September 5, 2024 • 34 mins
ICYMI: Hour Two of ‘Later, with Mo’Kelly’ Presents – Wellness Wednesday with wife, mother, fitness expert, and masterful storyteller Claudine Cooper tips on taking care of yourself during the SoCal heatwave and MORE…PLUS – A look at TikTok’s growing influence in driving movie watchers into theaters AND thoughts on the launch of “Hawk Tuah Girl” Hailey Welch’s “Talk Tuah” Podcast - on KFI AM 640…Live everywhere on the iHeartRadio app
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You're listening to Later with Moe Kelly on demand from
KFI AM six forty.
Speaker 2 (00:06):
Well this Wednesday. Of course, I'm joined in studio by
our regular commentator Claudine Cooper. You can always find her
at Claudinecooper dot com. You may remember I opened the
show tonight talking about the heat, how we needed to
be safe. We needed to be wary of the temperature.
Even though we may not think it's dangerous, it can
(00:26):
be very dangerous. In Claudine, that opens up where I
wanted to start, given the heat, given our desire to
get our workout in.
Speaker 3 (00:35):
Maybe we're not at the gym.
Speaker 2 (00:37):
How do you approach dealing with the heat, because even
though you're inside, you could easily become dehydrated, walk outside
and bad things happen.
Speaker 4 (00:47):
Oh, you can easily get dehydrated. You could get sunsick,
you know, just being exposed to the sun. I was
in Chino Hills today, Michael Dolinson. It was one hundred
and something degree.
Speaker 3 (01:02):
It doesn't matter after a hundred it's just too hot.
Speaker 4 (01:04):
It was so hot. You said, oh, Claudine, you look
like you had a tan. I was like, is that
what it is? But I was working outside. I was
not working out, but I was definitely doing some physical work.
And anyone who works in the physical labor field is
used to dealing with the elements. Maybe I have a
(01:25):
higher tolerance for being outside than someone who's accustomed.
Speaker 5 (01:30):
To the comfort of air conditioning.
Speaker 3 (01:32):
All day like me. You know, I know you didn't
want to use my name, but I'll use my name me.
Speaker 4 (01:37):
I mean, look, I would say anyone who works in
an office or even inside of a gym, you're inside
of a climate controlled environment. But the more you're exposed
to different elements, the stronger you get in your tolerance.
And look, we could just apply this to about everything, right,
(01:59):
because the more you expose yourself to things that are uncomfortable,
you do become a little better at dealing with them.
Speaker 2 (02:08):
Look, as I get older, my job is to make
myself as comfortable as possible, not increase my discomfort.
Speaker 4 (02:14):
Then why do people go into the sauna and the
steam room and why are they intentionally exposing themselves to
things that are very hot or now have you heard
about the cold plunge phenomenon?
Speaker 3 (02:30):
Yeah, I've seen.
Speaker 2 (02:31):
It on social media Instagram. Definitely, people will drop themselves
in their bathing suits into this icy bath.
Speaker 3 (02:41):
Yes, I've heard.
Speaker 2 (02:42):
Mixed results and mixed feelings about it, but I've never
done it, nor have I considered doing it.
Speaker 3 (02:49):
What say you?
Speaker 4 (02:51):
I have to tell you, I am adverse to change.
My husband says, I'm like a robot. I just kind
of do the same thing over and over again, right,
Are you like that?
Speaker 2 (02:59):
Yes?
Speaker 3 (03:00):
I am my OCD. I have a routine in life.
Speaker 5 (03:03):
Okay.
Speaker 4 (03:04):
I heard about cold plunge and I was like, here
we go with a new whatever, a new recovery treatment,
a new phenomena, and now everybody wants to do it right.
And like you said, you see the cold plunge videos,
you see the instagrams and the facebooks. So I was like,
I'm gonna let this phenomenon die down. I was born
(03:25):
and raised in an ice cold climate. I don't need
to dive into an ice cold pool Minneapolis. Minneapolis, Yes,
one of the coldest climates in the country. So for me,
I had no desire to try cold plunge. The first
thing I did was research the why why do people
want to submerge themselves in a bucket of cold water? Well,
(03:51):
this is what I found out. A lot of people
are experiencing what's called a disregulated nervous system. And these
are new words for things like anxiety or heart palpitation,
shortness of breath, and you know me, I'm going to
talk about the last four years of isolation and lack
of connection. And I think that a lot of these
(04:15):
treatments that are recovery treatments to help us regulate our
nervous system are becoming more popular now because a lot
of people do have a dysregulated nervous system.
Speaker 2 (04:26):
I wonder though, because I'm not a doctor, the conventional
wisdom is you don't jump in a cold pool.
Speaker 3 (04:32):
You know, you have to be wary.
Speaker 2 (04:34):
You mentioned like heart palpitations of even a cold shower,
which could be like a shock to the body. Why
do you think, though, this runs counter to that and
is still caught on.
Speaker 5 (04:45):
It's the same concept.
Speaker 4 (04:46):
Why do people go into a one hundred and ten
degrees sauna and sit in there for ten or twenty minutes?
Speaker 2 (04:53):
Well, see, I don't I sit by a ass at
home with air conditioners, so you're.
Speaker 5 (04:56):
Not going into the sauna.
Speaker 4 (04:58):
Well, I do think that these kinds of extreme temperatures
which are uncomfortable.
Speaker 5 (05:05):
I mean, let's be honest.
Speaker 4 (05:06):
If you do like to be home with your ac
going into the sauna is probably uncomfortable.
Speaker 6 (05:11):
Me.
Speaker 4 (05:11):
I'm a steam room girly myself. I'm not really a
sauna person, but I will sit in the steamroom.
Speaker 3 (05:17):
Explain the difference please, for the uninitiated.
Speaker 4 (05:19):
Yes, if you go into a sauna, it's dry heat.
The room is typically a wooden style room and the
heat comes from a rock type of a base, and
the heat feels like, let's liken it to palm springs
in July.
Speaker 5 (05:36):
That's not enjoyable, and people love it. Yet people love it.
Speaker 4 (05:41):
Every day at the gym that I work at, which
is still under construction, I have people ask me when
will the sauna be done? They are so pressed to
get in this sauna. Now our steam room is rolling, eh, eh,
they want to get in the sauna. So steam he
is more like, let's compare it to Hawaii in July.
Speaker 5 (06:05):
It's humid, it's wet.
Speaker 4 (06:07):
The room is usually some type of a concrete with
a with a window, so it's steamed up. So that's
the difference, steam or sauna.
Speaker 2 (06:17):
From your experience, what are some of the pluses and
minuses as far as what you or someone else may
get out of either or both.
Speaker 4 (06:25):
The reason I prefer steam, and I can only speak
for my own experience, is that I feel like it
helps with my skin and my hair, and it's really
nothing more than kind of a relaxation technique for me.
I go into the steam room, I do some of
my kind of my stretches and my things like that
while I'm just letting my skin.
Speaker 3 (06:45):
Steam and the sauna for people lose weight.
Speaker 4 (06:50):
So here's a few things that I recently learned in
my research because recovery treatments have become so popular, and
when we say recovery treatments, there there's a myriad of
recovery treatments right now.
Speaker 5 (07:02):
Right you have red light therapy. Have you heard of
that one?
Speaker 3 (07:05):
I sure have.
Speaker 5 (07:06):
You have sana steam, you have cold plunge.
Speaker 4 (07:09):
Now they have these sleeves that you can put on
your arms and legs that are also part of a
recovery treatment. You sit there and it does something to
create some kind of like you know, I.
Speaker 3 (07:22):
Don't know, like a vibration stimulation, so.
Speaker 5 (07:25):
Something like that. I haven't done it.
Speaker 4 (07:27):
A lot of this stuff is new to me too,
and that's one reason I love working in fitness. I'm
always learning. There's never a dull moment in the fitness industry.
Do you feel the same way about.
Speaker 2 (07:37):
What you do?
Speaker 3 (07:38):
Oh?
Speaker 2 (07:38):
Absolutely, And since I'm a traditional martial artist, yes, we
are more resistant to change because it's built upon tradition
and repetition and culture. And the culture is not to
change with the times because it's more regimented.
Speaker 5 (07:56):
But yet it's changing.
Speaker 2 (07:58):
It's changing because the times change around us. And you're
always trying to reach people in different ways. But at
the core of it all, you're trying not to change.
You're trying to change the way in which you appeal
to people and reach them so they come in.
Speaker 4 (08:12):
See, in fitness, it's a little different because research changes.
Science changes. That's what science is. It's the constant evolution
of learning. Right, we thought we knew what we knew
in nineteen eighty five when Jane Fonda was doing whatever
jazz or size aerobics. We know more now, more information.
(08:34):
More information leads to better results too.
Speaker 3 (08:38):
I absolutely love this.
Speaker 2 (08:40):
When we come back, I want to continue my conversation
with you, Clouding Cooper and figure out what else is
going on with you now that we're kind of exiting
the summer and the perceptions of how people work out
when they work out. Maybe the kids have gone back
to school, you got a little more free time, and
how you might use that.
Speaker 3 (08:56):
Can you do that for me?
Speaker 5 (08:57):
Absolutely looking forward to it.
Speaker 1 (08:59):
You're listening to later with Moe Kelly on Demand from
KFI AM six forty.
Speaker 2 (09:05):
Moe Kelly, Clauding Cooper Wellness Wednesday, We're live everywhere on
the iHeartRadio app. And let me take a note from
Stephan who chose that bumper talking about just breathe. I
am a person I try to meditate with some degree
of regularity, call my emotions because life can be very stressful.
(09:26):
And you often talk about combining the emotional.
Speaker 3 (09:31):
Also the spiritual, with the physical.
Speaker 2 (09:34):
What do you recommend in that respect about treating the
other portion of our bodies?
Speaker 5 (09:40):
Well?
Speaker 4 (09:41):
You brought up back to school time. It's September. This
is a heavy back to school time. And I'm a mother,
and so I remember times when I had three small
children going to school at three different schools at three
different times, a husband at work, and I'm running around crazy.
We've got after school, I've got BTA And you just said, like,
(10:03):
so what are some ways that.
Speaker 5 (10:05):
We can incorporate.
Speaker 4 (10:06):
And I loved that song, by the way, but it
says just breathe, right. So one of the techniques that
I used to use when I was busy running around here, there,
and everywhere. At every stoplight, if it was red, I
would take that time to focus on deep breathing, a
fore count in and a four count out.
Speaker 2 (10:29):
I did something similar. I do a four count in,
an eight count hold to the fore count out.
Speaker 4 (10:34):
That's a great one too, That's a really good one.
A lot of these are nervous system regulators. And I
know we talked about it earlier, and I do want
to go back to that. In speaking about learning in
fitness and in wellness, we're also learning how the body
is holding stress because when you exercise, you're actually released
(11:00):
seeing stress from your body. And I think I told
you that. I've been part of this opening team of
this Iconics Fitness in Englewood, and one of the things
that I keep hearing after our three months of being
open is people saying they feel less stressed.
Speaker 3 (11:19):
It's why we feel great after all workout.
Speaker 4 (11:22):
You've never left a workout saying mmm, I feel horrible
right now.
Speaker 2 (11:28):
No, you might have gone through hell to get to
that point, but you don't feel worse.
Speaker 4 (11:32):
No, And look, any time you're moving your body, you
are moving all kinds of things out of your body, right,
and just the act of whether it's cardio or strength training.
You were saying, like what should people do for the
workouts and things like that. Number One, it's really really
hot outside in southern California right now. So my strong
(11:55):
suggestion at least this week is avoid working out outside.
Say that, ag please, My strong suggestion for this week
is avoid working out outside, unless, of course, you were
coming to my workout on Saturday, and then don't avoid.
Speaker 3 (12:09):
And it'll be cooler then because it's nine in the morning.
Speaker 4 (12:12):
Right, it'll be cooler and hopefully it'll cool down by then.
Also we're on the west side, so you know. But
saying all that to say that, I honestly believe there's
no right workout for moms, dads, busy people, workers. You know,
there's no right workout. It's really about trying to fit
(12:32):
the workout in to our busy lives.
Speaker 2 (12:38):
Now that kids are going back to school, that might
be a stress reliever, yes for some families. But you
make a great point, because you have to be intentional.
My interpretation of that of fitting in that workout into
your daily schedule, I say daily because weekly is not
going to do too.
Speaker 3 (12:55):
Much for you.
Speaker 4 (12:57):
Well, when my children were in sports practice, I talked
about what I did in traffic, right, my breathing deep
breathing exercises, and also I would engage the kids in
the breathing exercises. But when my children were at sports practice,
most of the parents would be sitting down on their
(13:17):
backside phone. Oh really, yes, So one thing I noticed
is that when when I would look around at other
parents at practice, they would be sitting on their backside, yes,
looking at their phones, right, and no judgment. I look
at my phone too, I love my phone. However, during
(13:37):
those practices where our children are exercising and being active,
let that be an encouragement, a motivation, a reminder that.
Speaker 5 (13:48):
The only people who need to move our people, none
of the right exactly.
Speaker 4 (13:56):
It always perplexes me to see parents not moving, but
sitting there watching their children.
Speaker 2 (14:04):
Moving, wasting that time and opportunity and the inclination.
Speaker 4 (14:09):
Now, one of the teams that my child used to
play for, he would play at a park that had
a big track around it, so a couple of us moms,
we would just take that time and just walk around
the track.
Speaker 5 (14:25):
You know, that was an easy one.
Speaker 3 (14:27):
S they'll say Derby.
Speaker 5 (14:29):
Listen, my kid played at Darby. We walked out.
Speaker 3 (14:33):
It's got to be Derby Park.
Speaker 4 (14:34):
Oh, We've played at so many parks, but the ones
that have walking tracks are the easiest.
Speaker 5 (14:40):
Get up and go for the mom and dads.
Speaker 2 (14:42):
And you're still with an eyeshot. What are they doing?
Speaker 4 (14:45):
First of all, they're not doing anything that you need
to be sitting there watching really anyways, you know, let
the kid practice, let them connect with their teammates, let
the coach do what the coach do. Coach, and you
get up and do something that your body will thank
you for, your health will thank you for.
Speaker 2 (15:03):
Now that we're back into school session, I know that
if you haven't started already, you're probably on the verge
of starting your weekend free community workouts each Saturday.
Speaker 3 (15:14):
Where are you with that?
Speaker 4 (15:16):
Well, we start this Saturday, September seventh, at nine am
and we go all the way through to the middle
of December. So it's going to be a nice long season.
There's a lot more stuff opening over here in Inglewood.
So we have let's say, a movie theater, we have
the immersive theater, we have the gym. I heard they're
(15:38):
opening a wine bar in the oh really complex. Yes,
so you know, there's quite a few different things. There's
a sporting goods store now, so they're having an actual
open house to introduce people to the businesses that have
recently landed in Inglewood. And that is on don't quote me,
I think it's on September nineteenth before.
Speaker 2 (15:58):
I unless you go right along side that talk about
businesses opening the end too it dome. How has that
impacted you personally or professionally.
Speaker 4 (16:08):
At this point, it has not really impacted me that much.
But I will say there's been a lot of fussing
about traffic.
Speaker 5 (16:14):
Yes, so for me, I.
Speaker 4 (16:17):
Do a lot of my driving at times when there's
not concerts or games because I'm accustomed to it. It's
just that mostly it's people who are probably not really
used to it that get caught in that traffic and
are like, WHOA, what's happening. So my strong suggestion would
be to use these reliable devices and look and see
(16:40):
if there's events in Englewood and avoid it if you can.
Speaker 2 (16:43):
Yeah, that's avoiding the stress as well, because I make
it a point not to go to that side of
town on a Sunday, if only because of Sofi Stadium.
And now I'll have to also take into account the
clippers and the into a dome or YouTube theater.
Speaker 5 (16:56):
Hey, don't forget you the forum, right.
Speaker 4 (17:00):
Festivals, and I mean it's it's becoming the entertainment epicenter
of at least that area, right.
Speaker 2 (17:09):
I think more so than downtown LA Live most definitely well.
Speaker 4 (17:12):
And the other thing you have to take into consideration
is that because of the way that our neighborhood is
set up, there was a lot of space, and there's
not a lot of space in really much of anywhere
in LA So they took advantage of the space and
now we have concerts, games events in the streets.
Speaker 3 (17:32):
Like Manchester and Century weren't that wide to begin with.
Speaker 5 (17:35):
No, they weren't.
Speaker 4 (17:35):
They weren't, so you will get stuck in traffic. My
husband bought one of those electric bikes where they have
like a battery, you know, really, yes, so we can
just zip zip zoom in.
Speaker 2 (17:46):
Well, I'll have to bend your ear when we get
off the air because I'm curious about that.
Speaker 5 (17:51):
Please do Yeah, we all love it.
Speaker 3 (17:52):
So Clauding Cooper is always.
Speaker 4 (17:54):
Good to see you, and it's always good to be seen.
I came to Burbank just for you tonight, mo.
Speaker 3 (17:59):
I appreciate that.
Speaker 2 (18:00):
If you want to know more about Clauding Cooper, go
to her website at Claudinecooper dot com. You can find
out all the information about her online and also in
person community workouts.
Speaker 3 (18:09):
We'll see you next week, hopefully, yes, you will.
Speaker 1 (18:11):
You're listening to Later with Moe Kelly on demand from
KFI AM six forty.
Speaker 2 (18:17):
Do you remember during the DNC I was talking about
how the Democrats were spending more money than any campaign before,
specifically on digital platforms. They're advertising on digital platforms. That
was a central part of the campaign. And I also
gave you the numbers for the viewership from night tonight,
(18:39):
and that was only for television, but did not take
into account social media engagement, people who might have been
seeing clips on TikTok or Twitter excuse me x and
more and more people are getting their news, their information,
their entertainment cues from social media specif TikTok. And I
(19:02):
also said how the Democrats were having troubles previously reaching
the younger generation, and that's part of the reason why
they ramped up their digital spending. Here is more evidence
as to why this might be effective.
Speaker 3 (19:17):
This comes from the Hollywood Reporter.
Speaker 2 (19:19):
According to a recent survey from TikTok, users of TikTok
already have a larger affinity for going to the theaters.
Users are more than forty four percent more likely than
non users to go to the movies at least once
per month. Put another way, if you want to reach
(19:41):
that movie ticket buying public concentrate less per se on
let's say trailers which are only going to air on TV. Like,
you may not see a trailer on TV, but if
you're on TikTok, they are marketing it to you directly.
And among movie goers on the app as well, thirty
(20:02):
three percent say that TikTok was the reason they went
to watch.
Speaker 3 (20:07):
A movie in theaters.
Speaker 2 (20:10):
So, if anything, you can draw a straight line between
advertising on TikTok and how that translates into people going
to the movies. Now, I notice this anecdotally. In other words,
I'm saying I don't have any data per se to
support it, but I've noticed fewer movie trailers on TV.
(20:31):
I'll see them online, but I don't see them being
advertised in the course of just my normal TV watching.
And it may be just you know, my personal experience,
but I do see more trailers being shared and utilized
in the social media space. I don't spend a lot
of time on TikTok, and I don't take my cues
(20:52):
from TikTok, but the ticket buying public is right in
that age range of TikTok. You want to hit the
the younger movie goers goers, any one from fifteen to
maybe twenty nine, and that's right in the wheelhouse of
TikTok and movies going forward. You can tell they're not
only using social media, they're focusing on TikTok. And this
(21:17):
actually goes back to another conversation we had last year
about trying to ban TikTok. You can't ban TikTok. All
you can do is make it where it's unavailable in
the Apple App Store or the Google Play Store. People
will go to TikTok, they will find it, they'll download
it through a third party provider regardless. Now, Mark, are
(21:39):
you okay with the world moving on and not using
traditional media to find their next movie.
Speaker 6 (21:45):
I gotta be honest with you. I wasn't even aware
of it because I rarely see any network TV. Our
viewing is so targeted and so fragmented now. It's not
like the old days where the family would just park
in front of the TV and you had three channels
and you were subjected to whatever was on with you know,
a little bit of variation. But I noticed I was
on Instagram. I don't have TikTok. I find no need
(22:06):
for that in my life at this point. But I
was on Instagram and they fed me a trailer for
the Minecraft movie, and I'm thinking, you know, I think
your algorithm might need some adjustment here. Well, they know
you're a movie critic. How about that, I guess. But
also I'm an adult. Well all right, let me blow
your mind in this way.
Speaker 2 (22:26):
Okay, Movies and TV is the fourth most viewed content
category across TikTok. You know, those people are getting their
movie and television information from TikTok predominantly, and TikTok has
about one hundred and seventy million users in the US.
You can't find that type of coverage or target reach
(22:49):
with just TV conventional TV.
Speaker 6 (22:50):
I don't care what you say. I'm not signing up
for TikTok. My bandwidth is full. I want to get
rid of stuff. I don't need more stuff.
Speaker 3 (22:57):
It's not for you.
Speaker 2 (22:58):
It's for the people who are more inclined to go
to the movies and see the movies like The End
of Us or any other movie that we're not going
to see.
Speaker 6 (23:06):
No.
Speaker 3 (23:06):
I get that. I get that.
Speaker 6 (23:07):
And the long suffering one is constantly on TikTok. She
watches TikTok like the rest of us would watch television,
and I don't understand it.
Speaker 2 (23:17):
Here's an example, a real world example. Universal Pictures decided
to launch a separate TikTok channel for the movie Twisters,
which is still in theaters. That separate channel has two
hundred and seventy thousand followers and eight point two million likes.
You can mainline your content to people who've opted in
(23:39):
to see just Twisters content.
Speaker 6 (23:42):
It's like we're living in the future when it comes
to watching movies about people chasing twisters in trucks.
Speaker 3 (23:50):
Yeeha. But think of it this way.
Speaker 2 (23:52):
The two hundred and seventy thousand people who opt it
in in other words, whatever you post will hit their
feed guaranteed. Those two hundred seventy thousand followers probably probably
don't watch linear TV, like you don't even watch linear
TV broadcast television.
Speaker 3 (24:09):
No, that's done.
Speaker 6 (24:10):
I mean, that's maybe for some retirees who still have TV,
but the era of that is over forever. That's not
coming back.
Speaker 3 (24:17):
Yeah, there's a role for it.
Speaker 2 (24:19):
To play as part of a larger ad campaign. Yes,
you would not just forsake it and not use broadcasts
or linear TV to advertise. Yeah, there's still a place
for that, but you can see how the money and
focus has shifted in a way.
Speaker 3 (24:35):
To your point, mark, it's never coming back.
Speaker 6 (24:38):
But I'm curious what this costs with this viral marketing
of films, because adding publicity to a film's budget can
sometimes double it.
Speaker 2 (24:46):
It can, But you think about the viral nature, and
we're going to have the viral load at the top
of the hour, talk about the viral nature of social
media where you post something and then it starts going
viral and finentially shared and you're not paying for that,
and honestly, you're only paying for the creation of the content.
You put it on a channel which has two hundred
(25:08):
and seventy thousand people. Of course you're going to have
to market it the channel so people can find it,
but it's probably less than buying an AD or buying
space in a trailer space in someone else's movie.
Speaker 6 (25:21):
Yeah, because remember how astonished we always are every year
when we find out the cost of, say a thirty
second ad during the Super Bowl or things like that.
This kind of circumvents all that it does.
Speaker 2 (25:32):
Why would you pay seven million dollars for a thirty
second ad. Yes, you have a captive audience. Yes it
will be seen, but it's a one shot deal. It's
not going to be shown to that same number of
people ever.
Speaker 3 (25:45):
Again.
Speaker 2 (25:45):
Yeah, you can post it online, but you'll never have
that captive audience, Whereas if you do it online with
what a social media channel that you've created and cultivated,
whatever you post will get to them.
Speaker 6 (25:59):
We're just about in my minority report area, aren't we.
We're gonna be We're gonna be getting these movie trailers
on our contact lenses soon, aren't we.
Speaker 2 (26:07):
I thought that was the most prescient movie, and it
never gets enough credit when it shows you the future
of not only facial recognition but marketing of products where
John Anderson is walking down this hall and all these
products are being bombarded to him just on his EYESIGHTE
we're there now it's just on our phones, but in
(26:28):
the movie it's using your pupils.
Speaker 6 (26:30):
Yeah. It hit me last night when I was watching
a movie and I hit pause and an advertisement comes
on the pause screen. It's like, I can't even get
a still shot of the movie and pause. Now I
gotta be advertised at every second I'm awake and my
eyes are open.
Speaker 3 (26:45):
I don't like this. I'd noticed that today.
Speaker 2 (26:48):
Literally today, when I was watching something on Peacock, I
wanted to pause it because I had to do something
work wise. But sometimes if I'm pausing Amazon Prime, I
want to get some other information about the actors in
the I've seen some backstory.
Speaker 3 (27:01):
It's almost like a DVD in real time.
Speaker 2 (27:04):
But Peacock, no, they give you an AD each time
you hit pause, and it's like, wait a minute, I'm
getting ads during whatever I'm watching, and I'm getting an
AD when I'm pausing it, and you're charging me a
subscription for all those ads on top of it.
Speaker 6 (27:21):
I don't know how their marketing research departments figure the
ill will that that causes. But it really makes me
angry and not want to return to some places, even
to be which I absolutely love and you know how
much I love and watch tob They're doing some of
that stuff now too, and it makes me resent it.
Speaker 2 (27:37):
Well, you have to talk about the elasticity of those platforms.
In other words, what is that breaking point, what's the
tipping point where they're just too many ads? And I've
said this in regard to social media platforms, bringing a
full circle. Whenever these social media platforms go public, invariably
that company is put on this hamster wheel where they're
always trying to increase revenue. Every single go quarter they
(28:00):
have to show revenue for the shareholders, and it's usually
at the expense of the user interface where it gets
to be unmanageable for us, the users. If you're on Facebook,
did you notice if you're on Facebook, they will send
you ads now in your notifications. You're just checking notifications
to see, you know, who commented on this or who
(28:22):
replied to that, and they're now ads there.
Speaker 6 (28:25):
Like Facebook and Zuckerberg weren't miserable enough already, thanks for that.
Speaker 2 (28:30):
But there will be a tipping point where you will
not be able to further monetize those platforms. And it's
not my problem. I'm just saying that time is coming. Oh,
it's all our problem. Now, you might be right. When
we come back, we have to give you this update.
Unfortunately we have to. I'm sorry, we have to. We
have to give you an update on the Hawk to
a Girl. Well, she has a new venture. She's more
(28:55):
than aptly monetizing her skills.
Speaker 3 (28:59):
Is that the right word? Okay?
Speaker 2 (29:01):
Follow, Yeah, okay, that's when we come back. It's Later
with mo Kelly.
Speaker 1 (29:06):
You're listening to Later with mo Kelly on demand from
KFI AM six forty.
Speaker 2 (29:12):
And Hawk to a Girl. We've been talking about her
since she came on the scene. She's now officially a
public figure. If you don't remember, the Hawk to a Girl,
that's what she's called, and she adopted that personality persona
she was giving an interview.
Speaker 3 (29:31):
Her real name is Haley Welch.
Speaker 2 (29:34):
She was given a man on the Street interview style
interview where a man on the street walks up to
her with a microphone and starts asking her relationship questions.
And the question basically was, so what is it you
do to make sure that you are pleasing your man,
and this is what she had to.
Speaker 3 (29:52):
Say, dude spent on that night here.
Speaker 2 (29:55):
At first I didn't quite get it, and then I
had to listen to it a few more times, and
then I understood it because she said, you get me.
I said, no, I don't get you. And then I
listened to it againk.
Speaker 5 (30:05):
Dude spit on that thing. Oh oh oh, that's.
Speaker 3 (30:11):
What she means.
Speaker 2 (30:13):
Hawk too is like Hawk and Alugi every mind, I
don't need to be too specific. Anyhow, she shot up
to internet fame. In other words, she was known I
will say, I don't say the world over, but she
was known on social media all over because of that moment,
and she started doing interviews and now she is really
(30:34):
taking advantage of it and monetizing it.
Speaker 3 (30:37):
We've all heard of Jake Paul. He's called the problem Child.
Speaker 2 (30:40):
He was already well established in a social media space
as a YouTube personality, and then he started doing these
fight exhibitions. He was fighting basketball players, former MMA fighter,
so forth. And now he's parlayed that into a multi
multi million dollar business and part of that he used
(31:01):
to team up with WWE. And also he has a podcast,
A series of people that he's signed to do their
own podcasts and as you might imagine, the hawk to
a girl, Haley Welch has signed with Jake Paul's Better
be etr his company launching this podcast and according to
(31:25):
the description, it will be a weekly show starring the
twenty one year old viral sensation, where Welch will bring
her signature blend of southern values and comedic flare to
the show and will also continue to diversify her platform
and voice as a regular contributor to the companies, always
on character driven social content. The show premieres September tenth.
(31:49):
I know you're all eagerly waiting to hear it, and
we'll sign up. I'm quite sure it will be available
wherever podcasts are located. This is what Haley had to
say in response to signing her deal. I don't know
how much money she's making on it, but she is
being sponsored.
Speaker 3 (32:05):
Quote.
Speaker 2 (32:06):
I'm so thankful to have my own podcast where you'll
discover the real Haley Welch. I'm delighted to join the
progressive team at Better who fully gets me. My show
will have a little of everything, great guests, laughs, relationship pointers,
and of course some down home southern charm clothes.
Speaker 3 (32:26):
Quote.
Speaker 2 (32:27):
Here's my thing, and this is what I would recommend
for any would be podcaster, any would be radio personality,
anyone who wants to generate meaningful or enjoyable audio content.
You gotta have something to say. And I don't know
if anyone, at twenty one years old, anyone really has
(32:50):
that much to say.
Speaker 3 (32:51):
I don't know how much life experience.
Speaker 2 (32:54):
I've worked for radio programmers who said I won't even
hire someone who's under the age of forty. Why because
they don't have any life experiences, Like, for example, you
know all those stories that I tell about the music
industry or just growing up in life in general, it's
because I've got some life under my belt. Mark Ronner
has some life under his belt. Careful, Okay, all right,
(33:15):
then you don't have life.
Speaker 6 (33:16):
Under your belt if you didn't know that Haley Welch,
the Hawk to a Girl has merch. Now you can
buy hawk to a merch.
Speaker 2 (33:23):
Yes, I did know that, because she was, to her
credit smart enough to copyright hawk to almost day one.
Speaker 6 (33:31):
I just looked her up on Instagram and the first
thing I saw was followed by mister mo Kelly.
Speaker 3 (33:38):
Yeah, I'm gonna follow her.
Speaker 2 (33:40):
I mean guess because she is now a news maker
and we're talking about her on later with Mo Kelly. No,
she's worthy of discussion, but I wouldn't listen to her
podcast because I don't think she, at twenty one years old,
has all that much to talk about. And part of
her poll is being salacious and maybe you know, sexual,
(34:01):
because that's the innuindo of hawk Ta So people buying
large will be tuning in to get some of those stories.
And I'm sorry, I don't have any interest in her
that way.
Speaker 6 (34:10):
Don't play it down. You're a hawk to a fan,
and I'll admit this. I'm getting to be too, because
I had a couple of drinks last night and I
actually thought about ordering a hawk to a shirt.
Speaker 3 (34:20):
Or at least you're honest, because you wouldn't admit that otherwise.
Speaker 6 (34:24):
Well, I mean for you, because your birthday is probably
coming up and no it's not even times. Well it'll
come up within the next year. You're not wrong, So
I think I know what you're getting.
Speaker 5 (34:37):
Honk dudeput that nice.
Speaker 4 (34:39):
Here and.
Speaker 3 (34:43):
Here we're live everyone the iHeartRadio app. If you missed it,
we got it.
Speaker 5 (34:48):
K S.
Speaker 4 (34:50):
I'm k ost HD two Los Angeles, Orange County, live
Speaker 1 (34:54):
Everywhere on the radio.
You're listening to Later with Moe Kelly on demand from
KFI AM six forty.
Speaker 2 (00:06):
Well this Wednesday. Of course, I'm joined in studio by
our regular commentator Claudine Cooper. You can always find her
at Claudinecooper dot com. You may remember I opened the
show tonight talking about the heat, how we needed to
be safe. We needed to be wary of the temperature.
Even though we may not think it's dangerous, it can
(00:26):
be very dangerous. In Claudine, that opens up where I
wanted to start, given the heat, given our desire to
get our workout in.
Speaker 3 (00:35):
Maybe we're not at the gym.
Speaker 2 (00:37):
How do you approach dealing with the heat, because even
though you're inside, you could easily become dehydrated, walk outside
and bad things happen.
Speaker 4 (00:47):
Oh, you can easily get dehydrated. You could get sunsick,
you know, just being exposed to the sun. I was
in Chino Hills today, Michael Dolinson. It was one hundred
and something degree.
Speaker 3 (01:02):
It doesn't matter after a hundred it's just too hot.
Speaker 4 (01:04):
It was so hot. You said, oh, Claudine, you look
like you had a tan. I was like, is that
what it is? But I was working outside. I was
not working out, but I was definitely doing some physical work.
And anyone who works in the physical labor field is
used to dealing with the elements. Maybe I have a
(01:25):
higher tolerance for being outside than someone who's accustomed.
Speaker 5 (01:30):
To the comfort of air conditioning.
Speaker 3 (01:32):
All day like me. You know, I know you didn't
want to use my name, but I'll use my name me.
Speaker 4 (01:37):
I mean, look, I would say anyone who works in
an office or even inside of a gym, you're inside
of a climate controlled environment. But the more you're exposed
to different elements, the stronger you get in your tolerance.
And look, we could just apply this to about everything, right,
(01:59):
because the more you expose yourself to things that are uncomfortable,
you do become a little better at dealing with them.
Speaker 2 (02:08):
Look, as I get older, my job is to make
myself as comfortable as possible, not increase my discomfort.
Speaker 4 (02:14):
Then why do people go into the sauna and the
steam room and why are they intentionally exposing themselves to
things that are very hot or now have you heard
about the cold plunge phenomenon?
Speaker 3 (02:30):
Yeah, I've seen.
Speaker 2 (02:31):
It on social media Instagram. Definitely, people will drop themselves
in their bathing suits into this icy bath.
Speaker 3 (02:41):
Yes, I've heard.
Speaker 2 (02:42):
Mixed results and mixed feelings about it, but I've never
done it, nor have I considered doing it.
Speaker 3 (02:49):
What say you?
Speaker 4 (02:51):
I have to tell you, I am adverse to change.
My husband says, I'm like a robot. I just kind
of do the same thing over and over again, right,
Are you like that?
Speaker 2 (02:59):
Yes?
Speaker 3 (03:00):
I am my OCD. I have a routine in life.
Speaker 5 (03:03):
Okay.
Speaker 4 (03:04):
I heard about cold plunge and I was like, here
we go with a new whatever, a new recovery treatment,
a new phenomena, and now everybody wants to do it right.
And like you said, you see the cold plunge videos,
you see the instagrams and the facebooks. So I was like,
I'm gonna let this phenomenon die down. I was born
(03:25):
and raised in an ice cold climate. I don't need
to dive into an ice cold pool Minneapolis. Minneapolis, Yes,
one of the coldest climates in the country. So for me,
I had no desire to try cold plunge. The first
thing I did was research the why why do people
want to submerge themselves in a bucket of cold water? Well,
(03:51):
this is what I found out. A lot of people
are experiencing what's called a disregulated nervous system. And these
are new words for things like anxiety or heart palpitation,
shortness of breath, and you know me, I'm going to
talk about the last four years of isolation and lack
of connection. And I think that a lot of these
(04:15):
treatments that are recovery treatments to help us regulate our
nervous system are becoming more popular now because a lot
of people do have a dysregulated nervous system.
Speaker 2 (04:26):
I wonder though, because I'm not a doctor, the conventional
wisdom is you don't jump in a cold pool.
Speaker 3 (04:32):
You know, you have to be wary.
Speaker 2 (04:34):
You mentioned like heart palpitations of even a cold shower,
which could be like a shock to the body. Why
do you think, though, this runs counter to that and
is still caught on.
Speaker 5 (04:45):
It's the same concept.
Speaker 4 (04:46):
Why do people go into a one hundred and ten
degrees sauna and sit in there for ten or twenty minutes?
Speaker 2 (04:53):
Well, see, I don't I sit by a ass at
home with air conditioners, so you're.
Speaker 5 (04:56):
Not going into the sauna.
Speaker 4 (04:58):
Well, I do think that these kinds of extreme temperatures
which are uncomfortable.
Speaker 5 (05:05):
I mean, let's be honest.
Speaker 4 (05:06):
If you do like to be home with your ac
going into the sauna is probably uncomfortable.
Speaker 6 (05:11):
Me.
Speaker 4 (05:11):
I'm a steam room girly myself. I'm not really a
sauna person, but I will sit in the steamroom.
Speaker 3 (05:17):
Explain the difference please, for the uninitiated.
Speaker 4 (05:19):
Yes, if you go into a sauna, it's dry heat.
The room is typically a wooden style room and the
heat comes from a rock type of a base, and
the heat feels like, let's liken it to palm springs
in July.
Speaker 5 (05:36):
That's not enjoyable, and people love it. Yet people love it.
Speaker 4 (05:41):
Every day at the gym that I work at, which
is still under construction, I have people ask me when
will the sauna be done? They are so pressed to
get in this sauna. Now our steam room is rolling, eh, eh,
they want to get in the sauna. So steam he
is more like, let's compare it to Hawaii in July.
Speaker 5 (06:05):
It's humid, it's wet.
Speaker 4 (06:07):
The room is usually some type of a concrete with
a with a window, so it's steamed up. So that's
the difference, steam or sauna.
Speaker 2 (06:17):
From your experience, what are some of the pluses and
minuses as far as what you or someone else may
get out of either or both.
Speaker 4 (06:25):
The reason I prefer steam, and I can only speak
for my own experience, is that I feel like it
helps with my skin and my hair, and it's really
nothing more than kind of a relaxation technique for me.
I go into the steam room, I do some of
my kind of my stretches and my things like that
while I'm just letting my skin.
Speaker 3 (06:45):
Steam and the sauna for people lose weight.
Speaker 4 (06:50):
So here's a few things that I recently learned in
my research because recovery treatments have become so popular, and
when we say recovery treatments, there there's a myriad of
recovery treatments right now.
Speaker 5 (07:02):
Right you have red light therapy. Have you heard of
that one?
Speaker 3 (07:05):
I sure have.
Speaker 5 (07:06):
You have sana steam, you have cold plunge.
Speaker 4 (07:09):
Now they have these sleeves that you can put on
your arms and legs that are also part of a
recovery treatment. You sit there and it does something to
create some kind of like you know, I.
Speaker 3 (07:22):
Don't know, like a vibration stimulation, so.
Speaker 5 (07:25):
Something like that. I haven't done it.
Speaker 4 (07:27):
A lot of this stuff is new to me too,
and that's one reason I love working in fitness. I'm
always learning. There's never a dull moment in the fitness industry.
Do you feel the same way about.
Speaker 2 (07:37):
What you do?
Speaker 3 (07:38):
Oh?
Speaker 2 (07:38):
Absolutely, And since I'm a traditional martial artist, yes, we
are more resistant to change because it's built upon tradition
and repetition and culture. And the culture is not to
change with the times because it's more regimented.
Speaker 5 (07:56):
But yet it's changing.
Speaker 2 (07:58):
It's changing because the times change around us. And you're
always trying to reach people in different ways. But at
the core of it all, you're trying not to change.
You're trying to change the way in which you appeal
to people and reach them so they come in.
Speaker 4 (08:12):
See, in fitness, it's a little different because research changes.
Science changes. That's what science is. It's the constant evolution
of learning. Right, we thought we knew what we knew
in nineteen eighty five when Jane Fonda was doing whatever
jazz or size aerobics. We know more now, more information.
(08:34):
More information leads to better results too.
Speaker 3 (08:38):
I absolutely love this.
Speaker 2 (08:40):
When we come back, I want to continue my conversation
with you, Clouding Cooper and figure out what else is
going on with you now that we're kind of exiting
the summer and the perceptions of how people work out
when they work out. Maybe the kids have gone back
to school, you got a little more free time, and
how you might use that.
Speaker 3 (08:56):
Can you do that for me?
Speaker 5 (08:57):
Absolutely looking forward to it.
Speaker 1 (08:59):
You're listening to later with Moe Kelly on Demand from
KFI AM six forty.
Speaker 2 (09:05):
Moe Kelly, Clauding Cooper Wellness Wednesday, We're live everywhere on
the iHeartRadio app. And let me take a note from
Stephan who chose that bumper talking about just breathe. I
am a person I try to meditate with some degree
of regularity, call my emotions because life can be very stressful.
(09:26):
And you often talk about combining the emotional.
Speaker 3 (09:31):
Also the spiritual, with the physical.
Speaker 2 (09:34):
What do you recommend in that respect about treating the
other portion of our bodies?
Speaker 5 (09:40):
Well?
Speaker 4 (09:41):
You brought up back to school time. It's September. This
is a heavy back to school time. And I'm a mother,
and so I remember times when I had three small
children going to school at three different schools at three
different times, a husband at work, and I'm running around crazy.
We've got after school, I've got BTA And you just said, like,
(10:03):
so what are some ways that.
Speaker 5 (10:05):
We can incorporate.
Speaker 4 (10:06):
And I loved that song, by the way, but it
says just breathe, right. So one of the techniques that
I used to use when I was busy running around here, there,
and everywhere. At every stoplight, if it was red, I
would take that time to focus on deep breathing, a
fore count in and a four count out.
Speaker 2 (10:29):
I did something similar. I do a four count in,
an eight count hold to the fore count out.
Speaker 4 (10:34):
That's a great one too, That's a really good one.
A lot of these are nervous system regulators. And I
know we talked about it earlier, and I do want
to go back to that. In speaking about learning in
fitness and in wellness, we're also learning how the body
is holding stress because when you exercise, you're actually released
(11:00):
seeing stress from your body. And I think I told
you that. I've been part of this opening team of
this Iconics Fitness in Englewood, and one of the things
that I keep hearing after our three months of being
open is people saying they feel less stressed.
Speaker 3 (11:19):
It's why we feel great after all workout.
Speaker 4 (11:22):
You've never left a workout saying mmm, I feel horrible
right now.
Speaker 2 (11:28):
No, you might have gone through hell to get to
that point, but you don't feel worse.
Speaker 4 (11:32):
No, And look, any time you're moving your body, you
are moving all kinds of things out of your body, right,
and just the act of whether it's cardio or strength training.
You were saying, like what should people do for the
workouts and things like that. Number One, it's really really
hot outside in southern California right now. So my strong
(11:55):
suggestion at least this week is avoid working out outside.
Say that, ag please, My strong suggestion for this week
is avoid working out outside, unless, of course, you were
coming to my workout on Saturday, and then don't avoid.
Speaker 3 (12:09):
And it'll be cooler then because it's nine in the morning.
Speaker 4 (12:12):
Right, it'll be cooler and hopefully it'll cool down by then.
Also we're on the west side, so you know. But
saying all that to say that, I honestly believe there's
no right workout for moms, dads, busy people, workers. You know,
there's no right workout. It's really about trying to fit
(12:32):
the workout in to our busy lives.
Speaker 2 (12:38):
Now that kids are going back to school, that might
be a stress reliever, yes for some families. But you
make a great point, because you have to be intentional.
My interpretation of that of fitting in that workout into
your daily schedule, I say daily because weekly is not
going to do too.
Speaker 3 (12:55):
Much for you.
Speaker 4 (12:57):
Well, when my children were in sports practice, I talked
about what I did in traffic, right, my breathing deep
breathing exercises, and also I would engage the kids in
the breathing exercises. But when my children were at sports practice,
most of the parents would be sitting down on their
(13:17):
backside phone. Oh really, yes, So one thing I noticed
is that when when I would look around at other
parents at practice, they would be sitting on their backside, yes,
looking at their phones, right, and no judgment. I look
at my phone too, I love my phone. However, during
(13:37):
those practices where our children are exercising and being active,
let that be an encouragement, a motivation, a reminder that.
Speaker 5 (13:48):
The only people who need to move our people, none
of the right exactly.
Speaker 4 (13:56):
It always perplexes me to see parents not moving, but
sitting there watching their children.
Speaker 2 (14:04):
Moving, wasting that time and opportunity and the inclination.
Speaker 4 (14:09):
Now, one of the teams that my child used to
play for, he would play at a park that had
a big track around it, so a couple of us moms,
we would just take that time and just walk around
the track.
Speaker 5 (14:25):
You know, that was an easy one.
Speaker 3 (14:27):
S they'll say Derby.
Speaker 5 (14:29):
Listen, my kid played at Darby. We walked out.
Speaker 3 (14:33):
It's got to be Derby Park.
Speaker 4 (14:34):
Oh, We've played at so many parks, but the ones
that have walking tracks are the easiest.
Speaker 5 (14:40):
Get up and go for the mom and dads.
Speaker 2 (14:42):
And you're still with an eyeshot. What are they doing?
Speaker 4 (14:45):
First of all, they're not doing anything that you need
to be sitting there watching really anyways, you know, let
the kid practice, let them connect with their teammates, let
the coach do what the coach do. Coach, and you
get up and do something that your body will thank
you for, your health will thank you for.
Speaker 2 (15:03):
Now that we're back into school session, I know that
if you haven't started already, you're probably on the verge
of starting your weekend free community workouts each Saturday.
Speaker 3 (15:14):
Where are you with that?
Speaker 4 (15:16):
Well, we start this Saturday, September seventh, at nine am
and we go all the way through to the middle
of December. So it's going to be a nice long season.
There's a lot more stuff opening over here in Inglewood.
So we have let's say, a movie theater, we have
the immersive theater, we have the gym. I heard they're
(15:38):
opening a wine bar in the oh really complex. Yes,
so you know, there's quite a few different things. There's
a sporting goods store now, so they're having an actual
open house to introduce people to the businesses that have
recently landed in Inglewood. And that is on don't quote me,
I think it's on September nineteenth before.
Speaker 2 (15:58):
I unless you go right along side that talk about
businesses opening the end too it dome. How has that
impacted you personally or professionally.
Speaker 4 (16:08):
At this point, it has not really impacted me that much.
But I will say there's been a lot of fussing
about traffic.
Speaker 5 (16:14):
Yes, so for me, I.
Speaker 4 (16:17):
Do a lot of my driving at times when there's
not concerts or games because I'm accustomed to it. It's
just that mostly it's people who are probably not really
used to it that get caught in that traffic and
are like, WHOA, what's happening. So my strong suggestion would
be to use these reliable devices and look and see
(16:40):
if there's events in Englewood and avoid it if you can.
Speaker 2 (16:43):
Yeah, that's avoiding the stress as well, because I make
it a point not to go to that side of
town on a Sunday, if only because of Sofi Stadium.
And now I'll have to also take into account the
clippers and the into a dome or YouTube theater.
Speaker 5 (16:56):
Hey, don't forget you the forum, right.
Speaker 4 (17:00):
Festivals, and I mean it's it's becoming the entertainment epicenter
of at least that area, right.
Speaker 2 (17:09):
I think more so than downtown LA Live most definitely well.
Speaker 4 (17:12):
And the other thing you have to take into consideration
is that because of the way that our neighborhood is
set up, there was a lot of space, and there's
not a lot of space in really much of anywhere
in LA So they took advantage of the space and
now we have concerts, games events in the streets.
Speaker 3 (17:32):
Like Manchester and Century weren't that wide to begin with.
Speaker 5 (17:35):
No, they weren't.
Speaker 4 (17:35):
They weren't, so you will get stuck in traffic. My
husband bought one of those electric bikes where they have
like a battery, you know, really, yes, so we can
just zip zip zoom in.
Speaker 2 (17:46):
Well, I'll have to bend your ear when we get
off the air because I'm curious about that.
Speaker 5 (17:51):
Please do Yeah, we all love it.
Speaker 3 (17:52):
So Clauding Cooper is always.
Speaker 4 (17:54):
Good to see you, and it's always good to be seen.
I came to Burbank just for you tonight, mo.
Speaker 3 (17:59):
I appreciate that.
Speaker 2 (18:00):
If you want to know more about Clauding Cooper, go
to her website at Claudinecooper dot com. You can find
out all the information about her online and also in
person community workouts.
Speaker 3 (18:09):
We'll see you next week, hopefully, yes, you will.
Speaker 1 (18:11):
You're listening to Later with Moe Kelly on demand from
KFI AM six forty.
Speaker 2 (18:17):
Do you remember during the DNC I was talking about
how the Democrats were spending more money than any campaign before,
specifically on digital platforms. They're advertising on digital platforms. That
was a central part of the campaign. And I also
gave you the numbers for the viewership from night tonight,
(18:39):
and that was only for television, but did not take
into account social media engagement, people who might have been
seeing clips on TikTok or Twitter excuse me x and
more and more people are getting their news, their information,
their entertainment cues from social media specif TikTok. And I
(19:02):
also said how the Democrats were having troubles previously reaching
the younger generation, and that's part of the reason why
they ramped up their digital spending. Here is more evidence
as to why this might be effective.
Speaker 3 (19:17):
This comes from the Hollywood Reporter.
Speaker 2 (19:19):
According to a recent survey from TikTok, users of TikTok
already have a larger affinity for going to the theaters.
Users are more than forty four percent more likely than
non users to go to the movies at least once
per month. Put another way, if you want to reach
(19:41):
that movie ticket buying public concentrate less per se on
let's say trailers which are only going to air on TV. Like,
you may not see a trailer on TV, but if
you're on TikTok, they are marketing it to you directly.
And among movie goers on the app as well, thirty
(20:02):
three percent say that TikTok was the reason they went
to watch.
Speaker 3 (20:07):
A movie in theaters.
Speaker 2 (20:10):
So, if anything, you can draw a straight line between
advertising on TikTok and how that translates into people going
to the movies. Now, I notice this anecdotally. In other words,
I'm saying I don't have any data per se to
support it, but I've noticed fewer movie trailers on TV.
(20:31):
I'll see them online, but I don't see them being
advertised in the course of just my normal TV watching.
And it may be just you know, my personal experience,
but I do see more trailers being shared and utilized
in the social media space. I don't spend a lot
of time on TikTok, and I don't take my cues
(20:52):
from TikTok, but the ticket buying public is right in
that age range of TikTok. You want to hit the
the younger movie goers goers, any one from fifteen to
maybe twenty nine, and that's right in the wheelhouse of
TikTok and movies going forward. You can tell they're not
only using social media, they're focusing on TikTok. And this
(21:17):
actually goes back to another conversation we had last year
about trying to ban TikTok. You can't ban TikTok. All
you can do is make it where it's unavailable in
the Apple App Store or the Google Play Store. People
will go to TikTok, they will find it, they'll download
it through a third party provider regardless. Now, Mark, are
(21:39):
you okay with the world moving on and not using
traditional media to find their next movie.
Speaker 6 (21:45):
I gotta be honest with you. I wasn't even aware
of it because I rarely see any network TV. Our
viewing is so targeted and so fragmented now. It's not
like the old days where the family would just park
in front of the TV and you had three channels
and you were subjected to whatever was on with you know,
a little bit of variation. But I noticed I was
on Instagram. I don't have TikTok. I find no need
(22:06):
for that in my life at this point. But I
was on Instagram and they fed me a trailer for
the Minecraft movie, and I'm thinking, you know, I think
your algorithm might need some adjustment here. Well, they know
you're a movie critic. How about that, I guess. But
also I'm an adult. Well all right, let me blow
your mind in this way.
Speaker 2 (22:26):
Okay, Movies and TV is the fourth most viewed content
category across TikTok. You know, those people are getting their
movie and television information from TikTok predominantly, and TikTok has
about one hundred and seventy million users in the US.
You can't find that type of coverage or target reach
(22:49):
with just TV conventional TV.
Speaker 6 (22:50):
I don't care what you say. I'm not signing up
for TikTok. My bandwidth is full. I want to get
rid of stuff. I don't need more stuff.
Speaker 3 (22:57):
It's not for you.
Speaker 2 (22:58):
It's for the people who are more inclined to go
to the movies and see the movies like The End
of Us or any other movie that we're not going
to see.
Speaker 6 (23:06):
No.
Speaker 3 (23:06):
I get that. I get that.
Speaker 6 (23:07):
And the long suffering one is constantly on TikTok. She
watches TikTok like the rest of us would watch television,
and I don't understand it.
Speaker 2 (23:17):
Here's an example, a real world example. Universal Pictures decided
to launch a separate TikTok channel for the movie Twisters,
which is still in theaters. That separate channel has two
hundred and seventy thousand followers and eight point two million likes.
You can mainline your content to people who've opted in
(23:39):
to see just Twisters content.
Speaker 6 (23:42):
It's like we're living in the future when it comes
to watching movies about people chasing twisters in trucks.
Speaker 3 (23:50):
Yeeha. But think of it this way.
Speaker 2 (23:52):
The two hundred and seventy thousand people who opt it
in in other words, whatever you post will hit their
feed guaranteed. Those two hundred seventy thousand followers probably probably
don't watch linear TV, like you don't even watch linear
TV broadcast television.
Speaker 3 (24:09):
No, that's done.
Speaker 6 (24:10):
I mean, that's maybe for some retirees who still have TV,
but the era of that is over forever. That's not
coming back.
Speaker 3 (24:17):
Yeah, there's a role for it.
Speaker 2 (24:19):
To play as part of a larger ad campaign. Yes,
you would not just forsake it and not use broadcasts
or linear TV to advertise. Yeah, there's still a place
for that, but you can see how the money and
focus has shifted in a way.
Speaker 3 (24:35):
To your point, mark, it's never coming back.
Speaker 6 (24:38):
But I'm curious what this costs with this viral marketing
of films, because adding publicity to a film's budget can
sometimes double it.
Speaker 2 (24:46):
It can, But you think about the viral nature, and
we're going to have the viral load at the top
of the hour, talk about the viral nature of social
media where you post something and then it starts going
viral and finentially shared and you're not paying for that,
and honestly, you're only paying for the creation of the content.
You put it on a channel which has two hundred
(25:08):
and seventy thousand people. Of course you're going to have
to market it the channel so people can find it,
but it's probably less than buying an AD or buying
space in a trailer space in someone else's movie.
Speaker 6 (25:21):
Yeah, because remember how astonished we always are every year
when we find out the cost of, say a thirty
second ad during the Super Bowl or things like that.
This kind of circumvents all that it does.
Speaker 2 (25:32):
Why would you pay seven million dollars for a thirty
second ad. Yes, you have a captive audience. Yes it
will be seen, but it's a one shot deal. It's
not going to be shown to that same number of
people ever.
Speaker 3 (25:45):
Again.
Speaker 2 (25:45):
Yeah, you can post it online, but you'll never have
that captive audience, Whereas if you do it online with
what a social media channel that you've created and cultivated,
whatever you post will get to them.
Speaker 6 (25:59):
We're just about in my minority report area, aren't we.
We're gonna be We're gonna be getting these movie trailers
on our contact lenses soon, aren't we.
Speaker 2 (26:07):
I thought that was the most prescient movie, and it
never gets enough credit when it shows you the future
of not only facial recognition but marketing of products where
John Anderson is walking down this hall and all these
products are being bombarded to him just on his EYESIGHTE
we're there now it's just on our phones, but in
(26:28):
the movie it's using your pupils.
Speaker 6 (26:30):
Yeah. It hit me last night when I was watching
a movie and I hit pause and an advertisement comes
on the pause screen. It's like, I can't even get
a still shot of the movie and pause. Now I
gotta be advertised at every second I'm awake and my
eyes are open.
Speaker 3 (26:45):
I don't like this. I'd noticed that today.
Speaker 2 (26:48):
Literally today, when I was watching something on Peacock, I
wanted to pause it because I had to do something
work wise. But sometimes if I'm pausing Amazon Prime, I
want to get some other information about the actors in
the I've seen some backstory.
Speaker 3 (27:01):
It's almost like a DVD in real time.
Speaker 2 (27:04):
But Peacock, no, they give you an AD each time
you hit pause, and it's like, wait a minute, I'm
getting ads during whatever I'm watching, and I'm getting an
AD when I'm pausing it, and you're charging me a
subscription for all those ads on top of it.
Speaker 6 (27:21):
I don't know how their marketing research departments figure the
ill will that that causes. But it really makes me
angry and not want to return to some places, even
to be which I absolutely love and you know how
much I love and watch tob They're doing some of
that stuff now too, and it makes me resent it.
Speaker 2 (27:37):
Well, you have to talk about the elasticity of those platforms.
In other words, what is that breaking point, what's the
tipping point where they're just too many ads? And I've
said this in regard to social media platforms, bringing a
full circle. Whenever these social media platforms go public, invariably
that company is put on this hamster wheel where they're
always trying to increase revenue. Every single go quarter they
(28:00):
have to show revenue for the shareholders, and it's usually
at the expense of the user interface where it gets
to be unmanageable for us, the users. If you're on Facebook,
did you notice if you're on Facebook, they will send
you ads now in your notifications. You're just checking notifications
to see, you know, who commented on this or who
(28:22):
replied to that, and they're now ads there.
Speaker 6 (28:25):
Like Facebook and Zuckerberg weren't miserable enough already, thanks for that.
Speaker 2 (28:30):
But there will be a tipping point where you will
not be able to further monetize those platforms. And it's
not my problem. I'm just saying that time is coming. Oh,
it's all our problem. Now, you might be right. When
we come back, we have to give you this update.
Unfortunately we have to. I'm sorry, we have to. We
have to give you an update on the Hawk to
a Girl. Well, she has a new venture. She's more
(28:55):
than aptly monetizing her skills.
Speaker 3 (28:59):
Is that the right word? Okay?
Speaker 2 (29:01):
Follow, Yeah, okay, that's when we come back. It's Later
with mo Kelly.
Speaker 1 (29:06):
You're listening to Later with mo Kelly on demand from
KFI AM six forty.
Speaker 2 (29:12):
And Hawk to a Girl. We've been talking about her
since she came on the scene. She's now officially a
public figure. If you don't remember, the Hawk to a Girl,
that's what she's called, and she adopted that personality persona
she was giving an interview.
Speaker 3 (29:31):
Her real name is Haley Welch.
Speaker 2 (29:34):
She was given a man on the Street interview style
interview where a man on the street walks up to
her with a microphone and starts asking her relationship questions.
And the question basically was, so what is it you
do to make sure that you are pleasing your man,
and this is what she had to.
Speaker 3 (29:52):
Say, dude spent on that night here.
Speaker 2 (29:55):
At first I didn't quite get it, and then I
had to listen to it a few more times, and
then I understood it because she said, you get me.
I said, no, I don't get you. And then I
listened to it againk.
Speaker 5 (30:05):
Dude spit on that thing. Oh oh oh, that's.
Speaker 3 (30:11):
What she means.
Speaker 2 (30:13):
Hawk too is like Hawk and Alugi every mind, I
don't need to be too specific. Anyhow, she shot up
to internet fame. In other words, she was known I
will say, I don't say the world over, but she
was known on social media all over because of that moment,
and she started doing interviews and now she is really
(30:34):
taking advantage of it and monetizing it.
Speaker 3 (30:37):
We've all heard of Jake Paul. He's called the problem Child.
Speaker 2 (30:40):
He was already well established in a social media space
as a YouTube personality, and then he started doing these
fight exhibitions. He was fighting basketball players, former MMA fighter,
so forth. And now he's parlayed that into a multi
multi million dollar business and part of that he used
(31:01):
to team up with WWE. And also he has a podcast,
A series of people that he's signed to do their
own podcasts and as you might imagine, the hawk to
a girl, Haley Welch has signed with Jake Paul's Better
be etr his company launching this podcast and according to
(31:25):
the description, it will be a weekly show starring the
twenty one year old viral sensation, where Welch will bring
her signature blend of southern values and comedic flare to
the show and will also continue to diversify her platform
and voice as a regular contributor to the companies, always
on character driven social content. The show premieres September tenth.
(31:49):
I know you're all eagerly waiting to hear it, and
we'll sign up. I'm quite sure it will be available
wherever podcasts are located. This is what Haley had to
say in response to signing her deal. I don't know
how much money she's making on it, but she is
being sponsored.
Speaker 3 (32:05):
Quote.
Speaker 2 (32:06):
I'm so thankful to have my own podcast where you'll
discover the real Haley Welch. I'm delighted to join the
progressive team at Better who fully gets me. My show
will have a little of everything, great guests, laughs, relationship pointers,
and of course some down home southern charm clothes.
Speaker 3 (32:26):
Quote.
Speaker 2 (32:27):
Here's my thing, and this is what I would recommend
for any would be podcaster, any would be radio personality,
anyone who wants to generate meaningful or enjoyable audio content.
You gotta have something to say. And I don't know
if anyone, at twenty one years old, anyone really has
(32:50):
that much to say.
Speaker 3 (32:51):
I don't know how much life experience.
Speaker 2 (32:54):
I've worked for radio programmers who said I won't even
hire someone who's under the age of forty. Why because
they don't have any life experiences, Like, for example, you
know all those stories that I tell about the music
industry or just growing up in life in general, it's
because I've got some life under my belt. Mark Ronner
has some life under his belt. Careful, Okay, all right,
(33:15):
then you don't have life.
Speaker 6 (33:16):
Under your belt if you didn't know that Haley Welch,
the Hawk to a Girl has merch. Now you can
buy hawk to a merch.
Speaker 2 (33:23):
Yes, I did know that, because she was, to her
credit smart enough to copyright hawk to almost day one.
Speaker 6 (33:31):
I just looked her up on Instagram and the first
thing I saw was followed by mister mo Kelly.
Speaker 3 (33:38):
Yeah, I'm gonna follow her.
Speaker 2 (33:40):
I mean guess because she is now a news maker
and we're talking about her on later with Mo Kelly. No,
she's worthy of discussion, but I wouldn't listen to her
podcast because I don't think she, at twenty one years old,
has all that much to talk about. And part of
her poll is being salacious and maybe you know, sexual,
(34:01):
because that's the innuindo of hawk Ta So people buying
large will be tuning in to get some of those stories.
And I'm sorry, I don't have any interest in her
that way.
Speaker 6 (34:10):
Don't play it down. You're a hawk to a fan,
and I'll admit this. I'm getting to be too, because
I had a couple of drinks last night and I
actually thought about ordering a hawk to a shirt.
Speaker 3 (34:20):
Or at least you're honest, because you wouldn't admit that otherwise.
Speaker 6 (34:24):
Well, I mean for you, because your birthday is probably
coming up and no it's not even times. Well it'll
come up within the next year. You're not wrong, So
I think I know what you're getting.
Speaker 5 (34:37):
Honk dudeput that nice.
Speaker 4 (34:39):
Here and.
Speaker 3 (34:43):
Here we're live everyone the iHeartRadio app. If you missed it,
we got it.
Speaker 5 (34:48):
K S.
Speaker 4 (34:50):
I'm k ost HD two Los Angeles, Orange County, live
Speaker 1 (34:54):
Everywhere on the radio.
Later, with Mo'Kelly News
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