.
And but the reality is that exists in every major
city in the country, right, And so those are the
things that we're attacking now.
Speaker 1 (04:12):
The origin story, what spark they drove you and your
co founder? And who is your co founder by the way,
to start well Withal.
Speaker 2 (04:20):
Carmichael Roberts, who is a is a dear friend and
brilliant investor, venture capitalist, serial entrepreneur, just an incredible human being.
You know my origin story. I'll go back just a
little bit.
Speaker 1 (04:34):
You take your time too, because DeMar and I've heard
we talked offline, and I think this is important that
this is now You're not a doctor, but you are
an expert in changing lives financially, and now you're about
to start changing lives in the health community.
Speaker 2 (04:48):
I definitely am not a doctor, but but I have
incredible folks that are that are working with us with
great excellence and ensuring that we get all the things
that we need, from the products that we developed to
to the health information that we put out. But just
in terms of you know, my story, you know, I've
lived this improbable life where I grew up in poverty,
(05:11):
first in Columbus, Ohio, then Inglewood, California. Uh then lived
in a trailer in rural North Carolina, and you know,
I had these extraordinary opportunities to progress. My first job
out of college after going to UNC Charlotte was being
the assistant to the White House Chief of Staff and
the Clinton administration, you know, been consulting for just a
(05:33):
little bit, and then ended up at Harvard Business School,
and then after that I joined what has become one
of the largest hedge funds in the world, and I
was there for twenty one years as one of the
managing partners. And you know that that allowed me to
become you know, a philanthropists, and.
Speaker 1 (05:49):
Let's load down. Let's load down to them on because
I love people who were successful. They just go through
all these damps and those little magical moments that make
a difference. And that's why this show is in because
those moments. You know, like like you said, you said
trailer and then you jumped from trailer, which is to
Hedge Fund. Now you jump from a trailer to the
(06:12):
Clinton administration. You know, you jump from a trailer to
Harvard Business School. See that opportunity to slow us down
on those steps because you know, wellwithal is based on
the fact that relationships but also a drive that was
built into you, what caused you to be you. And
(06:33):
then just getting into the story from the trailer park
to the to the to the big house.
Speaker 2 (06:39):
I love you know. I never want to bore your
your audience, you know, with more detail, but I'll flow
it down a little bit. I mean, you know, I've
had extraordinary mentors in my life, Yes, sir, people that
that that poured into me. You know, from my fifth
grade teacher that you know, I didn't understand I was
dyslexic at the time at Englewood Create in school. But
(07:01):
she allowed me to realize that, you know, I had
an extraordinary ability, uh when it came to math, and
that that you know, gave my wealth in terms of
an understanding of my intelligence. That that was allowed to progress.
And then you know, I've just had all of these
amazing folks who have given me shots and poured into
(07:21):
my life and invested in me and given me an
opportunity to thrive. You know, Charlotte, I became student body
president as a sophomore and and just had these leadership
opportunities that allowed me to give speeches and and interact
with folks. And you know, I'm I'm sitting at dinner
tables not knowing exactly you know, whish fork to use,
(07:43):
and eating the wrong bread at times. But but was
allowed to progress and grow and get that exposure. And
the exposure at each one of those levels, you know,
allowed me to to see myself in a different light
and and imagine what could be possible. And when I
met my wife in college, you know, she believed in
(08:05):
me and rolled with me and stood right beside me
and oftentimes in front of me. H and allowed me
to continue to grow. When I was at the White house.
You know, six months into my job, I was living
on my fraternity brother's couch in Alexandria, Virginia, and my
(08:26):
car broke down. I had to be the first person
into the West wing every morning. And my boss at
the time, Erskine Bowles, you know, heard about it, and
he said, look, you know, I'm living in this big
house in Georgetown. Once you come live with.
Speaker 3 (08:39):
Me, please don't go anywhere. We'll be right back with
more money Making Conversations master Class. Welcome back to the
Money Making Conversations master Class hosted by Rashaan McDonald. Money
Making Conversations master Class continues online at money Making Conversations
(09:00):
dot com and follow money Making Conversations Masterclass on Facebook, Twitter,
and Instagram.
Speaker 2 (09:07):
And and and that, you know, was this magical changing
moment because I said yes, because I had nowhere else
to live. But the time that we spent together allowed
him to become a mentor to me and give me
exposure to to what another world, you know, could could
look like. And and and that was a really impactful moment.
(09:30):
And he's he's like my second father, you know, just
invested in me in in such an extraordinary way, and
in each one of those points, you know, whether it
be at Harvard Business School with Jim Cash, you know,
who was one of my greatest mentors, and David Thomas,
who's currently the president of Morehouse College. You know, those folks,
you know, gave me wisdom in those moments where I
(09:52):
needed it. You know, where I hadn't seen you know
what those other rooms look like. Uh, but they gave
me guidance. So when I walked into them, I was prepared.
Speaker 1 (10:02):
You know, it's really amazing because, uh, you know, because
I remember I grew up in the hood, the neighborhood,
and I didn't know I because I grew up with
six sisters and two brothers them on and so I
used to spoon. I mean, my wife will tell you
she was always saying, why you always use a spoon?
You know, I would either steak with aol, I would
eat the spoon was my thing. I didn't know what
(10:25):
a knife was, you know, I was everything was a
spoon because we didn't have everything, you know, we you know,
that was that was my That was my number one thing,
a spoon. And my friends in college would look at me, go,
we's shy and you would eat everything with a spoon.
So yeah, well it did not have dawned on me
about a knife in a fark, especially a knife.
Speaker 2 (10:44):
When you when you have, you know, lived experiences like
we've had, it gives you a level of empathy and
and understanding that that most people don't. Right, And in
my heart as soon as I had two nickels to
rub together. You know, my wife and I have poured
in the black, brown and underserved communities because we've lived
(11:06):
in those places. And you know, you asked me, like,
what made me me? It's been those experiences, surviving them,
seeing what the reality of them are, and living on
the other side and knowing that I have to look
back and do more because I easily could be me
right there in that same place.
Speaker 1 (11:26):
You know, something on According to Deffiser, black people are at
a higher risk for heart disease, stroke, cancer, asthma, and
diabetes compared to their white components. Counterponents counterpart excuse me,
and like you just said, in the Boston area, three
miles apart, twenty three years in life's expectancy. But that's
(11:47):
not all based on research. The mental health side of
us is failing as well. And so what time in
your life because you mentioned a hedge fund success, you
mentioned a venture capitalist coming into your life. Best in it?
What timeline did you say? I'm successful here, but I
got to give back in a way that impacts me personally,
(12:09):
but also more impacts the community that I feel needs it.
Speaker 2 (12:14):
Now. You know, four years ago, I was standing in
the middle of an emergency room with my oldest child
dealing with depression, anxiety, and suicidal ideation. And that changed
my family's world. That changed my world, That changed my
whole perspective on everything. And you know, as we were
(12:35):
going through literally the toughest moments of our life, you know,
I had this great clarity because when I walk into
an emergency room, because I've been in a philanthropist for
the last twenty years, before I sit down, somebody says,
mister Martin, you know, we have a room for your family.
The fourteen year old version of myself in the exact
same scenario would be likely either either dead or in
(13:00):
given the lack of resources, living in the trailer in
rural North Carolina. And that just stuck with me. And
I was having all these sleepless nights, you know, worrying
about my child. The thing that just kept sticking with
me is like I got to do something to impact black,
brown underserved communities and and and that's been the birth
of Well with All. You know, how do you use
(13:22):
the skills that you have, which you know, my business partner,
a co founder, and I you know, have been capitalists
for you know, a long time, and we've built extraordinary relationships.
How do we use those skills to actually benefit black,
brown underserved communities, you know in this context. And that's
what Well Withal is. We take twenty percent of the
(13:44):
profits of everything that we sell and we pour it
into health equity, you know, for for the folks who
truly need it.
Speaker 1 (13:52):
Now, before we go to break, Well with All, what
did the name come from?
Speaker 2 (13:59):
You know, we we thought a lot about a lot
of different names, uh huh. And the thing that was
very clear is we wanted it to be Well with All.
We're not going to stop until we do it.
Speaker 1 (14:08):
Wow. And that because because when you're saying you're investing
in the community, you really are with twenty percent of
your profits. And after the break, we're going to talk
about those products that you are using to physically and
emotionally and mentally inspire people they have better lives. But
when you say, well with all the spark, the drive,
(14:29):
and you talk about the personal story of your of
your daughter, and then I can remember before we go
to record, share this quick story. I remember when my
lung collapsed in California and I was just you know,
I was kind of doing stand up and I've been
on a lot of TV shows demand, and I remember
when I went in the hospital SESUS side and I
has a regular hospital wing and then they have a
(14:51):
celebrity hospital wing, and then they put me on the
celebrity floor, which means everybody couldn't come see you and
all that stuff. So I truly understand what you're saying
that halves get it. They get it when they don't
want to ask for they are going to get it
either through financial through celebrities, through who you know and
who know you. And now you're trying to give that
(15:12):
have to a community that is underserved and don't know
how to get it. Correct.
Speaker 2 (15:19):
That's right. It does not have to be that way.
We we have to know how and the resources to
treat people with dignity and respects. And you know, again
we're using the lens of how do we create incredible products?
Take you know, the profits of things that we were
already gonna buy anyway and do good.
Speaker 1 (15:40):
I'm interviewing Demand Martin. He is the founder or co
founder of Well Withal. It's an organization that is changing
their lives and it's a it was a line in
these and there. When I went to WOOFO, we we
fill out information, they said, what does generation of wealth wellness? See?
I always say wealth all the time. This first time
I've heard word generational wellness? And I said, I went
(16:03):
back to my old hat because when I hear generational,
I always hear wealth. So what does generational wealness mean
to you? Sir?
Speaker 2 (16:12):
Hey? See like you you're you're right on point, because
generational wellness actually is generational wealth. Right there, single greatest
asset that you can have is your health. Yes, right,
I mean there there are a ton of rich people
that have zero days left. And what good is that?
Speaker 3 (16:29):
We know?
Speaker 1 (16:30):
You know, I I you know it's really interesting is
that you know when we young were just young, you know,
we get a cold. I know why I play I
get basket When I was young and my twenties, I
get a back, I get a cold. I just go
play the cold off. You know, I just go out
there just hoop. You know, I get a cold, I
get a cold night brother, I look like I'm in
I got a meliciny chest in my truck as I
(16:51):
drive home, wrapped up.
Speaker 2 (16:55):
My knees.
Speaker 1 (16:56):
Kn't hamdler going out there in the court. And so
so when I when I think of about that, the
whole weldness process, and and and I love getting compliments
from people at my age, you know, all those things
that have value to us. Now you have products that
you are that you went and sat down. Let's talk
about that part of the business model, because this is
(17:16):
money making conversation master class. You are an entrepreneur, you
develop a hedge fund, then you say, there's another model
out there that can generate revenue but also can improve
the lives of individuals from a wellness perspective. Let's talk
about that model.
Speaker 2 (17:31):
Yeah, I mean, and just you know, we have been
underserved even as even consumers right where, you know, I thought,
what if we actually looked at our consumer base and
design product with us in mind and made them premium
quality and and just really extraordinary products. And and by
(17:52):
the way, the response that we've gotten about our products
have been really amazing, overwhelmingly because we we've had some
of the best people in the world designed them. But
the reality is is that, you know, the nutritional composition
of the American diet is incomplete for almost everybody, and
and so by having supplements to that, whether it be
(18:14):
our multi vitamins, which which are extraordinary, or even thinking
about you know, how we're living our lives and not
getting enough sleep. Our speech support product is extraordinary. These
are all things that I use and my family uses,
and that you know, are enhancing the way we're living
our life. And again we're just getting really extraordinary response
from them. Let me ask you, by the way you
(18:35):
can go. You can go to Wellwithall dot com and
pick those up.
Speaker 1 (18:38):
Okay, let me ask you this. It's about trust now,
because you know, you know, I get up in the morning,
I kid you not. I got I got my high
bless your prey peel. I got my high blessed blood
pressure peel. I got my thyroid peel. I got my
calcium peel, I got my I got three other pills
I take. I got a peal for my because central
(18:59):
you know, because of by multi vitem appeal. Now, now,
how do I trust you, you know, and I'm not
saying in the negative man, And that's what we're doing now.
We're taking people who are tied to going into a
drug store seeing all these brands that have told us
you should be using us. And so when you have
(19:20):
a new product like yours, how do we how do
you convince me that I can trust you it really
is going to work?
Speaker 2 (19:28):
You know. The thing that I'm really proud of is
the team that we've been able to attract. And again,
you know, I invested in the consumer world for over
twenty years and with an extraordinary fashion, and we've been
able to bring some of the best in the world.
We've got a unicorn and our chief merchant who has
(19:48):
been in this industry for twenty years and doing so
in a really extraordinary way. The former CEO at G
and C is one of our business partners. We brought
together the best people in the world to develop these products.
And also you'll you'll see some some significant announcements. We've
partnered with some of the biggest institutions UH in the
(20:11):
world as well. We're making these products with with excellence
because that is what we deserve. And and and by
the way, Everything is premium quality right right. Everything is
clinically studied dosages with clinically studied ingredients every day, all day,
you know, because we we we we wanted to take
(20:31):
zero risks with that factor.
Speaker 1 (20:33):
Because no one's question that, you know, like I said,
and that's that's why I brought you on the show,
because of the fact that I've done my research and
this is this is people. I hope I've developed a
reputation out there in this industry where people who listen
to my show, they trust that Shan has done his research.
He's talking to a credible source. But it is competition,
(20:53):
it is marketing. It is being able to have your
products stand out on the shelf of people clicking your
online how do you market your product and it's new, so.
Speaker 2 (21:05):
You know, one of the things that we're doing, we're
actually out with our consumers. We were Essence Stuffs and
the response that we got there both with a new
drink that will be launching next year as well as
our existing products, and just to see the response over
and over and over again, to have people there was
(21:27):
a moment where my wife was just in tears because
it's one thing to come home and say baby, Look, look, loter,
what we're about to do to see you know, hundreds
and hundreds and hundreds of people over and over again
say this is really good. This is really good, this
is really good. And we got the exact same response
that the HBCU Classic in New York that we were
(21:47):
just at this this past Saturday. And the consumer is
telling us over and over again that they love what
we're what we're building and developing, and there's going to
be more and more that that continues to come.
Speaker 1 (21:58):
You know, is people special, man? You know I love
I love us, man, I'm telling you. And that's all
about to go with the ball. They they they they
are like the truth sayers. You know what I'm saying.
When they say this is good, that meant that they
really didn't believe. They didn't believe, and then you you
sold them out right there they turned there go this
(22:19):
is really really good. And so so talk to us
about some of the different products, because you talk about
you have a drink coming out, and and how these
products go through the test cycle and and then uh,
and then just talk about the website and and drive
people to your websites.
Speaker 2 (22:34):
Are yeah, again, the products are really extraordinary. The men's
and when women's uh multi vitamins are are incredible, the
sleep products are incredible. We've got this line good numbers,
the special formulated for exactly the areas in which we
(22:55):
we tend to be most vulnerable as we think about cholesterol, diabetes,
hypertension and and you know, preventative measures you know around
that that we should be having those conversations early in life,
you know, particularly if if there's a family history and
and uh, there's just an overall concern like and and
in addition to the products, like, we're not stopping there,
(23:15):
We're creating really great content around these conditions and and
and issues that we're suffering from, you know, putting putting
together with Boston Children's Hospital a parenting toolkit that you know,
parents that are that are dealing with anxiety, depression and suicidality,
all these things that a lot of folks are paying
(23:37):
hundreds of thousands of dollars to get advice on. You know,
we're we're going to be producing content to to help
folks you know, manage through and get educated, uh in
in these important areas. I will say, oh, sorry.
Speaker 1 (23:51):
Now, I was just I was just letting people know
where with all yeah, well with all blood pressure support, yeah,
well with all blood sugar support, Yeah, with all cholesterol
support you have, well with all vitamin D three and
K two, well with all mega three. Well with all
women's multi as well as sleep support. Is that sleep support,
(24:15):
and then as well as men multime. So across the board,
you're covering all areas and so one that's important, correct
that you've been able to offer these things that are
important to a certain age group as well as people
who who need them as men and women. That's that's
the whole process, right.
Speaker 2 (24:35):
That that that's exactly right. And and the drink that
we're launching, you know, we'll be taste testing around the country.
But it's a it's a caffeinated beverage, only eighty milligrams
of caffeine, all natural, and it tastes fantastic. So if
you think about, you know, what's one of the highest
(24:55):
caloric intake products across the country, it's it's the sugary
sodas that that folks are are consuming. And we've got
something that uh, they can they can switch out and
and uh and we'll really enjoy well.
Speaker 1 (25:11):
You know, well, first of all, thank you for taking
the time that you articulately. You're smart. You know, I'll
be honest with you. I've read about hedge funds. I
just first time I met a guy who started a
head fund. So I feel good about this interview. I'm
moving up.
Speaker 2 (25:26):
Just started, but I was there from the from the from.
Speaker 1 (25:29):
The I'm gonna tell you them just like just like
those people in essence, they looked at you when this
tastes good. I'm gonna say, you just started this. Okay,
this tastes good. See you gotta give me some props. Now,
you gotta let me. Let me let me self hype
myself to my fan base. You know what I'm saying.
So when they when they google hedge fun, it's a
Youshan moving up. He interviewed the founders of hedge Funds. Oh,
(25:55):
I appreciate you, man, but give us that that that
that website one more time and again we'll be bringing
you back when you drop that drink. Because of course,
you know, like I said, man, that's why I'm honest
in telling people what I do. What my daily regime is.
You might look at me, go we should you look good,
but we should have taken some pills okay, to look good,
to get up to walk okay. And that's why I
(26:16):
had to bring you on the show to say, hey man,
you know there's an African American man that's out here
competing in the industry that's providing products that you guys
should consider. And that's what well, hey.
Speaker 2 (26:28):
Well, we're gonna we're gonna send you some additional product, brother,
because you know, I want to keep you looking good
like you're looking well wellwitholl dot Com. And by the way,
today you know, in your honor, we also just dropped
on Thrive Market, which is an incredible retailer as well,
and we got some some other great partners that are
coming up, so stay tuned with us.
Speaker 1 (26:49):
I appreciate you them on and you just energized and
just as entertaining on air as off air. And again brother,
bless you brother, and we will talk soon. Thank you
for coming on Money Making Conversations. As to class, this
has been another edition of Moneymaking Conversation Masterclass posted by
me Rushaun McDonald. Thank you to our guests on the
show today and thank you our listening to audience. Now
(27:10):
if you want to listen to any episode, I want
to be a guest on the show. Visit Moneymakingconversations dot com.
Our social media handle is money Making Conversation. Join us
next week and remember to always leave with your gifts.
Keep winning.
Welcome to the show. I'm Rashan McDonald, the host of
Money Making Conversations Masterclass, where we encourage people to stop
reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with nod profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Hey that this is Rausean McDonald.
Thank you for tuning in to the show money Making
Conversations Masterclass. This is Rushan McDonald. You said you know
this show. We've been doing it probably about three years
(00:47):
on the station. I started in twenty seventeen in Houston,
Texas as an idea just to empower entrepreneurs and provide
financial literacy information and connect the dots with a lot
of people out there who don't know where to go
to find information and the health and wellness feels career
fiels HBCUs. You know, it's about motivating you to be
(01:09):
different in life. It's about motivating you with information. That's
what money making Conversation and masterclass is all about the
interviews and information that this show provides. Really is for everyone.
It's time to stop reading other people's success stories and
start living your own. I'm here to help you reach
your American dream. Just listen now. If you want to
be a guest on the show, please visit Moneymakingconversations dot
(01:32):
com and there's a button be a Guest button. If
you click that button, you can register to be a
guest on the show. Now let's get started. My guest
today founded Well with All That's Well with All, a
black owned, purpose led health and wellness brand. The mission
is to improve well being for all of us, to
achieve generational wellness where they invest twenty percent of their
(01:56):
profits in the fight for health equity and black, brown
and underserved communities. Please welcome the Money Making Conversation master Class.
He's out of the Northeast, I think Boston area. Please
welcome Demond Martin.
Speaker 2 (02:08):
How you doing, sir, I'm doing well, brother. Thank you
so much man. And let me let me just start
off by saying, you know, I really appreciate all you do. Uh,
the information and the knowledge and the wisdom that should
you're passing along there so many of us. Is uh
is needed and appreciated.
Speaker 1 (02:24):
Well, thank you because sometimes you know, I'm not playing music.
You know, I's no, it's no jamming. There's no jams
over here. You know, this is information. You know, this
is on the number one jazz station in the country.
They stopped playing music, allowed me to talk for an
hour and by guests like you on the show. Guess
who are making a difference in the community when I
demand when you when you're successful. We're going to talk
(02:44):
about that in a minute. But when you say underserved communities,
what do you what?
Speaker 3 (02:49):
What?
Speaker 1 (02:49):
What's that? What's that area? What? What? What are you
talking about?
Speaker 2 (02:53):
Man? I'm I'm talking about the Third War, like you
know where where you grew up, where I grew up
in Englewood, California. I'm talking about all these places that
they don't have the resources and the just pure human
dignity that should be given to them and it's desperately needed.
Speaker 1 (03:11):
Now that's always you know, because like I said, you know,
he's referencing Houston, Texas area, third Ward Texas. You know,
I've lived in LA for fifteen years, so I'm very
familiar with Inglewood and you know, we always read about
the wealth gap, the racial wealth gap, Well we kind
of miss a lot is the racial health gap. And
(03:32):
that's where you're diving in deep here, aren't you, oh
two thousand percent?
Speaker 2 (03:37):
I mean you use Boston as an example, you know,
back Bay, which is pronominally white versus Roxbury, which is
which is black and brown. There's three miles apart from
each other, and there's a twenty three year life expectancy
gap between those two places. So I mean just just imagine, Wow,
you know, three miles away from each other and twenty
(04:00):
three years different in terms of you know, your your lifespan.
And but the reality is that exists in every major
city in the country, right, And so those are the
things that we're attacking now.
Speaker 1 (04:12):
The origin story, what spark they drove you and your
co founder? And who is your co founder by the way,
to start well Withal.
Speaker 2 (04:20):
Carmichael Roberts, who is a is a dear friend and
brilliant investor, venture capitalist, serial entrepreneur, just an incredible human being.
You know my origin story. I'll go back just a
little bit.
Speaker 1 (04:34):
You take your time too, because DeMar and I've heard
we talked offline, and I think this is important that
this is now You're not a doctor, but you are
an expert in changing lives financially, and now you're about
to start changing lives in the health community.
Speaker 2 (04:48):
I definitely am not a doctor, but but I have
incredible folks that are that are working with us with
great excellence and ensuring that we get all the things
that we need, from the products that we developed to
to the health information that we put out. But just
in terms of you know, my story, you know, I've
lived this improbable life where I grew up in poverty,
(05:11):
first in Columbus, Ohio, then Inglewood, California. Uh then lived
in a trailer in rural North Carolina, and you know,
I had these extraordinary opportunities to progress. My first job
out of college after going to UNC Charlotte was being
the assistant to the White House Chief of Staff and
the Clinton administration, you know, been consulting for just a
(05:33):
little bit, and then ended up at Harvard Business School,
and then after that I joined what has become one
of the largest hedge funds in the world, and I
was there for twenty one years as one of the
managing partners. And you know that that allowed me to
become you know, a philanthropists, and.
Speaker 1 (05:49):
Let's load down. Let's load down to them on because
I love people who were successful. They just go through
all these damps and those little magical moments that make
a difference. And that's why this show is in because
those moments. You know, like like you said, you said
trailer and then you jumped from trailer, which is to
Hedge Fund. Now you jump from a trailer to the
(06:12):
Clinton administration. You know, you jump from a trailer to
Harvard Business School. See that opportunity to slow us down
on those steps because you know, wellwithal is based on
the fact that relationships but also a drive that was
built into you, what caused you to be you. And
(06:33):
then just getting into the story from the trailer park
to the to the to the big house.
Speaker 2 (06:39):
I love you know. I never want to bore your
your audience, you know, with more detail, but I'll flow
it down a little bit. I mean, you know, I've
had extraordinary mentors in my life, Yes, sir, people that
that that poured into me. You know, from my fifth
grade teacher that you know, I didn't understand I was
dyslexic at the time at Englewood Create in school. But
(07:01):
she allowed me to realize that, you know, I had
an extraordinary ability, uh when it came to math, and
that that you know, gave my wealth in terms of
an understanding of my intelligence. That that was allowed to progress.
And then you know, I've just had all of these
amazing folks who have given me shots and poured into
(07:21):
my life and invested in me and given me an
opportunity to thrive. You know, Charlotte, I became student body
president as a sophomore and and just had these leadership
opportunities that allowed me to give speeches and and interact
with folks. And you know, I'm I'm sitting at dinner
tables not knowing exactly you know, whish fork to use,
(07:43):
and eating the wrong bread at times. But but was
allowed to progress and grow and get that exposure. And
the exposure at each one of those levels, you know,
allowed me to to see myself in a different light
and and imagine what could be possible. And when I
met my wife in college, you know, she believed in
(08:05):
me and rolled with me and stood right beside me
and oftentimes in front of me. H and allowed me
to continue to grow. When I was at the White house.
You know, six months into my job, I was living
on my fraternity brother's couch in Alexandria, Virginia, and my
(08:26):
car broke down. I had to be the first person
into the West wing every morning. And my boss at
the time, Erskine Bowles, you know, heard about it, and
he said, look, you know, I'm living in this big
house in Georgetown. Once you come live with.
Speaker 3 (08:39):
Me, please don't go anywhere. We'll be right back with
more money Making Conversations master Class. Welcome back to the
Money Making Conversations master Class hosted by Rashaan McDonald. Money
Making Conversations master Class continues online at money Making Conversations
(09:00):
dot com and follow money Making Conversations Masterclass on Facebook, Twitter,
and Instagram.
Speaker 2 (09:07):
And and and that, you know, was this magical changing
moment because I said yes, because I had nowhere else
to live. But the time that we spent together allowed
him to become a mentor to me and give me
exposure to to what another world, you know, could could
look like. And and and that was a really impactful moment.
(09:30):
And he's he's like my second father, you know, just
invested in me in in such an extraordinary way, and
in each one of those points, you know, whether it
be at Harvard Business School with Jim Cash, you know,
who was one of my greatest mentors, and David Thomas,
who's currently the president of Morehouse College. You know, those folks,
you know, gave me wisdom in those moments where I
(09:52):
needed it. You know, where I hadn't seen you know
what those other rooms look like. Uh, but they gave
me guidance. So when I walked into them, I was prepared.
Speaker 1 (10:02):
You know, it's really amazing because, uh, you know, because
I remember I grew up in the hood, the neighborhood,
and I didn't know I because I grew up with
six sisters and two brothers them on and so I
used to spoon. I mean, my wife will tell you
she was always saying, why you always use a spoon?
You know, I would either steak with aol, I would
eat the spoon was my thing. I didn't know what
(10:25):
a knife was, you know, I was everything was a
spoon because we didn't have everything, you know, we you know,
that was that was my That was my number one thing,
a spoon. And my friends in college would look at me, go,
we's shy and you would eat everything with a spoon.
So yeah, well it did not have dawned on me
about a knife in a fark, especially a knife.
Speaker 2 (10:44):
When you when you have, you know, lived experiences like
we've had, it gives you a level of empathy and
and understanding that that most people don't. Right, And in
my heart as soon as I had two nickels to
rub together. You know, my wife and I have poured
in the black, brown and underserved communities because we've lived
(11:06):
in those places. And you know, you asked me, like,
what made me me? It's been those experiences, surviving them,
seeing what the reality of them are, and living on
the other side and knowing that I have to look
back and do more because I easily could be me
right there in that same place.
Speaker 1 (11:26):
You know, something on According to Deffiser, black people are at
a higher risk for heart disease, stroke, cancer, asthma, and
diabetes compared to their white components. Counterponents counterpart excuse me,
and like you just said, in the Boston area, three
miles apart, twenty three years in life's expectancy. But that's
(11:47):
not all based on research. The mental health side of
us is failing as well. And so what time in
your life because you mentioned a hedge fund success, you
mentioned a venture capitalist coming into your life. Best in it?
What timeline did you say? I'm successful here, but I
got to give back in a way that impacts me personally,
(12:09):
but also more impacts the community that I feel needs it.
Speaker 2 (12:14):
Now. You know, four years ago, I was standing in
the middle of an emergency room with my oldest child
dealing with depression, anxiety, and suicidal ideation. And that changed
my family's world. That changed my world, That changed my
whole perspective on everything. And you know, as we were
(12:35):
going through literally the toughest moments of our life, you know,
I had this great clarity because when I walk into
an emergency room, because I've been in a philanthropist for
the last twenty years, before I sit down, somebody says,
mister Martin, you know, we have a room for your family.
The fourteen year old version of myself in the exact
same scenario would be likely either either dead or in
(13:00):
given the lack of resources, living in the trailer in
rural North Carolina. And that just stuck with me. And
I was having all these sleepless nights, you know, worrying
about my child. The thing that just kept sticking with
me is like I got to do something to impact black,
brown underserved communities and and and that's been the birth
of Well with All. You know, how do you use
(13:22):
the skills that you have, which you know, my business partner,
a co founder, and I you know, have been capitalists
for you know, a long time, and we've built extraordinary relationships.
How do we use those skills to actually benefit black,
brown underserved communities, you know in this context. And that's
what Well Withal is. We take twenty percent of the
(13:44):
profits of everything that we sell and we pour it
into health equity, you know, for for the folks who
truly need it.
Speaker 1 (13:52):
Now, before we go to break, Well with All, what
did the name come from?
Speaker 2 (13:59):
You know, we we thought a lot about a lot
of different names, uh huh. And the thing that was
very clear is we wanted it to be Well with All.
We're not going to stop until we do it.
Speaker 1 (14:08):
Wow. And that because because when you're saying you're investing
in the community, you really are with twenty percent of
your profits. And after the break, we're going to talk
about those products that you are using to physically and
emotionally and mentally inspire people they have better lives. But
when you say, well with all the spark, the drive,
(14:29):
and you talk about the personal story of your of
your daughter, and then I can remember before we go
to record, share this quick story. I remember when my
lung collapsed in California and I was just you know,
I was kind of doing stand up and I've been
on a lot of TV shows demand, and I remember
when I went in the hospital SESUS side and I
has a regular hospital wing and then they have a
(14:51):
celebrity hospital wing, and then they put me on the
celebrity floor, which means everybody couldn't come see you and
all that stuff. So I truly understand what you're saying
that halves get it. They get it when they don't
want to ask for they are going to get it
either through financial through celebrities, through who you know and
who know you. And now you're trying to give that
(15:12):
have to a community that is underserved and don't know
how to get it. Correct.
Speaker 2 (15:19):
That's right. It does not have to be that way.
We we have to know how and the resources to
treat people with dignity and respects. And you know, again
we're using the lens of how do we create incredible products?
Take you know, the profits of things that we were
already gonna buy anyway and do good.
Speaker 1 (15:40):
I'm interviewing Demand Martin. He is the founder or co
founder of Well Withal. It's an organization that is changing
their lives and it's a it was a line in
these and there. When I went to WOOFO, we we
fill out information, they said, what does generation of wealth wellness? See?
I always say wealth all the time. This first time
I've heard word generational wellness? And I said, I went
(16:03):
back to my old hat because when I hear generational,
I always hear wealth. So what does generational wealness mean
to you? Sir?
Speaker 2 (16:12):
Hey? See like you you're you're right on point, because
generational wellness actually is generational wealth. Right there, single greatest
asset that you can have is your health. Yes, right,
I mean there there are a ton of rich people
that have zero days left. And what good is that?
Speaker 3 (16:29):
We know?
Speaker 1 (16:30):
You know, I I you know it's really interesting is
that you know when we young were just young, you know,
we get a cold. I know why I play I
get basket When I was young and my twenties, I
get a back, I get a cold. I just go
play the cold off. You know, I just go out
there just hoop. You know, I get a cold, I
get a cold night brother, I look like I'm in
I got a meliciny chest in my truck as I
(16:51):
drive home, wrapped up.
Speaker 2 (16:55):
My knees.
Speaker 1 (16:56):
Kn't hamdler going out there in the court. And so
so when I when I think of about that, the
whole weldness process, and and and I love getting compliments
from people at my age, you know, all those things
that have value to us. Now you have products that
you are that you went and sat down. Let's talk
about that part of the business model, because this is
(17:16):
money making conversation master class. You are an entrepreneur, you
develop a hedge fund, then you say, there's another model
out there that can generate revenue but also can improve
the lives of individuals from a wellness perspective. Let's talk
about that model.
Speaker 2 (17:31):
Yeah, I mean, and just you know, we have been
underserved even as even consumers right where, you know, I thought,
what if we actually looked at our consumer base and
design product with us in mind and made them premium
quality and and just really extraordinary products. And and by
(17:52):
the way, the response that we've gotten about our products
have been really amazing, overwhelmingly because we we've had some
of the best people in the world designed them. But
the reality is is that, you know, the nutritional composition
of the American diet is incomplete for almost everybody, and
and so by having supplements to that, whether it be
(18:14):
our multi vitamins, which which are extraordinary, or even thinking
about you know, how we're living our lives and not
getting enough sleep. Our speech support product is extraordinary. These
are all things that I use and my family uses,
and that you know, are enhancing the way we're living
our life. And again we're just getting really extraordinary response
from them. Let me ask you, by the way you
(18:35):
can go. You can go to Wellwithall dot com and
pick those up.
Speaker 1 (18:38):
Okay, let me ask you this. It's about trust now,
because you know, you know, I get up in the morning,
I kid you not. I got I got my high
bless your prey peel. I got my high blessed blood
pressure peel. I got my thyroid peel. I got my
calcium peel, I got my I got three other pills
I take. I got a peal for my because central
(18:59):
you know, because of by multi vitem appeal. Now, now,
how do I trust you, you know, and I'm not
saying in the negative man, And that's what we're doing now.
We're taking people who are tied to going into a
drug store seeing all these brands that have told us
you should be using us. And so when you have
(19:20):
a new product like yours, how do we how do
you convince me that I can trust you it really
is going to work?
Speaker 2 (19:28):
You know. The thing that I'm really proud of is
the team that we've been able to attract. And again,
you know, I invested in the consumer world for over
twenty years and with an extraordinary fashion, and we've been
able to bring some of the best in the world.
We've got a unicorn and our chief merchant who has
(19:48):
been in this industry for twenty years and doing so
in a really extraordinary way. The former CEO at G
and C is one of our business partners. We brought
together the best people in the world to develop these products.
And also you'll you'll see some some significant announcements. We've
partnered with some of the biggest institutions UH in the
(20:11):
world as well. We're making these products with with excellence
because that is what we deserve. And and and by
the way, Everything is premium quality right right. Everything is
clinically studied dosages with clinically studied ingredients every day, all day,
you know, because we we we we wanted to take
(20:31):
zero risks with that factor.
Speaker 1 (20:33):
Because no one's question that, you know, like I said,
and that's that's why I brought you on the show,
because of the fact that I've done my research and
this is this is people. I hope I've developed a
reputation out there in this industry where people who listen
to my show, they trust that Shan has done his research.
He's talking to a credible source. But it is competition,
(20:53):
it is marketing. It is being able to have your
products stand out on the shelf of people clicking your
online how do you market your product and it's new, so.
Speaker 2 (21:05):
You know, one of the things that we're doing, we're
actually out with our consumers. We were Essence Stuffs and
the response that we got there both with a new
drink that will be launching next year as well as
our existing products, and just to see the response over
and over and over again, to have people there was
(21:27):
a moment where my wife was just in tears because
it's one thing to come home and say baby, Look, look, loter,
what we're about to do to see you know, hundreds
and hundreds and hundreds of people over and over again
say this is really good. This is really good, this
is really good. And we got the exact same response
that the HBCU Classic in New York that we were
(21:47):
just at this this past Saturday. And the consumer is
telling us over and over again that they love what
we're what we're building and developing, and there's going to
be more and more that that continues to come.
Speaker 1 (21:58):
You know, is people special, man? You know I love
I love us, man, I'm telling you. And that's all
about to go with the ball. They they they they
are like the truth sayers. You know what I'm saying.
When they say this is good, that meant that they
really didn't believe. They didn't believe, and then you you
sold them out right there they turned there go this
(22:19):
is really really good. And so so talk to us
about some of the different products, because you talk about
you have a drink coming out, and and how these
products go through the test cycle and and then uh,
and then just talk about the website and and drive
people to your websites.
Speaker 2 (22:34):
Are yeah, again, the products are really extraordinary. The men's
and when women's uh multi vitamins are are incredible, the
sleep products are incredible. We've got this line good numbers,
the special formulated for exactly the areas in which we
(22:55):
we tend to be most vulnerable as we think about cholesterol, diabetes,
hypertension and and you know, preventative measures you know around
that that we should be having those conversations early in life,
you know, particularly if if there's a family history and
and uh, there's just an overall concern like and and
in addition to the products, like, we're not stopping there,
(23:15):
We're creating really great content around these conditions and and
and issues that we're suffering from, you know, putting putting
together with Boston Children's Hospital a parenting toolkit that you know,
parents that are that are dealing with anxiety, depression and suicidality,
all these things that a lot of folks are paying
(23:37):
hundreds of thousands of dollars to get advice on. You know,
we're we're going to be producing content to to help
folks you know, manage through and get educated, uh in
in these important areas. I will say, oh, sorry.
Speaker 1 (23:51):
Now, I was just I was just letting people know
where with all yeah, well with all blood pressure support, yeah,
well with all blood sugar support, Yeah, with all cholesterol
support you have, well with all vitamin D three and
K two, well with all mega three. Well with all
women's multi as well as sleep support. Is that sleep support,
(24:15):
and then as well as men multime. So across the board,
you're covering all areas and so one that's important, correct
that you've been able to offer these things that are
important to a certain age group as well as people
who who need them as men and women. That's that's
the whole process, right.
Speaker 2 (24:35):
That that that's exactly right. And and the drink that
we're launching, you know, we'll be taste testing around the country.
But it's a it's a caffeinated beverage, only eighty milligrams
of caffeine, all natural, and it tastes fantastic. So if
you think about, you know, what's one of the highest
(24:55):
caloric intake products across the country, it's it's the sugary
sodas that that folks are are consuming. And we've got
something that uh, they can they can switch out and
and uh and we'll really enjoy well.
Speaker 1 (25:11):
You know, well, first of all, thank you for taking
the time that you articulately. You're smart. You know, I'll
be honest with you. I've read about hedge funds. I
just first time I met a guy who started a
head fund. So I feel good about this interview. I'm
moving up.
Speaker 2 (25:26):
Just started, but I was there from the from the from.
Speaker 1 (25:29):
The I'm gonna tell you them just like just like
those people in essence, they looked at you when this
tastes good. I'm gonna say, you just started this. Okay,
this tastes good. See you gotta give me some props. Now,
you gotta let me. Let me let me self hype
myself to my fan base. You know what I'm saying.
So when they when they google hedge fun, it's a
Youshan moving up. He interviewed the founders of hedge Funds. Oh,
(25:55):
I appreciate you, man, but give us that that that
that website one more time and again we'll be bringing
you back when you drop that drink. Because of course,
you know, like I said, man, that's why I'm honest
in telling people what I do. What my daily regime is.
You might look at me, go we should you look good,
but we should have taken some pills okay, to look good,
to get up to walk okay. And that's why I
(26:16):
had to bring you on the show to say, hey man,
you know there's an African American man that's out here
competing in the industry that's providing products that you guys
should consider. And that's what well, hey.
Speaker 2 (26:28):
Well, we're gonna we're gonna send you some additional product, brother,
because you know, I want to keep you looking good
like you're looking well wellwitholl dot Com. And by the way,
today you know, in your honor, we also just dropped
on Thrive Market, which is an incredible retailer as well,
and we got some some other great partners that are
coming up, so stay tuned with us.
Speaker 1 (26:49):
I appreciate you them on and you just energized and
just as entertaining on air as off air. And again brother,
bless you brother, and we will talk soon. Thank you
for coming on Money Making Conversations. As to class, this
has been another edition of Moneymaking Conversation Masterclass posted by
me Rushaun McDonald. Thank you to our guests on the
show today and thank you our listening to audience. Now
(27:10):
if you want to listen to any episode, I want
to be a guest on the show. Visit Moneymakingconversations dot com.
Our social media handle is money Making Conversation. Join us
next week and remember to always leave with your gifts.
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Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.