99% Invisible

A devastating fire put one of Hong Kong's oldest building traditions on trial, but the real story runs much deeper.

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In 1821, two Rhode Island brothers went looking for buyers for their woolen fabric, and stumbled into a lucrative, captive market: Southern slave plantations. Roman Mars and historian Seth Rockman trace the strange life of so-called "Negro cloth" — a textile category defined by nothing but who it was worn by. Along the way, they uncover how enslaved people shaped the very cloth used to control them, and how New England manufa...

In 1925, the world saw the birth of what just might be the greatest gadget in American History: the Brannock Device. The metal contraption transformed the way we measure feet forever, and more than a century after its invention…it has barely changed. Roman Mars and journalist Paul Lukas trace the life of the Brannock Device, from its role outfitting WWII sailors to its surprising endurance into the modern era, even as the en...

A simple cardboard box helped transform Finland into one of the best places in the world to raise a child.

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In the early 1970s, Bruce Lee made nunchaku (nunchucks) cool — kids were building their own and buying them in record numbers. But the nunchucks craze coincided with something much bigger: the birth of a radical new Asian American identity. Roman Mars and historian Jeff Chang trace how nunchucks went from ancient weapon to symbol of resistance — not only uniting Asian Americans in the fight for their own rights, but con...

Neil MacGregor reflects on creating the landmark series that changed how people think about history. Then, revisit the Rosetta Stone, the artifact that unlocked ancient Egypt.

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In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions. Roman Mars and Annie Brown trace how a regional dairy campaign exploded into a national symbol — and how the “stranger danger” fears it stoked shaped American misconceptions about child safety that still echo today.

A History o...

A Louisiana man born into slavery designs an airship with hopes to take flight. Those plans are interrupted, but maybe not forever.

Listen to Family Lore wherever you get your podcasts.

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In 1902, an American classic was born: the teddy bear. Named after President Theodore Roosevelt, the toy became a huge hit, and sparked an idea…maybe every president from then on should have their own viral stuffed animal. Jon Mooallem tells the story of the ill-fated billy possum, and how our fickle feelings about animals have shaped the history—and perhaps the future—of our relationship with the natural world.

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We keep score of everything these days. But what happens when the numbers start changing what we actually care about?

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Before the Declaration of Independence was even a twinkle in the founding fathers' eyes, there was James Otis. Journalist Jack Hitt returns to tell the wild, tragic story of America’s forgotten proto-founding father and his inflammatory 1764 pamphlet. A story that is, in many ways, the story of the founding document of the United States of America.

A History of the United States in 100 Objects is a production of 99% Invisible...

Before the internet went global, one undersea gamble made it possible. 

Jane Ruffino’s story, "Say Goodbye to the Undersea Cable That Made the Global Internet Possible," appears in the May-June issue of Wired magazine.

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In this episode, Roman and historians Heather Ann Thompson and Elliot Williams tell the story of the sharpened screwdriver: the object at the heart of the 1984 Bernhard Goetz subway shooting. In a difficult moment in New York City, four Black teenagers were transformed in the public imagination into armed criminals. What follows is a gripping account of how misinformation takes hold, how fear shapes public opinion, and how one narr...

Billions of state quarters disappeared from circulation...and that was exactly the plan.

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In this episode, Roman and historian Imani Perry follow the Webster Blue Back Speller from the early days of the United States, to the heart of Black intellectual life. Through the lives of Booker T. Washington and W. E. B. Du Bois, Roman and Imani uncover how a single object became a gateway to literacy, self-determination, and an enduring debate about what education, citizenship, and freedom should mean in America.

A History of t...

In 1861, one man and a “gas bag” filled with hydrogen sparked America's obsession with going higher, farther, into the unknown. In this episode, Roman and journalist Jack Hitt tell the story of Thaddeus Lowe — showman, scientist, and dreamer — whose balloon flight from Cincinnati went wildly off course and straight into the Civil War. Lowe pivoted to create the US military's first aerial reconnaissance unit,...

Behind every cheesy karaoke track was a surprisingly ambitious filmmaking experiment.

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