December 9, 2024 • 22 mins
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Joi Mebane
She is a trailblazing entrepreneur and beauty educator with over 21 years in the industry. As the visionary behind The Look by Joi, she’s crafted signature brow techniques and an innovative beauty line, featuring the popular 60 Second Brow Kit and signature lipsticks.
The Look by Joi is a leading beauty brand founded by acclaimed makeup artist Joi Mebane. Known for its innovative brow and beauty products, The Look by Joi empowers individuals to define their unique look with ease and confidence. Rooted in Joi’s artistry and extensive industry experience, the brand offers a curated selection of high-quality, user-friendly tools and cosmetics, from brow kits to vibrant lip colors. At The Look by Joi, we believe in effortless beauty that’s accessible to all, with each product designed to enhance natural features. From the runway to everyday, The Look by Joi is transforming beauty routines with expert innovation and a personalized touch.
1. Building The Look by Joi Brand
- Joi’s journey from makeup artist to entrepreneur, founding The Look by Joi to empower beauty professionals.
- The creation and success of her 60 Second Brow Kit and signature lipsticks as staple products.
2. Beauty Education and Mentorship
- Joi’s role as a beauty educator, with a community of over 10,000 professionals.
- Her mission to teach strategic business and self-care practices that help professionals succeed in beauty and business.
3. Global Inspiration and Product Development
- Joi’s travels abroad to source materials and gain inspiration for her beauty line.
- How her global perspective influences product design and enhances the brand’s self-care mission.
4. High-Profile Media Features and Bravo Appearance
- Joi’s media exposure on NBC, Fox News, and Bravo’s *Below Deck Mediterranean*.
- The impact of these appearances on brand visibility and credibility in the beauty industry.
5. Atlanta Fashion Week Partnership
- The Look by Joi’s exclusive makeup partnership with Atlanta Fashion Week, providing beauty services and brand exposure.
- Joi’s approach to leveraging high-profile events like Atlanta Fashion Week to strengthen brand awareness and influence.
6.Balancing Leisure, Business, and Self-Care
- Joi’s dedication to incorporating leisure and self-care into business, balancing work with wellness and travel.
- Tips on how other entrepreneurs can achieve similar balance in their careers.
7. Future Growth and Goals for The Look by Joi
- Joi’s vision for the brand’s growth, upcoming product lines, and new initiatives.
- Long-term goals for expanding her influence in beauty education and product innovation.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Welcome to the show. I am Rashan McDonald, the host
of Money Making Conversations Masterclass, where we encourage people to
stop reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with dog profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Welcome to Rushan McDonald. That's right,
and as you know, I host the weekly Money Making
Conversations Masterclass show. The interviews and information that this show
provides are for everyone. It's time to start reading other
(00:47):
people's success stories and start living your own. If you
want to be a guest on my show, please visit
our website, Moneymakingconversations dot com and click the be a
Guest button. Let's get this show. I got some fantastic
guests on the show, and uh let's start. My guess
is a she's on call, she's on the holders, she's here,
(01:07):
right great. My guess is a trailblazing entrepreneur and beauty educator,
with over twenty one years in the industry as the
visionary behind the Look by Joy, She's crafted signature brow
techniques as eyebrow Techniques, and an innovation innovative beauty line
featuring the popular sixty second Browkit and signature lipsticks. Please
(01:32):
work with the Money Making Conversations Masterclass, Joy me.
Speaker 2 (01:38):
Membing? Did they say that right, Joe? No, it's Joy
maybe jar maybein?
Speaker 1 (01:45):
Please work with the Money Making Conversation master Class Joy Maybein?
And Joe got it out here phonetically spelled out. I
did all this big speech and I just messed it up.
I apologize. Work with the Money Making Conversation master Class.
Speaker 2 (01:57):
Joy.
Speaker 1 (01:57):
How you doing.
Speaker 2 (01:59):
I'm great, I'm gray. I'm so happy to be here.
Speaker 1 (02:01):
Well, thank you. You know, because of the fact that
you know this is a this is an entrepreneurial show.
And I and I you know, I have six sisters
or passed away to of them, I passed away, but
I have sisters all in my life, so I always
makeup was all around. I had a daughter, she's twenty seven,
so you know, beauty and fashion and looks and skincare
has always been a part of my life growing up.
(02:25):
Now tell us about a little bit about your background,
because I what do your website. You're a very fashionable person.
You seem to really lock into that culture of beauty.
What got you started joy?
Speaker 2 (02:39):
Well, you know, I always was a makeup girl. But
you know, back when I was coming up, you know,
makeup wasn't really considered a career, you know what I'm saying.
So I always was into makeup. I was always into nails, hair,
right close all of this. I was a really really
girly girl. Even in how high school. I used to
(03:00):
do the makeup for my drill team sisters, for our
drill team performances. I did my friends makeups when we
you know, when we went out. And when I got
to college, I actually turned my my dorm room into
a eyebrow, like so long. I know it sounds no no, because.
Speaker 1 (03:23):
In college I turned my dorm room into a piece
of shop. So I know exactly you an entrepreneurial spirits
start somewhere, you know what I'm saying.
Speaker 2 (03:31):
Yeah, it's a sweet We had sweets before sweets was
even Invina.
Speaker 1 (03:34):
Come on, now, come on now, let's let's let's talk
about you and that entrepreneurial spirit that early on because
I tell everybody it's not easy cutting hair, it's not
easy doing makeup. That's a gift. How did you really
start realizing that you had a talent to be able
to look at a person's face and put the right tone,
the right color, structure and bring out their their overall beauty.
Speaker 2 (03:57):
I mean, I guess since I you know, I start
doing it as a child, and then I started doing
my friends, so you know, we started. I guess I started.
I was self taught and was learning as I was going,
you know. And then eventually when I got to as
I opened up the the my suite in the dorm.
(04:20):
I ended up working at a Cosmic Encounter while I
was in college, so that's when I started actually doing
makeup for the first time professionally or you know, at
somebody's business. And then I ended up working in the salon.
And that's when I at the salon, our main thing
(04:42):
was brows and lashes, so we were doing brows and
lash yeares before browse and lashes was a thing right
right about like twenty five years ago. Don't add my age, Okay,
I don't add up my age. I am telling you how
long it was, but only started doing and that you
said you had a math degree.
Speaker 1 (05:03):
All right, don't worry about that. You look fantastic, joy
but your you know, the entrepreneurial spirit is what gets
to me is it's like, Okay, for instance, you have
licensings for cosmetology, cosmetologists licensing that you can go to.
Now when you come to makeup and all that, do
you have to go through any special training or get
license to do makeup?
Speaker 2 (05:24):
So back in the day, if you want to work
on set, yeah, you would have to are working a salon,
you would have to have a license. So I am
a licensed cosmetologist and I got my license in the
during with an apprenticeship at the salon. So I'm licensed
in the state of Georgia. But but if you work
at a makeup counter, you do not need a license.
Speaker 1 (05:46):
Okay, cool. So that means that anybody that can. So
when we go into these stores, these high end stores,
I see them all the time. They want you to
sniff some into some cologne, or want to come over
here for someone.
Speaker 2 (05:58):
Have a license to sell person or put some lipsticks
on someone or anything like that. But you do have
because they're actually just testing it on you. You do
you're supposed to have a license to charge. So really
cosmetology is if you read the fine print, is these
(06:20):
reluicious services that you charge.
Speaker 1 (06:23):
For right now, that's why you need Let's talk about you.
You like you said your girlfriends in high school, you know,
making everybody. Oh yeah, what Chorgie? You do my makeup?
Don't you mess with my page?
Speaker 2 (06:37):
You go to college?
Speaker 1 (06:38):
Now, how did you start setting rates though? You know,
like my pizza was just five dollars. I had a little,
little small pizza. I made it there five dollars. I
had a line out to do it. That was my
number because the crust only cost me twenty five cents. Okay.
I got made some ragu sauce. Okay, it was a
big old jaw, did about ten pizzas with that large jaw.
Then I put like about ten slices of pepperone ale,
(06:59):
and then I had my ground beef. You know, So
I had my price point. So I charged five dollars,
but I probably only spent by seventy five cents a pizza.
That was my price. So I was making probably about
four twenty you know what I'm saying about four twenty
five a pizza. So how did you get your price point?
Speaker 2 (07:15):
I was kind of me and you were similar. We
probably was. We probably was in the dorm next to
me because I so I used to charge five dollars
if you bought your own razor, okay, in seven if
I had to supply one. Okay, So you know the
same thing the Raisors. You know, back then, a box
of Raisors is probably like fifty cent, right, you know
(07:37):
what I'm saying. So we were we were on the
same markup right, and it was on the same markup
you know, I mean, you know, it's you know, back
then it was kind of like, okay, let me see
where they charged. Okay, I'm a charge here, so you know,
And but as I got, as I got you know, license,
I got more experience, I was like, you know, were
(07:57):
going up, well the twenty five, you know, because this
is this is all these years in the game, all
this education. I'm quick, you know, I can get you
in and out. So you know, that's how the rates
are going up. And of course you know with time
they go up anyway. But you know, if somebody's out
(08:18):
there and they're trying to figure out how much you charge, yeah,
you can do like an analysis of what's around you,
but to still see what you have to offer, because
if you were, if you're the elite in the game,
then you are the lead in the game. It's like,
you're just talking about this these department stores, Well, the
same white T shirt is in that store and the
(08:40):
one is Target. They made by the same main factor.
It's just this, you know, how it's presented.
Speaker 1 (08:47):
You're right, and that's important people understand. Branding is the case,
you know. So that's why you have your brand called
the Look by Joy. Now what is that look? Before
we go to break I want you to break that
down to us. And when did you really believe that
you had a brand that you could say basically and
it be a difference maker because you're a very competitive
(09:07):
feel beauty. Talk to us about that as an entrepreneur.
Speaker 2 (09:11):
So the Look by Joy, you know, it started off
with just makeup. We'll start off with just brows. And
brows are my thing. People know me. If somebody see
me and they say where I know you from, I
just automatically say I've done you eyebrows and they're like yeah,
because I am clearly the brow lady. But and I've
always been quick. So a lot of people used to
(09:33):
come to me. Now I would. I am good, and
you know I haven't always been this good, but they
would come to me because I was quick. So when
I came out with my sixty second brow kit, that's
kind of where I got the name from, because somebody
was like, yo, I'm gonna take you a minute due
do a brow if that and I was like, okay.
(09:55):
So during COVID, when my clients couldn't get to me,
I put it to yet They're a kid for them
to you know, feeling their brows in less than a minute,
because that's what their thing was. They was like, okay,
we can we at home, we can feeling in. But
it's just taking me like ten minutes. It's taking me
fifteen minutes. I don't know where to start. So me
as a brand, of course, I'm known for brows, but
(10:18):
I'm also all I'm known for speed too. So yeah, now.
Speaker 1 (10:23):
Let's talk about it. Because you you educated me here
a little bit. Here, Now you say fill it in,
because you've said that several times. What do you mean
when you say feel it in?
Speaker 2 (10:31):
Now?
Speaker 1 (10:31):
I'm sorry if my listeners are saying he don't know nothing,
because I don't.
Speaker 2 (10:36):
Okay, it's stealing in just like if you go to
the barbershop and they feeling your hairline.
Speaker 1 (10:43):
Okay, okay, okay.
Speaker 2 (10:45):
So we're stealing our eyebrows with makeup.
Speaker 1 (10:47):
Okay, okay. Now let me ask you this before we
go to break.
Speaker 2 (10:49):
Should I be telling the girls secretly?
Speaker 1 (10:51):
Well, you just live. You can't take it back. Now
it's out there now, Joy, look by Joey is telling
the truth. That's why she's on Money Making Conversation. It's
just masterclass. She been telling you. She's been in high
school telling everybody about beauty and joe you know, first
of all, what stands out to me is your personality.
That has to be a high end part of your
(11:12):
brand build correct.
Speaker 2 (11:14):
Yeah it is, Yeah, it is. I mean I have
fun with it, you know. It's something I like doing.
I like interacting with my clients. And it's one thing
when I do teach my classes and I talk to
my mentees, I tell them that you you have got
to start being nice to people and you gotta start
having fun with people, because it's it's it's so many
(11:35):
people out there, but people want to come and look
good and feel good and It's transferable, especially as a
person is doing your services. They you know, feel good too,
you know, so I always you know, my mama gave
me the name Joy, so I just live up to it.
So when people come and they sit in my chair,
(11:55):
I like for them to leave happy, you know, to.
Speaker 1 (11:58):
Look by Joy. We all gonna learn more about that
sixty second brow kit. And also she's gonna she gonna
tell me why why people whatch Some women in the
removed their ad lashes, they eyebrows, removed their eyebrows and
then draw them back. I gotta find that out too.
I gotta find that out.
Speaker 3 (12:14):
Please don't go anywhere. We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass
continues online at Moneymakingconversations dot com and follow money Making
(12:37):
Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 1 (12:42):
She's been a joy? Did you like that Joy? Did
you learn to like?
Speaker 2 (12:47):
Okay?
Speaker 1 (12:47):
She's a visionary behind the Look by Joy. She's crafted
signature brow techniques and an innovative beauty line. Now Joy
Mentorship Mentorship that's really key. I talk about that line
on the show. And you know, you come into this
business young who had an impact on you, like maybe
(13:08):
pointed you in the right direction or really told you
to go for your your ideas and put in and
writing the business side, who's your mentor.
Speaker 2 (13:18):
Well, So back in the day, I don't know if
the kids know that, we used to work in like
salons and it was all open, so you could go
and talk to the next person, the person next to you,
across from you, or in front of you. You know.
Now everybody had a sweep, so it kind of kind
of you know, in their own world. But we had
(13:39):
our own, you know, we were in the salon, so
a lot of the older stylists, you know, they gave
me a lot of tips on you know, what to do,
how to handle clients. My family, I come from an
entrepreneurial family, so my mom she used to have her
own home childcare. My aunts and uncles they own businesses,
so I would go to them ak them, you know,
(14:01):
on the business side. You know things that I needed
to know. And I always tell people I am a
business person first. I just have a my niche is beauty,
so whatever it is I go into it thinking about
from the business side. It's kind of like how you
were saying you knew the numbers for how much you
was making out for each pizza, and I knew how
(14:22):
much I was making out for each brow. But a
lot of people and I'm sure your listeners notice, and
they probably I'm probably calling them out. They don't know
they numbers. They don't know how much money, how much
it costs. They just know that they ain't in the
red or they are in the red, but they don't
know how far they are in and those numbers. And
that business is key.
Speaker 1 (14:43):
It really is that that that price point of what
your services costs. Well, especially if you if you deal
with a service that provides a product, you know, making
food or like in your case, you know you're involved
in makeup, chemicals, all kinds of things. You know, your servicing,
your delivering things, all that's taken into you know. I've
(15:05):
known some people that made mistake not knowing that they should,
you know, allow the customer to pay for the delivery.
They thought they were so nervous, they didn't they didn't
know how to break that out. They put that into
their product. They eventually realized that was mistaken. People used
to paying for shipping and handling. But if you don't,
(15:25):
like you said, Jord, if you don't do your research,
that's a big mistake that people make on a regular basis.
Now let's talk about you and your business mind. Why
did you set up your business?
Speaker 3 (15:36):
Now?
Speaker 1 (15:37):
You was, like I said, you talked about your journey,
you know, you know, worked at a you know, storefront
at the counter excuse me, and then all of a
sudden you went to a typical beauty salon with no suites.
Everybody has a suite now they are or private booth.
How did you decide that? Okay, you know, something is
time for me to branch out and trust my instincts.
Speaker 2 (16:00):
Now, before I even did that, I was like, I
always sold products. Okay, so with any of your listeners
that are service providers, you have to always have a product. Now,
I probably wasn't as in depth at the beginning as
I am now, of course, because I've been like the China,
I source my own products and in manufacturers. But I
(16:25):
would do something as simple as go to the beauty
supply store buy up all the stuff that I was using.
Like said, there was a pencil I would buy all
the pencils and I would sell them out of salon
and they'd be like, well, you got the front of
you supply store. And I would tell them, we'll go
down there and get it. Of course you can't get
it because I bought them off. No, you come back.
(16:48):
And then when they come back, they like, ain't have none,
So do you want to get this one TOI for
ten dollars a night? Like, because you're gonna need it,
you know. So I love it. I love it. And
the lady, the lady who owned the beauty Splice store,
she was like, I know you want all of the pencils, yep, but.
Speaker 1 (17:12):
She didn't know your mark up. Though she didn't know
your mark up though it.
Speaker 2 (17:15):
Wasn't none of her business.
Speaker 1 (17:20):
I love it, you know. Me, when I was in
uh in high school, I used to go buy the lollipops,
you know I used to do. I was to buy
them for a nickels or something for a quarter, you know, yeah,
and that's what you do. I bought them all and
then you control that market chair. You walking around in
the high school with lollipops, and then well you're gonna
get the lollipops. Were got the lollipops. Okay, it's just
(17:42):
twenty five cents.
Speaker 2 (17:42):
Brother, simple man, simple man.
Speaker 1 (17:46):
And then people understand that once you control the market chair,
then you control the industry. And that is so we
know we're laughing about it, but that is how business
structure comes about.
Speaker 2 (17:58):
Yeah, they do get them another on some on some pops,
go some lonipops.
Speaker 1 (18:03):
Right now, let's talk about you. You know you said
you went to China, right.
Speaker 2 (18:07):
Yeah, So this was so after I left the salon,
I ended up opening up my my counter and I did.
I got with the wholesaler and they help you. They
help you, you know, open up your business. So you basically
buy a product from them, and you know, you sell
their product. But I came into the business with the
(18:29):
with the product, business with a service. So I was
like the number one seller because I had a service
and I had a product, and you know, the services
are just like an intro to the product. So I
always tell people, Uh, the client can only come with
one set of brows, but they can leave with several products. Okay,
(18:52):
so if you got you one client the cutting his hell,
he only gonna come with one head. I never seen
nobody come with two heads that you didn't. But yeah,
he can leave with shampoo, he can leave with a brush,
he can leave with some die, he can leave with
a T shirt, he can leave whatever he leave. He
told the service is just the intro to the product cells. Okay, right,
(19:19):
so that's what people got to that gotta remember. So
when once I knew that, my in my mind, I said,
I got to get these products. The cost of my goods,
the cost of goods, it's the cost of my goods
down as much as I can. So I started researching
trade shows and reaching out the vendors, and then I
ended up going to get vendor trade shows in Las Vegas,
(19:40):
China and in Italy.
Speaker 1 (19:47):
So yeah, wow, so how can we reach out and
get these products that you have to look by Joy,
the sixty second browdkit. Uh, these are in signature lipsticks.
How can we get this? I can reach out?
Speaker 2 (19:59):
Okay, well okay, So of course I have my website Www.
Dot the look by Joy and that's Joi dot com.
And then all of my social media handles are the
look by Joy and that's Joi. So that's Facebook, Twitter, Instagram, Snapchat, everything,
it's all the look by Joy, And if you want
(20:20):
to get on my text message list, you can text
the word brows b r o ws two eight four
four nine eight seven zero zero for zero and that's
eight four four nine eight seven zero zero for zero,
and that's the word brows.
Speaker 1 (20:41):
I'm gonna tell you some Joy, you are someone else,
and I say that as a compliment. You're entertaining your informative,
you are inspirational, you're motivational, and you are a Baullifier
all your you are. This is what I enjoy by
doing this show because I always feel that to be
(21:02):
successful you have to be personality driven, and you are
truly a personality, but you magined that with intelligence, with
cunning strategy, and I think that that's what makes a
successful entrepreneur. And I really appreciate you coming on my show,
and I definitely want to invite you back in the
future because you are somebody that entertains me. And I'm
(21:27):
sure if I'm being entertained, the audience is between entertained
as well, and I hopefully they will understand there's value
in the look by Joy. That's JOI. She's crafted signature
brow techniques. The innovative sixty second brow Kit and Signature Lipsticks.
Thank you Joy for coming on my show, money Making
Conversations Masterclass.
Speaker 2 (21:47):
Thank you, thank you, thank you. I really appreciate you.
Speaker 1 (21:50):
This has been another edition of Money Making Conversation Masterclass
posted by me Rashaun McDonald. Thank you to our guests
on the show today and thank you. I'll listen to
Art now. If you want to listen to any episode
I want to be a guest on the show, Visit
Moneymakingconversations dot com. Our social media handle is Moneymaking Conversation.
Join us next week and remember to always leave with
(22:12):
your gifts. Keep winning.
Welcome to the show. I am Rashan McDonald, the host
of Money Making Conversations Masterclass, where we encourage people to
stop reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with dog profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Welcome to Rushan McDonald. That's right,
and as you know, I host the weekly Money Making
Conversations Masterclass show. The interviews and information that this show
provides are for everyone. It's time to start reading other
(00:47):
people's success stories and start living your own. If you
want to be a guest on my show, please visit
our website, Moneymakingconversations dot com and click the be a
Guest button. Let's get this show. I got some fantastic
guests on the show, and uh let's start. My guess
is a she's on call, she's on the holders, she's here,
(01:07):
right great. My guess is a trailblazing entrepreneur and beauty educator,
with over twenty one years in the industry as the
visionary behind the Look by Joy, She's crafted signature brow
techniques as eyebrow Techniques, and an innovation innovative beauty line
featuring the popular sixty second Browkit and signature lipsticks. Please
(01:32):
work with the Money Making Conversations Masterclass, Joy me.
Speaker 2 (01:38):
Membing? Did they say that right, Joe? No, it's Joy
maybe jar maybein?
Speaker 1 (01:45):
Please work with the Money Making Conversation master Class Joy Maybein?
And Joe got it out here phonetically spelled out. I
did all this big speech and I just messed it up.
I apologize. Work with the Money Making Conversation master Class.
Speaker 2 (01:57):
Joy.
Speaker 1 (01:57):
How you doing.
Speaker 2 (01:59):
I'm great, I'm gray. I'm so happy to be here.
Speaker 1 (02:01):
Well, thank you. You know, because of the fact that
you know this is a this is an entrepreneurial show.
And I and I you know, I have six sisters
or passed away to of them, I passed away, but
I have sisters all in my life, so I always
makeup was all around. I had a daughter, she's twenty seven,
so you know, beauty and fashion and looks and skincare
has always been a part of my life growing up.
(02:25):
Now tell us about a little bit about your background,
because I what do your website. You're a very fashionable person.
You seem to really lock into that culture of beauty.
What got you started joy?
Speaker 2 (02:39):
Well, you know, I always was a makeup girl. But
you know, back when I was coming up, you know,
makeup wasn't really considered a career, you know what I'm saying.
So I always was into makeup. I was always into nails, hair,
right close all of this. I was a really really
girly girl. Even in how high school. I used to
(03:00):
do the makeup for my drill team sisters, for our
drill team performances. I did my friends makeups when we
you know, when we went out. And when I got
to college, I actually turned my my dorm room into
a eyebrow, like so long. I know it sounds no no, because.
Speaker 1 (03:23):
In college I turned my dorm room into a piece
of shop. So I know exactly you an entrepreneurial spirits
start somewhere, you know what I'm saying.
Speaker 2 (03:31):
Yeah, it's a sweet We had sweets before sweets was
even Invina.
Speaker 1 (03:34):
Come on, now, come on now, let's let's let's talk
about you and that entrepreneurial spirit that early on because
I tell everybody it's not easy cutting hair, it's not
easy doing makeup. That's a gift. How did you really
start realizing that you had a talent to be able
to look at a person's face and put the right tone,
the right color, structure and bring out their their overall beauty.
Speaker 2 (03:57):
I mean, I guess since I you know, I start
doing it as a child, and then I started doing
my friends, so you know, we started. I guess I started.
I was self taught and was learning as I was going,
you know. And then eventually when I got to as
I opened up the the my suite in the dorm.
(04:20):
I ended up working at a Cosmic Encounter while I
was in college, so that's when I started actually doing
makeup for the first time professionally or you know, at
somebody's business. And then I ended up working in the salon.
And that's when I at the salon, our main thing
(04:42):
was brows and lashes, so we were doing brows and
lash yeares before browse and lashes was a thing right
right about like twenty five years ago. Don't add my age, Okay,
I don't add up my age. I am telling you how
long it was, but only started doing and that you
said you had a math degree.
Speaker 1 (05:03):
All right, don't worry about that. You look fantastic, joy
but your you know, the entrepreneurial spirit is what gets
to me is it's like, Okay, for instance, you have
licensings for cosmetology, cosmetologists licensing that you can go to.
Now when you come to makeup and all that, do
you have to go through any special training or get
license to do makeup?
Speaker 2 (05:24):
So back in the day, if you want to work
on set, yeah, you would have to are working a salon,
you would have to have a license. So I am
a licensed cosmetologist and I got my license in the
during with an apprenticeship at the salon. So I'm licensed
in the state of Georgia. But but if you work
at a makeup counter, you do not need a license.
Speaker 1 (05:46):
Okay, cool. So that means that anybody that can. So
when we go into these stores, these high end stores,
I see them all the time. They want you to
sniff some into some cologne, or want to come over
here for someone.
Speaker 2 (05:58):
Have a license to sell person or put some lipsticks
on someone or anything like that. But you do have
because they're actually just testing it on you. You do
you're supposed to have a license to charge. So really
cosmetology is if you read the fine print, is these
(06:20):
reluicious services that you charge.
Speaker 1 (06:23):
For right now, that's why you need Let's talk about you.
You like you said your girlfriends in high school, you know,
making everybody. Oh yeah, what Chorgie? You do my makeup?
Don't you mess with my page?
Speaker 2 (06:37):
You go to college?
Speaker 1 (06:38):
Now, how did you start setting rates though? You know,
like my pizza was just five dollars. I had a little,
little small pizza. I made it there five dollars. I
had a line out to do it. That was my
number because the crust only cost me twenty five cents. Okay.
I got made some ragu sauce. Okay, it was a
big old jaw, did about ten pizzas with that large jaw.
Then I put like about ten slices of pepperone ale,
(06:59):
and then I had my ground beef. You know, So
I had my price point. So I charged five dollars,
but I probably only spent by seventy five cents a pizza.
That was my price. So I was making probably about
four twenty you know what I'm saying about four twenty
five a pizza. So how did you get your price point?
Speaker 2 (07:15):
I was kind of me and you were similar. We
probably was. We probably was in the dorm next to
me because I so I used to charge five dollars
if you bought your own razor, okay, in seven if
I had to supply one. Okay, So you know the
same thing the Raisors. You know, back then, a box
of Raisors is probably like fifty cent, right, you know
(07:37):
what I'm saying. So we were we were on the
same markup right, and it was on the same markup
you know, I mean, you know, it's you know, back
then it was kind of like, okay, let me see
where they charged. Okay, I'm a charge here, so you know,
And but as I got, as I got you know, license,
I got more experience, I was like, you know, were
(07:57):
going up, well the twenty five, you know, because this
is this is all these years in the game, all
this education. I'm quick, you know, I can get you
in and out. So you know, that's how the rates
are going up. And of course you know with time
they go up anyway. But you know, if somebody's out
(08:18):
there and they're trying to figure out how much you charge, yeah,
you can do like an analysis of what's around you,
but to still see what you have to offer, because
if you were, if you're the elite in the game,
then you are the lead in the game. It's like,
you're just talking about this these department stores, Well, the
same white T shirt is in that store and the
(08:40):
one is Target. They made by the same main factor.
It's just this, you know, how it's presented.
Speaker 1 (08:47):
You're right, and that's important people understand. Branding is the case,
you know. So that's why you have your brand called
the Look by Joy. Now what is that look? Before
we go to break I want you to break that
down to us. And when did you really believe that
you had a brand that you could say basically and
it be a difference maker because you're a very competitive
(09:07):
feel beauty. Talk to us about that as an entrepreneur.
Speaker 2 (09:11):
So the Look by Joy, you know, it started off
with just makeup. We'll start off with just brows. And
brows are my thing. People know me. If somebody see
me and they say where I know you from, I
just automatically say I've done you eyebrows and they're like yeah,
because I am clearly the brow lady. But and I've
always been quick. So a lot of people used to
(09:33):
come to me. Now I would. I am good, and
you know I haven't always been this good, but they
would come to me because I was quick. So when
I came out with my sixty second brow kit, that's
kind of where I got the name from, because somebody
was like, yo, I'm gonna take you a minute due
do a brow if that and I was like, okay.
(09:55):
So during COVID, when my clients couldn't get to me,
I put it to yet They're a kid for them
to you know, feeling their brows in less than a minute,
because that's what their thing was. They was like, okay,
we can we at home, we can feeling in. But
it's just taking me like ten minutes. It's taking me
fifteen minutes. I don't know where to start. So me
as a brand, of course, I'm known for brows, but
(10:18):
I'm also all I'm known for speed too. So yeah, now.
Speaker 1 (10:23):
Let's talk about it. Because you you educated me here
a little bit. Here, Now you say fill it in,
because you've said that several times. What do you mean
when you say feel it in?
Speaker 2 (10:31):
Now?
Speaker 1 (10:31):
I'm sorry if my listeners are saying he don't know nothing,
because I don't.
Speaker 2 (10:36):
Okay, it's stealing in just like if you go to
the barbershop and they feeling your hairline.
Speaker 1 (10:43):
Okay, okay, okay.
Speaker 2 (10:45):
So we're stealing our eyebrows with makeup.
Speaker 1 (10:47):
Okay, okay. Now let me ask you this before we
go to break.
Speaker 2 (10:49):
Should I be telling the girls secretly?
Speaker 1 (10:51):
Well, you just live. You can't take it back. Now
it's out there now, Joy, look by Joey is telling
the truth. That's why she's on Money Making Conversation. It's
just masterclass. She been telling you. She's been in high
school telling everybody about beauty and joe you know, first
of all, what stands out to me is your personality.
That has to be a high end part of your
(11:12):
brand build correct.
Speaker 2 (11:14):
Yeah it is, Yeah, it is. I mean I have
fun with it, you know. It's something I like doing.
I like interacting with my clients. And it's one thing
when I do teach my classes and I talk to
my mentees, I tell them that you you have got
to start being nice to people and you gotta start
having fun with people, because it's it's it's so many
(11:35):
people out there, but people want to come and look
good and feel good and It's transferable, especially as a
person is doing your services. They you know, feel good too,
you know, so I always you know, my mama gave
me the name Joy, so I just live up to it.
So when people come and they sit in my chair,
(11:55):
I like for them to leave happy, you know, to.
Speaker 1 (11:58):
Look by Joy. We all gonna learn more about that
sixty second brow kit. And also she's gonna she gonna
tell me why why people whatch Some women in the
removed their ad lashes, they eyebrows, removed their eyebrows and
then draw them back. I gotta find that out too.
I gotta find that out.
Speaker 3 (12:14):
Please don't go anywhere. We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass
continues online at Moneymakingconversations dot com and follow money Making
(12:37):
Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 1 (12:42):
She's been a joy? Did you like that Joy? Did
you learn to like?
Speaker 2 (12:47):
Okay?
Speaker 1 (12:47):
She's a visionary behind the Look by Joy. She's crafted
signature brow techniques and an innovative beauty line. Now Joy
Mentorship Mentorship that's really key. I talk about that line
on the show. And you know, you come into this
business young who had an impact on you, like maybe
(13:08):
pointed you in the right direction or really told you
to go for your your ideas and put in and
writing the business side, who's your mentor.
Speaker 2 (13:18):
Well, So back in the day, I don't know if
the kids know that, we used to work in like
salons and it was all open, so you could go
and talk to the next person, the person next to you,
across from you, or in front of you. You know.
Now everybody had a sweep, so it kind of kind
of you know, in their own world. But we had
(13:39):
our own, you know, we were in the salon, so
a lot of the older stylists, you know, they gave
me a lot of tips on you know, what to do,
how to handle clients. My family, I come from an
entrepreneurial family, so my mom she used to have her
own home childcare. My aunts and uncles they own businesses,
so I would go to them ak them, you know,
(14:01):
on the business side. You know things that I needed
to know. And I always tell people I am a
business person first. I just have a my niche is beauty,
so whatever it is I go into it thinking about
from the business side. It's kind of like how you
were saying you knew the numbers for how much you
was making out for each pizza, and I knew how
(14:22):
much I was making out for each brow. But a
lot of people and I'm sure your listeners notice, and
they probably I'm probably calling them out. They don't know
they numbers. They don't know how much money, how much
it costs. They just know that they ain't in the
red or they are in the red, but they don't
know how far they are in and those numbers. And
that business is key.
Speaker 1 (14:43):
It really is that that that price point of what
your services costs. Well, especially if you if you deal
with a service that provides a product, you know, making
food or like in your case, you know you're involved
in makeup, chemicals, all kinds of things. You know, your servicing,
your delivering things, all that's taken into you know. I've
(15:05):
known some people that made mistake not knowing that they should,
you know, allow the customer to pay for the delivery.
They thought they were so nervous, they didn't they didn't
know how to break that out. They put that into
their product. They eventually realized that was mistaken. People used
to paying for shipping and handling. But if you don't,
(15:25):
like you said, Jord, if you don't do your research,
that's a big mistake that people make on a regular basis.
Now let's talk about you and your business mind. Why
did you set up your business?
Speaker 3 (15:36):
Now?
Speaker 1 (15:37):
You was, like I said, you talked about your journey,
you know, you know, worked at a you know, storefront
at the counter excuse me, and then all of a
sudden you went to a typical beauty salon with no suites.
Everybody has a suite now they are or private booth.
How did you decide that? Okay, you know, something is
time for me to branch out and trust my instincts.
Speaker 2 (16:00):
Now, before I even did that, I was like, I
always sold products. Okay, so with any of your listeners
that are service providers, you have to always have a product. Now,
I probably wasn't as in depth at the beginning as
I am now, of course, because I've been like the China,
I source my own products and in manufacturers. But I
(16:25):
would do something as simple as go to the beauty
supply store buy up all the stuff that I was using.
Like said, there was a pencil I would buy all
the pencils and I would sell them out of salon
and they'd be like, well, you got the front of
you supply store. And I would tell them, we'll go
down there and get it. Of course you can't get
it because I bought them off. No, you come back.
(16:48):
And then when they come back, they like, ain't have none,
So do you want to get this one TOI for
ten dollars a night? Like, because you're gonna need it,
you know. So I love it. I love it. And
the lady, the lady who owned the beauty Splice store,
she was like, I know you want all of the pencils, yep, but.
Speaker 1 (17:12):
She didn't know your mark up. Though she didn't know
your mark up though it.
Speaker 2 (17:15):
Wasn't none of her business.
Speaker 1 (17:20):
I love it, you know. Me, when I was in
uh in high school, I used to go buy the lollipops,
you know I used to do. I was to buy
them for a nickels or something for a quarter, you know, yeah,
and that's what you do. I bought them all and
then you control that market chair. You walking around in
the high school with lollipops, and then well you're gonna
get the lollipops. Were got the lollipops. Okay, it's just
(17:42):
twenty five cents.
Speaker 2 (17:42):
Brother, simple man, simple man.
Speaker 1 (17:46):
And then people understand that once you control the market chair,
then you control the industry. And that is so we
know we're laughing about it, but that is how business
structure comes about.
Speaker 2 (17:58):
Yeah, they do get them another on some on some pops,
go some lonipops.
Speaker 1 (18:03):
Right now, let's talk about you. You know you said
you went to China, right.
Speaker 2 (18:07):
Yeah, So this was so after I left the salon,
I ended up opening up my my counter and I did.
I got with the wholesaler and they help you. They
help you, you know, open up your business. So you basically
buy a product from them, and you know, you sell
their product. But I came into the business with the
(18:29):
with the product, business with a service. So I was
like the number one seller because I had a service
and I had a product, and you know, the services
are just like an intro to the product. So I
always tell people, Uh, the client can only come with
one set of brows, but they can leave with several products. Okay,
(18:52):
so if you got you one client the cutting his hell,
he only gonna come with one head. I never seen
nobody come with two heads that you didn't. But yeah,
he can leave with shampoo, he can leave with a brush,
he can leave with some die, he can leave with
a T shirt, he can leave whatever he leave. He
told the service is just the intro to the product cells. Okay, right,
(19:19):
so that's what people got to that gotta remember. So
when once I knew that, my in my mind, I said,
I got to get these products. The cost of my goods,
the cost of goods, it's the cost of my goods
down as much as I can. So I started researching
trade shows and reaching out the vendors, and then I
ended up going to get vendor trade shows in Las Vegas,
(19:40):
China and in Italy.
Speaker 1 (19:47):
So yeah, wow, so how can we reach out and
get these products that you have to look by Joy,
the sixty second browdkit. Uh, these are in signature lipsticks.
How can we get this? I can reach out?
Speaker 2 (19:59):
Okay, well okay, So of course I have my website Www.
Dot the look by Joy and that's Joi dot com.
And then all of my social media handles are the
look by Joy and that's Joi. So that's Facebook, Twitter, Instagram, Snapchat, everything,
it's all the look by Joy, And if you want
(20:20):
to get on my text message list, you can text
the word brows b r o ws two eight four
four nine eight seven zero zero for zero and that's
eight four four nine eight seven zero zero for zero,
and that's the word brows.
Speaker 1 (20:41):
I'm gonna tell you some Joy, you are someone else,
and I say that as a compliment. You're entertaining your informative,
you are inspirational, you're motivational, and you are a Baullifier
all your you are. This is what I enjoy by
doing this show because I always feel that to be
(21:02):
successful you have to be personality driven, and you are
truly a personality, but you magined that with intelligence, with
cunning strategy, and I think that that's what makes a
successful entrepreneur. And I really appreciate you coming on my show,
and I definitely want to invite you back in the
future because you are somebody that entertains me. And I'm
(21:27):
sure if I'm being entertained, the audience is between entertained
as well, and I hopefully they will understand there's value
in the look by Joy. That's JOI. She's crafted signature
brow techniques. The innovative sixty second brow Kit and Signature Lipsticks.
Thank you Joy for coming on my show, money Making
Conversations Masterclass.
Speaker 2 (21:47):
Thank you, thank you, thank you. I really appreciate you.
Speaker 1 (21:50):
This has been another edition of Money Making Conversation Masterclass
posted by me Rashaun McDonald. Thank you to our guests
on the show today and thank you. I'll listen to
Art now. If you want to listen to any episode
I want to be a guest on the show, Visit
Moneymakingconversations dot com. Our social media handle is Moneymaking Conversation.
Join us next week and remember to always leave with
(22:12):
your gifts. Keep winning.
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