October 4, 2024 • 23 mins
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Ozell Graham. He is a US Army Veteran who started The Fade Shop Brand in 1996 inside a tent while serving his country deployed in Bosnia during Operation Joint Endeavor. After eight years of Honorable Service, Ozell transitioned back into the civilian workforce, moving to Arkansas to pursue his career in Cosmetology. Upon graduation, Ozell moved to Dallas, Texas, where he worked in several barbershops where he learned more about hair and how to run a business. In 2005, Ozell stepped out on faith and followed his dream of entrepreneurship, and opened his first barbershop in Dallas. He currently has three successful locations in the Dallas Metroplex, and a Hair and Skin Care Product Company called AT Ease!
AT Ease Hair and Skin Care's Mission is to provide universal hair and skin products, education, and training to consumers so they can maintain personal grooming for healthy hair and skin, leaving them relaxed and worry-free.
*Talking Points/Questions
Here are 5 Effective Steps to help you grow and Maintain a Healthy Beard
Step 1- Let your facial hair grow
Step 2: Once you have a beard, big or small, you want to wash it using a beard wash. This will remove any dirt, product buildup, and dry or flaky skin that can cause a blockage that stunts hair growth. Keeping it clean will also open your pores and allow your beard to grow smoothly through the skin.
Step 3—After your beard is clean, you want to add a non-pore-clogging beard moisturizer or oil. This will keep your hair and skin moist to prevent dryness, protect the hair from breakage, and prevent skin cracking. Doing this will also improve your hair and skin's texture.
Step 4-Brushing or Combing your beard daily helps distribute the natural oils to moisturize, while stimulating blood flow that can improve beard growth because the more nutrients that are going to your beard follicles will return a healthier beard.
Step 5-Maintain a nice curb appeal on your beard keeping your borders (top and bottom) clean and neat by using a trimmer or razor. Doing this will be a great foundation for that Stand Out Beard.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Welcome to the show.
Speaker 2 (00:06):
I am Rashan MacDonald, the host of Money Making Conversations Masterclass,
where we encourage people to stop reading other people's success
stories and start planning their own. Listen up as I
interviewed entrepreneurs from around the country, talk to celebrities and
ask them how they're running their companies, and speak with
non profits who are making a difference in their local communities. Now,
(00:28):
sit back and listen as we unlock the secrets to
their success on Money Making Conversations Masterclass.
Speaker 1 (00:34):
Welcome the Money Making Conversations. Y'all don't know host that,
But what y'all don't know This young man is sitting
there brother me those everywhere the owner afraid Shot. Why
did you name it the fade shot? You know, mister
Rashan is funny. I was actually in the military over
in Bosnia and being one of my military brothers who
sat down and was just kind of coming up with
(00:56):
a name, said, what can I call this thing? What
can I call it? That's gonna stick? You know, you
think about the major brands like Ford and Walmart, and
it's like, wow, you know everybody know those brands, right,
So I'm just dueling and dabbling on the.
Speaker 3 (01:08):
Piece of paper and I came up with the phase
shot and I said, you know what, that's it. I'm
gonna name it the phage. Now what what what year
was that when you were saying that, this was nineteen
ninety six. Nineteen ninety six, yes.
Speaker 1 (01:20):
And so at that point it was a dream. It
was all a dream. So were you couldn't hair when
you was in the military, Yes, sir, I was cutting
hair in the military, and it was just you know,
you know, trying to boost up the morale of the
troops because we was deployed away from the United States
and in Europe and being away from home. You know,
it's if you look good, you feel good, you feel good,
you do good, you do good. Guess what, you don't
(01:40):
get paid good, so you're gonna get that rank. So right, right, Yeah,
So I was just the person that was just boosting
that morale up, you know, keeping them guys groom. So
where were you originally from? Where were you born and raised?
So I'm born and raised in Detroit, Michigan. Okay, yes, sir,
big d big deep. That's why you love the dread
You got the dress. Where you're from? The big guy
if you don't dress, you can't claim d That's right.
(02:01):
That's right, that's right. And so that. So you went
from there and then you joined the military or well no,
there was an option for the other versus other education.
Speaker 4 (02:09):
So when I was twelve years old, I moved to
southeast Missouri. Okay, it's called the boot Hill. Now, that
whole Boo Hill population is probably about sixty thousand people.
But the town that I moved to had a population
of six hundred and twenty five people.
Speaker 1 (02:22):
So I moved in with my grandparents. Okay, yes, sir.
Now when we start talking about dreams and aspirations, like
you said, the fade, Yeah, you know, let's talk about
the getting into the barber career. Now, when you was
doing it in the military where you certified as a
full barber, or you just had the skill set. I
just had the skill set. My father was a barber
(02:44):
in Troy, Alabama. Wow, so it's them a DNA.
Speaker 4 (02:47):
But I didn't know it was them a den until
until you know, I met my father and saw what
he was doing, and it just ate start rocking and
rolling with it.
Speaker 1 (02:54):
Well, you know, I don't, I don't. I can't talk
now because I ain't got no hair, but I do
respect the process of the importance of a barber because
I remember when I players for turning to their college.
You know, they told me shape cut somebody the hair.
I messed that hair up so bad because it looks
like it should be something simple. But it's not talk
(03:15):
about these skills that are the gift that it tends
to be a good barber. Well, it's it boils down
to the attention of detail, treating people like you want
to be treated. If someone asked for something, give them
what they want. If they ask for advice, you give
them the advice. So it's just really the attention to detail.
And that's what makes a good barber. The attention.
Speaker 4 (03:38):
You know, if a person has bumps on the back
of their neck, right know that, So your attention to
that detail is going to tell them, hey, gets this
checked out or what they need to use to help
resolve that issue.
Speaker 1 (03:50):
Now because I've seen that, I've seen that the bumps
of the rolls and you see bumps, what what is that? Now?
Them rolls, that's that's that's just that's just uh, that's
is family. But the bumps we can do something. Okay,
talk to you about that.
Speaker 4 (04:08):
So, so that's called pseudo for likolitis barber you know,
in other terms, raise the bomps. So what happens is
sometimes you know, you have irritation from your collar on
your neck or if you wearing hands, or you just
you know, scratch in the back of your head. So
what happens is when that that hair starts growing out
a lot of times there scar teachers just start growing
on it and their hair starts.
Speaker 1 (04:27):
Curling up and growing back up under the skin.
Speaker 4 (04:30):
So it's very important for that barbera to notice that
and start pulling those hairs out and not necessarily prescribes you,
but direct you to a product that's.
Speaker 1 (04:39):
Gonna, you know, make those bumps go away. Now you
have a product in your at ease because you mentioned
that at the very top at ease. What exactly is
the addes at ease, which is at ease? Right, that's
a military that's a military turn that means to be relaxed,
worry free.
Speaker 4 (04:55):
And that's what we want you to think about. What
you're thinking about the Addies products. Let's relax, no worries.
Speaker 1 (05:00):
We got you, we got you, we got you. Well,
those razor bumps like I would be honest with you,
I can't shave with a razor. I use the electric
razors on my face. If I use a razor like
you know, uh, then I will bump off. And so
you have understood. We just talked about the rage the
hair growing underneath the skin. You have a product for.
Speaker 4 (05:22):
That, correct, Yes, sir, so in our ADDIE's hairs can
care a product like we have a product called the
Razor Bomp Therapy. And what that's gonna do is that's gonna,
you know, for one, keep that area clean and reduce
the swelling and the inflammation of those bumps so the
hair can be able to break through the skin out
and be able to you know, grow out and make
those launch.
Speaker 1 (05:42):
So I'm sitting across a barber, a doctor or scientist. Well,
if you know the history of bar barber used to
be surgeons, you know what I mean. So we have
to go back to the foundation where you really have
to care about people. And that's what barbin is about.
It's more than just a haircut, right, And so that's
the respect because you kind of trivialize, I'm gonna be
honest with you. You come in, sit down and get
(06:04):
that haircut and and you see it on TV. Lebron
James got his show on the HBO. He said, in
the barbershop because we know it's all about the talk,
It's all about the cultural environment. Is it like that
the fair chop? It is it is you know, the
face shop is the corner store of the community. So
this is a place where people have problems and they
come in and they look for sound advice. Right. So
(06:26):
you know what you have to understand is these people
are trusting you and they you are close to them
that you will be to anybody that you're really in
their personal space. Right.
Speaker 4 (06:38):
So being in that personal space, you have to give
out positive energy. Well you know, I sit down on
him because you energy energy that God. I first met
you at the Neighborhood Awards or Hoodie Awards. It was
hosted by Steve Harvey. I was producing and you want
several orders to fade shot for best Barble, not just
in plan On, not just in Dallas, not just for work,
(06:58):
not just in all, not just in Texas.
Speaker 1 (07:00):
With the entire country. Yes, and recognized as one of
the top barbers shops in the country. What did that
type of recognition do for your business, mister shant. What
I tell you, just what they said at the top
four barber shops in the country is number one. Do
(07:21):
fad shops right right? And people just start calling any
talking about y'all on Steve Arbishi, they talking about jall
where y'all located. We're located.
Speaker 4 (07:28):
It just really boasted our business at that point. It
really it really shined the light on the fade shop.
When you when you're looking at secrety success, you.
Speaker 1 (07:41):
Started in why did why was that dream so clean
when you were serving our country?
Speaker 4 (07:52):
You know, miss I'm must be one hundred percent honest
with you. Growing up as a kid, I don't want
to be a barber. I wanted to be a greyhound bus.
Speaker 1 (07:59):
Driver, right, but I joined the military to learn how
to drive, and once I started driving, I hated driving right.
So right before I left to go over and over
the journey, my dad took me to a crash course,
gave me some clippers and said we'll go make some money.
Speaker 5 (08:13):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass, hosted by Rashaan McDonald money Making Conversations Masterclass
(08:34):
continues online at Moneymakingconversations dot com and follow money Making
Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 1 (08:42):
And when I went over there, I fell in love
with it. My first celebrity did I ever come without
a license? Was Usher? Right? Super Bowl Usher? Super Bowl Usher?
Okay you know so yeah? So Usher Genuine came over,
no Lemon came over, Snoop Dogg, all those guys came
over and I was cutting their hair. So it was
(09:03):
like at that point I said, well, this is bigger
than the military. Right, So when my time came up
to get out, I was like, okay, you know, I'm
ready to go and follow this stream. So, you know,
left got out with the school in Arkansas and at
that point it got my license and I moved to
Texas and it changed my life. Was when we talked
(09:24):
about your career nineteen years in this business, any moments
to you with man, why am I cutting hair? No?
You know, I've never hit the moment of why I'm
Why am I cutting hair? It was why am I
running these shops? Okay?
Speaker 4 (09:42):
Because it's more so like I'm running a halfway house.
You know, I have to deal with with grown men
with kids problem.
Speaker 1 (09:50):
But those outside problems become inside problems. And now they
can't pay their rent, right you know, they come in
and make the money, but they take the money out
and spend it in the streets and they don't want
to pay you know, the house. So there's never been
a time where you know, I didn't enjoy cutting hair
because I love doing this here. You know, I do
(10:10):
it for free. That's how much out now because now
we're going to the community. Yes, because I can't believe
that the individual who served our country and thank you
for your service, it's not involved in the community. And
I say, I can't believe. I'm just saying, I know
there's an obvious decision you made in your life. Talk
about your community service, you know, mister Rashon. Without the community,
(10:31):
there's no us, there's no need, you know.
Speaker 4 (10:33):
So my pride is to be in the community, you know,
minturing to youth, you know, back to school here because
I even you know, go back home and give out
turkeys to.
Speaker 1 (10:42):
My neighborhood in Missouri. Because you know, I wasn't an athlete,
you know, I wasn't a singer or anything like that.
I just came here. You know, I can't hit a
couple of notes now, I'm not gonna do that, right,
but but just to go back and show them that
you don't have to be an athlete or entertainer to
(11:04):
give back to your community, because somebody's always watched, somebody's
always watched you and if you want them to if
you want to be a good example, then you have
to produce a good example. This is right here. This
is just one of your products, you know, Eddie E's yes, sir,
just talking business. How did you come about with the
logo design? So I went to Fiver. I told the
(11:28):
guys that I wanted to say Eddie's hair and skincare well.
In the military, AT is the preparatory command. EASE is
the command of execution. Right, So when he brought it back,
I was like, okay, he had at Then he had
the hair tentacles up in the air, which is they
was up, they was at attention and as they went
(11:49):
into ease they laid down. Okay, And I was like,
that's my logo right now, right right right, yeah right yeah,
So yeah, I went to Fibrant and had a designer
to design that low. Now the reason I The reason
I wanted to show everybody is because people are how
is the process? Because a joke to say you're order
you a doctor or scientist or a barber, but you
(12:11):
had to put this together the chemicals to make sure
it doesn't burn people hair or or irritate them when
they put how's that process? Where you start sharing your
secrets to success of manufacturing products outside of being a
traditional barber. So it boils down to just send down
with the chemist who has a plan, because every product
(12:33):
out there has a foundation, and it's just like building
a house. You know, if you want the crown molding,
you want the granted top, then they'll get cool.
Speaker 4 (12:41):
I need a little bit of this, so I want
a little bit of that, and then you're go and
test it because you know, to have a product line.
These companies they have millions dollars of insurance, right you know,
behind your products, so you're going to be covered.
Speaker 1 (12:54):
With that and they're testing improved by you know, licensed chemists.
You know so.
Speaker 4 (12:59):
But but when it comes to just being in business,
you have to be all you have to be. You
have to be the marketing, you have to be the designer,
you have to be the spokesperson. You have to be
all of those things if you want your business to
be a success. You know, you can't expect no one
to do something for you that you're not willing to
do for yourself. So when you get ready to get
into the business of being an entrepreneur, just be willing
(13:22):
to put on many hats, because you're gonna have to
wear many hats if you're trying to be successful.
Speaker 1 (13:27):
There are a lot of people in the barber industry.
There are a lot of people who are who retire
out of the barber industry. What type of organizations out
there that are like holding on to the actual culture
or honoring the culture of barbers. So I'm a part
of the OG Barber Conference. And when I say OG,
that means you're offering game and the offering game offering
(13:48):
game a game being, what game being, knowledge, their mentorship,
things of that nation there. And what we're trying to
do is just bring barbers together, old and young, just
bring the unity back. And when I say you know
old and young, you have maybe an older.
Speaker 4 (14:05):
Guy who's a new barber or a younger guy who's
been cutting her for a long time. So it doesn't
matter what the age the person is. It's just you
know how long they've been in the industry, and we're
just trying to unite these brothers and sisters and you know,
so we can educate them a mentor and they can
you know, we see what they're doing. So what we
do is this is our third year and we have
(14:26):
an annual event to where we honor individuals that's been
doing some amazing things in their community.
Speaker 1 (14:33):
Yes. Wow, And so it's like so it's like it's
a three day event or a single day event. It's
a two day events event. Talk about to walk us
through the steps of the event. It's called the o G.
The O G Barber Offering Game.
Speaker 4 (14:46):
Offering games because when you know what people think about OG,
they think about some original gangsters.
Speaker 1 (14:52):
We're just about offering game, right because you know what
a game is, knowledge and game. It's not because mister Mashan,
you're OG.
Speaker 4 (14:59):
Because because you've been offering gang along, you offer me
some game, game, you motivating me, Well, thank you, thank you.
Speaker 1 (15:09):
So so that's what it's all about. So it's it's
just like I said, it's an event.
Speaker 4 (15:13):
We search barbers from across the country that's really active
in their community that's really doing things that's really mentally
because that's just.
Speaker 1 (15:21):
Really you know, setting a stone or trail blazing through
this thing. And we just bring them in and and
you know, give him award to just sell them. Thank you,
keep up the good work. You know, we see you.
And what that does is either turn that fire up,
motivates do something else, and they're going to inspire somebody else.
So how did you find this location and plan? Old?
(15:43):
So when people understand the process that one goes about
finding a location to set up a barber shop, So
this location here to plan a location, it's all about
your network, right, your network is going to be your network.
Speaker 4 (15:57):
Well, somebody called another barbor friend of mine and say, hey,
do you want to buy some barber chairs? So when
they called me to say you want about the dressing?
Speaker 1 (16:06):
No, what's up with the shop? Right? Okay, yeah, what's
up with the shop?
Speaker 4 (16:09):
Well, the guy who owned the shop passed away and
his kids don't want it, and I will let me
check the shop out. And when I came in, it
was some very old antique chairs and I was like,
you know what, this is the new spot for the
Phase shop.
Speaker 1 (16:22):
Okay, okay, plano text and planeo texts. But but anytime
that you're going out and wanting to do this here,
you have to be about the location, location, location, location, right.
Don't open up no barbershop in an alley. Don't open
up no barber shop in no warehouse. You know what
I mean. You have to have apartments, you have to
(16:43):
have businesses that you can drive off of. You have
to have residents in a community. And that's what's going
to feed your barbershop. Let's talk about what is the
traditional barber, because you know, one of things of a
traditional barber's male individual. Is that still the standard today? Oh? No,
not at all, not at all. No.
Speaker 4 (17:01):
There are some very cold and cold female barbers out here,
you know, and they don't want to be called female
barber because they say, you know, there's not a female doctor,
and you.
Speaker 1 (17:11):
Know it's a barber. So they are really coming out
of trapling. And when I tell.
Speaker 4 (17:18):
A woman barber, listen, a man would give you everything,
but it's id because he needed ID to get everything.
Speaker 1 (17:26):
You land in the chair. That woman's touch, she's cutting you,
she's picking those those hairs on your hair, bumpside of
your faith. She's beside of your faith you in heaven.
Thirty minutes later, you're like, okay, how much is it's
forty dollars? Okay, here go take a hundred right right, right? Hey,
I see you next week, right right. It's all about
the care and the relationship exactly. One thing I wanted
(17:48):
to use. You slid this in when we was talking
about the og. You talking about mentoring. Yes, the important
of mentoring and relationship please expire. Yes, Well people look
up us, you know, so it's it's very important that
we sold those positive seeds back into people, you know,
to mentor. It is important because kids are coming here
that don't have a father, so they're looking to us
(18:12):
to be their father figure. It actually goes back to
the movie Barbershop, was said entertainer. He said that Barbara
is is a father, he's a brother, he's a fashion consultant,
you know, he's a doctor, he's all of these different things.
So we wear a lot of different hats from behind
the chair. And to be a successful Barbara, you have
to be willing to wear all these different hats. Because
(18:34):
if that kid's come to here and he's being a
little disrespectful to his mother, you know what as that
barbie say, hey, hey, hey, we ain't doing that up
here doing get around to sit out right right right,
and that kid is gonna get in line. And what
that kid is going to do is he's going to
find a liking to you. There's one little kid right
now and I met him two years ago, and when
he first came into the barbershop, I cut his hair.
(18:56):
The first question this kid asked me was are you saying?
And I said, that's strange. I never really thank you question.
I said, yes, I'm saying. I'm used to asking like
what you like basketball? What what's your favorite team? He's alright,
you saying so talking to him and said, but what
(19:16):
do you want to be when you grow up?
Speaker 4 (19:18):
He said, I want to be the presiding Bisshion of
the church and God at Christ. And this young man
and when I tell you, this young man right here,
he walks in that lane strong twelve years old. He
walks in that lane.
Speaker 1 (19:35):
So when you talk about mentorships, see, you inspired me
to go from the rack to be spoken, right. So
I just bought him his first custom suit. Okay, yeah,
So you know this young man here, he's he's he's
very phenomenal. He's very you know, driven, and God has
his hands on this guy. But he looks up to me,
(19:58):
he watches what I do. He listened to what I say,
and that's very important. So that's what mentorship is about.
Does you have a product line like this have an
impact on people?
Speaker 5 (20:08):
Your people?
Speaker 4 (20:09):
It does, because what happens is when they hear you
say it and they watch you do it, then they
know there's action behind the words.
Speaker 1 (20:21):
You know. So when they come in and they see
the Addies brand and I'm using on the man, what's
that right there?
Speaker 5 (20:27):
Oh?
Speaker 1 (20:27):
This is Addie such okay, man, that's male good? Where
do I get that? When you get it right here? Right? Wow?
Well are you represented for the company? No, I'm the
owner of the company. Wow. Oh how did you get
started with that? And then you just start talking and
inspired people and it's like, well, what do you enjoy doing? Well? Man,
I like to wash cars? Okay, Well have you ever
thought about, you know, starting your own business? Well? Man,
(20:48):
you know that.
Speaker 4 (20:49):
Well, listen, you can always work for them, you can
work for you. Are you going to be more loyal
to them than you are going to be to you?
If you are, then you have to, you know, sell
what they're going to give you.
Speaker 1 (20:59):
And a lot of people have stepped out and jumped
into the entrepreneurship and come back and say, you know what, man,
I really appreciate you pushing it because at that point,
once they step out, you don't want to leave them
out there, right. You always want to be that person
that they can talk about. Well, you know, as we
talk about secrets to your success and motivation and information,
(21:19):
somebody wants you to get into business of being a barber.
You know what steps to success would you offer to them?
So the first step, if you're trying to be a barber,
I want you to ask yourself, is this really what
I want to do? Am I passionate about this? Will
I do it for free? If you say no, then
(21:41):
you're not ready to be a barber? Right, But if
you get past.
Speaker 4 (21:44):
That one, step two is I want you to find
you a good school, a school that's going to teach
you a to z not just cutting hair.
Speaker 1 (21:53):
They need to teach you business, They need to teach
you marketing, they need to teach you personal skills. And
once you have that school that's going to teach you
all of those things there, then.
Speaker 4 (22:03):
When you get into a barber shop, you have a
strong foundation and you build from their foundation there. So
once you build from that and you feel okay, you
know what, I want to open up my own shop. Okay, Well,
now you start looking at people that's doing the things
that you want to do or have the things that
you want to have, and understand it's okay.
Speaker 1 (22:25):
To be a copycat. Just copy the right cat. It's
okay to be a copycat. Just copy the right cat.
And once you do that there, then you're going to
be off to success because people know if you're real
about what you're trying to do. Thank you for allowing
me to come into the Fade shop and hear your
story and learn some of your secrets to success.
Speaker 2 (22:46):
This has been another edition of Money Making Conversation Masterclass
posted by me Rushaun McDonald. Thank you to our guess
on the show today and thank you. I'll listening to
your audience now. If you want to listen to any
episode I want to be a guest on the show,
visit Moneymaking Conversations dot com. Our social media handle is
money Making Conversation. Join us next week and remember to
(23:06):
always leave with your gifts. Keep winning
Welcome to the show.
Speaker 2 (00:06):
I am Rashan MacDonald, the host of Money Making Conversations Masterclass,
where we encourage people to stop reading other people's success
stories and start planning their own. Listen up as I
interviewed entrepreneurs from around the country, talk to celebrities and
ask them how they're running their companies, and speak with
non profits who are making a difference in their local communities. Now,
(00:28):
sit back and listen as we unlock the secrets to
their success on Money Making Conversations Masterclass.
Speaker 1 (00:34):
Welcome the Money Making Conversations. Y'all don't know host that,
But what y'all don't know This young man is sitting
there brother me those everywhere the owner afraid Shot. Why
did you name it the fade shot? You know, mister
Rashan is funny. I was actually in the military over
in Bosnia and being one of my military brothers who
sat down and was just kind of coming up with
(00:56):
a name, said, what can I call this thing? What
can I call it? That's gonna stick? You know, you
think about the major brands like Ford and Walmart, and
it's like, wow, you know everybody know those brands, right,
So I'm just dueling and dabbling on the.
Speaker 3 (01:08):
Piece of paper and I came up with the phase
shot and I said, you know what, that's it. I'm
gonna name it the phage. Now what what what year
was that when you were saying that, this was nineteen
ninety six. Nineteen ninety six, yes.
Speaker 1 (01:20):
And so at that point it was a dream. It
was all a dream. So were you couldn't hair when
you was in the military, Yes, sir, I was cutting
hair in the military, and it was just you know,
you know, trying to boost up the morale of the
troops because we was deployed away from the United States
and in Europe and being away from home. You know,
it's if you look good, you feel good, you feel good,
you do good, you do good. Guess what, you don't
(01:40):
get paid good, so you're gonna get that rank. So right, right, Yeah,
So I was just the person that was just boosting
that morale up, you know, keeping them guys groom. So
where were you originally from? Where were you born and raised?
So I'm born and raised in Detroit, Michigan. Okay, yes, sir,
big d big deep. That's why you love the dread
You got the dress. Where you're from? The big guy
if you don't dress, you can't claim d That's right.
(02:01):
That's right, that's right. And so that. So you went
from there and then you joined the military or well no,
there was an option for the other versus other education.
Speaker 4 (02:09):
So when I was twelve years old, I moved to
southeast Missouri. Okay, it's called the boot Hill. Now, that
whole Boo Hill population is probably about sixty thousand people.
But the town that I moved to had a population
of six hundred and twenty five people.
Speaker 1 (02:22):
So I moved in with my grandparents. Okay, yes, sir.
Now when we start talking about dreams and aspirations, like
you said, the fade, Yeah, you know, let's talk about
the getting into the barber career. Now, when you was
doing it in the military where you certified as a
full barber, or you just had the skill set. I
just had the skill set. My father was a barber
(02:44):
in Troy, Alabama. Wow, so it's them a DNA.
Speaker 4 (02:47):
But I didn't know it was them a den until
until you know, I met my father and saw what
he was doing, and it just ate start rocking and
rolling with it.
Speaker 1 (02:54):
Well, you know, I don't, I don't. I can't talk
now because I ain't got no hair, but I do
respect the process of the importance of a barber because
I remember when I players for turning to their college.
You know, they told me shape cut somebody the hair.
I messed that hair up so bad because it looks
like it should be something simple. But it's not talk
(03:15):
about these skills that are the gift that it tends
to be a good barber. Well, it's it boils down
to the attention of detail, treating people like you want
to be treated. If someone asked for something, give them
what they want. If they ask for advice, you give
them the advice. So it's just really the attention to detail.
And that's what makes a good barber. The attention.
Speaker 4 (03:38):
You know, if a person has bumps on the back
of their neck, right know that, So your attention to
that detail is going to tell them, hey, gets this
checked out or what they need to use to help
resolve that issue.
Speaker 1 (03:50):
Now because I've seen that, I've seen that the bumps
of the rolls and you see bumps, what what is that? Now?
Them rolls, that's that's that's just that's just uh, that's
is family. But the bumps we can do something. Okay,
talk to you about that.
Speaker 4 (04:08):
So, so that's called pseudo for likolitis barber you know,
in other terms, raise the bomps. So what happens is
sometimes you know, you have irritation from your collar on
your neck or if you wearing hands, or you just
you know, scratch in the back of your head. So
what happens is when that that hair starts growing out
a lot of times there scar teachers just start growing
on it and their hair starts.
Speaker 1 (04:27):
Curling up and growing back up under the skin.
Speaker 4 (04:30):
So it's very important for that barbera to notice that
and start pulling those hairs out and not necessarily prescribes you,
but direct you to a product that's.
Speaker 1 (04:39):
Gonna, you know, make those bumps go away. Now you
have a product in your at ease because you mentioned
that at the very top at ease. What exactly is
the addes at ease, which is at ease? Right, that's
a military that's a military turn that means to be relaxed,
worry free.
Speaker 4 (04:55):
And that's what we want you to think about. What
you're thinking about the Addies products. Let's relax, no worries.
Speaker 1 (05:00):
We got you, we got you, we got you. Well,
those razor bumps like I would be honest with you,
I can't shave with a razor. I use the electric
razors on my face. If I use a razor like
you know, uh, then I will bump off. And so
you have understood. We just talked about the rage the
hair growing underneath the skin. You have a product for.
Speaker 4 (05:22):
That, correct, Yes, sir, so in our ADDIE's hairs can
care a product like we have a product called the
Razor Bomp Therapy. And what that's gonna do is that's gonna,
you know, for one, keep that area clean and reduce
the swelling and the inflammation of those bumps so the
hair can be able to break through the skin out
and be able to you know, grow out and make
those launch.
Speaker 1 (05:42):
So I'm sitting across a barber, a doctor or scientist. Well,
if you know the history of bar barber used to
be surgeons, you know what I mean. So we have
to go back to the foundation where you really have
to care about people. And that's what barbin is about.
It's more than just a haircut, right, And so that's
the respect because you kind of trivialize, I'm gonna be
honest with you. You come in, sit down and get
(06:04):
that haircut and and you see it on TV. Lebron
James got his show on the HBO. He said, in
the barbershop because we know it's all about the talk,
It's all about the cultural environment. Is it like that
the fair chop? It is it is you know, the
face shop is the corner store of the community. So
this is a place where people have problems and they
come in and they look for sound advice. Right. So
(06:26):
you know what you have to understand is these people
are trusting you and they you are close to them
that you will be to anybody that you're really in
their personal space. Right.
Speaker 4 (06:38):
So being in that personal space, you have to give
out positive energy. Well you know, I sit down on
him because you energy energy that God. I first met
you at the Neighborhood Awards or Hoodie Awards. It was
hosted by Steve Harvey. I was producing and you want
several orders to fade shot for best Barble, not just
in plan On, not just in Dallas, not just for work,
(06:58):
not just in all, not just in Texas.
Speaker 1 (07:00):
With the entire country. Yes, and recognized as one of
the top barbers shops in the country. What did that
type of recognition do for your business, mister shant. What
I tell you, just what they said at the top
four barber shops in the country is number one. Do
(07:21):
fad shops right right? And people just start calling any
talking about y'all on Steve Arbishi, they talking about jall
where y'all located. We're located.
Speaker 4 (07:28):
It just really boasted our business at that point. It
really it really shined the light on the fade shop.
When you when you're looking at secrety success, you.
Speaker 1 (07:41):
Started in why did why was that dream so clean
when you were serving our country?
Speaker 4 (07:52):
You know, miss I'm must be one hundred percent honest
with you. Growing up as a kid, I don't want
to be a barber. I wanted to be a greyhound bus.
Speaker 1 (07:59):
Driver, right, but I joined the military to learn how
to drive, and once I started driving, I hated driving right.
So right before I left to go over and over
the journey, my dad took me to a crash course,
gave me some clippers and said we'll go make some money.
Speaker 5 (08:13):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass, hosted by Rashaan McDonald money Making Conversations Masterclass
(08:34):
continues online at Moneymakingconversations dot com and follow money Making
Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 1 (08:42):
And when I went over there, I fell in love
with it. My first celebrity did I ever come without
a license? Was Usher? Right? Super Bowl Usher? Super Bowl Usher?
Okay you know so yeah? So Usher Genuine came over,
no Lemon came over, Snoop Dogg, all those guys came
over and I was cutting their hair. So it was
(09:03):
like at that point I said, well, this is bigger
than the military. Right, So when my time came up
to get out, I was like, okay, you know, I'm
ready to go and follow this stream. So, you know,
left got out with the school in Arkansas and at
that point it got my license and I moved to
Texas and it changed my life. Was when we talked
(09:24):
about your career nineteen years in this business, any moments
to you with man, why am I cutting hair? No?
You know, I've never hit the moment of why I'm
Why am I cutting hair? It was why am I
running these shops? Okay?
Speaker 4 (09:42):
Because it's more so like I'm running a halfway house.
You know, I have to deal with with grown men
with kids problem.
Speaker 1 (09:50):
But those outside problems become inside problems. And now they
can't pay their rent, right you know, they come in
and make the money, but they take the money out
and spend it in the streets and they don't want
to pay you know, the house. So there's never been
a time where you know, I didn't enjoy cutting hair
because I love doing this here. You know, I do
(10:10):
it for free. That's how much out now because now
we're going to the community. Yes, because I can't believe
that the individual who served our country and thank you
for your service, it's not involved in the community. And
I say, I can't believe. I'm just saying, I know
there's an obvious decision you made in your life. Talk
about your community service, you know, mister Rashon. Without the community,
(10:31):
there's no us, there's no need, you know.
Speaker 4 (10:33):
So my pride is to be in the community, you know,
minturing to youth, you know, back to school here because
I even you know, go back home and give out
turkeys to.
Speaker 1 (10:42):
My neighborhood in Missouri. Because you know, I wasn't an athlete,
you know, I wasn't a singer or anything like that.
I just came here. You know, I can't hit a
couple of notes now, I'm not gonna do that, right,
but but just to go back and show them that
you don't have to be an athlete or entertainer to
(11:04):
give back to your community, because somebody's always watched, somebody's
always watched you and if you want them to if
you want to be a good example, then you have
to produce a good example. This is right here. This
is just one of your products, you know, Eddie E's yes, sir,
just talking business. How did you come about with the
logo design? So I went to Fiver. I told the
(11:28):
guys that I wanted to say Eddie's hair and skincare well.
In the military, AT is the preparatory command. EASE is
the command of execution. Right, So when he brought it back,
I was like, okay, he had at Then he had
the hair tentacles up in the air, which is they
was up, they was at attention and as they went
(11:49):
into ease they laid down. Okay, And I was like,
that's my logo right now, right right right, yeah right yeah,
So yeah, I went to Fibrant and had a designer
to design that low. Now the reason I The reason
I wanted to show everybody is because people are how
is the process? Because a joke to say you're order
you a doctor or scientist or a barber, but you
(12:11):
had to put this together the chemicals to make sure
it doesn't burn people hair or or irritate them when
they put how's that process? Where you start sharing your
secrets to success of manufacturing products outside of being a
traditional barber. So it boils down to just send down
with the chemist who has a plan, because every product
(12:33):
out there has a foundation, and it's just like building
a house. You know, if you want the crown molding,
you want the granted top, then they'll get cool.
Speaker 4 (12:41):
I need a little bit of this, so I want
a little bit of that, and then you're go and
test it because you know, to have a product line.
These companies they have millions dollars of insurance, right you know,
behind your products, so you're going to be covered.
Speaker 1 (12:54):
With that and they're testing improved by you know, licensed chemists.
You know so.
Speaker 4 (12:59):
But but when it comes to just being in business,
you have to be all you have to be. You
have to be the marketing, you have to be the designer,
you have to be the spokesperson. You have to be
all of those things if you want your business to
be a success. You know, you can't expect no one
to do something for you that you're not willing to
do for yourself. So when you get ready to get
into the business of being an entrepreneur, just be willing
(13:22):
to put on many hats, because you're gonna have to
wear many hats if you're trying to be successful.
Speaker 1 (13:27):
There are a lot of people in the barber industry.
There are a lot of people who are who retire
out of the barber industry. What type of organizations out
there that are like holding on to the actual culture
or honoring the culture of barbers. So I'm a part
of the OG Barber Conference. And when I say OG,
that means you're offering game and the offering game offering
(13:48):
game a game being, what game being, knowledge, their mentorship,
things of that nation there. And what we're trying to
do is just bring barbers together, old and young, just
bring the unity back. And when I say you know
old and young, you have maybe an older.
Speaker 4 (14:05):
Guy who's a new barber or a younger guy who's
been cutting her for a long time. So it doesn't
matter what the age the person is. It's just you
know how long they've been in the industry, and we're
just trying to unite these brothers and sisters and you know,
so we can educate them a mentor and they can
you know, we see what they're doing. So what we
do is this is our third year and we have
(14:26):
an annual event to where we honor individuals that's been
doing some amazing things in their community.
Speaker 1 (14:33):
Yes. Wow, And so it's like so it's like it's
a three day event or a single day event. It's
a two day events event. Talk about to walk us
through the steps of the event. It's called the o G.
The O G Barber Offering Game.
Speaker 4 (14:46):
Offering games because when you know what people think about OG,
they think about some original gangsters.
Speaker 1 (14:52):
We're just about offering game, right because you know what
a game is, knowledge and game. It's not because mister Mashan,
you're OG.
Speaker 4 (14:59):
Because because you've been offering gang along, you offer me
some game, game, you motivating me, Well, thank you, thank you.
Speaker 1 (15:09):
So so that's what it's all about. So it's it's
just like I said, it's an event.
Speaker 4 (15:13):
We search barbers from across the country that's really active
in their community that's really doing things that's really mentally
because that's just.
Speaker 1 (15:21):
Really you know, setting a stone or trail blazing through
this thing. And we just bring them in and and
you know, give him award to just sell them. Thank you,
keep up the good work. You know, we see you.
And what that does is either turn that fire up,
motivates do something else, and they're going to inspire somebody else.
So how did you find this location and plan? Old?
(15:43):
So when people understand the process that one goes about
finding a location to set up a barber shop, So
this location here to plan a location, it's all about
your network, right, your network is going to be your network.
Speaker 4 (15:57):
Well, somebody called another barbor friend of mine and say, hey,
do you want to buy some barber chairs? So when
they called me to say you want about the dressing?
Speaker 1 (16:06):
No, what's up with the shop? Right? Okay, yeah, what's
up with the shop?
Speaker 4 (16:09):
Well, the guy who owned the shop passed away and
his kids don't want it, and I will let me
check the shop out. And when I came in, it
was some very old antique chairs and I was like,
you know what, this is the new spot for the
Phase shop.
Speaker 1 (16:22):
Okay, okay, plano text and planeo texts. But but anytime
that you're going out and wanting to do this here,
you have to be about the location, location, location, location, right.
Don't open up no barbershop in an alley. Don't open
up no barber shop in no warehouse. You know what
I mean. You have to have apartments, you have to
(16:43):
have businesses that you can drive off of. You have
to have residents in a community. And that's what's going
to feed your barbershop. Let's talk about what is the
traditional barber, because you know, one of things of a
traditional barber's male individual. Is that still the standard today? Oh? No,
not at all, not at all. No.
Speaker 4 (17:01):
There are some very cold and cold female barbers out here,
you know, and they don't want to be called female
barber because they say, you know, there's not a female doctor,
and you.
Speaker 1 (17:11):
Know it's a barber. So they are really coming out
of trapling. And when I tell.
Speaker 4 (17:18):
A woman barber, listen, a man would give you everything,
but it's id because he needed ID to get everything.
Speaker 1 (17:26):
You land in the chair. That woman's touch, she's cutting you,
she's picking those those hairs on your hair, bumpside of
your faith. She's beside of your faith you in heaven.
Thirty minutes later, you're like, okay, how much is it's
forty dollars? Okay, here go take a hundred right right, right? Hey,
I see you next week, right right. It's all about
the care and the relationship exactly. One thing I wanted
(17:48):
to use. You slid this in when we was talking
about the og. You talking about mentoring. Yes, the important
of mentoring and relationship please expire. Yes, Well people look
up us, you know, so it's it's very important that
we sold those positive seeds back into people, you know,
to mentor. It is important because kids are coming here
that don't have a father, so they're looking to us
(18:12):
to be their father figure. It actually goes back to
the movie Barbershop, was said entertainer. He said that Barbara
is is a father, he's a brother, he's a fashion consultant,
you know, he's a doctor, he's all of these different things.
So we wear a lot of different hats from behind
the chair. And to be a successful Barbara, you have
to be willing to wear all these different hats. Because
(18:34):
if that kid's come to here and he's being a
little disrespectful to his mother, you know what as that
barbie say, hey, hey, hey, we ain't doing that up
here doing get around to sit out right right right,
and that kid is gonna get in line. And what
that kid is going to do is he's going to
find a liking to you. There's one little kid right
now and I met him two years ago, and when
he first came into the barbershop, I cut his hair.
(18:56):
The first question this kid asked me was are you saying?
And I said, that's strange. I never really thank you question.
I said, yes, I'm saying. I'm used to asking like
what you like basketball? What what's your favorite team? He's alright,
you saying so talking to him and said, but what
(19:16):
do you want to be when you grow up?
Speaker 4 (19:18):
He said, I want to be the presiding Bisshion of
the church and God at Christ. And this young man
and when I tell you, this young man right here,
he walks in that lane strong twelve years old. He
walks in that lane.
Speaker 1 (19:35):
So when you talk about mentorships, see, you inspired me
to go from the rack to be spoken, right. So
I just bought him his first custom suit. Okay, yeah,
So you know this young man here, he's he's he's
very phenomenal. He's very you know, driven, and God has
his hands on this guy. But he looks up to me,
(19:58):
he watches what I do. He listened to what I say,
and that's very important. So that's what mentorship is about.
Does you have a product line like this have an
impact on people?
Speaker 5 (20:08):
Your people?
Speaker 4 (20:09):
It does, because what happens is when they hear you
say it and they watch you do it, then they
know there's action behind the words.
Speaker 1 (20:21):
You know. So when they come in and they see
the Addies brand and I'm using on the man, what's
that right there?
Speaker 5 (20:27):
Oh?
Speaker 1 (20:27):
This is Addie such okay, man, that's male good? Where
do I get that? When you get it right here? Right? Wow?
Well are you represented for the company? No, I'm the
owner of the company. Wow. Oh how did you get
started with that? And then you just start talking and
inspired people and it's like, well, what do you enjoy doing? Well? Man,
I like to wash cars? Okay, Well have you ever
thought about, you know, starting your own business? Well? Man,
(20:48):
you know that.
Speaker 4 (20:49):
Well, listen, you can always work for them, you can
work for you. Are you going to be more loyal
to them than you are going to be to you?
If you are, then you have to, you know, sell
what they're going to give you.
Speaker 1 (20:59):
And a lot of people have stepped out and jumped
into the entrepreneurship and come back and say, you know what, man,
I really appreciate you pushing it because at that point,
once they step out, you don't want to leave them
out there, right. You always want to be that person
that they can talk about. Well, you know, as we
talk about secrets to your success and motivation and information,
(21:19):
somebody wants you to get into business of being a barber.
You know what steps to success would you offer to them?
So the first step, if you're trying to be a barber,
I want you to ask yourself, is this really what
I want to do? Am I passionate about this? Will
I do it for free? If you say no, then
(21:41):
you're not ready to be a barber? Right, But if
you get past.
Speaker 4 (21:44):
That one, step two is I want you to find
you a good school, a school that's going to teach
you a to z not just cutting hair.
Speaker 1 (21:53):
They need to teach you business, They need to teach
you marketing, they need to teach you personal skills. And
once you have that school that's going to teach you
all of those things there, then.
Speaker 4 (22:03):
When you get into a barber shop, you have a
strong foundation and you build from their foundation there. So
once you build from that and you feel okay, you
know what, I want to open up my own shop. Okay, Well,
now you start looking at people that's doing the things
that you want to do or have the things that
you want to have, and understand it's okay.
Speaker 1 (22:25):
To be a copycat. Just copy the right cat. It's
okay to be a copycat. Just copy the right cat.
And once you do that there, then you're going to
be off to success because people know if you're real
about what you're trying to do. Thank you for allowing
me to come into the Fade shop and hear your
story and learn some of your secrets to success.
Speaker 2 (22:46):
This has been another edition of Money Making Conversation Masterclass
posted by me Rushaun McDonald. Thank you to our guess
on the show today and thank you. I'll listening to
your audience now. If you want to listen to any
episode I want to be a guest on the show,
visit Moneymaking Conversations dot com. Our social media handle is
money Making Conversation. Join us next week and remember to
(23:06):
always leave with your gifts. Keep winning
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